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    [Linkedin] 5 Myths of Social Media Marketing
    In fact, a recent study by Eccolo Media reported that B2B technology buyers found vendors through the same channels as B2C companies, with LinkedIn, Google+ and Facebook proving the most important and Twitter, Vimeo, Tumblr, and SlideShare of slightly less interest. Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies?
    [Linkedin] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Andrew Sobel, a Visible Expert for business consulting.
    [Linkedin] 7 Ways to Optimize Content for Social Sharing
    While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook , LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections. When you share a post on sites like Facebook, LinkedIn , and Google+, they automatically pull in a description of the post. Social media can be a very valuable tool for promoting content.
    [Linkedin] How to Use B2B Content Marketing for Each Stage of the Sales Cycle
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. B2B content marketing is all about communicating and building trust. Providing your current and potential clients with informative content establishes your firm as an authority in your field. When clients visit your blog or other online resources, they’re looking for quality information that speaks to their personal situation.
  • 6SENSE  |  MONDAY, NOVEMBER 9, 2015
    [Linkedin] 10 Marketing Stats You’ll Need To Plan Your 2016 Budget
    Are you reaching buyers on LinkedIn? 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often (they also say it’s the most effective social media platform). Where will your marketing dollars go in 2016? If you’ve done an effective job of tracking ROI for your marketing initiatives, you probably have a good idea of how to allocate your budget. But what about initiatives you haven’t tried before?
    [Linkedin] 45 Free or Super Cheap Tools for Creating Amazing Visual Content
    This free visual content tool integrates with your LinkedIn profile to create personalized infographics of your online resume. A content marketing strategy without visual elements is like chocolate chip cookies without any chocolate. It’s still good, but it lacks the mass appeal. Researchers believe that around 65% of the population are visual learners, who are able to best process information that’s relayed in images, infographics and video.
    [Linkedin] The 10 Best Walkable Destinations from Dreamforce #DF11
    LinkedIn. by Jesse Noyes | Tweet this With top keynote speakers, sessions across the board in cloud trends, live music and more swag handed out than anyplace at the Oscars, Dreamforce can be an all encompassing experience. People have been known to spend the whole event without seeing the sun. Most of us will want to break free from the Moscone Center, even for just an hour during a break, and see some nearby spots.
    [Linkedin] Brand Strength and the Halo Effect in Marketing
    Join the conversation on LinkedIn in our group, Professional Services Executive Forum. If you are interested in increasing the brand strength of your firm there is someone you need to meet. His name is Edward Thorndike. You may remember his name from Psych 101 as a pioneer in educational psychology. In 1915 he published a paper in which he identified an unusual problem. The Halo Effect.
    [Linkedin] Content Marketing Case Study: Attorneys Vs. Accountants
    The accounting firms included in the Infinite Spada study appear to be leveraging a variety of social networks, while the legal firms appear to be concentrating their efforts primarily on LinkedIn. While LinkedIn is a logical choice to promote professional services content, ignoring Facebook and the other networks may short circuit content discovery. Leverage Facebook and other social networks–not just LinkedIn.
    [Linkedin] 20 Things You Can Buy Right Now With Your Leftover Marketing Budget
    Your teammates will be thrilled to finally remove that selfie they''ve been using on their LinkedIn profile for the past few years. Extra budget : It''s a great problem to have, but a problem nonetheless. Some budgets are the use-it-or-lose-it kind -- so if you don''t spend it now, you''re not going to have it next quarter. Other budgets will let you roll over extra budget, but if your executive team sees that you''re not using that extra budget, you could lose it anyway.
    [Linkedin] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
    So we've built an Ads Add-On that can help marketers create ads on LinkedIn or Google (the latter is in beta) and measure the return they're getting on their investment. When we first started HubSpot over nine years ago, I didn't know much about marketing; I only knew I didn't like being marketed to. I didn't see what good it did to interrupt people just to push a product on them. It's not the sort of thing you'd wish on yourself, so why put it on others?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Linkedin] 10 Education Blogs You Should Follow According to
    Each blog is scored on four components: Social Reach : The combined social shares on Twitter, LinkedIn, and Facebook of the ten most recent posts, as well as the blog''s main domain. recently came out with Teach100 , which ranks and scores hundreds of education blogs across the web. Activity : The frequency at which the blog posts articles. Authority : Measured by the number of inbound links to the blog.
