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  • CONTENTLY  |  TUESDAY, MAY 30, 2017
    [Linkedin] Ask a Content Strategist: Does Thought Leadership Mean Anything to Regular People?
    An effective LinkedIn update will have different copy than a tweet, which will have different copy than an email blast. For most, Memorial Day weekend means barbecue, beers, and jealously glaring at Instagram pics of your co-workers in the Hamptons. For me, it also means spending Sunday morning filing my monthly column so that our managing editor doesn’t kill me. So let’s get into it.
    [Linkedin] The Cobbler’s Children Have No … Marketing Campaigns
    LinkedIn. VentureBeat recently identified LinkedIn as the best place for lead intelligence. Commenting on others’ posts on LinkedIn can offer good exposure with a long shelf life, and is less work than starting your own threads. Editor’s note: While this post was written for the marketing agency pro, most of its recommendations are good for any time-strapped marketer.
    [Linkedin] 7 Tips for Stellar Social Media Community Management
    You've created a killer Facebook business page, started building up your business' Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you've even created a Google+ Page. For example, if LinkedIn is where your community is more engaged in discussion regarding industry topics, than focus your time on sharing industry-related content and discussion on that platform.
    [Linkedin] In B2B Marketing, Everything Counts
    This means clean graphics on your website and no LinkedIn photos of your executives drinking alcoholic beverages. When my sons were in high school, I used to tell them that everything they did during their high school career counted. Not just their grades, but also their participation in sports and extracurricular activities would be seen and evaluated by future employers and especially college admissions people.
    [Linkedin] Vidyard Named One of Deloitte’s Technology Fast 50™ Companies
    Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers. KITCHENER, November 9, 2017 — Vidyard , the new generation video platform for business, was recognized for rapid revenue growth, bold innovation and its entrepreneurial spirit with a Deloitte Technology Fast 50 program award.
    [Linkedin] Marketing Tools and Technology – How Does A Marketer Decide?
    Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. .
    [Linkedin] 1 Awesome Way To Create Great Content
    Maybe it’s a shout-out from their boss, or from your boss, or it might be a certificate you create that they can add to their LinkedIn profile. Whether you’re fresh on the job— getting the lay of the land, or you’re a veteran at your organization, as a content marketer you probably face the constant challenge of delivering interesting, valuable, and relevant content at the pace that your organization demands.
    [Linkedin] How to Increase the Brand Visibility of Your Professional Services Firm
    Get more brand development tips and strategies by following us on LinkedIn and Twitter. We all want more business for our firms. Often, attracting more business involves a discussion of increasing brand visibility. So, let's explore how to do that the right way. You might also want to check out our Brand Building Guide for a more in-depth roadmap to improving your firm's reputation and increase your visibility among your target audiences. Start With Your Brand.
  • KAPOST  |  FRIDAY, JUNE 24, 2016
    [Linkedin] Why Video Should Play a Vital Role in Your Content Marketing Strategy
    Switch Video has produced more than 800 videos for clients, including LinkedIn, IBM, HP, Bayer, and American Express. If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. Over the past few years—thanks to the rise of the smartphone and increasingly faster internet connections—a handful of smart, forward-thinking companies have embraced this engaging genre of content to leverage its potential.
    [Linkedin] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. While there are many opinions on what technology marketing strategies work best when it comes to generating and nurturing leads, what’s not up for debate is this: today, the majority of prospective clients are looking for their information online first – before they’re receptive to any human interaction. Consider the 2.25 trillion searches Google reigned in last year.
  • SNAPAPP  |  THURSDAY, JUNE 2, 2016
    [Linkedin] How to Generate More Engagement (Without Creating More Content)
    If it fits your audience, take advantage of syndication and republishing channels like LinkedIn Publishing , Business2Community , and Social Media Today (which allow for your content to be republished with a canonical URL, thus avoiding any duplicate content issues). Ever feel like your content team is stuck in creation mode?
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Linkedin] How to Become a "Best Place to Work": Lessons From Recent Winners
    And at LinkedIn, they have an [in]Cubator program that originated from a weekly hack day. Have you ever walked into an office -- your own, a friend’s, or somewhere you were visiting -- and immediately felt like that was precisely where you wanted to be? People are working, going about their business, and they’re happy. at their day jobs. That, my friends, is an example of excellent company culture. Some of these great company cultures have been publicly recognized.
