Earnest about B2B

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This is the week that was in B2B: from content marketplaces to dinner dates

Earnest about B2B

goes to LinkedIn and its B2B dinner for five. All the news you didn’t think you needed until now from the world of B2B marketing and beyond: Trend of the week…. goes to the content marketplace movement.

This is the week that was in B2B: from Jetson’s reboot to buyer journey revelations

Earnest about B2B

According to a new LinkedIn survey looking at how younger generations influence tech buying decisions in the workplace, 61% of younger millennials (aged 19-25) play a part in their company’s tech purchases.

A guide to content curation. Where can I find shareable social content?

Earnest about B2B

Linkedin Pulse and Influencer blogs – constantly updated blogs and comments from leaders and peers alike. How can we keep the content monster fed and happy?

7 key takeaways from The State of Inbound 2016

Earnest about B2B

Sales teams are stepping up their use of LinkedIn and Twitter to reach and communicate with leads and customers (28%, compared to 22% in 2015). And successful sales teams, growing by more than 50%, consider LinkedIn as one of the most valuable sales channels.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

This is the week that was in B2B: from broken funnels to abject failure

Earnest about B2B

go to the Drum and it’s all hail LinkedIn. It seems that the top influencers on LinkedIn are breaking away from the pack – amassing 62x more comments, 52x more likes and 24x shares of their articles than the average user (well done them).

Eight years of top business brands on Twitter and their First Tweets

Earnest about B2B

LinkedIn. LinkedIn. Which businesses were early adopters on Twitter? And what were they saying 8 years ago? Today, Twitter is celebrating its 8th birthday. It seems strange that a platform so fundamental to marketing departments across the world was launched less than a decade ago.

iBeacon: The Future of Content Marketing?

Earnest about B2B

Once at the stand, exhibitors could push relevant, interactive content to the devices of interested parties based on where they dwell – while capturing their LinkedIn profile or in exchange for a Tweet or Facebook Like.

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Together they stand. Divided they fall.

Earnest about B2B

For the users maybe, but the news this week suggests otherwise – with Twitter and LinkedIn announcing the end of their partnership that started in 2009. The bad news is Twitter has pulled the plug on its Application Programming Interface (API) for LinkedIn – which in simple terms means your Tweets will no longer show as status updates in LinkedIn (if you so desired). B2B B2B marketing B2B Social Media Social media commercialisation linkedin linkedin vs twitter twitter

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

LinkedIn proves to be the most useful channel, with 45% of companies having acquired a customer from this professional networking and community vehicle. Every good marketing strategy needs a good set of performance indicators to back it up. However, more often than not, determining these targets can be as big a stab in the dark as a game of pin the tail on the donkey. So here are a few figures from Earnest to turn your wild guestimate into an educated estimate.

This is the week that was in B2B: from paragliding stunts to Wagile workers

Earnest about B2B

goes to LinkedIn via B2Bmarketing.net.

Predictions from the front-line of B2B marketing 2016

Earnest about B2B

Look no further than the success of LinkedIn Pulse. #7 What lies ahead in 2016? Life moves pretty fast. If you don’t stop and look around for a while, you could miss it ,” said one wise philosopher (aka. Ferris Bueller).

This is the week that was: Don’t put all your eggs in one digital basket

Earnest about B2B

Social network demographic of the week: LinkedIn has always been dubbed the social network for business high flyers and the best place for B2B marketers to target the big hitters easily in any organisation.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

This is the week that was: Don’t put all your eggs in one digital basket

Earnest about B2B

Social network demographic of the week: LinkedIn has always been dubbed the social network for business high flyers and the best place for B2B marketers to target the big hitters easily in any organisation. Business Insider this week gave an insight into who really users LinkedIn and what they are getting up to while they are on there.

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This is the week that was: Taking a look into the future

Earnest about B2B

Twitter, Facebook and LinkedIn hog the screen time of any marketer in today’s world. As the clocks went back last week, Europe’s leaders really wish they could turn back time as the EU economy tail spins into further disaster. Meanwhile protestors have been showing their disdain at the bankers outside St Pauls Cathedral and Vince Cable has been trying to save his own money where he can by not paying his taxes.

Vital Statistics for B2B Marketers – the video

Earnest about B2B

Also, if you’d be interested in joining a dedicated LinkedIn Group focused around identifying and discussing the key trends emerging in B2B Marketing please let us know. Every week new statistics are emerging with sometimes contradictory views on the trends impacting B2B marketing. Back in March, we published a blog post: Vital Statistics for B2B Marketers – with the aim of trying to make some sense of what’s going on – and the fundamental changes that are underway.

Event jacking – aka. how to make industry events your own

Earnest about B2B

Using tweets and LinkedIn status updates to share key soundbites from the day, including the obligatory event hashtag and a link to the presentation. No speaker slot, no sponsorship, no fancy stand. What do you do? It’s the flagship event in your industry.

This is the week that was in B2B: from Dell Magic to Whaling for Beginners

Earnest about B2B

LinkedIn Influencer Bruce Kasanoff was quick to attack the move: “So the company smart enough to bring us cognitive computing can’t find technological ways to make people successful without driving them to the same location.”

