grow - Practical Marketing Solutions

5 Reasons LinkedIn Has Lost Its Luster

grow - Practical Marketing Solutions

Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place.

5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. LinkedIn brings three things that make it stand out from other B2B media companies.

Trending Sources

5 Simple Strategies for Growing Your LinkedIn Influence

grow - Practical Marketing Solutions

Can positioning yourself as an influencer on LinkedIn really help you achieve your personal and professional goals? Building LinkedIn influence is the key to becoming both the trusted authority and the likable expert in your industry. Create and Share Influential Content on LinkedIn.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

LinkedIn connections. LinkedIn connections. While there is certainly pressure on both blogs and video channels from Facebook (and to some extent LinkedIn), I still place high value in building your own community, your own conversation. LinkedIn connections.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

Insights on content sharing and distribution trends being dictated by Facebook, LinkedIn, and Google. About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

LinkedIn — A year ago, LinkedIn would have been down low in the “low work-low audience” block with Twitter. Now, any member can use LinkedIn as a blogging forum and tap into the potential exposure of LinkedIn’s vast audience.

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

The social media dead-end — Facebook, LinkedIn and the others don’t want links any more. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK.

Trends 110

In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

Do you see my writing on Facebook or LinkedIn? By Mark Schaefer. How many people read an individual blog post? I really have no idea. Are you a subscriber? Maybe you connect with me on Medium , or The Harvard Business Review ?

Best 94

Four overlooked B2B marketing ideas you can use now

grow - Practical Marketing Solutions

Note: I’m a huge proponent of LinkedIn, and recently shared tips to improve your LinkedIn social ad performance. Note: I'm a huge proponent of LinkedIn, and recently shared tips to improve your LinkedIn social ad performance.

The new standards for strategy and social media success

grow - Practical Marketing Solutions

You wrote in a LinkedIn post about companies only being concerned with building an audience, but not dedicated to moving people from being involved with the brand to being committed to it. By Mark Schaefer.

The future of blogging and online publishing

grow - Practical Marketing Solutions

LinkedIn as a business publishing platform? LinkedIn as a business publishing platform? blogging Content Marketing economics of social media facebook Internet marketing LinkedIn Podcasts blogging best practices Mitch Joel online publishing

HR and social media: 7 Ways HR needs to act like marketing

grow - Practical Marketing Solutions

Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. By Mark Schaefer. I wrote awhile back that digital transformation would not necessarily be led by marketers. Success may not come through a brilliant strategy or new technology.

What is the future of blogging?

grow - Practical Marketing Solutions

We used free distribution channels like Facebook and LinkedIn to make people aware that our content was out there. Facebook and LinkedIn want to be the publishers of your content.

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

It’s also rumored that LinkedIn is working on a version of this, as well. Something important is about to happen, and the impact on content marketers will be profound.

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

I also posted this on LinkedIn. LinkedIn does give you some idea of how many people viewed it, so there is a number! I also posted this on LinkedIn. LinkedIn does give you some idea of how many people viewed it, so there is a number! -

Emoji marketing? You better believe it!

grow - Practical Marketing Solutions

Follow Hannah on LinkedIn and Twitter. By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now.

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

For the first time in history the number of people active on private networks (like Messenger, WhatsApp and Snapchat) exceeded those using public social media platforms (like Facebook, Twitter and LinkedIn). By Mark Schaefer.

Rules 78

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

But social media platforms like Facebook and LinkedIn are turning into content dead ends and will become a less reliable source of traffic. A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story).

28 Super Easy Tips on How to Promote Your Content

grow - Practical Marketing Solutions

Here’s what I do: On publish — Twitter: I schedule this through IFTTT to go out with #new, the title, and the featured image once the blog is live, it’s also pushed to Facebook, Pinterest, LinkedIn and G+ the day it publishes. By Brooke B.

Seven Essential Mobile Apps for Marketers

grow - Practical Marketing Solutions

You can cross-post between Facebook, Twitter, Instagram, LinkedIn, Pinterest—even Google+. By Kerry Gorgone, {grow} Contributing Columnist. Back in 2014, I wrote a post on essential mobile apps for marketers.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

Sometimes, I publish my blog posts on Facebook, LinkedIn and Medium, prompting more questions and comments. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people.

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

Connect with contacts on Facebook, LinkedIn, and other social media platforms. For example, most LinkedIn accounts now include a Twitter handle. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan.

Five ways to calm down and not be overwhelmed by social media change

grow - Practical Marketing Solutions

LinkedIn. Trying to do everything well is probably a recipe for doing nothing well, so start with Facebook, Twitter, LinkedIn, or whatever is most important to your business and spend the time it takes to do it well.