    [Linkedin] Content Marketing Case Study: Attorneys Vs. Accountants
    The accounting firms included in the Infinite Spada study appear to be leveraging a variety of social networks, while the legal firms appear to be concentrating their efforts primarily on LinkedIn. While LinkedIn is a logical choice to promote professional services content, ignoring Facebook and the other networks may short circuit content discovery. Leverage Facebook and other social networks–not just LinkedIn.
    [Linkedin] 5 Action Items from #SMX Advanced 2013
    Kaila Strong suggested checking out employee LinkedIn profiles to identify blogs they write on, hobbies or associations they are a part of, or even to see if they are linking to your own site through status updates, profiles, etc. The best thing about leaving a conference is feeling like you’re leaving with a list of things to do. It makes the time (and money) you spent worthwhile. The great news is that’s exactly what happened when I left SMX Advanced last week.
    [Linkedin] Let Content Strategy Define What You Won’t Do (As Well As What You Will)
    But Carmen Hill was there, and she wrote about what she heard and saw in a LinkedIn post. Content Marketing World, probably the world’s premier event for content marketers, was held September 8–11 in Cleveland. Did you miss it? Me too. We really liked what we read (it resonates with one of our recent posts, Simple is a Strategy ), and we asked Carmen for permission to reprint her post here. .
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Linkedin] Truth, Transparency & Target: A Lesson in Crisis Communications
    But last night, Target’s CMO, Jeff Jones , wrote a transparent and thoughtful response on LinkedIn to both the Gawker article and the overarching tenor of the last several months. Regardless of what you think of Target and its course of action over the last six months, Jones'' willingness to take to LinkedIn and blog about his experience is, in my opinion, admirable.
    [Linkedin] How Helping Others Helps You …Get More Links
    LinkedIn, Twitter, Google+, and even Facebook all might help facilitate more permanent business relationships with the people you connect to when acquiring inbound links. Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. I love these ideas but most importantly enjoy how they integrate much more cohesively with our client’s broader marketing initiatives.
    [Linkedin] Modern White Paper Marketing: How to Create Readable, Shareable, and Successful White Papers
    For B2B content marketing applications, a third-party login service like Sign In with LinkedIn can give your users an easy way to pass your gate while still providing most if not all of the information your brand needs. ?. Thank you for your interest in white paper marketing! Before continuing, please provide the following information so we can get to know each other! Middle Name. Also Nicknames. Business You Work For.
    [Linkedin] Clearing Up Content Confusion
    But to really charge your content game, look at social posts— LinkedIn is an especially good place to find to your B2B audience— pay-per-click (PPC) campaigns, as well as services that specialize in distributing content across multiple platforms. Guest Contributor: Matt Hillman, Creative Director. September 2017 was the fifth anniversary of my first visit to the annual Content Marketing World conference in Cleveland.
  • ACT-ON  |  WEDNESDAY, MARCH 29, 2017
    [Linkedin] 5 Powerful Lessons Content Marketers Can Learn from Journalism
    If so, seek IoT influencers through the social media channels in which your audience engages, such as Twitter and LinkedIn. Are you planning to create more content this year? If so, you aren’t alone. In fact, 66 percent of B2B marketers plan to produce more content in the coming months. They too understand that creating valuable content for their target audience is a surefire way to beef up results and revenue.
    [Linkedin] Interesting Infographics: Create a Killer Social Media Strategy
    Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products. When your customers are on social media looking to learn more about you, it’s important that you’re there to make a good impression.
    [Linkedin] 6 Ways to Establish Yourself as an Industry Thought Leader
    LinkedIn Answers is the perfect platform for this, allowing you to search users' questions by industry and topic. Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. It can also help your business stand out from its competitors.
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Linkedin] How to Leverage Social Intent Data in Your Next Nurturing Campaign
    Today, many people go to social networks like Twitter and LinkedIn to learn about and discuss news and business issues in our industry. On LinkedIn, we could find potential buyers by looking at people's group affiliations (i.e., As marketers, capturing buyer attention is everything. Without it, we're just throwing more content, emails, ads, and offers into the abyss. Yet, there has never been a harder time to earn buyer attention.
    [Linkedin] Why the false dichotomy between adtech and martech is dysfunctional
    The same goes for social media marketing tools managing paid ads on Twitter, LinkedIn, Instagram, and Pinterest. Would you agree that advertising is one facet of marketing? Okay, then advertising technology (adtech) is naturally one facet of marketing technology (martech). If you like diagrams, you can visualize adtech as a small circle contained entirely within a larger circle of martech. Adtech is a subset of martech.