    [Linkedin] One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend
    With professional applications like LinkedIn, your customer database may also be walking out the door with a departing employee. Never in human history have we been so connected, so able to communicate our every thought and word. Sadly, just because we can doesn’t mean we should. Beware of what you tweet or post, it may come back to bite you or your business. Common misconceptions.
    [Linkedin] Lead Nurture Drip Email Campaigns 101: Getting Started
    On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Did you know that, on average, a prospective client requires 10 marketing-driven “touches” to convert from a lead into an opportunity to become a paying client? Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development.
    [Linkedin] Best Social PR Guides, Tips and Tools of 2010
    Share this on LinkedIn. Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros?
    [Linkedin] How to Create Top-Notch Visual Content in PowerPoint [Tutorial]
    4) Twitter & LinkedIn Break Up, Disabling Automatic Posting of Tweets. When Twitter and LinkedIn ended their social relationship, we found a free image of a broken heart, and simply added each social platform's logo onto each side of the heart. Want to hear a secret? Almost every image associated with my recent blog posts has been made in PowerPoint. Yep, whether starting from scratch or purchasing a photo to build off of, PowerPoint is my secret design weapon.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Linkedin] Need More Website Visitors? Get Back to Basics
    What about someone asking a question in a LinkedIn group you belong to? Whether you’re new to the block or a veteran marketer, you conceptually know that the first step in any successful inbound strategy is to attract strangers to visit your site. But actually putting it into practice can be hard. You''re worried about lots of other things like getting bottom-line results or keeping up with the latest marketing trends, so it''s easy to forget about that initial step.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Linkedin] 5 Content Marketing Lessons from David Ogilvy
    Maybe it’s a targeted LinkedIn group or Twitter. David Ogilvy (1911­–1999) was a seminal figure in 20 th century advertising. British born and educated, he joined Mather & Crowther, a London ad firm run by his brother, before going on to be a researcher for Gallup, a solider, and a farmer. In 1948 he opened a New York firm, Hewitt, Ogilvy, Benson & Mather (which eventually became Ogilvy & Mather).
    [Linkedin] 6 Ways to Avoid Regretting Your SaaS Software Purchase
    Instead, take 30 minutes to hunt on LinkedIn. Author: Alexandra Nation I recently purchased a new pair of ballerina flats from Margaux New York, as they are a staple in my ‘ woman in tech ’ business uniform. The company sells high-quality, ready-to-wear, and made-to-measure shoes. Before I made my purchase, I first ordered a fitting kit to help me choose the right size. The instructions contained a delightful little expression: Measure twice, cut once.
    [Linkedin] 4 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Linkedin] How to Cultivate a Company-Wide Social Media Culture
    You may also consider implementing a reverse-mentoring social media training program in which younger, more social media-savvy employees train less experienced employees on the basics of Facebook, Twitter, LinkedIn, and the like. tweets about the quality of your content that can be embedded on landing pages, and LinkedIn reviews they've encouraged leads and clients to craft. The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone.
    [Linkedin] 5 Reasons Why Your Inbound Marketing Isn’t Working
    The same goes for jumping on the bandwagon with Facebook, LinkedIn groups, a blog, or other social channels. by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. At first, things are going great! You see more blog subscribers, a huge increase in website traffic, and your social media followers are way up.
    [Linkedin] Hello Europe! HubSpot's Heading to Dublin, Ireland
    We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. Today is an exciting day. We're thrilled to announce that we will be opening our European headquarters in Dublin, Ireland. HubSpot's Coming to Europe, And We're Hiring.
    [Linkedin] Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More
    It already has support from major players such as Twitter, Pinterest,, Adobe Analytics, LinkedIn and more. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google to Show iOS App Content In Index By End Of October”.
    [Linkedin] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    In the meantime, we can definitely add Oracle to the growing list of enterprises like NEC , ShoreTel , ThermoFisher , and LinkedIn , who are leading the way with inbound adoption for the enterprise business. While enterprise businesses have been notoriously slow to adopt inbound marketing , we’ve noticed a definitive shift in the conversation at the executive level.
