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5 Reasons LinkedIn Has Lost Its Luster

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Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place.

5 Big tips to make LinkedIn ads work for you

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LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. LinkedIn brings three things that make it stand out from other B2B media companies.

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5 Simple Strategies for Growing Your LinkedIn Influence

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Can positioning yourself as an influencer on LinkedIn really help you achieve your personal and professional goals? Building LinkedIn influence is the key to becoming both the trusted authority and the likable expert in your industry. Create and Share Influential Content on LinkedIn.

A significant content insight if you’re marketing personal services

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Aggressively building personal networks on LinkedIn and Twitter (best for their B2B business). Looking for authentic personal connection opportunities on LinkedIn and Twitter every day. By Mark Schaefer. I recently helped an HR company with a sticky business problem.

There is no glory in “old school” marketing

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“I don’t even have a LinkedIn profile. By Mark Schaefer. “I’m not into social media,” one marketing executive recently told me (with pride). I’m old school.” ” Old School. What does that even mean?

Facebook content strategy is a time bomb for inbound marketing

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The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different. LinkedIn has become a significant content publishing platform featuring some of the biggest names in business.

33 Inspiring B2B digital marketing case studies

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In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. LINKEDIN: Had to be converted to social selling.

What are the best social media platforms for your business?

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LinkedIn — A year ago, LinkedIn would have been down low in the “low work-low audience” block with Twitter. Now, any member can use LinkedIn as a blogging forum and tap into the potential exposure of LinkedIn’s vast audience.

Four overlooked B2B marketing ideas you can use now

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Note: I’m a huge proponent of LinkedIn, and recently shared tips to improve your LinkedIn social ad performance. Note: I'm a huge proponent of LinkedIn, and recently shared tips to improve your LinkedIn social ad performance.

Four marketing mega trends nobody’s talking about

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The social media dead-end — Facebook, LinkedIn and the others don’t want links any more. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK.

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The future of blogging and online publishing

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LinkedIn as a business publishing platform? LinkedIn as a business publishing platform? blogging Content Marketing economics of social media facebook Internet marketing LinkedIn Podcasts blogging best practices Mitch Joel online publishing

HR and social media: 7 Ways HR needs to act like marketing

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Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. By Mark Schaefer. I wrote awhile back that digital transformation would not necessarily be led by marketers. Success may not come through a brilliant strategy or new technology.

What is the future of blogging?

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We used free distribution channels like Facebook and LinkedIn to make people aware that our content was out there. Facebook and LinkedIn want to be the publishers of your content.

Four ways Facebook Instant Articles will dramatically impact marketing

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It’s also rumored that LinkedIn is working on a version of this, as well. Something important is about to happen, and the impact on content marketers will be profound.

In case you missed it, the best marketing posts of 2016

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Do you see my writing on Facebook or LinkedIn? By Mark Schaefer. How many people read an individual blog post? I really have no idea. Are you a subscriber? Maybe you connect with me on Medium , or The Harvard Business Review ?

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The uncomfortable state of content marketing metrics

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I also posted this on LinkedIn. LinkedIn does give you some idea of how many people viewed it, so there is a number! I also posted this on LinkedIn. LinkedIn does give you some idea of how many people viewed it, so there is a number! -

The new standards for strategy and social media success

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You wrote in a LinkedIn post about companies only being concerned with building an audience, but not dedicated to moving people from being involved with the brand to being committed to it. By Mark Schaefer.

Emoji marketing? You better believe it!

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Follow Hannah on LinkedIn and Twitter. By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now.

Should your content generate leads or relationships?

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But social media platforms like Facebook and LinkedIn are turning into content dead ends and will become a less reliable source of traffic. A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story).

Too many messaging systems creates personal confusion

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Finally I found the request on LinkedIn. LinkedIn. By Mark Schaefer. Over the past three weeks, I’ve unintentionally disappointed three different individuals because I missed an appointment.

28 Super Easy Tips on How to Promote Your Content

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Here’s what I do: On publish — Twitter: I schedule this through IFTTT to go out with #new, the title, and the featured image once the blog is live, it’s also pushed to Facebook, Pinterest, LinkedIn and G+ the day it publishes. By Brooke B.

Why Joe Pulizzi and I disagree on today’s content marketing dynamics

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If you have an intermediary between you and the audience like Facebook, Google, Twitter, LinkedIn, etc, you do not have a relationship with your audience. By Mark Schaefer.

