Great B2B Marketing

The Evolving Journey of the B2B Buyer

Great B2B Marketing

Daniel Heimlich posted the following photo on his LinkedIn page. Not sure who the conference speaker was, but the five […]. The post The Evolving Journey of the B2B Buyer appeared first on Great B2B Marketing. B2B Buyer Buying Journey

The Short Shelf Life of a CMO

Great B2B Marketing

The below graphic comes from a LinkedIn post from Mark Stouse, CEO at Proof Analytics. According to Stouse, “the average […]. Chief Marketing Officer CMO

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11 Rules You Must Follow to Be a LinkedIn Marketing Master

Great B2B Marketing

As a B2B marketer, one of the best social media tools you can use is LinkedIn. But to be successful with LinkedIn marketing, you need to follow some important rules, like: Get started now. Lots of people talk about using LinkedIn effectively, but relatively few make it happen. Like most other worthwhile things in life, LinkedIn marketing becomes easier over time. Make sure your LinkedIn updates include you sharing content or ideas of value to your audience.

B2B Sales and Marketing Trends for 2015

Great B2B Marketing

The social sites that used to be mostly promotion-free (LinkedIn, Facebook, Twitter) are now inundated with paid promotion. At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing.

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Showcase Your Expertise – Increase Your Market Value

Great B2B Marketing

posted the following letter on LinkedIn. Meg Rye, head of Design Recruitment at Facebook in the U.K., The letter was […]. B2B Marketing market value

B2B Social Media: To Connect or Not to Connect

Great B2B Marketing

Friends and colleagues occasionally ask me if they should accept the various connection requests from social media platforms like LinkedIn, Twitter, and Facebook.

Five Ways You Can Get Big Value from LinkedIn

Great B2B Marketing

And the first and most important social media tool for B2B marketers is LinkedIn marketing. Our team at Fusion Marketing Partners has used LinkedIn to drive business and partnerships for ourselves and our clients. LinkedIn marketing is a great way to accomplish this.

BANT: Is it Still a Useful Tool for B2B lead Qualification?

Great B2B Marketing

If you are selling a high-ticket item, you can increase your lead qualification and close rates by learning about the company (via their website) and the individual (via LinkedIn) before contacting a prospect. I just read, and commented on, a thought-provoking article titled Lead Gen: A proposed replacement for BANT. Written by David Green, the premise of the piece is that the BANT formula, for the most part, is no longer relevant.


Marketing Resolutions for 2014

Great B2B Marketing

While sending out my end of year message to LinkedIn contacts, I estimated that less than half of the company names are indicative of what the company actually does.

Obsession with “Listening to Customers” Can Lead You Astray

Great B2B Marketing

I read an interesting article on this subject on LinkedIn (courtesy of Gregory Ciotti), titled Why Steve Jobs Didn’t Listen to His Customers.

Is Social Media a Marathon or a Sprint? – by Christopher Ryan

Great B2B Marketing

For example, we will set up a schedule that includes blogging every other week, plus one daily Twitter tweet and two LinkedIn postings (one to update the company’s or individual’s status and the other to respond or post to a discussion group). Over time, the schedule of blog postings, Twitter activity and LinkedIn activity can increase, and we can start folding in additional social media outlets.

How To Protect Your B2B Marketing Budget

Great B2B Marketing

In a recent discussion on the Chief Marketing Officer (CMO) LinkedIn network, Art Hyde asked this question: How do you keep your marketing budget from being cut by the CFO while every other line-item is untouched? There is a lot of interest about this issue in the B2B marketing community, for good reason. No one likes to see their budget cut, especially if they (fairly or not) perceive this as a sign of waning influence.

Social Media Marketing: What Not to Do

Great B2B Marketing

Remember that there is a difference in a medium like Facebook, which is essentially a social networking tool, and LinkedIn, which is primarily a business networking site. As an example of what not to do, a friend, who is a consummate professional at the office, posted a photo on LinkedIn where he was holding up a beer at a party. That’s not something you want a potential employer or business partner to see when they check out your LinkedIn profile.

