Industrial Marketing Today

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Social Media Usage by Engineers and Industrial Professionals

Industrial Marketing Today

Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeLast week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

2012 Content Marketing Trends for Manufacturers and Industrial Companies

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74% of B2B content marketers reported using Twitter followed closely by LinkedIn (71%), Facebook (70%) and YouTube (56%). I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI).

Content Marketing for Engineers

Industrial Marketing Today

If you are on LinkedIn, head over to either the ASME (American Society of Mechanical Engineers) or the SME (Society of Manufacturing Engineers) groups and do a search for skills shortage. I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.”

P2P 74

The More Industrial Marketing Changes, the More it Stays the Same

Industrial Marketing Today

73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. I’m not trying to be clever or facetious with my headline.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Instead, consider starting a group on LinkedIn with a focus on your niche.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Small Manufacturers Use Social Media Effectively

Industrial Marketing Today

I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers. Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing.

Industrial Blogs for Lead Generation Using Inbound Marketing

Industrial Marketing Today

Here’s more proof that blogs do generate leads; the same study found that nearly three in five respondents had acquired a customer through a company blog or LinkedIn (the best performing social media channel for B2B).

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

Digital Marketing for Control Engineers, Machine Builders and Designers

Industrial Marketing Today

BTW, I found out about the study from a discussion posted on a LinkedIn group called Automation & Control Engineering. As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. I receive valuable firsthand feedback on what this audience wants and needs from their digital marketing initiatives.

Deconstructing the Four Stages of the Industrial Buy Cycle

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7 Strategies for Using Content to Market Industrial Products

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More Manufacturers Are Using Videos For Content Marketing

Industrial Marketing Today

Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

Content Auditing and Mapping it to the Industrial Buy Cycle

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

WOM 7

Can Industrial and B2B Marketers Learn Creative Problem Solving.

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Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders?

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

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5 Things Industrial Marketers Must Do to Attract Engineers and.

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Using Content to Move Prospects Forward in the Sales Cycle

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Marketing Automation vs. Inbound Marketing

Industrial Marketing Today

Social media accounts like Twitter, Facebook and LinkedIn are free to set up. If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. How do you separate hype from reality, especially when it comes to industrial marketing?

Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011

Industrial Marketing Today

A word of caution here about social media marketing – yes, it is easy and free to set up Twitter, Facebook and LinkedIn accounts but it is not cheap, and neither is it quick to achieve measurable results.

Business Value of Social Networking

Industrial Marketing Today

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time.

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

B2B 2

Have Digital Marketing and Social Media Killed the Industrial.

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Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job?

The Twofold Benefit of Optimizing Marketing Content

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Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card?

Industrial and B2B Customer Engagement Simplified

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With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter.

Optimizing Your WordPress Business Blog

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The Disconnect Between B2B Content Marketing and Customer Engagement

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website.

Social Media with Email Marketing – is it the Super Combo?

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Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo?

B2B 2

Is Content Curation an Easy Way for Content Marketers to Do More.

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Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less?

Don't Count on Marketing Automation to Solve All Your Lead.

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What Not To Do For Better B2B Customer Relationships

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How Relevant Marketing Content Helps B2B Branding

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Creating Relevant B2B Marketing Content: Walk the Talk

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today