    [Linkedin] The Content-Ready Buyer Persona
    Remember LinkedIn groups and topics, and industry associations as your personas may be engaged with them. Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. You can watch the recording here if you missed it. In the event, she revealed that content output in the past 5 years has increased by 78%, but content engagement has decreased by 60% (according to TrackMaven).
  • ACT-ON  |  TUESDAY, OCTOBER 11, 2016
    [Linkedin] 7 Classic Email Marketing Mistakes – And How to Avoid Them
    Here are the less clear-cut situations: You’re connected with them on LinkedIn. LinkedIn is a separate system. And LinkedIn will be very unhappy with you if they find out you’re doing this. Everybody makes mistakes. Some are big. Some are little. Many are avoidable. In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book.
    [Linkedin] Rethinking Referral Marketing: Demonstrate Your Expertise
    Join us on Twitter and LinkedIn for more tips on driving referrals and new business. Once you’ve developed a referral marketing strategy , the next step is to implement focused marketing techniques designed to demonstrate your expertise. Maybe you’ve complained, at some point, that “everyone’s a critic.” ” These days, it can feel like everyone online is a self-proclaimed expert.
    [Linkedin] 6 Ways to Avoid Regretting Your SaaS Software Purchase
    Instead, take 30 minutes to hunt on LinkedIn. Author: Alexandra Nation I recently purchased a new pair of ballerina flats from Margaux New York, as they are a staple in my ‘ woman in tech ’ business uniform. The company sells high-quality, ready-to-wear, and made-to-measure shoes. Before I made my purchase, I first ordered a fitting kit to help me choose the right size. The instructions contained a delightful little expression: Measure twice, cut once.
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Linkedin] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    I get caught up on the latest news, as well as industry blogs, as well as any activity on Twitter, Facebook, and LinkedIn. What’s your wake-up routine? Once upon a time (a long time ago), I would get up, retrieve the newspaper from the front porch (if, by some chance, it had landed there instead of on the roof or in the bushes) and flip through it while drinking my morning coffee. I hear tell of some folks who still do this (back on the farm), but for me, it’s almost quaint to think about.
  • HUBSPOT  |  FRIDAY, APRIL 26, 2013
    [Linkedin] 11 Clever Ways to Nurture Leads With Your Business Blog
    Because this is the case, it''s a great idea to use your blog to promote your social media accounts and encourage readers to follow you on social networks like Facebook, LinkedIn, Google+, Twitter, etc. -- giving you yet another opportunity to promote your content and reach out to leads. When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology.
    [Linkedin] 5 Ways to Market Yourself and Advance Your Marketing Career
    Connect with marketing peers and exchange ideas in person at networking events or via targeted LinkedIn groups online. Let me know on Twitter (@perspicaciousK) or on LinkedIn ! Marketing is crucial to the success of any professional services firm. Veteran marketing professionals understand this and have learned how to demonstrate the benefit of their contributions to a firm’s bottom line.
    [Linkedin] 5 Reasons Why Your Inbound Marketing Isn’t Working
    The same goes for jumping on the bandwagon with Facebook, LinkedIn groups, a blog, or other social channels. by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. At first, things are going great! You see more blog subscribers, a huge increase in website traffic, and your social media followers are way up.
    [Linkedin] Promoting content: build great content marketing relationships
    LinkedIn can be a great way not only to find experts with whom to align yourself, but also to help create the kinds of relationships that will open these possibilities up to you. . (Photo credit: AltimeterGroup). Everyone understands that “build it and they will come” no longer works with websites. It probably never did. That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Linkedin] 7 Lead Management Tools That Will Save You Hours
    It automatically displays relevant information about contacts pulling from online sources such as Facebook and LinkedIn. Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. This usually entails the long hard task of separating legitimate prospects from duds, organizing data, and consistently tracking key leads on a regular basis.
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Linkedin] Are You in the Nation? Marketo’s Summit Goes to Sin City
    The Marketing Nation Summit year after year has always been one of my favorite events, and yes if you look at my linkedin profile you will see why. “ Are you in the Nation?” This will be a common term that will be heard around Las Vegas from May 9th-12th this year. Albeit, mostly screamed loudly from the lungs of Sanjay Dholakia – CMO of Marketo.
    [Linkedin] 41 Top Lead Generation Tools of 2017
    Skrapp Pricing: Free to find up to 150/month, Paidsplans start at $39/month Rating: N/A Skrapp is a tool specifically for finding someone’s LinkedIn email. Skrapp has Chrome Extension that, when enabled, will show a “Find Email” button on a person’s LinkedIn profile. Social & Forum Tools These tools can help to save time finding leads on social networks such as LinkedIn and Twitter. There are a lot of different ways to generate leads for your company.