Patience and Persistence – A Powerful Combination in Marketing

Great B2B Marketing

Write that blog post, update your LinkedIn, or send some tweets, even when you don’t feel like it. As has been stated in works ranging from the Bible to the Beatles, there is a time for every purpose. Sometimes the best course is to persist and push through the obstacle and sometimes the best course is to apply a little dose of patience. Here are some examples of when to practice persistence. Be persistent in setting goals for your marketing programs. Better yet, make them intentions.

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How to Expand Your Circle of Marketing Influence by Christopher Ryan

Great B2B Marketing

LinkedIn), affiliates, industry influencers, press, and analysts. Starting with your organization at the core, everyone that you can possibly do business with can be pinpointed somewhere in relation to the center.

In B2B Marketing, Everything Counts

Great B2B Marketing

This means clean graphics on your website and no LinkedIn photos of your executives drinking alcoholic beverages. When my sons were in high school, I used to tell them that everything they did during their high school career counted.

Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects

Great B2B Marketing

Every connection you can make though LinkedIn, Twitter or your blog, gives you many future opportunities to educate your prospects and bring them into your sphere of influence. Timing is an extremely important element in B2B marketing and sales. The degree of prospect receptivity can range from zero percent (there is no chance I will buy your product) to 100 percent (where do I sign?). Most prospects are somewhere in between these extremes.

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Outside-the-Box B2B PR Strategies

Great B2B Marketing

Self promote – Get your name out there with public speaking, presentations, podcasts, articles, blogs, LinkedIn, etc. Every B2B company has its own identity, target market and products or services. But all have one thing in common. Each wants to be perceived as a leader in its chosen market space, and each wants to gain as much publicity as possible while spending the least amount of time and money.

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Social Media – Can It Be Used to Generate Leads and Revenue?

Great B2B Marketing

In the past few months, I’ve seen a number of interesting articles, blog posts and LinkedIn discussions lately that explore the question of whether social media is a good vehicle to generate leads and revenue. The ones who make a commitment to blogging, tweeting, content creation and LinkedIn updating, are rewarded, and the ones who choose not to do this (or let us do it for them) don’t get results (big surprise huh!).

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different

Great B2B Marketing

It is not unusual to accept someone as a LinkedIn connection five minutes after meeting them. Last week, I attended a major technology conference on behalf of a B2B software client. My assignment was to gauge the marketplace, understand the key trends, research what competitors are doing, and gain insight from prospects and partners. In prior jobs I’ve spent hundreds (maybe thousands!) of hours at industry conferences, and it was good to be back in the saddle (so to speak).

Manic Depressive or Social Media Maniac? – by John Leavy

Great B2B Marketing

Scan LinkedIn questions from my network and respond when appropriate. Catch up on LinkedIn group discussions – and to discussion when appropriate. Send LinkedIn invitations to connect with clients when beginning a new assignment. Ask for LinkedIn recommendation after successfully completing a project or engagement. Scan LinkedIn for new connections and send invitations when appropriate.

Five Characteristics of a Good B2B Marketer by Christopher Ryan

Great B2B Marketing

We need to help our clients establish and implement social media programs using such tools as blogs, LinkedIn, Twitter, etc. A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners. Since we pretty much confine our services to B2B marketing, the question could have been, “What are the characteristics of a good B2B marketer?” After taking a little time to think about this subject, here are my top five criteria: Understands pull marketing.

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10 Minutes to Better B2B Marketing

Great B2B Marketing

The least personal, but still effective, method is to connect with the individual via LinkedIn. I was attending a fitness class at my health club this past weekend and the instructor was talking about how full the club was in early January and how many of the people were “New Year’s resolution” exercisers who would probably be absent within a month.

