Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs
JANUARY 4, 2017
But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. Logistics company wastes 90% of their time with the wrong LinkedIn sales leads. All sales leads are not equal.
Are LinkedIn Groups experiencing a crisis?
DECEMBER 7, 2016
After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time?
How even social media & social selling experts are getting LinkedIn wrong – Part 1
AUGUST 31, 2016
In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Now, how do these topics relate back to driving demand for LinkedIn profile makeovers?
Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
NOVEMBER 3, 2016
Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn.
Go beyond brand awareness & drive revenue with LinkedIn
SEPTEMBER 14, 2016
This webinar featuring LinkedIn expert Kristina Jaramillo gives LinkedIn strategies to increase your revenue and not just your connections. How your LinkedIn marketing and social selling strategy should focus on the entire awareness-to-revenue customer lifecycle.
IT buyers are calling for a change in how you market & sell to them on LinkedIn
OCTOBER 21, 2016
According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn.
Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts
DECEMBER 14, 2016
According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors.
Remember LinkedIn for social media marketing
APRIL 15, 2014
LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Completely Fill Out Your LinkedIn Profile.
CMOs fail to go beyond brand awareness on LinkedIn
AUGUST 11, 2016
Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.
Why aren’t you already cross-posting on LinkedIn?
MARCH 10, 2015
Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? If you’re already a member of LinkedIn, you’re already a Pulse writer, so get started right now (I don’t mind if you bail on this post–go git ‘em, Tiger!).
How even social media & social selling experts are getting LinkedIn wrong – Part 2
SEPTEMBER 7, 2016
In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc.,
Marketers need to play a stronger sales enablement role on LinkedIn
JUNE 10, 2016
Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal.
All social media sites should offer profit sharing and ad revenue
MARCH 21, 2017
That doesn’t change the fact that Mark Zuckerberg and Jack Dorsey and even Jeff Weiner of LinkedIn would be really smart if they considered offering an ad revenue share to its membership. Revenue Share Facebook Google AdSense Jack Dorsey jeff weiner linkedin Mark Zuckerberg twitter
The future of Twitter is as a protected essential public utility
FEBRUARY 14, 2017
Be sure to check Sally out on Twitter, @sallyfalkow , LinkedIn , SlideShare , Facebook , and even Google+. Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTube
B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter
MAY 8, 2014
LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons.
Social media strategy leaders: Sarah Nilson
MARCH 27, 2017
While we work really closely as a team, my specific role is to monitor our brand reputation online through social listening and to manage all the global social media channels ( Twitter , LinkedIn , Facebook , Google+ , Instagram , etc.).
10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile
APRIL 24, 2013
LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. If you haven’t claimed your custom LinkedIn URL yet, your profile will be much more difficult to find, especially in Google.
How to reach your customers at work or at home
NOVEMBER 23, 2016
On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access.
Why every business needs a social media business audit
FEBRUARY 17, 2017
LinkedIn. LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners. I could start posting status updates on LinkedIn. Example: Update your LinkedIn header to match your Twitter header. Not active on social media?
All your best content may now be considered fake news
DECEMBER 13, 2016
It’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s.
Buy domain names for all your pages, products, and services
FEBRUARY 21, 2017
Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.”
How to build a killer content team
MARCH 31, 2017
Do LinkedIn posts drive more traffic (and conversions)? Publish on LinkedIn more often. Do you want to crank up your content success to a Spinal Tap 11?
Has your Twitter engagement recently dropped?
JANUARY 3, 2017
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Selling is to hunting like marketing is to trapping
SEPTEMBER 20, 2016
You’ll fill up your LinkedIn and ( Plaxo ?) A few weeks ago I explained in painful detail as to what I planned to do — and am doing — when it comes to reviving all of those network connection, at least on LinkedIn, Remember to market to your own influencer network.
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
Influencer Marketing Public Relations Social Media/PR A/B testing Advertising Digital marketing Facebook Google Google AdWords Hootsuite instagram linkedin marketing Online advertising pay-per-click pinterest public relations Search engine optimization social media social media marketing twitter
Am I connecting with my customers enough? 10 tips for customer outreach
DECEMBER 9, 2016
Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. How’s your customer outreach?
Visitors hate online ghost towns more than spammy auto posts
OCTOBER 6, 2015
Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTube
Exploit the hours employees spend on social media
SEPTEMBER 27, 2016
When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday.
What is Social Media Marketing?
DECEMBER 2, 2014
For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications.
My Top-5 Most Compelling Apps
SEPTEMBER 30, 2014
You can also queue up lots of content that you can then share over all of your social platforms, including Facebook, LinkedIn , Twitter, and Google+ as well as Facebook Pages, LinkedIn Company Pages, and Google+ Pages (and maybe even LinkedIn and other Groups, maybe?).
Tools I use to amplify social campaigns
JUNE 30, 2015
When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+.
Five often-overlooked reasons senior executives should use social media
DECEMBER 30, 2015
“I don’t have time to build my LinkedIn profile. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. A good LinkedIn profile is a lot more than just a resume. I already get more useless messages than I can handle anyway.”.
If you post it will they come?
JULY 19, 2016
across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week).
How to be a Google+ success
JULY 8, 2014
It’s a bona fide online community along the lines of The Well, Slashdot, and Reddit more than it’s like LinkedIn , Pinterest, or Facebook. Ochman Facebook Google Google Plus linkedin Meta Network Reddit Search engine optimization Second Life twitter
Why 9Round should be using SOCi for social media management
FEBRUARY 11, 2016
To be honest, Mr. Agrillo is doing an excellent job with one of his 9Round properties, 9Round NoVa AKA @9rndcourthouse — but that’s only one and he owns 4 of them; he should be running 4 distinct social media LinkedIn , Google+ , and Twitter properties.
Build a page and profile for absolutely everything
MARCH 1, 2016
In addition to your branded pages, you all need to get off your duffs, get off of your LinkedIn -only high-horses, and make sure you start messaging about your brand and your gym and your raison d’etre on your own personal profiles and pages as well.