New research: An exceptional path to social selling success

grow - Practical Marketing Solutions

The research showed that posts with high quality images received 200 percent more engagement on LinkedIn. LinkedIn was named as the most important platform among purchasing executives and company blogs was listed as the most important among non-executive professionals.

The new “liquid” model for content marketing strategy

grow - Practical Marketing Solutions

LinkedIn wants you to do the same thing. LinkedIn wants you to do the same thing. I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more.

Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

LinkedIn? A source of rich content provides something that is then shareable, conversational, and engaging for Facebook, Twitter, LinkedIn, and other social platforms. LinkedIn?

If you stopped publishing your social content, would anybody notice?

grow - Practical Marketing Solutions

And that’s just considering the “biggies” — Facebook, LinkedIn, and Twitter. And that's just considering the “biggies” — Facebook, LinkedIn, and Twitter.

5 Ways Twitter is changing the world (despite what the critics say)

grow - Practical Marketing Solutions

While the functionality of other platforms like Facebook and LinkedIn are tightly controlled by the executive office, the most popular use cases for Twitter never came from Twitter at all. I was recently interviewed by CNN about how Twitter is shaping the world.

Case Study: Using influencers to quickly build an audience for your content

grow - Practical Marketing Solutions

Look for opportunities to engage through a blog comment, a congratulatory message on LinkedIn, or a tweet. By Mark Schaefer. Shawn Van Dyke was in a heap of trouble. His wife had been diagnosed with Multiple Sclerosis.

What is the purpose of a blog post today?

grow - Practical Marketing Solutions

Posts for LinkedIn. Is it the fuel for Facebook, LinkedIn and other social media platforms? Is it the fuel for Facebook, LinkedIn and other social media platforms? - Last week I posted a long-form piece of content on Facebook.

Is there a place for social media in a boring business?

grow - Practical Marketing Solutions

HR and recruiting – Social media, and particularly LinkedIn, has transformed the human resources function. And you are just as likely to be discovered via your LinkedIn profile, blog post or video than a website. This is a question that seems to pop up a lot.

CEOs are finally embracing social. What does it mean to you?

grow - Practical Marketing Solutions

LinkedIn rules. The rate of CEOs using LinkedIn nearly quadrupled since 2010, going from 4% to 22%. million CEO-titles now appear on LinkedIn. LinkedIn rules. The rate of CEOs using LinkedIn nearly quadrupled since 2010, going from 4% to 22%.

Social 115

It’s not a pitch, it’s a person. The super powers of influence marketing

grow - Practical Marketing Solutions

Dr. Konstanze Alex-Brown ( @Konstanze , LinkedIn ) leads Global Communications Social Media strategy at Dell. By Dr. Konstanze Alex Brown, {grow} Community Member I’m going to tell you a story about food but make a point about content, influence and service. Ready?

The Business Case for Blab: Trust Acceleration

grow - Practical Marketing Solutions

Related Stories Creating the beautiful blog with Stanford Smith A new process to quantify content marketing success 5 Big tips to make LinkedIn ads work for you Case study: Social media engagement as a point of differentiation A solution to the content marketing measurement puzzle.

Trust 107

Looking for a job? Here are 8 reasons you need to blog

grow - Practical Marketing Solutions

Of course that usually means LinkedIn. But having a link to a blog on your profile, as well displaying a feed of your recent blog posts, gives a potential employer stalking you on LinkedIn more ways to connect with you and learn about your skills. Of course that usually means LinkedIn.

The future of content marketing strategy

grow - Practical Marketing Solutions

In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook.

Does creating content make you dumb?

grow - Practical Marketing Solutions

I post daily on Facebook, Twitter and LinkedIn. So if the world of Facebook nuance and LinkedIn subtleties passes me by, I’m still good to go as long as I have a keen and accurate view of the big picture. I post daily on Facebook, Twitter and LinkedIn.

Marketing Resources for 2016: Old School meets New Cool

grow - Practical Marketing Solutions

Treatings - an iOS app that makes LinkedIn look like a stodgy dinosaur (not so difficult). By Kiki Schirr, {grow} Contributing Columnist.

16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

If completed successfully, the student can be granted a certificate of achievement that looks great on LinkedIn. By Kiki Schirr, {grow} Contributing Columnist. Being a marketer in the digital age is a matter of keeping up with the times.

Your social media strategy plan: Where do you START?

grow - Practical Marketing Solutions

If your strategy is to establish a voice of authority (you should) and have an opportunity for massive reach, Facebook posts or LinkedIn updates probably aren’t going to cut it.