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10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two

Great B2B Marketing

For B2B marketing purposes, I recommend blogging, LinkedIn and Twitter. Last week, I talked about the first five winning habits you can adopt for more B2B marketing success in 2011. You can find that article here. Following are habits 6-10. Habit 6: Work your social media plan. This is the year to really make social media work for your organization. If you haven’t already started in social media, now is the time to jump in.

Use Social Media and Pull Marketing to Generate Business

Great B2B Marketing

Although I tweet and blog regularly, and have a presence on Facebook, our most effective source of inbound business has been LinkedIn. People contact me because they are a connection or because of one of my postings to the LinkedIn groups. . No signing up for Twitter or LinkedIn and ignoring these media because you got busy with other things. . If you are a B2B marketer, consider blogging, Twitter and LinkedIn as your three chosen weapons.

Where to Find B2B Leads – Part 2

Great B2B Marketing

Social Media – The big three B2B leadgen social media tools are LinkedIn, Twitter and blogging. In a recent post, I talked about six direct marketing sources of B2B sales leads. You can view that post here. Let’s now turn our attention to nine more lead sources from two important categories – online media and pull marketing. Pull Marketing. All three can be a good low-cost source of leads.

How to Become a B2B Lead Generation Master

Great B2B Marketing

Even social media tools like Twitter, LinkedIn and blogs can generate sales leads if there is a call to action. Want to Achieve Your Revenue Goals? Learn These 7 Things Most B2B companies are successful only to the degree they are able to generate qualified sales leads. So why is lead generation such a mysterious subject to so many? Considering the stakes, it behooves you to take lead generation seriously and become a master.

Creating Different Social Networking Personas by John Leavy

Great B2B Marketing

Think of socializing in LinkedIn, a business community for professionals. LinkedIn. LinkedIn. As regular messages are received from LinkedIn members they will drop into your Inbox and also be routed to your email client if that is the way your settings are arranged. The messages will sit in the LinkedIn inbox until disposition. The only gap in communication is not logging into your LinkedIn account on some regular basis.

Getting Noticed – in a Good Way – by John Leavy

Great B2B Marketing

Join or start your own discussions on LinkedIn. There are only 480,000 Groups on LinkedIn and growing. . Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Getting noticed in a good way is beneficial for business. Organizations work hard to position themselves as the experts in a certain field, the authorities, the go-to-guys, the ones-in-the-know.

Don’t Drop Your Drawers on the Web – by John Leavy

Great B2B Marketing

Those are the people that might be following you on LinkedIn, Facebook or Twitter. The title “Don’t Drop Your Drawers on the Web” may seem harsh at first; the provoking title is really meant to get your attention. This post talks about not trusting every community site blindly with your personal information just because it’s popular or used by almost everyone you know. A little vigilance is in order.

Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. And perhaps it’s because of that simplicity that very few LinkedIn ads, in my view as a dedicated ad watcher, take full advantage of the channel with either copy or imagery that are truly engaging.

20 Expert LinkedIn Guides


LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

5 Reasons LinkedIn Has Lost Its Luster

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Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place.

Are LinkedIn Groups experiencing a crisis?


After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time?

8 Powerful Tips for Going Viral on LinkedIn Pulse


Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts of traffic, shares, and comments — and, consequently, a sharp spike in both leads and sales. LinkedIn Pulse is proving to be a valuable place to publish content, especially for B2B marketers.

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LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn doesn’t make it easy.

No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Comparing LinkedIn to Klout The process to give someone +K on Klout is very similar to LinkedIn. +K-ers

29 LinkedIn Tips for Professional Networking, Business & Marketing


In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? What Is LinkedIn? About LinkedIn.

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point.

How To View Any Profile On LinkedIn

Digital B2B Marketing

You look someone up on LinkedIn only to find they are a third degree connection (or not even!) LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Searching in LinkedIn, this is all I was able to see of his profile: 1.

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