Digital B2B Marketing

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn doesn’t make it easy.

No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Comparing LinkedIn to Klout The process to give someone +K on Klout is very similar to LinkedIn. +K-ers

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How To View Any Profile On LinkedIn

Digital B2B Marketing

You look someone up on LinkedIn only to find they are a third degree connection (or not even!) LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Searching in LinkedIn, this is all I was able to see of his profile: 1.

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LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point.

LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

If so, LinkedIn’s new Sponsored Updates may just change your mind. Up until now, advertising on LinkedIn was just advertising. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn.

LinkedIn: Do New Offerings Make It the King of B2B?

Digital B2B Marketing

If you are in B2B advertising, you cannot ignore LinkedIn. With great reach (#22 US site in January 2013 according to ComScore ), extensive profile data actively maintained by the audience and granular targeting options, LinkedIn is a powerhouse in the world of B2B advertising.

Top 3 Media Buying Mistakes B2B Marketers Make

Digital B2B Marketing

You can find Toby on Twitter ( @tobyhudsonse ) or on LinkedIn. Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a wide range of situations.

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Two Killer Google+ Mistakes

Digital B2B Marketing

The Missing Google+ Identity I have a single account on Facebook, LinkedIn, Twitter, Pinterest…, on every “social network” I am a part of. Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page.

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How Account Based Advertising Really Works

Digital B2B Marketing

How do companies like LinkedIn and Facebook know where we work? With the recent launch of an account based targeting offering, LinkedIn has made it easier than ever to run account based advertising on their platform.

Understanding Intent Behind Content Consumption

Digital B2B Marketing

It isn’t because it was widely shared on Twitter or LinkedIn. You know millions of people saw your content. But do you know the answer to the more important question: why did they take the time to read it or watch it? Your SEO program didn’t make then read it.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

LinkedIn Sponsored Updates. You simply can’t beat the B2B targeting capabilities of LinkedIn and with Sponsored Updates you can put your content in the home stream with all of the benefits of LinkedIn’s targeting.

Why The Analysts Are Wrong About Twitter’s Ad Platform

Digital B2B Marketing

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions.

Three Reasons Content Curation is Overrated

Digital B2B Marketing

Everyone else is already curating Look at Twitter, LinkedIn industry groups or Facebook pages. B2B marketers are looking for a shortcut to thought leadership , but the shortcut many are taking lead somewhere else completely.

Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

Digital B2B Marketing

Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving. The latest report shows Pinterest now drives more traffic than Twitter.

Why Content Curation Is Not The Answer

Digital B2B Marketing

Twitter, Facebook, even LinkedIn are now steady streams of content from hundreds or even thousands of individual sources. The biggest problem in B2B content marketing is that it requires content.

B2B Marketers Are Begging For Bad Data

Digital B2B Marketing

One particular record still sticks in my mind: The name, company and title matched (based on LinkedIn). In B2B marketing, bad data represents a huge lost opportunity.

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Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

Possibilities could include: LinkedIn profile-targeted advertising. Media Strategy behavioral targeting bizo CRM Retargeting Demandbase LinkedIn media planning retargeter targeting

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

For example, by selecting my email newsletter traffic and adding the new referring URL field as a second dimension, I can see traffic that was previously reported as being from email subscribers is from when those subscribers shared the post on Twitter, LinkedIn and other sites.

7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

LinkedIn Data Targeting. Through a new partnership, LinkedIn can now sell ads across the web targeting using their own profile data. LinkedIn is the gold standard for B2B data, making this one of the most interesting new offerings in my opinion.

What Online Marketers Know About You

Digital B2B Marketing

Companies like Facebook, LinkedIn, Twitter and Google have access to additional information about many of us, information that can be used to target advertising.

B2B Marketing: Moving Beyond Campaigns

Digital B2B Marketing

When they search on the sites they use, whether it be LinkedIn or IndustryWeek, they find you. Is your B2B marketing activity still built around a series of campaigns? Q1: Security. Q2: Cloud and Mobile. Q3: Lower Cost. Q4: Compliance.

B2B Social Media Opportunities [#B2Bchat Recap]

Digital B2B Marketing

Social Media #B2Bchat B2B Focus Foursquare Google LinkedIn Livestream pinterest Slideshare social media storify triberr Tumblr twitter Youtube

10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well. You are creating great content and your website delivers a great experience with a strong conversion rate. Your initial inbound marketing results are promising, but you need more.

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Across multiple clients, LinkedIn has consistently performed well. One thing that has stood out is the engagement of LinkedIn traffic. LinkedIn has tremendous B2B data for targeting advertising.

All Media Will Be Social Media

Digital B2B Marketing

Social Media conversation delicious Facebook Google integration LinkedIn social media summifyThis is a forward looking opinion post on the potential future of digital marketing. The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. Although [.].

All Media Will Be Social Media

Digital B2B Marketing

As visitors, we will choose the platform based on our own network (Facebook, Google+, LinkedIn, etc) and purpose for interacting. Companies can choose to highlight comments, LinkedIn shares or other social activity to increase engagement or credibility, but they will not be able to hide it. With tools like Summify or LinkedIn Signal , it is already possible to discover information from your network without ever looking at individual updates or shares.

Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. “Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.”

The Future of Media and The Role I Want to Play

Digital B2B Marketing

If so, I would love to connect with you on LinkedIn. The digital media landscape is changing rapidly. Once, most advertising was purchased directly from publishers. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore.

TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

It doesn’t consider the possibility that someone saw a TV commercial and responded by visiting your Facebook page or saw a recruitment billboard and looked up your company on LinkedIn.

Online Marketers are Creepy

Digital B2B Marketing

I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit.

Online Marketers are Creepy

Digital B2B Marketing

I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit.

Is LinkedIn Really for Sharing Content?

Digital B2B Marketing

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. Here is what does drive LinkedIn’s sharing counts: Twitter.

Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. It certainly isn’t (in fact, I know a few of the folks in the room do use Twitter and LinkedIn somewhat actively).

Social Media Is Not Like Selling Used Cars

Digital B2B Marketing

You jump into the middle of conversations on Twitter, forums, LinkedIn groups and elsewhere, pitching a solution before you even know what the problem is. Like pages from others in your industry, follow on Twitter or join at least five groups on LinkedIn.

8 Tips for Evaluating B2B Online Advertising Opportunities

Digital B2B Marketing

Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Last week we looked at 6 ways to find new B2B advertising opportunities using free resources and a bit of creativity. But how do you evaluate new potential publishers you are not familiar with?

B2B Marketing Metrics [#B2Bchat Recap]

Digital B2B Marketing

You can also join the #B2Bchat group on LinkedIn as well! What are B2B marketers biggest measurement challenges? How do they effectively communicate results within the organization? What are the trends they are looking towards in 2012?

Email Marketing 2.0 is Facebook and More

Digital B2B Marketing

Facebook, and to a lesser extent Twitter, LinkedIn and vertical social networks, allow companies to distribute content, create discussion, receive feedback and give us a platform to publish alongside marketers and media powerhouses. Measurement Media Social Media Facebook LinkedIn twitter publishing Email 2.0 The Changes to Email Marketing will Not End with Facebook.

Which Social Network is Right For B2B Marketing?

Digital B2B Marketing

Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing. In Practice Research Social Media Uncategorized Facebook LinkedIn social media Social Networks twitter

Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

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Making Your Social Media and Your Garden Deliver « Digital B2B.

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post.

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