  • ACT-ON  |  MONDAY, AUGUST 1, 2016
    [Linkedin] Metrics to Help You Track Brand, Demand, and Expand
    The company generated over 347,000 global followers on LinkedIn through this campaign. Marketing, as an industry, sometimes does what Kevin Bobowski, Act-On’s CMO, calls “putting old wine in new bottles.” Exhibit A might be content marketing, which has become a very popular term since about 2011. Content marketing as a practice , however goes back a long way.
    [Linkedin] Email Marketing Trends and Stats
    He also loves meeting new people – connect with him on LinkedIn or Twitter. Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver.
    [Linkedin] Webbiquity 2010 Christmas Card
    Share this on LinkedIn. Wait for it… Rudolph in red-hosed rain gear. Merry Christmas from Webbiquity! Share this on Bebo. Subscribe to the comments for this post? Share this on Digg this! Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This! Random
    [Linkedin] Industrial Blogs for Lead Generation Using Inbound Marketing
    Here’s more proof that blogs do generate leads; the same study found that nearly three in five respondents had acquired a customer through a company blog or LinkedIn (the best performing social media channel for B2B). If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. Upper management asking you to fill the pipeline with ever-shrinking budgets is a given these days.
    [Linkedin] Google Launches A More Social Search
    In addition to traditional website search results, searchers will start seeing results from their friends on Twitter, Blogger, Flickr, LinkedIn, etc. A battle is happening in the Silicon Valley. Two software gaints, Google and Facebook, are competing to be the leader of search in the coming years. Facebook won't give Google access to its social graph data. In response, the search engine giant is working with just about every other social network in an effort to make Google search social.
    [Linkedin] How To Get Started With Quora Ads
    When you think about your marketing strategy and digital advertising , the first things that come to mind are usually social networks (LinkedIn, Facebook, Twitter) or Google. How many times have you had a question but no one to answer it? So you resort to good old Google to help you. We’ve all been there, done that. And it’s the reason that Quora , a Q&A website, was created.
    [Linkedin] B2B Lead Generation Blog: Two new reports on marketing and lead generation
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
    [Linkedin] B2B Lead Generation Blog: The halo effect and lead generation
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
    [Linkedin] B2B Lead Generation Blog: Will Writing a Business Book Generate Sales Leads?
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
    [Linkedin] B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Linkedin] Mapping Your Content to the Buyer’s Journey in 15 minutes
    As for collecting this information, you can hire the project out to an agency, survey folks that have (or had) those job titles within your organization, or reach out to the people you know or who may have a connection with via LinkedIn. Periodically, today’s content marketer needs to take a step back and see the forest (or whatever is your preferred “big picture” cliché).
    [Linkedin] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. While there are many opinions on what technology marketing strategies work best when it comes to generating and nurturing leads, what’s not up for debate is this: today, the majority of prospective clients are looking for their information online first – before they’re receptive to any human interaction. Consider the 2.25 trillion searches Google reigned in last year.
    [Linkedin] 5 Content Marketing Resolutions for 2014
    B2B marketing is growing on LinkedIn. With more than 259 million members and 142 million unique visitors a month, LinkedIn is a veritable news site ( Mashable ). A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. We loved the article because we agree with the predictions and are already seeing some of these changes with our customers.
    [Linkedin] Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing
    Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.
  • ENGAGIO  |  WEDNESDAY, MAY 10, 2017
    [Linkedin] Use These 8 Sources to Learn Everything About Your Target Accounts
    What people share on sites like Twitter and LinkedIn is timely, relevant, and personal. Magnum P.I., played by Tom Selleck in the 80s had an awesome life. He lives in a beachfront estate in Hawaii, works as a private investigator only when he wants to, has access to some seriously cool cars like the Ferrari 308 GTS, sports a Rolex daily, and of course is surrounded by countless beautiful women (not to mention the endless supply of Aloha shirts!).
    [Linkedin] Video: Why SXSW Matters For B2B
    LinkedIn. by Jesse Noyes | Tweet this. Don’t let the skinny jeans fool you. South By Southwest is a B2B playground. Maybe because it was founded on music, or maybe because of its hipster motif, for some reason many businesses don’t take the festival seriously. They do so at their peril. The Interactive portion of SXSW – the place where little ol’ Twitter was launched – is rich with opportunity for inventive B2B brands to network, make connections and learn from each other.
