B2B Lead Generation Blog

New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation Blog

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. LinkedIn, now being owned by Microsoft, has a massively powerful database, and to marketers, it is I think one of the most powerful databases for B2B marketers specifically because it gives us employment data.

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn?

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Empathetic Marketing: How To Connect With Your Customers

B2B Lead Generation Blog

I came across your article on LinkedIn , and several people forwarded it to me and said, “Brian you should check this out for your book.” You can also follow me on Twitter @BrennerMichael or connect with me on LinkedIn and Facebook.

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation Blog

In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.”

Who should own lead generation for a complex sale?

B2B Lead Generation Blog

And they leverage their social network via LinkedIn and Twitter, and monitor news feeds about key accounts. To get a broader perspective, I asked the 19,734 members of my B2B Lead Roundtable LinkedIn Group about this topic , and I got some great input from other marketing and sales leaders. So, who should own B2B lead generation: sales, marketing or both? You might be thinking, “isn’t the answer obvious?”. It’s not. Let me explain. I hear the same problem over and over.

Fast Growth Marketing: From 0 to 500,000 Users

B2B Lead Generation Blog

We’re starting to look at ten million, which is about one tenth the size of LinkedIn. How can you drive fast growth with marketing? In this interview you’ll hear from Jim Fowler, founder of Owler on what he’s learned to grow fast.

Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

B2B Lead Generation Blog

LinkedIn : Type your business name, industry or keyword into the search box to identify where you are being mentioned on LinkedIn. This is a phenomenal tool, especially when you consider that more than 85% of the visits to LinkedIn have nothing to do with job hunting.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Tips On How to Use LinkedIn for Better Lead Generation. I met Susan through following her writing on her blog and her work in the LinkedIn community.

Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation Blog

You can also use tools like Twitter, LinkedIn and Google Alerts. Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development.

B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation Blog

LinkedIn ads specifically let you use images as part of your advertising, which is a boon to your communication efforts given the old adage that a picture is worth 1,000 words. Marketing Strategy copywriting keywords lead generation LinkedIn PPC ad help PPC ads social media

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5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation Blog

I’ve got a dog-eared copy, and he’s got a very, very well-known B2B lead blog with 20,000 people on his LinkedIn group. What are the five ways you can immediately improve your account based marketing (ABM) and selling?

Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

B2B Lead Generation Blog

How to Use LinkedIn to Generate Leads [More from the blogs]. Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics.

New Chapter for the B2B Lead Blog

B2B Lead Generation Blog

Feel free to comment here or join me on the B2B Lead Roundtable LinkedIn Group. You may have noticed the B2B Lead Blog has a new look. Image credit: PhotoDune. That’s because it’s my personal blog again.

How to Use Trigger Events for More and Better Leads

B2B Lead Generation Blog

LinkedIn for profiles announcements, news, job postings, status updates. People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation.

Lead Gen: A proposed replacement for BANT

B2B Lead Generation Blog

Before asking them questions, do some research on LinkedIn to see if it sounds like they are responsible for what you sell. Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms.

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B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?

B2B Lead Generation Blog

Tweet How do you measure the return on investment of a LinkedIn InMail campaign? And I think when you’re in InMail on LinkedIn, you’re taking that time, so opens are significant,” she said.

Value Proposition: What motivates prospects to buy from you?

B2B Lead Generation Blog

B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign? Tweet One day at the office, I decided to put a dollar bill on my cubicle wall. When people walked by, they would ask why I was putting money on my wall. My initial response was that I simply like money.

Lead Nurturing: You can’t automate trust

B2B Lead Generation Blog

If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. Tweet I recently had coffee to catch up with my friend Jill Konrath and we were talking about new opportunities, ideas for the improvement of lead nurturing and I’m currently pondering my next book.

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

B2B Lead Generation Blog

A 50% connection rate with potential customers on LinkedIn. In February, Johnson enlisted the help of a B2B social media lead generation agency, to develop a lead generation campaign on LinkedIn. The Social Sellers used LinkedIn’s search functions to target prospects by: Role.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation Blog

As its name implies, it allows you to create a customized URL that tracks: Source – For instance, Twitter, Facebook, LinkedIn. Tweet It’s time to generate revenue. Do you know where your social media is contributing?

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation Blog

Make sure your sales professionals individually follow up with the people they spoke with, whether that’s through sending email, connecting on LinkedIn, or following them on Twitter.

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

Look up registrants on LinkedIn. Connect with attendees and build your profile before the event through your blog and updates on Twitter and LinkedIn.

How Much is Your Address Book Worth?

B2B Lead Generation Blog

” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly. There are free digital groups you can join such as LinkedIn Groups and Twitter that allow you to get really close to your targeted prospects. . Tweet How much is your address book worth?

