B2B Marketing Traction

Trending Sources

How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

There is an art to getting followers and engagement on social media platforms like LinkedIn. The social media platform in question is LinkedIn. “I have a LinkedIn question. Last year I started an aggressive LinkedIn campaign. What LinkedIn changed In Groups.

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn.

Trust 81

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

It’s easy to add an update on LinkedIn and Facebook, right? I tend to be more factual on LinkedIn updates and more conversational on Facebook. On LinkedIn Company pages you have 600 characters to describe your update, but keep it as brief and compelling as possible.

Do LinkedIn Endorsements Drive You Crazy?

B2B Marketing Traction

Do you wonder how these endorsements get on your LinkedIn profile? Do you want to turn off LinkedIn endorsements altogether? It turns out that years after LinkedIn introduced the endorsement feature, it is still driving people crazy. LinkedIn

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest.

LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

What is the right number of LinkedIn recommendations on your profile? I curate my LinkedIn recommendations so it doesn’t dilute my reputation. I do believe that when it comes to LinkedIn recommendations, less is more. How many LinkedIn recommendations do you think are ideal?

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? Are you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out.

8 Elements of the Perfect Blog Post

B2B Marketing Traction

Including a key image at the top makes the blog post more attractive and ensures that when you share the post on social media such as LinkedIn and Facebook, there is a great thumbnail image that makes the link to your post stand out. What does a perfect blog post look like?

Plan 105

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

LinkedIn Product and Services Pages Discontinued

B2B Marketing Traction

Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Now, LinkedIn is offering Showcase pages instead. LinkedIn marketing

A Practical Checklist for LinkedIn Implementation

B2B Marketing Traction

Do you want a practical approach to using LinkedIn? LinkedIn has a lot of features, and it’s not easy to understand how to use them and what to do to get results. Here is a checklist for making sure your LinkedIn implementation is successful. LinkedIn marketing

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Unlike LinkedIn, which requires that you have an email address with the business URL ( and have it registered on LinkedIn for some time and have established connections in your profile – see more here ), anyone can set up a Facebook page for a brand or organization.

3 Basic Things You Can Do on LinkedIn in 10 Minutes or Less

B2B Marketing Traction

One of the biggest complaints about LinkedIn is that it takes too much time. Here are three things you can do, in ten minutes or less a week, to begin to engage with your connections on LinkedIn. Reply promptly to messages on LinkedIn. LinkedIn

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

Are they “everywhere” on LinkedIn and you’re not? If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track.

Plan 75

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more.

B2B 77

Are LinkedIn Endorsements Too Easy?

B2B Marketing Traction

LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion. Now it’s easier to recommend your connections on LinkedIn, using a new feature called endorsements. When LinkedIn added endorsements, I went to my profile to check it out.

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

They systematically posted multiple tweets for each blog post and one post each on LinkedIn, Google+, and Facebook to get the blog post link in front of followers. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works.

LinkedIn Video: How to Use Endorsements and Manage Skills

B2B Marketing Traction

I’ve had many questions on how to use LinkedIn endorsements. Watch this video to learn how endorsements and skills work on your LinkedIn profile! LinkedIn marketing

Video 50

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Others like LinkedIn and Facebook require that customers accept your invitation. You can also provide places for customers to share with other customers, such as online discussions on LinkedIn or Facebook Groups, Twitter chats and more.

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

”) The same thing happened to LinkedIn in the last few years, and believe me, you will want to be on the platform and actively sharing and engaging with others for maximum results. Happy New Year! Marketing continues to change at lightening speed.

Plan 75

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story.

How to Protect Your Privacy When Viewing LinkedIn Profiles

B2B Marketing Traction

Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” Watch the video to find out how to protect your identity when viewing LinkedIn profiles. Are there good reasons to hide your identity on LinkedIn?

Mastering LinkedIn Workshop in Los Angeles January 23, 2015

B2B Marketing Traction

Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles.

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Follow your prospects and customers and engage in conversations and dialogues on LinkedIn discussion groups, on Twitter and Facebook (and on Vine, Pinterest, Instagram and others as appropriate). Now more than ever B2B marketers must focus on their existing and prospective customers.

Plan 68

How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts!

B2B Marketers: How to Use LinkedIn Endorsements

B2B Marketing Traction

LinkedIn recently made recommending your connections a lot more easy – maybe too easy, in my opinion! Why Did LinkedIn Add Endorsements? You can’t input your own recommendations on LinkedIn. How Do Endorsements Work on LinkedIn?

B2B 36

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

For B2B marketers, this is often LinkedIn. With LinkedIn you can build your personal profile and begin connecting with colleagues. You can also create a company page on LinkedIn, which few B2B marketers have done.

Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. For example, when marketers were asked to choose their top platform for social media, 49% chose Facebook and only 16% chose LinkedIn.

3 Ways to Be More Relevant on LinkedIn

B2B Marketing Traction

A little-noticed fact about LinkedIn is that all searches conducted in LinkedIn default to a relevance criteria. With over 90% of corporations using LinkedIn to find needed resources, it’s important to be relevant. You are in the same Linkedin Group.

How to Optimize LinkedIn Profile Website Links

B2B Marketing Traction

Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Please comment below if this information is helpful or if you have other questions about optimizing your LinkedIn profile! You are one step closer to optimizing your LinkedIn profile!

Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To Tweet.

How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

Get to know them by showing up at events, speaking at conferences, and connecting on LinkedIn. Follow up your first contact with a LinkedIn invitation to connect and/or a snail mail letter ( gasp!

When It Comes to LinkedIn Endorsements, Are We Lemmings?

B2B Marketing Traction

LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. Since they are easy to give on LinkedIn (see my post on how to endorse ), they can build quickly. But LinkedIn member, beware! Questions about LinkedIn?

Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

LinkedIn, Facebook, or Twitter? 100 followers of your LinkedIn Company Page? blog Facebook LinkedIn marketing social media strategy twitterTo succeed in social media marketing, your goals must be SMART. SMART stands for Specific, Measurable, Attainable, Realistic, and Timely.

4 Reasons to Get Recommendations on LinkedIn First

B2B Marketing Traction

Ask your customers for testimonials and recommendations on LinkedIn first. In my opinion there is little reason to ask for testimonials outside of LinkedIn. I recommend that all my clients get recommendations on LinkedIn first. LinkedIn customer optimization social media writer

Is Your Own Website Stopping You From Getting Found Online?

B2B Marketing Traction

Social media sites like Google+, Twitter, LinkedIn and Facebook are all popular platforms from which your site pages and content can be shared. Now more than ever, a “legacy” or old website can keep you from getting found online.

Dear LinkedIn Member – About Your Invitation To Connect

B2B Marketing Traction

On LinkedIn I usually only connect to people I know. For the rest of you, here are other reasons I am not likely to accept your invitation to connect on LinkedIn. You have very few connections on LinkedIn, which means you’ve put little effort into your presence on the platform, and I have less chance of finding valuable connections through you. You do not contribute any content or interesting links to articles or studies on your LinkedIn profile.