    [Linkedin] 5 Ways to Speed Up Your Content Editorial Process
    You can rank them by LinkedIn shares, Facebook likes, and much more. Author: Daniel Tolliday If you ever find yourself banging your head on the keyboard wondering why there are so few hours in the day to produce content; don’t worry, you’re not the only one. Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience.
    [Linkedin] How 3 Global Marketers Are Approaching Mobile
    Facebook brand pages and LinkedIn groups aside, people are still going to visit your website, so you better make sure it works for mobile, said Amie King, CRM Team Leader at Sportingbet. by Sheila Lahar | Tweet this As you’d suspect, social media and the fast proliferation of apps were hot topics at Eloqua Experience Europe this week. But global marketers had another concern on their minds: mobile.
    [Linkedin] B2B Marketing to Millennials
    LinkedIn. Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. Census Bureau. Millennials, whom we define as those ages 18-34, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). These millennials are now in the B2B world. More than one in three American workers are now millennials and they do not respond to B2B marketing the same way their Baby Boomer predecessors did.
    [Linkedin] Creating content? When is it time to pivot (or quit?)
    I’ve consistently posted on Facebook, Twitter, Instagram and LinkedIn (and less consistently on YouTube and Snapchat) … and I’ve never considered the thought of quitting. By Mark Schaefer. I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said.
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Linkedin] Truth, Transparency & Target: A Lesson in Crisis Communications
    But last night, Target’s CMO, Jeff Jones , wrote a transparent and thoughtful response on LinkedIn to both the Gawker article and the overarching tenor of the last several months. Regardless of what you think of Target and its course of action over the last six months, Jones'' willingness to take to LinkedIn and blog about his experience is, in my opinion, admirable.
    [Linkedin] Promoting content: build great content marketing relationships
    LinkedIn can be a great way not only to find experts with whom to align yourself, but also to help create the kinds of relationships that will open these possibilities up to you. . (Photo credit: AltimeterGroup). Everyone understands that “build it and they will come” no longer works with websites. It probably never did. That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create.
    [Linkedin] Say Hello to Personalized Video!
    Personalization can take many forms – from text, like their name, email, company name and job title to images, like their company logo, LinkedIn photo or picture of their website or one of their products. Today’s marketers have demonstrated a deep understanding of what today’s consumers are looking for: in the age of the Internet, engaging digital content, mainly in the form of video, is in high demand.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Linkedin] Welcome to the Business-to-Human (B2H) Movement
    Customers want someone to listen to them and care about their unique struggles—not make broad assumptions based on their LinkedIn job title. This post was originally published on Upshot. Businesses don’t care about your content. They don’t read your blog, click on your ads, or buy your products or services. People do. People are emotion-generating machines. Of course, we want to do well at our jobs, get promoted—but we also want to be entertained.
    [Linkedin] What B2B Tech Companies Can Expect From Search Marketing in 2017
    Three seconds on LinkedIn. We recently sat down for a Q&A with search engine marketing expert, Chris Turner of ChocolateSEO. Below, Chris discusses the reasons that B2B technology companies should make SEO & SEM part of their strategy in the coming year. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix?
    [Linkedin] Pinterest for publishers
    percent of social media traffic to publisher sites , putting it in front of Twitter, Reddit and LinkedIn (combined). You probably have well-established Facebook, Twitter and LinkedIn policies for posting your articles and blog entries. (Photo credit: Wikipedia). As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought? Here’s why you should consider adding Pinterest to your social media list.
  • PUREB2B  |  TUESDAY, JUNE 7, 2016
    [Linkedin] How to Use Content Syndication to Boost Your Blog Traffic
    Popular sites such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+ offer a number of opportunities to grow your blog’s reach. Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic, and shares. It reveals the best of what your content can offer to an extended audience, and attracts visits and shares from users that you might not have reached otherwise.
    [Linkedin] Digital Marketing for Control Engineers, Machine Builders and Designers
    BTW, I found out about the study from a discussion posted on a LinkedIn group called Automation & Control Engineering. As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. I receive valuable firsthand feedback on what this audience wants and needs from their digital marketing initiatives.
