The Forward Observer

MARCH 1, 2024

Listen to the Interview… Links… Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton (Amazon) Julie Atherton (LinkedIn) Small Wonder Consultancy B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales by Julie Atherton Book Resources & Templates (..)

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

The Forward Observer

OCTOBER 13, 2023

About the Author Purna Virji is a globally renowned content strategist whose current title is Principal Consultant, Content Solutions at LinkedIn. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships, and boost conversions.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

The Forward Observer

DECEMBER 22, 2023

Listen to the Interview… Links… Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb (Amazon) Christine Slocumb (LinkedIn) Clarity Quest Marketing Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth by Atul V.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

The Forward Observer

DECEMBER 15, 2023

Listen to the Interview… Links… Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop (Amazon) The Forget the Funnel Workbook Georgiana Laudi (LinkedIn) Lasst die Kunden kommen: Ein Business-Roman über Inbound Marketing und Account-based Marketing by Torsten Herrmann (..)

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

The Forward Observer

FEBRUARY 23, 2024

Listen to the Interview… Links… The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber (Amazon) Karen Eber (LinkedIn) Karen Eber (website) The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. And, interesting fact – she has one brown eye and one green eye!

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

The Forward Observer

FEBRUARY 2, 2024

And, interesting fact – he was once a lifeguard!

Top of Funnel 278

Top of Funnel Storytelling Amazon Buyer's Journey 278

The Forward Observer

JANUARY 12, 2024

Listen to the Interview… Links… Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri (Amazon) Allyson Letteri (LinkedIn) Allyson Letteri (website) Standout Startup (book resources) Standout Startup (toolkit) The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

DECEMBER 8, 2023

Listen to the Interview… Links… The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott Edinger (Amazon) Scott Edinger (website) Scott Edinger (LinkedIn) Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want by Lee Salz (Marketing Book Podcast interview) Sell Different!:

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

JANUARY 5, 2024

Listen to the Interview… Links… Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

The Forward Observer

DECEMBER 1, 2023

And, interesting fact – her husband is the heir to the Calvert Whiskey fortune!

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

The Forward Observer

NOVEMBER 24, 2023

Listen to the Interview… Links… The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm (Amazon) Power of Storytelling The StorySelling Method – Workbook & Exclusive Bonuses Philipp Humm (LinkedIn) Seshu Badrinath (Connecticut Headshots) Sell with a Story: How to Capture (..)

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

NOVEMBER 17, 2023

Listen to the Interview… Links… The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success by Anthony Iannarino The Negativity Fast (book website w/free resources) The Sales Blog Anthony Iannarino (LinkedIn) Thinking, Fast and Slow by Daniel Kahneman Never Lose a Customer Again: Turn Any Sale into Lifelong (..)

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

The Forward Observer

OCTOBER 27, 2023

Listen to the Interview… Links… Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon (Amazon) Phil Mershon (website) Receive a FREE ‘Unforgettable’ Bonus Chapter delivered directly to your inbox Phil Mershon (LinkedIn) Phil Mershon (Twitter) Build a Better Business Book: How to Plan, Write, and (..)

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

The Forward Observer

OCTOBER 20, 2023

And, interesting fact – in the winter, he and his wife travel throughout North America, living in an Airstream trailer.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

The Forward Observer

NOVEMBER 3, 2023

Senator! (..)

Advertising Agencies 130

Advertising Agencies Work Management Paid Search Agency Marketing Management 130

The Forward Observer

FEBRUARY 9, 2024

Listen to the Interview… Links… The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel (Amazon) Eric Siegel (LinkedIn) Machine Learning Week The AI Playbook (book website, including link BizML framework) MachineLearningGlossary.com CivilRightsData.com Predictive Analytics: The Power to Predict Who Will Click, (..)

Click Rate 339

Click Rate Case Studies Paid Search Agency Amazon 339

The Forward Observer

NOVEMBER 27, 2023

More than 60,000 people have taken his online courses, including The Marketing Seminar, and courses found on LinkedIn Learning and Udemy. And, interesting fact – he has taught hundreds of people how to juggle! Listen to the Interview… Links… Ship it.

Click Rate 130

Click Rate Amazon Marketing & Strategy Paid Search Agency 130

The Forward Observer

FEBRUARY 16, 2024

About the Author Jason Miller is a digital B2B marketer who has held senior marketing roles at LinkedIn, Marketo, and Active Campaign. Get ready for a wild ride that proves you can rock your way through the darkest times and come out stronger, louder, and more resilient. This is a metalhead’s journey of becoming.

Advertising Agencies 169

Advertising Agencies Planning B2B Thought Leadership Paid Search Agency 169