    [Linkedin] It's Not You, It's Them: 7 Signs Your Lead Is a Terrible Fit
    Maybe you try creating more snackable content that lends itself to their relentless schedules, or refocus your distribution efforts to focus on more professional platforms like LinkedIn. There's a really big difference between passing off leads to your sales team, and passing off qualified leads to your sales team.
    [Linkedin] Google Launches A More Social Search
    In addition to traditional website search results, searchers will start seeing results from their friends on Twitter, Blogger, Flickr, LinkedIn, etc. A battle is happening in the Silicon Valley. Two software gaints, Google and Facebook, are competing to be the leader of search in the coming years. Facebook won't give Google access to its social graph data. In response, the search engine giant is working with just about every other social network in an effort to make Google search social.
    [Linkedin] Are You Ready for Content Marketing in 2018? 60+ Predictions
    Jason Miller, global content marketing leader, LinkedIn. It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI.
    [Linkedin] 5 Keys to Healthcare Social Media Success as 2015 Comes to a Close
    People’s newsfeeds are filled with sponsored posts and latest deal of the day, so consider focusing more of your efforts on YouTube, LinkedIn Instagram or Pinterest. With Q4 right around the corner, it’s time to think about your final social media marketing efforts for 2015. Are you on track to hit your year-end goals? Are you able to show return on investment (ROI)? Now is the time to ramp up your efforts.
    [Linkedin] The Importance of Business Research for Your Firm: Top 10 Questions to Drive Growth & Profitability
    Join us on LinkedIn , Facebook , and Twitter for more insights on how to conduct research that will help your firm grow. In researching high growth professional services firms we made an eye-opening discovery. Those firms that did systematic business research on their target client group grew faster and were more profitable. Further, those that did more frequent business research (at least quarterly), grew the fastest and were most profitable. Think about that for a minute.
    [Linkedin] How To Get Started With Quora Ads
    When you think about your marketing strategy and digital advertising , the first things that come to mind are usually social networks (LinkedIn, Facebook, Twitter) or Google. How many times have you had a question but no one to answer it? So you resort to good old Google to help you. We’ve all been there, done that. And it’s the reason that Quora , a Q&A website, was created.
    [Linkedin] The Ultimate Guide to Mastering Pinterest for Marketing
    Pinterest is only growing in popularity as the hottest new social network, and in December 2011, it made Hitwise's list of the top 10 social networks, currently sitting at #5 and beating out big names like LinkedIn and Google+. Promote your presence on Pinterest through your other social networks by encouraging your followers/fans on Facebook, LinkedIn, Google+, and Twitter to follow your pins!
    [Linkedin] eMagine Launches New Websites
    Their news page is a great example of eMagine capabilities to integrate Twitter and LinkedIn feeds. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects. Below is a sampling of some new website launches, and the services eMagine provided: New England Oil Company.
    [Linkedin] 20 Social Media Terms for Non-Digital Natives
    For example, if you took the time to look at what I have published on LinkedIn and posted on Twitter in the past month, you would know I’m an avid runner who is very active in the digital marketing arena. Do you sometimes feel completely out of the loop when you’re in a meeting at work and your social media millennials start throwing out terms like “mentions” and “brandjacking?” When someone mentions “reach” do you think of toothbrushes? It’s okay, I’ve got your back.
    [Linkedin] Account-Based Marketing Without a Budget
    They also designed a cadence of outreach such as follow-up phone calls and social media touches like LinkedIn and Twitter. The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of years. But it seems to me that something important often gets lost in all that noise — strategy. Instead, most ABM plans I read about can be summed up like this: Step One: Buy the latest, shiny technology toy. Step Two: Then look for ways to use that toy.
    [Linkedin] Webbiquity 2010 Christmas Card
    Share this on LinkedIn. Wait for it… Rudolph in red-hosed rain gear. Merry Christmas from Webbiquity! Share this on Bebo. Subscribe to the comments for this post? Share this on Digg this! Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This! Random
  • ENGAGIO  |  WEDNESDAY, MAY 10, 2017
    [Linkedin] Use These 8 Sources to Learn Everything About Your Target Accounts
    What people share on sites like Twitter and LinkedIn is timely, relevant, and personal. Magnum P.I., played by Tom Selleck in the 80s had an awesome life. He lives in a beachfront estate in Hawaii, works as a private investigator only when he wants to, has access to some seriously cool cars like the Ferrari 308 GTS, sports a Rolex daily, and of course is surrounded by countless beautiful women (not to mention the endless supply of Aloha shirts!).