    [Linkedin] 10 Helpful Uses of RSS Feeds for Marketing
    Identify appropriate LinkedIn questions. Answering ind u stry-related questions on LinkedIn is a great opportunity to exhibit though t leadership, gain visibility for your company, link back to your own content , and generate leads from LinkedIn. Similar to LinkedIn Answers, Quora is another great place to answer industry-related questions.
    [Linkedin] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Maximise your presence on Twitter and LinkedIn to harvest relationships. Information sources" can be defined broadly: email, Facebook, Google, Twitter, LinkedIn, Forbes online, industry-specific print publications.have an open mind. Our Facebook Instagram, Twitter stream and even our LinkedIn stream is being dominated by video. LinkedIn Sponsored Updates will finally get the level of attention they merit.
    [Linkedin] Spring is in the air
    Share this on Linkedin. It’s going to be 66 degrees and sunny in Tennessee today. Discuss. Share this on Digg this! Stumble upon something good? Share it on StumbleUpon. Share this on Facebook. Tweet This! Subscribe to the comments for this post?
    [Linkedin] Frequently Asked Questions about B2B Social Media – Part 2
    In the past Facebook was personal and LinkedIn was professional. Facebook would certainly like to take advantage of some of LinkedIn’s success, particularly since LinkedIn is able to command premium rates for its advertising because of its professional demographic. Special interest communities are already forming around social media on LinkedIn, and I’m sure you can expect to see that trend play out elsewhere as well.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Linkedin] How to Become a "Best Place to Work": Lessons From Recent Winners
    And at LinkedIn, they have an [in]Cubator program that originated from a weekly hack day. Have you ever walked into an office -- your own, a friend’s, or somewhere you were visiting -- and immediately felt like that was precisely where you wanted to be? People are working, going about their business, and they’re happy. at their day jobs. That, my friends, is an example of excellent company culture. Some of these great company cultures have been publicly recognized.
    [Linkedin] The Consumerization of the Enterprise App
    The company’s technology makes it easy to recruit talent by leveraging a bunch of social networks like LinkedIn and Facebook. by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for a first look at what might be the “next big thing.”. Consumer devices and apps that take off typically do something novel. But novelty is rarely enough.
    [Linkedin] 6 Content Strategy Questions Marketers Should Ask Their Audiences
    Do you publish through LinkedIn? As managing editor of the Content Standard, I’m in Google Analytics and Skyword’s Platform Analytics pretty much all day. I’m clicking into referral sources to see where our traffic is coming from, analyzing why certain article titles seem to lead to more newsletter subscriptions than others, and reviewing the quality of the leads that come into our database.
    [Linkedin] 5 Ways to Market Yourself and Advance Your Marketing Career
    Connect with marketing peers and exchange ideas in person at networking events or via targeted LinkedIn groups online. Let me know on Twitter (@perspicaciousK) or on LinkedIn ! Marketing is crucial to the success of any professional services firm. Veteran marketing professionals understand this and have learned how to demonstrate the benefit of their contributions to a firm’s bottom line.
    [Linkedin] How to (Quickly) Get Content Marketing Strategy Executive Buy-In
    You need everyone’s support: social presence from all of your employees, internal contributors, LinkedIn shares, new marketing technologies. There’s a major difference between creating content and embracing a full content marketing strategy. Let’s say you’re the VP of marketing at a division of a major financial institution, and you recognize the power of content.
    [Linkedin] 7 Tips for Stellar Social Media Community Management
    You've created a killer Facebook business page, started building up your business' Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you've even created a Google+ Page. For example, if LinkedIn is where your community is more engaged in discussion regarding industry topics, than focus your time on sharing industry-related content and discussion on that platform.
    [Linkedin] Top 10 Tips For Writing A Case Story
    Join us on LinkedIn and Twitter for more insights on tactics to attract more prospects. Does writing a case story feel like a bad trip to the dentist? You are not alone. Most professional services firm seem to struggle with them. Yet we all know that we should do more. They can be an important part of your content marketing strategy. If done well, they can attract new prospects and help close more business.
