Buzz Marketing for Technology

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

You don’t just have an array of search ads; now there are native ads on Google that replicate the search experience, remarketing display ads, mobile ads, Facebook-sponsored ads, sponsored tweets via Twitter and LinkedIn ads.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Find diehard fans on Twitter, Facebook and LinkedIn.

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Trending Sources

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. linkedin. chrisbrogan.com.

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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand.

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5 ways to use social media for solution marketing

Buzz Marketing for Technology

3) Leverage your community – Whether you build your own or rent one from a provider like LinkedIn Groups, a community is a great place to promote a new solution to your existing customers. It’s easy to get caught up in the buzz, and the hype, around social media.

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Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Share this on Linkedin. In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available. If you are, there are new options available all the time, like the recent launch of the LinkedIn ‘Lead Accelerator’ You can review the options on our Content Distribution matrix.

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LinkedIn Tips and Tweaks: Do More with your LinkedIn Account

Buzz Marketing for Technology

LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. Export LinkedIn Contacts. Remove LinkedIn Contacts. Change Your LinkedIn URL.

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YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

What is LinkedIn? A practical example of how LinkedIn works. A practical example of how LinkedIn works. What is LinkedIn? What Is LinkedIn? LinkedIn Outlook Toolbar. Barack Obama on LinkedIn. LinkedIn Mobile Demo for the iPhone. Facebook Vs. MySpace (and LinkedIn). LinkedIn Company Profiles | March 20, 2008. LinkedIn-PCR Tutorial. Introducing LinkedIn News & the redesigned home page. LinkedIN - 2.

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

Share this on Linkedin. In the last post we covered how to create a Social Media Lead Flow.

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Fire your Director of Social Media!

Buzz Marketing for Technology

Share this on Linkedin. At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&#

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Personal knowledge management - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

PKM has been associated with a focus on personal branding , responsibility for personal learning, personal networking - using networking engines (Ryze, Friendster, LinkedIN) and management of individual documents, thought and writings. Personal knowledge management. From Wikipedia, the free encyclopedia. Jump to: navigation , search. This article or section appears to contain a large number of buzzwords.

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Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

Share this on Linkedin. According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

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Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

In the age of Facebook, Plaxo and LinkedIn, it is all to easy to start thinking of the network as numbers. December 10, 2007. Six Steps to a Remarkably Powerful, Personal Network. ME Liz Strauss wrote this at 11:30 am. It’s NOT Who You Know. My recent trip to the UK has me thinking about networking. I’ve never really liked the term, it makes pictures of strangers and stress in my head. So I think in terms of meeting people instead. We live and interact with people.

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Bitcoin: Needs to be Rebranded to Inspire Trust

Buzz Marketing for Technology

Just look at history: If the NSA, the CIA, JPMorgan, Morgan Stanley, Target, LinkedIn, Twitter and Home Depot can’t secure financial data or data about identity, then no one can. Your neighbor borrows money from you.

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Customer Service is the New Marketing

Buzz Marketing for Technology

Share this on Linkedin. Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer.

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What makes an effective knowledge worker? (Gurteen Knowledge)

Buzz Marketing for Technology

Will Facebook displace LinkedIn as "the social network for business"? The Gurteen Knowledge Website.

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Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

Share this on Linkedin.

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

Share this on Linkedin. I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition !

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The Bamboo Project Blog

Buzz Marketing for Technology

Facebook or LinkedIn) or other communities of practiceâ?? for Learning Professionals Ning where were on day three of the course, one of the more active forum discussions has been on getting value out of LinkedIn. The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them.

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Location is important for your Contact Center too!

Buzz Marketing for Technology

Share this on Linkedin. Location Based Services (LBS) are becoming all the rage now.

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Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

Share this on Linkedin. In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent.

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It pays to provide Support with Social Media

Buzz Marketing for Technology

Share this on Linkedin.

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Sharing is how you build a Brand

Buzz Marketing for Technology

Share this on Linkedin. In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree.

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Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

For examples, check business publications, LinkedIn, public case studies, blogs and so forth. Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer.

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6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

linkedin. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. Jobs. 6 Ways to Filter Your RSS Feeds. Written by Josh Catone / March 4, 2008 8:06 PM. / 26 Comments. RSS is easily one of the best things to happen to web publishing in the past 10 years.

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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Share this on Linkedin. Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on ….

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B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Share this on Linkedin. Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer.

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KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

Our new KM Edge groups on LinkedIn and Facebook. We already have more than150 members in our LinkedIn group, so joining will put you instantly in touch with a large pool of professionals who share your passion for KM. Join KMEdge LinkedIn Group. KMEdge. KM Edge: Where the best in Knowledge Management come together. APQC knowledge management km best practices. Sign In. KM Topics. KM Overview. Case Studies. About Us. Search. -->. Knowledge Transfer in the Internet Age.

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Connecting 2 the World

Buzz Marketing for Technology

I began the course design by breaking up New Interactive Technologies (New Communication Technologies for this course) into four categories dependent upon the intended use: communication (mobile communication technologies such as cell phones, pdas, video conferencing), information sharing (pod and vodcasting, visual information software, blogs, pageflakes), collaboration (wikis, groupware), and networking (facebook, LinkedIn, Ning). What we can learn from Linkedin.

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LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Late last year LinkedIn launched an advanced search feature on their site. Share this on Linkedin.

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LinkedIn for Finding Expertise

Buzz Marketing for Technology

for Learning Professionals , I've created a couple of screen casts showing very quickly how I use LinkedIn to find expertise. As part of the Web 2.0 This is my first time using Jing. Let me know what you think. FYI - the Jing object does not appear in the RSS feed. Whoops, I clicked too fast on publish - I will try to get additional screen casts posted soon. By the way, I'm still looking for a free tool that will let me do this with someone else online at the same time.

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Searching for Expertise - LinkedIn Answers

Buzz Marketing for Technology

Yesterday I created a screen cast on LinkedIn for Finding Expertise. I posted a query about this to several of the groups that I've joined on LinkedIn and have received about a dozen responses so far. Today, I saw a post on our Free - Web 2.0 for Learning Professionals where someone said: I am currently trying to find a SME experienced with Moodle (a CMS/LMS) and WizIQ (synchronous web class technology).

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WEEK 1: Introduction to LinkedIn - Work Literacy

Buzz Marketing for Technology

WEEK 1: Introduction to LinkedIn. LinkedIn is primarily a professional network, designed to facilitate linkages between people who are wanting to connect for work-related purposes. Because LinkedIn is designed for professional networking, thereâ??s LinkedIn Questions and Answers is a way for people to ask questions and receive expert advice. Answers can be rated and people who do this well can improve their LinkedIn reputation. Create Your Own Social Network!

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. That fits the original mission of LinkedIn, which is to enable people to rebuild their relationship networks built up over years in business.

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10 Best Posts of 2010

Buzz Marketing for Technology

LinkedIn Search Optimization (LSO) Critical for B2B Marketers – Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results.

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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Share this on Linkedin. Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page.

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PR needs to Focus on Conversations

Buzz Marketing for Technology

Share this on LinkedIn. It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing.

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Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

Share this on Linkedin. According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales.

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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Share this on Linkedin. Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content.

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