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Linkedin] How to Recruit Top Talent Using an Inbound Framework
    Are you using LinkedIn? For example, if your team has been sharing content on LinkedIn, dig into the numbers to see if candidates are clicking through to your site and converting into applicants or new leads. Inbound marketing has fundamentally changed the way most companies think about customer acquisition. By building a relationship with prospects before they’re ready to purchase, companies can acquire customers in a far more cost effective (and efficient) way.
    [Linkedin] What’s Behind the Resurgence for Account-Based Marketing
    As recently posted on LinkedIn By Dan Ziman. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. The Alterra Group polled a group of business executives and reported that the vast majority (87 percent) are involved in ABM initiatives and just over half (52 percent) said client retention and growth is a major factor in ABM’s rise in importance.
    [Linkedin] B2B and the tourism Industry: the business case for video
    Let us know in the comments and be sure to connect with Angel at Twitter or LinkedIn to continue the discussion. In my previous posts I covered two fundamental issues for B2B companies and marketers in the tourism industry looking to stay ahead of the competition: the need to develop a strong digital strategy and the growing importance of the “mobile factor”. Here I want to focus on another crucial aspect: the massive potential of video.
    [Linkedin] 7 Benefits Of Using Public Speaking To Build Your Brand Authority
    You will meet and exchange formalities and undoubtedly exchange cell numbers, email addresses, twitter names and LinkedIn information, thereby increasing your nexus. Ok, so you did it. You developed, designed, and cultivated your idea while giving 150% dedication and you managed to procure a brand that you feel, well, is exceptional. So now what? Of course the answer is simple, right? Advertise.
    [Linkedin] How to Find Freelance Content Creators: Best Practices
    Check them out on LinkedIn. Many marketing teams find themselves in the position of needing to outsource some or all of their content creation. The problem is: Finding the right creators is tough. I hear horror stories all the time. The content they wrote needed so much editing, I may as well have written it myself. It wasn’t written in our voice at all. They took my money and disappeared. The writer delivered the content three days late – and it was only half of the content we paid for.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Linkedin] 22% of Salespeople Don't Want to Make Money
    With this kind of unfiltered, raw personal insight flowing constantly through the arteries of social media, now is the time for salespeople to keep their fingers, quite literally, on the pulse of the marketplace through social media platforms like Twitter, LinkedIn, and Facebook. In 2013 , 43% of surveyed marketers said they had found a customer through LinkedIn. “Two roads diverged in the social media wood, and I, I took the one less traveled,” said 21.7% of salespeople.
    [Linkedin] Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert
    For example, if you’re trying to gain more followers for your t-shirt company, LinkedIn ads are probably not the best option, but Facebook and Twitter might do well. Or if you’re marketing to enterprise companies, maybe more of your prospects are on LinkedIn than on Twitter, and you want to focus your attention there. Trying out this whole inbound marketing thing? I bet you have some questions. Where do I start? What should I know? What are the best practices?
    [Linkedin] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    If you simply cannot use email, then you may be forced to second-best options such as LinkedIn, Twitter DMs, or Google+ messages. Go for a subject that is straightforward, honest, clear, and professional: Guest Submission: 17 Techniques to Enhance Your LinkedIn Reputation. You can also link to your LinkedIn profile, a Twitter account, or another social network to help confirm you’re a real person. We all know that guest blogging, as a whole, isn’t dead.
    [Linkedin] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    Look on Twitter and LinkedIn for users that have been sharing similar content to what you have created! Inbound marketing preaches content creation, but you shouldn’t create content without first figuring out who you’re marketing to and how you will market to them. If you don’t take these initial steps to ensure your content reaches the right people, your content will not be successful.
    [Linkedin] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Is your firm's website overdue for a redesign? Or perhaps there's an even bigger effort like a complete rebranding on the table? Odds are that you’re planning to do a bit of detective work before presenting your case to your leadership team. Of course you can ask your network, but you’ll likely be searching online for potential firms.
    [Linkedin] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Pew Research raised a lot of eyebrows earlier this year when they announced Pinterest had become more popular than Twitter. PEW pulled their data nearly a year ago now, so it’s actually bee 12 months that Pinterest has been more popular than Twitter.
    [Linkedin] How are you leveraging social media?