  • HUBSPOT  |  FRIDAY, APRIL 26, 2013
    [Linkedin] 11 Clever Ways to Nurture Leads With Your Business Blog
    Because this is the case, it''s a great idea to use your blog to promote your social media accounts and encourage readers to follow you on social networks like Facebook, LinkedIn, Google+, Twitter, etc. -- giving you yet another opportunity to promote your content and reach out to leads. When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology.
    [Linkedin] 6 Ways to Establish Yourself as an Industry Thought Leader
    LinkedIn Answers is the perfect platform for this, allowing you to search users' questions by industry and topic. Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. It can also help your business stand out from its competitors.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Linkedin] From Scratch: Four (Free) List Building Strategies
    In our next post on list building strategies, we’ll look at pay-to-play models of list building strategies: Paid Media (Google AdWords, LinkedIn Sponsored Content, banner ads, etc.). There’s nothing that can burst the bubble of getting a new client (or getting a new job) faster than the realization that your client has no real prospect list to work with.
  • KAPOST  |  FRIDAY, JUNE 24, 2016
    [Linkedin] Why Video Should Play a Vital Role in Your Content Marketing Strategy
    Switch Video has produced more than 800 videos for clients, including LinkedIn, IBM, HP, Bayer, and American Express. If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. Over the past few years—thanks to the rise of the smartphone and increasingly faster internet connections—a handful of smart, forward-thinking companies have embraced this engaging genre of content to leverage its potential.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Linkedin] 22% of Salespeople Don't Want to Make Money
    With this kind of unfiltered, raw personal insight flowing constantly through the arteries of social media, now is the time for salespeople to keep their fingers, quite literally, on the pulse of the marketplace through social media platforms like Twitter, LinkedIn, and Facebook. In 2013 , 43% of surveyed marketers said they had found a customer through LinkedIn. “Two roads diverged in the social media wood, and I, I took the one less traveled,” said 21.7% of salespeople.
    [Linkedin] 10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing
    AJ Wilcox , Founder and LinkedIn Ad Consultant at B2Linked. We recently surveyed over 350 B2B marketers in The State of Pipeline Marketing Report on topics ranging from how they measure success and metrics with the greatest impact on revenue, to marketing priorities and 2016 budget expectations. Hundreds of marketers from across the country have downloaded the report, so we thought we’d ask some experts to weigh in on the specific statistics that stood out to them.
    [Linkedin] How to Figure Out If You're Ready for a Career Change
    However, if you don’t have any immediate contacts, you can use LinkedIn to find a second or third connection -- then ask your mutual connection for an intro using this template. A major career change -- like becoming your own boss, switching to a new industry, or taking on a completely different job -- can be extremely rewarding. But it’s also usually hard, stressful, and risky. That’s why being all in is essential.
  • WRITTENT  |  MONDAY, JULY 15, 2013
    [Linkedin] Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
    LinkedIn Groups and Google+ Communities can be a powerful tool for highly targeted content promotion. For both LinkedIn and Google+ group promotion, take time to find groups that best fit your niche. “If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Over 2 million blog posts are published to the web each day.
    [Linkedin] It's Not You, It's Them: 7 Signs Your Lead Is a Terrible Fit
    Maybe you try creating more snackable content that lends itself to their relentless schedules, or refocus your distribution efforts to focus on more professional platforms like LinkedIn. There's a really big difference between passing off leads to your sales team, and passing off qualified leads to your sales team.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Linkedin] How to Recruit Top Talent Using an Inbound Framework
    Are you using LinkedIn? For example, if your team has been sharing content on LinkedIn, dig into the numbers to see if candidates are clicking through to your site and converting into applicants or new leads. Inbound marketing has fundamentally changed the way most companies think about customer acquisition. By building a relationship with prospects before they’re ready to purchase, companies can acquire customers in a far more cost effective (and efficient) way.
    [Linkedin] The Ultimate Guide to Mastering Pinterest for Marketing
    Pinterest is only growing in popularity as the hottest new social network, and in December 2011, it made Hitwise's list of the top 10 social networks, currently sitting at #5 and beating out big names like LinkedIn and Google+. Promote your presence on Pinterest through your other social networks by encouraging your followers/fans on Facebook, LinkedIn, Google+, and Twitter to follow your pins!