The relational power of Facebook for business networking

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Normally social media + business means “LinkedIn,” but today I want to give you something to think about in terms of Facebook’s role in building business relationships. The next step in the social business hierarchy is LinkedIn. By Mark Schaefer.

10 Epic Shifts that are Re-Writing the Rules of Marketing

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For the first time in history the number of people active on private networks (like Messenger, WhatsApp and Snapchat) exceeded those using public social media platforms (like Facebook, Twitter and LinkedIn). By Mark Schaefer.

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New research: An exceptional path to social selling success

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The research showed that posts with high quality images received 200 percent more engagement on LinkedIn. LinkedIn was named as the most important platform among purchasing executives and company blogs was listed as the most important among non-executive professionals.

Five ways to calm down and not be overwhelmed by social media change

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LinkedIn. Trying to do everything well is probably a recipe for doing nothing well, so start with Facebook, Twitter, LinkedIn, or whatever is most important to your business and spend the time it takes to do it well.

Finally, the truth about social media and customer engagement

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Sometimes, I publish my blog posts on Facebook, LinkedIn and Medium, prompting more questions and comments. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people.

Seven Essential Mobile Apps for Marketers

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You can cross-post between Facebook, Twitter, Instagram, LinkedIn, Pinterest—even Google+. By Kerry Gorgone, {grow} Contributing Columnist. Back in 2014, I wrote a post on essential mobile apps for marketers.

The new “liquid” model for content marketing strategy

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LinkedIn wants you to do the same thing. LinkedIn wants you to do the same thing. I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more.

If you stopped publishing your social content, would anybody notice?

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And that’s just considering the “biggies” — Facebook, LinkedIn, and Twitter. And that's just considering the “biggies” — Facebook, LinkedIn, and Twitter.

5 Ways Twitter is changing the world (despite what the critics say)

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While the functionality of other platforms like Facebook and LinkedIn are tightly controlled by the executive office, the most popular use cases for Twitter never came from Twitter at all. I was recently interviewed by CNN about how Twitter is shaping the world.

20 Ideas to super-charge your social media network

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Connect with contacts on Facebook, LinkedIn, and other social media platforms. For example, most LinkedIn accounts now include a Twitter handle. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan.

CEOs are finally embracing social. What does it mean to you?

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LinkedIn rules. The rate of CEOs using LinkedIn nearly quadrupled since 2010, going from 4% to 22%. million CEO-titles now appear on LinkedIn. LinkedIn rules. The rate of CEOs using LinkedIn nearly quadrupled since 2010, going from 4% to 22%.

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Is there a place for social media in a boring business?

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HR and recruiting – Social media, and particularly LinkedIn, has transformed the human resources function. And you are just as likely to be discovered via your LinkedIn profile, blog post or video than a website. This is a question that seems to pop up a lot.

Why “rich content” is central to your social media strategy

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LinkedIn? A source of rich content provides something that is then shareable, conversational, and engaging for Facebook, Twitter, LinkedIn, and other social platforms. LinkedIn?

What is the purpose of a blog post today?

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Posts for LinkedIn. Is it the fuel for Facebook, LinkedIn and other social media platforms? Is it the fuel for Facebook, LinkedIn and other social media platforms? - Last week I posted a long-form piece of content on Facebook.

It’s not a pitch, it’s a person. The super powers of influence marketing

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Dr. Konstanze Alex-Brown ( @Konstanze , LinkedIn ) leads Global Communications Social Media strategy at Dell. By Dr. Konstanze Alex Brown, {grow} Community Member I’m going to tell you a story about food but make a point about content, influence and service. Ready?

5 Steps to conduct a superior podcast interview

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” “Your LinkedIn profile notes you worked for Coca-Cola. By Mark Schaefer. With the release of a new book, I’ve probably done 100 interviews in the last three months. And I found a stark contrast in the quality of the interviewers!

Case Study: Using influencers to quickly build an audience for your content

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Look for opportunities to engage through a blog comment, a congratulatory message on LinkedIn, or a tweet. By Mark Schaefer. Shawn Van Dyke was in a heap of trouble. His wife had been diagnosed with Multiple Sclerosis.

The Business Case for Blab: Trust Acceleration

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Related Stories Creating the beautiful blog with Stanford Smith A new process to quantify content marketing success 5 Big tips to make LinkedIn ads work for you Case study: Social media engagement as a point of differentiation A solution to the content marketing measurement puzzle.

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