    Our sales reps make a habit of finding prospects via LinkedIn, Facebook, Twitter, etc. These days, social media can be not only a great marketing tactic, but a great sales tactic as well. This way they can leverage relationships, gain prospect insight, and do pre-call research to maximize the 30
    [Linkedin] Video: Why SXSW Matters For B2B
    LinkedIn. by Jesse Noyes | Tweet this. Don’t let the skinny jeans fool you. South By Southwest is a B2B playground. Maybe because it was founded on music, or maybe because of its hipster motif, for some reason many businesses don’t take the festival seriously. They do so at their peril. The Interactive portion of SXSW – the place where little ol’ Twitter was launched – is rich with opportunity for inventive B2B brands to network, make connections and learn from each other.
  • ACT-ON  |  FRIDAY, OCTOBER 30, 2015
    [Linkedin] Treats or Tricks? 13 Timeless Marketing Horrors
    Participate in LinkedIn discussions. Marketing can be a high-wire act. Multi-tasking can turn into juggling, and the stakes have a way of going up all the time. Maybe that’s why it’s such a thrill when things go well. When customers are happy, revenue is rising, and your CEO is smiling … that’s a treat. But when things go wrong (your traffic falls flat, your campaigns fall flatter) it can begin to feel like you’re being tricked.
    [Linkedin] 9 Client Reporting Tools That Will Save Your Agency Time
    Databox enables agencies automate the client reporting process by compiling data from many popular marketing software and services -- including HubSpot Marketing , HubSpot CRM , Google Analytics, Adwords, Facebook ads, Twitter, Linkedin Company Pages and Instagram. You love data. Nothing makes you -- and your client -- happier than a chart that shows just how great a campaign is performing.
    [Linkedin] B2B Marketing Predictions For 2011
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
    [Linkedin] 7 Ways To Diversify Your Social Media Efforts
    Traditionally, content is promoted once it’s launched – you probably save those Facebook, Twitter and LinkedIn posts until the content is finished and live, but why wait? Social media has become a key element in many people’s lives and is often where people turn when they have a question, comment or complaint with a company they’ve interacted with. It’s also used by many as a means of communication and source for daily news. Does your organization have a social media presence?
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Linkedin] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    As a general rule (but again, this will vary depending on your particular circumstances), you should always announce your new content on the "big three" social networks: Facebook, Twitter, and LinkedIn. This post/infographic walks you through the best times to post on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+. Spend some time brainstorming relevant discussion questions that you can ask on LinkedIn.
    [Linkedin] How to Define Your Nurture Marketing Audience
    Do they go for traditional sources (newspapers, conferences) or more current ones (Facebook, LinkedIn)? Before you can launch a successful nurture marketing campaign, you must define your audience. The objective is to know your target audience well enough to create nurture campaigns that feel personal to them by speaking to their specific concerns. You can narrow down whom you’re targeting by segmenting them according to specific qualities in the following groups: Why they would buy.
  • EXO B2B  |  WEDNESDAY, JUNE 28, 2017
    [Linkedin] How to build an editorial line
    In B2B, 91% of companies use LinkedIn, 65% say they’ve acquired at least 1 customer there. Those most frequently used are: Social networks: Facebook, Twitter, LinkedIn…. Content marketing is really at the crux of setting up an inbound marketing strategy with the objective of “attracting” your customer. That’s why it’s essential to define an editorial strategy. The first step is to define your goals and identify your readership. Then, choose the channels you’ll use.
    [Linkedin] The Art of Advanced B2B Email Marketing: Email Rendering
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. These techniques are getting you one step closer to a well-rounded email marketing engine. In this post, it’s time to go deeper with understanding the nuts and bolts of email rendering.
    [Linkedin] THE HACKIES: DIY marketing data warehouse recipe
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Alex Sirota of NewPath Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
    [Linkedin] 7 Misconceptions About the New EU Privacy Regulations
    LinkedIn. by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. Some might say it’s doomsday for cookies. But, like other very recent end-of-the-world predictions, the day will probably come and go without much fanfare. Nevertheless, the new directive does mean changes for marketers in the EU.
    [Linkedin] 4 Reasons Your CMO Will Love Marketing Automation
    LinkedIn. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Previously the Senior Director of Global Marketing Operations at Polycom, Jennifer is experienced at demonstrating the marketing’s impact on revenue and driving alignment with sales. You and your team decided that now is the time to make an investment in Marketing Automation.
    [Linkedin] Pinterest for publishers
    percent of social media traffic to publisher sites , putting it in front of Twitter, Reddit and LinkedIn (combined). You probably have well-established Facebook, Twitter and LinkedIn policies for posting your articles and blog entries. (Photo credit: Wikipedia). As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought? Here’s why you should consider adding Pinterest to your social media list.