    [Linkedin] 5 Keys to Healthcare Social Media Success as 2015 Comes to a Close
    People’s newsfeeds are filled with sponsored posts and latest deal of the day, so consider focusing more of your efforts on YouTube, LinkedIn Instagram or Pinterest. With Q4 right around the corner, it’s time to think about your final social media marketing efforts for 2015. Are you on track to hit your year-end goals? Are you able to show return on investment (ROI)? Now is the time to ramp up your efforts.
    [Linkedin] How to Increase the Brand Visibility of Your Professional Services Firm
    Get more brand development tips and strategies by following us on LinkedIn and Twitter. We all want more business for our firms. Often, attracting more business involves a discussion of increasing brand visibility. So, let's explore how to do that the right way. You might also want to check out our Brand Building Guide for a more in-depth roadmap to improving your firm's reputation and increase your visibility among your target audiences. Start With Your Brand.
    [Linkedin] 4 Elements that drive B2B direct marketing results
    Tip: In several recent lead campaigns, we’ve found that a LinkedIn communication preceding either the mail/phone or email/phone sequence produces a much higher response rate – sometimes by a factor of 2 or 3. 4. Do You Know the Basics? Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. They range from marketing managers to sales managers, and even presidents of smaller firms.
    [Linkedin] How to Acquire and Leverage Speaking Engagements in AEC
    On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Even with the growing popularity of digital marketing among architecture, engineering, and construction firms, speaking engagements have endured as a highly effective method for increasing the visibility of AEC firms and attracting new business. They allow you to speak to and network with a highly targeted audience, demonstrating your expertise all while educating prospects.
    [Linkedin] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Is your firm's website overdue for a redesign? Or perhaps there's an even bigger effort like a complete rebranding on the table? Odds are that you’re planning to do a bit of detective work before presenting your case to your leadership team. Of course you can ask your network, but you’ll likely be searching online for potential firms.
    [Linkedin] Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert
    For example, if you’re trying to gain more followers for your t-shirt company, LinkedIn ads are probably not the best option, but Facebook and Twitter might do well. Or if you’re marketing to enterprise companies, maybe more of your prospects are on LinkedIn than on Twitter, and you want to focus your attention there. Trying out this whole inbound marketing thing? I bet you have some questions. Where do I start? What should I know? What are the best practices?
    [Linkedin] The Empathic Manager's Guide to Preventing Team Burnout
    According to a recent study from LinkedIn and 4A's , there was a 25% net talent loss at ad agencies globally compared with competitive industries such as tech and commerce in 2015. Marketing and ad agencies have a major talent retention problem on their hands.
    [Linkedin] Snap Outta Social Media Snoozeville
    Have Facebook, Twitter and LinkedIn been your go-to social media networks over the last several months? Have your social media efforts been bitten by social media fatigue? Are your posts lifeless, sleepy and (no, don’t say it!) non-engaging? Then it’s time to shake things up! Grab a cup of joe, get ready to pump thing up and breathe new life into your social media efforts. Here are 5 ways to snap outta social media snoozeville: 1. Mix things up with a new social network.
    [Linkedin] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    If you simply cannot use email, then you may be forced to second-best options such as LinkedIn, Twitter DMs, or Google+ messages. Go for a subject that is straightforward, honest, clear, and professional: Guest Submission: 17 Techniques to Enhance Your LinkedIn Reputation. You can also link to your LinkedIn profile, a Twitter account, or another social network to help confirm you’re a real person. We all know that guest blogging, as a whole, isn’t dead.
    [Linkedin] 9 Questions SEO’s Should Ask In B2B Buyer Persona Development
    ” The answers to this question can lead to LinkedIn exploration for industry groups, organizations, and important publishing websites; in turn generating link building and social media opportunities. As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers.
    [Linkedin] What’s Behind the Resurgence for Account-Based Marketing
    As recently posted on LinkedIn By Dan Ziman. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. The Alterra Group polled a group of business executives and reported that the vast majority (87 percent) are involved in ABM initiatives and just over half (52 percent) said client retention and growth is a major factor in ABM’s rise in importance.
