Customer Experience Matrix

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Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

Reviewer information on all sites except Software Advice starts with verifying that the user is a real person through requiring a LinkedIn log-in.

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. The Fliptop/LinkedIn deal is just more evidence of the connection. I expect LinkedIn will use Fliptop's capabilities in these ways among others.

News from Krux, Demandbase, Radius: Customer Data Takes Center Stage

Customer Experience Matrix

billion for LinkedIn. If Dreamforce seems a little less crowded than you expected this week, perhaps it's because I didn’t attend. But I’m still tracking the news from Salesforce and other vendors from my cave in Philadelphia.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts. The only real question about free, open source marketing automation from Mautic is what took so long.

Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It

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Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

Similarly, the advertising features make it simpler to export audiences to receive ads in Facebook , LinkedIn , and Google and to find similar audiences in ad platforms Turn , MediaMath , and Rocketfuel. My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” but “Where is the data stored?” It''s not that I''m obsessed with data. Well, maybe a little.)

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score.

New Frontiers in Data Driven Marketing

Customer Experience Matrix

I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. Let’s just say you had to be there.

Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising. Done correctly, integration of LinkedIn with Dynamics CRM could provide a major boost to that product’s utility while creating a new barrier to competition.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report.

Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

The addition of individual-level targeting puts Demandbase on a more even plane with LinkedIn , which of course already sells advertising to its own huge database of more than 350 million profiles. I’m sure Demandbase would argue it has its own advantages over LinkedIn.)

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

The system can use IP address to identify the company of anonymous visitors and will look up possible contact names at those firms from external sources including Data.com and LinkedIn. You may have noticed that there are many B2B marketing automation systems available.

RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats. On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing.

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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation.

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

Customer Data Platform Industry Profile: A Look Inside the Numbers

Customer Experience Matrix

Since few industry vendors release financial or business details, the report relies on public sources including Owler for revenue estimates, Crunchbase for funding history, and LinkedIn for employee counts. My snarky twin at the Customer Data Platform Institute just published a new report on the CDP industry.

LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

LeadSpace, like the other vendors, scans Web sites, blogs, Twitter feeds, LinkedIn profiles, job hunting sites, and other sources to build a picture of a company’s business, managers, technologies, and similar attributes. My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.)

The Biggest Gap in Marketing Software Selection Isn't Product Information

Customer Experience Matrix

Companies like g2crowd (my main point of reference here, although not my friend’s business) do a reasonably good job at controlling for these by requiring users to verify their identity by logging in through LinkedIn.

Nimble Adds Social Data to CRM

Customer Experience Matrix

Once you’ve added a contact, Nimble will automatically display their most recent Twitter, Facebook and LinkedIn activity every time you call up their record and let you send them messages through any of those products or by email. I had an intriguing demonstration yesterday from social CRM vendor Nimble.

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Influitive Helps Marketers Build an Army of Advocates

Customer Experience Matrix

managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message.

Lattice Engines Automates All Steps in Prospect Discovery

Customer Experience Matrix

The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network. There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners.

Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers

Customer Experience Matrix

The system can publish directly to Twitter, Facebook, and LinkedIn accounts. Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform. The latest release adds features that are most important to enterprise marketers. More than a year has passed since Silverpop merged its email and marketing automation systems into a single product, Engage 8.

ClickDimensions Grows Quickly by Offering B2B Marketing Automation as a Microsoft Dynamics CRM Add-On

Customer Experience Matrix

Web behavior tracking, lead scoring, and social discovery (searching for and importing public data on LinkedIn ) are also available. When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients.

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

The system can also open a window to LinkedIn to let the sales rep find network contacts of her own. Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves.

LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan

Customer Experience Matrix

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products. Some eyebrows were raised by a statement on LinkedIn’s blog that it will sell off Bizo’s Data Solutions business, which markets Bizo’s 120 million name database of business contacts.

Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

Social media support includes keyword searches and alerts; real-time or scheduled posting to multiple Twitter, LinkedIn and Facebook accounts; and detailed tracking of results. It has taken me some time to form a clear picture of Venntive.

Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg. Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. This might foreshadow attrition problems at other vendors.

HiveFire Curata Cuts the Work in Content Aggregation

Customer Experience Matrix

Content on the Web site can also be published through RSS subscriptions, email newsletters, Twitter, Facebook and LinkedIn. Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site. Here’s an irony for you: the world is awash with content, but marketers struggle to find enough of it. It’s like a sailor dying of thirst. Of course, sailors really do die of thirst.

Real Examples of Social Media ROI

Customer Experience Matrix

Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Here’s what I found. Socialnomics blog by Erik Qualman offers a dynamic video with 33 “salient examples and data points” about social media ROI.

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank. Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. You know who you are.

Acxiom Uses Social Media Data to Segment Email Lists

Customer Experience Matrix

Apparently (and I’m taking Acxiom’s word on this), this data is publicly available from most social networks ( Twitter , Facebook , MySpace , LinkedIn , Plaxo and some more specialized ones) once you know someone’s email address. Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media.

Pedowitz Group's Sweet Suite Builds the Missing Link between Social Media and Marketing Automation

Customer Experience Matrix

Probably the most common are products that make it easier to post comments or share links via Facebook , LinkedIn , Twitter and other public forums. The system scans Twitter, Facebook and LinkedIn for mentions and can make automated replies when it finds something. Summary: Pedowitz Group’s Sweet Suite captures social media comments and forwards them to a company’s primary marketing automation system.