    [Linkedin] How to Create a Lean, Mean Content Creation Machine
    There are tons of awesome freelance writers available on LinkedIn or through a variety of other platforms. Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? How about just ‘more’?
    [Linkedin] 9 Essential Email Inbox Filters for Marketers
    Most folks get tons of notification emails from Twitter, Facebook, LinkedIn, YouTube, etc. Tragically, if you''re like me, we live in a world where your average daily email volume exceeds the grand total of all the handwritten letters you''ve ever received. That may be slightly exaggerated, but you get the point: email is hard to keep up with. Email volume is growing, attention spans are shrinking, and it is becoming increasingly difficult to effectively manage your email.
    [Linkedin] Webinar Recap: 21 Best Differentiators and How to Find Yours
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. A brand differentiation strategy is one of the most poorly understood pillars of professional services marketing. Some professional services firms recognize that a differentiation strategy is the foundation of a solid brand. But others maintain the notion that it is not foundational, or even important in the professional services marketplace.
    [Linkedin] A 6-Point Email Marketing Checklist for B2B Lead Generation
    Encourage email recipients to “share on LinkedIn”, “Tweet this”, “share on Facebook”, “list on”, “Pin It on Pinterest”. A 6-Point Email Marketing Checklist for B2B Lead Generation - Back-to-School B2B Primer—Part Two. As a teenager, when my mom called out saying, “Louis, come here quick”, I usually wasn’t quick enough to get to her, or even respond immediately. That wasn’t the case if she said, “Louis, come here quick or the cat’s going to love your ice cream”!
    [Linkedin] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    She blogs weekly on her personal website, , and then spreads her articles through social media channels including LinkedIn and Twitter, where she has over 2,000 followers. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
    [Linkedin] 4 Elements that drive B2B direct marketing results
    Tip: In several recent lead campaigns, we’ve found that a LinkedIn communication preceding either the mail/phone or email/phone sequence produces a much higher response rate – sometimes by a factor of 2 or 3. 4. Do You Know the Basics? Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. They range from marketing managers to sales managers, and even presidents of smaller firms.
    [Linkedin] B2B Lead Generation Blog: Lead Generation via Industry Experts
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
    [Linkedin] B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
    [Linkedin] B2B Lead Generation Blog: Sales and Marketing as a Team: Five Tips to Improve Performance
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
    [Linkedin] Will the Era of Knee-Jerk Content Marketing Ever End?
    Was this because they were LinkedIn aficionados who would share anything related to the social network? Recently, my colleague and friend on Skyword’s community team, Molly Berry , shared some exciting midday news with me. One of the Content Standard’s recently published stories was generating some good engagement on Twitter a week after it had been published. (As As the managing editor, I gladly accept pageviews in any which way, even those that are *late* to the party.)
    [Linkedin] 8 Content Ideas for Your B2B Facebook Page Posts
    Unlike LinkedIn, which is a little more static (your company page can display static product and service descriptions, Tweets and Blog entries), Facebook gives many options for content because you can key in custom messages with photos, links and videos. Tweet. More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?”
    [Linkedin] LeadSpace Offers A No-Memory Approach to B2B Lead Scoring
    LeadSpace, like the other vendors, scans Web sites, blogs, Twitter feeds, LinkedIn profiles, job hunting sites, and other sources to build a picture of a company’s business, managers, technologies, and similar attributes. My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. It’s easy to exclude companies that provide basic B2B lists ( D&B , , Netprospex , ZoomInfo , etc.)
    [Linkedin] Best Practices for Digital Marketing for Technology Companies
    Utilize LinkedIn , because it is one of the most prevalent sites for sharing business content, according to DemandGenReport. Also, according to Content Marketing Institute/MarketingProfs, LinkedIn is the top platform for B2B content marketing. The technology industry worldwide is expanding at a rapid pace. Forrester projects that the global tech market will grow 5% this year alone. The United States has the largest tech market, and will also increase by 5% in 2017.
    [Linkedin] 10 Guaranteed Ways to Get More Google+ Page Followers
    Chances are, if people are following you on social networks like Facebook , LinkedIn , and Twitter , they already find value in the content you're sharing and the discussions you're generating. As the newest marketing weapon in your social media arsenal , Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads.