This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts

Earnest about B2B

Last week we reported that B2Bers were citing Facebook as the most effective paid social channel (neck and neck with LinkedIn). Well this week, a new study revealed that senior executives use Facebook more than LinkedIn when seeking thought-leadership.

This is the week that was in B2B: IBM Outthinks & Slideshare plays a shocker

Earnest about B2B

goes to both LinkedIn and Facebook. After a somewhat lengthy hiatus, we felt it was high time to bring back TITWTW. So sit back and enjoy this veritable feast of miscellany from the heady world of B2B and beyond…. Superior knowledge ’ of the week…. goes to B2C marketers according to the DMA.

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This is the week that was: Changing face of social

Earnest about B2B

Well you are in luck, as this week HubSpot put together 20 of the best (and most secret) Facebook, Twitter, LinkedIn and Pinterest features you didn’t know existed - all of which could give a real boost to your social media presence. The Earnest weekly round up.

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To B2B or not to B2B, is that the question?

Earnest about B2B

” Yet in 2013 ‘1 in 5 B2B buyers reported using social channels during the buying process’ Even more convincingly, ‘57% of B2B companies said they now generate sales via LinkedIn’ Contextual healing.

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This is the week that was: Twitter analytics, best practice for DM and a revolutionary reading app

Earnest about B2B

New Linkedin opportunity. Last month Linkedin announced that individual users will be able to publish their own content through their profiles. This presents new opportunities for B2B marketers as Linkedin is already an established platform for B2B audiences – 91% of B2B marketers polled used Linkedin to distribute content. B2B linkedin social media statistics twitter best of b2b marketing direct marketing

Event jacking ??? aka. how to make industry events your own

Earnest about B2B

Using tweets and LinkedIn status updates to share key soundbites from the day, including the obligatory event hashtag and a link to the presentation. No speaker slot, no sponsorship, no fancy stand. What do you do? It’s the flagship event in your industry. You know that all your peers will be there – and a good number of prospects too. But, distracted by the day job, your company didn’t get its act together. So the speaker slots got snapped up by your rivals.

This is the week that was: When the web changed

Earnest about B2B

This week, however, research showed that a number of companies are giving up on the blog for the likes of Twitter, Facebook and LinkedIn.

Lessons to be learnt

Earnest about B2B

Create a personal blog and write every week, tweet about what interests you and share interesting content with your peers through LinkedIn. Sitting in a meeting a couple of weeks ago a jovial sales chap began to rib the marketing director about the extent of his role. You marketing lot just stick a few pictures in PowerPoints and brochures don’t you?’. How we giggled.

Trending in B2B: Earnest’s Top Tweets in September

Earnest about B2B

Stick to LinkedIn and Twitter for business and keep Facebook for the weekend (photos that should never be made public included).

Vital statistics for B2B marketers – The case study

Earnest about B2B

LinkedIn: With a bit of clever footwork and the help of a blog post, we worked out how to embed video as a Google Presentation into our professional profiles on LinkedIn. Back in June, Earnest began its very own social media experiment.

Just how connected are the world’s top 5 IT services companies?

Earnest about B2B

Then more specifically, how are these brands using Twitter, Facebook, LinkedIn, YouTube and blogs to engage with their audiences online? LinkedIn: The IBM company presence has 2.8k There are some 1,080 IBM related LinkedIn Groups. LinkedIn: Accenture’s company page has 1.3k

This is the week that was: When the web changed

Earnest about B2B

This week, however, research showed that a number of companies are giving up on the blog for the likes of Twitter, Facebook and LinkedIn.

This is the week that was: When Apple lost its core

Earnest about B2B

LinkedIn is the Facebook among the business community. It was the week where the world played hunt the Libyan dictator , Steve Jobs said a sad farewell to Apple and HP ‘did an IBM’ But whilst Arsenal’s defence slept, the world of B2B marketing was positively thriving. ‘Seismic Shift in Silicon Valley’ of the Week.

This is the week that was in b2b (w/c 20th June)

Earnest about B2B

LinkedIn continues to grow as a personal networking tool, but still businesses are not using it to its full potential. Our top tip… add the LinkedIn follow button to your website and let all and sundry know what you are up to. With Wimbledon starting and all the usual muddy antics kicking off at Glastonbury, this week welcomed the arrival of the true British summer. We saw a 19 year old Essex boy take on the FBI and everyone’s favourite character Sonic the Hedgehog turn 20.

This could be the start of a beautiful relationship

Earnest about B2B

This could be facilitated by an exclusive LinkedIn Group or closed area of your website. Ideas to improve your customer marketing. We spot a hot new prospect across the crowded marketplace. We flatter them with niceties and promise them the world. We finally convince them, we’re a match made in heaven. And then, as soon as they’ve thrown caution to the wind and committed to us, we’ve lost interest and are looking over their shoulder at our next potential conquest.

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20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time?

5 Reasons LinkedIn Has Lost Its Luster

grow - Practical Marketing Solutions

Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?