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Buy, Build or Both Part 2: The basics of list building

B2B Lead Generation Blog

Email Marketing content inbound marketing LinkedIn SEO social mediaTweet Editor’s Note: This is the second of a series of articles to help marketers and salespeople looking for a reliable lead list.

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B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales

B2B Lead Generation Blog

Wouldn’t you like to know which accounts are using the search phrase “lead nurturing” or have a job posting for a marketing database manager or belong to certain lead management groups on LinkedIn? Tweet Many marketers use a model for lead qualification based on these four key characteristics: B = Budget. A = Authority. N = Need. T= Timing. The approach is dubbed BANT. In a recent article, Ardath Albee said, “Salespeople are adamant about these criteria.”

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Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation Blog

A LinkedIn profile for Seymour. Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true.

Lead Generation: It’s all about building relationships

B2B Lead Generation Blog

So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS.

Gamification: How Siemens got 23,000 engineers to learn about its brand

B2B Lead Generation Blog

That afternoon, there was a paperless launch to the media, which leveraged Twitter, Facebook and LinkedIn. 117 connections on LinkedIn ( Pete the Plantville Manager has his own LinkedIn page). Tweet Siemens Industry , Inc., is proving that engineers just wanna have fun. And it’s filling the sales pipeline in the process. In March of 2011, the Siemens team launched Plantville. This online game simulates the experience of being a plant manager.

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2013 Year in Review: Top 6 focus areas for B2B marketers this year

B2B Lead Generation Blog

Honorable Mention : Lead Generation: 5 tips to generate leads faster on LinkedIn. In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. Through audience segmentation, building credibility, providing valuable content, taking advantage of paid LinkedIn programs, and communicating effectively, B2B marketers can utilize LinkedIn to its full potential for lead gen.

Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More

B2B Lead Generation Blog

Celarity has accounts on LinkedIn, Twitter, Facebook and later Google+. He started a LinkedIn group that now has more than 300 members.

Lead Generation: Phone calls turn first-time webinar into million-dollar leads

B2B Lead Generation Blog

The rest responded to announcements on LinkedIn, Twitter and Facebook, and were partners, existing customers or consultants. When Scully was torn between outsourcing teleprospecting or hiring someone to do it internally, he turned to the B2B Lead Roundtable group on LinkedIn.“Of

List Buying: 3 reasons why this tactic can be deadly for marketers

B2B Lead Generation Blog

In fact, a couple of weeks ago, one of the members of the B2B Lead Roundtable group on LinkedIn asked: “I am looking for input on lead purchasing. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact.

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B2B Lead Roundtable Blog: Our 10 most popular blog posts of 2012

B2B Lead Generation Blog

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects. Tweet Remember Casey Kasem’s year-end top 40? Okay, so there may be some of you out there who don’t. For those of you who were merely twinkles in your parents’ eyes back in the day, Casey Kasem is a radio personality and voice actor who just turned 80 this year. I remember sitting in front of the radio as he would countdown the year’s top hits every New Year’s Day.

Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

B2B Lead Generation Blog

We also used additional verification sources like LinkedIn to help double check the data in the samples to make sure each vendor’s quality was accurately assessed. Tweet The quality of your database represents the quality of your customer and prospect relationships. Here’s why: Effective marketing depends on relevant messaging, and relevant messaging depends on how well you know your customers. For instance, at best, your email will be tuned out, ignored or lost.

LinkedIn for lead generation - Are You the Missing Link?

B2B Lead Generation Blog

It takes time and commitment, but LinkedIn has become ideal venue to nurture relationships and generate new leads, especially for sales people involved in a complex sale. On that topic, I wrote an guest article for MarketingProfs, titled " 10 Tips for Using LinkedIn to Generate Leads." Related Posts: Lessons on Using LinkedIn for Lead Generation 5 steps for using LinkedIn as lead generation tool.

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LinkedIn B2B Lead Generation Roundtable Group Turns One

B2B Lead Generation Blog

Last year, I launched the B2B Lead Gen Roundtable Group on LinkedIn. Join the B2B Lead Gen Roundtable on LinkedIn It started with a simple goal: to create a group to discuss and share ideas that focus on the many aspects of B2B lead generation such as lead nurturing, lead management, teleprospecting, social media and more. We didn’t start the group to become the biggest; we just wanted it to be the best.

Webinar: Inside Sales Virtual Summit reveals selling best practices

B2B Lead Generation Blog

Brian Frank, LinkedIn. Tweet A top struggle for sales professionals is optimizing selling time and driving lead generation. On Thursday, June 20, at the Inside Sales Virtual Summit, I will reveal how a billion-dollar telecommunications company addressed this situation by: Bringing science and testing to their calling process, and. Reducing their time to lead by more than 60%.

Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. Are your efforts on LinkedIn and Twitter paying off?” One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. She started the discussion in August, yet members continue to provide feedback. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns.

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Lead Generation Blog: Website Landing Pages impact Lead Generation results

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!