    [Linkedin] Marketers: How To Get Noticed by “Influencers”
    LinkedIn. by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. Because there are few who are truly have influence online, and because they could come from any corner of business (they may even work for one of your competitors), the struggle to get noticed is a pebble in the social marketer’s shoe. It’s a persistent discomfort.
    [Linkedin] Shared Content Optimization: What It Is & Why You Need to Care
    For example, you likely wouldn’t post the same content on LinkedIn as you would on Twitter or Instagram. Nearly every smart marketer wants to create content that puts their company on the map and attract more customers. According to HubSpot's research, inbound marketing and content marketing have been the most effective method of doing business online.
    [Linkedin] Google Glass Returns from the Dead. What Will This Mean for Marketers?
    Philips even asks healthcare professionals how they would use wearable computers in their practice, and invites them to join in the conversation in the appropriate forum for professionals: LinkedIn. After its widely publicized flop, Google Glass is making a quiet comeback.
    [Linkedin] How a Visible Expert’s Halo Effect Attracts Clients to Professional Services Firms
    You can also follow us @HingeMarketing and join us on LinkedIn. Visible Experts, professionals who have attained high visibility and a reputation for expertise in their industry niche, bring many benefits to professional services firms that result in attracting clients, growing the firm, and increasing profit.
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Linkedin] Why You Need Social Media, Even if Your Customers Don't
    Can any B2B company make the case that its target audience isn't on LinkedIn? Wouldn't you rather leverage the power of big social media sites like Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, etc. Well, here's the thing: your customers probably are on social media. Are there B2C companies without potential customers on Facebook? I guess it's possible , but it certainly won't stay that way for long.
  • RADIUS  |  THURSDAY, MAY 11, 2017
    [Linkedin] 5-Step Guide For Driving Revenue Through Field Event Marketing
    All of our Tier A, B, and C accounts were targeted with paid ads on Facebook, Twitter, and LinkedIn. Sometimes, you really need a face-to-face interaction to close an account. Don’t get us wrong – we believe fervently in the power of targeted ads, email campaigns, direct mail, and outbound calling. These channels deliver results time and time again, especially when they are used in coordination with an event.
    [Linkedin] Could Event Marketing Be Your B2B Golden Ticket?
    After your event, reach out to the connections you made on Twitter, LinkedIn, or email, thanking them for attending and suggesting a time to meet for coffee or lunch, if you struck a genuine friendship or colleague relationship (don’t do it to then push your company’s offerings onto them). If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event.
    [Linkedin] Blurred Lines: Where Does Marketing End and Sales Begin?
    Put it up on your Facebook page, post it to LinkedIn, YouTube and SlideShare, and use Twitter and other channels to share it. Historically, over 96% of small businesses fail within 10 years, partly because the small-business entrepreneur needs to develop competencies in a very wide range of critical areas. BrightTALK’s “ Breakthroughs for Small Business ” Summit was created to help the small business meet evergreen needs with today’s technologies –and the new strategies they enable.
    [Linkedin] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    First, ask other business owners and marketing leaders, in your network or your favorite LinkedIn group, for references. Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Linkedin] The Quest for the Perfect Headline
    It’s not uncommon for one article to get dozens of “headlines” if you add up all of the email subject lines and pithy descriptions posted on Facebook, Twitter, and LinkedIn. The best headline ever written is “Headless Body in Topless Bar.” ” It appeared on the front page of the New York Post in 1983—simple, symmetrical, and intriguing. Five words that tell a story but still compel you to find out more.
    [Linkedin] Marketing Research to Bookmark for Your Next Blog Post
    B2B Paid Content Distribution: Facebook vs. LinkedIn. If you thought your research days were over when you graduated from high school or college, think again. If you create any kind of content as part of your role, your arguments should be well-supported with data. Why is research so important? It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks.
  • VIDYARD  |  FRIDAY, JUNE 23, 2017
    [Linkedin] 4 Easy and Effective Ways League Integrates Video Into Their Sales Strategy
    Even on LinkedIn and on Twitter, there’s almost no reprieve. This post was originally published on Upshot. Crafting a perfect sales message can be painful, but it’s essential to capturing a decision maker’s attention. In an over-saturated sales market, why not try video? That’s exactly what we did at League. We create innovative personalized video emails in an instant.
    [Linkedin] How to Hire an Awesome Inbound Marketing Manager
    I see similar results when searching job banks like Monster or LinkedIn. Experience developing a content marketing strategy including podcasts, webcasts, video, mobile and social media (LinkedIn, Facebook, Twitter, Slideshare, etc)Experience with social media monitoring tools (Radian 6, Visible Technologies, etc.);
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