Avitage

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Why Google Plus is Our Company Content Hub (and should be yours)

Avitage

The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing. This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content.

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Continuum and Process vs. Event, Project or Campaign Thinking

Avitage

While I haven’t yet read it, this morning LinkedIn delivered an interview-based article that introduces a key theme of the book. LinkedIn: Why is it important for marketers to view marketing as a continuum?

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