    [Linkedin] B2B and the tourism Industry: the business case for video
    Let us know in the comments and be sure to connect with Angel at Twitter or LinkedIn to continue the discussion. In my previous posts I covered two fundamental issues for B2B companies and marketers in the tourism industry looking to stay ahead of the competition: the need to develop a strong digital strategy and the growing importance of the “mobile factor”. Here I want to focus on another crucial aspect: the massive potential of video.
    [Linkedin] A Definitive Guide to Using Facebook Insights for Your Business
    Often times a post will resonate with a certain audience and get a lot of activity on Facebook, but won’t necessarily get a lot of clicks or activity from other social channels such as LinkedIn or Twitter. Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page.
    [Linkedin] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
    Use the Dreamforce Chatter app, as well as Twitter and LinkedIn, to connect and network with analysts, bloggers and members of the media. by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. Over 200 analysts and members of the media are expected to be on site. Obviously, the event offers a tremendous opportunity for Analyst Relations and Public Relations pros. But you have to think on your feet.
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Linkedin] How to Leverage Social Intent Data in Your Next Nurturing Campaign
    Today, many people go to social networks like Twitter and LinkedIn to learn about and discuss news and business issues in our industry. On LinkedIn, we could find potential buyers by looking at people's group affiliations (i.e., As marketers, capturing buyer attention is everything. Without it, we're just throwing more content, emails, ads, and offers into the abyss. Yet, there has never been a harder time to earn buyer attention.
  • VIDYARD  |  MONDAY, JULY 18, 2016
    [Linkedin] Frost & Sullivan Honors Vidyard with Customer Value Leadership Award
    Vidyard’s customer base includes global leaders such as Honeywell, Lenovo, LinkedIn, Cision, TD Ameritrade, Citibank, MongoDB, Sharp, and 27 of the top 100 global software companies. Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers.
  • VIDYARD  |  TUESDAY, JULY 19, 2016
    [Linkedin] Frost & Sullivan Honors Vidyard with Customer Value Leadership Award
    Vidyard’s customer base includes global leaders such as Honeywell, Lenovo, LinkedIn, Cision, TD Ameritrade, Citibank, MongoDB, Sharp, and 27 of the top 100 global software companies. Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers.
    [Linkedin] 7 Misconceptions About the New EU Privacy Regulations
    LinkedIn. by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. Some might say it’s doomsday for cookies. But, like other very recent end-of-the-world predictions, the day will probably come and go without much fanfare. Nevertheless, the new directive does mean changes for marketers in the EU.
    [Linkedin] A 13-step crash course in digital marketing
    But it’s in best interest of marketers to leverage the strength of social channels for the storytelling abilities; like Twitter (real time), Facebook (a digital cafeteria), Blogs (long-form storytelling) and LinkedIn (collect and categorize business contact information) to make them as tell-able as possible says Stan Smith in Chapter 7, Social Media Marketing. Did you know that in this decade, digital is the only media channel to grow every year?
    [Linkedin] The Big List of (Not Provided) Search Recommendations for B2B Marketers
    Please get in touch with us via comments below or through discussion on Twitter , LinkedIn , or Google+. A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in news coverage on our site as well.
    [Linkedin] 1 Awesome Way To Create Great Content
    Maybe it’s a shout-out from their boss, or from your boss, or it might be a certificate you create that they can add to their LinkedIn profile. Whether you’re fresh on the job— getting the lay of the land, or you’re a veteran at your organization, as a content marketer you probably face the constant challenge of delivering interesting, valuable, and relevant content at the pace that your organization demands.
    [Linkedin] This is the week that was: Don’t put all your eggs in one digital basket
    Social network demographic of the week: LinkedIn has always been dubbed the social network for business high flyers and the best place for B2B marketers to target the big hitters easily in any organisation. Business Insider this week gave an insight into who really users LinkedIn and what they are getting up to while they are on there.
    [Linkedin] Six ideas to build social media momentum
    LinkedIn Groups. Share this on LinkedIn. My bike ride started me thinking about the importance of building social media momentum. Here’s what I mean. My wife and I recently completed a lengthy mountain biking adventure. At the end of the trail, there was quaint yellow cottage offering sandwiches, ice cream and drinks. The yard in front of the establishment was brimming with bikes, so we figured it must be a popular place.
    [Linkedin] 7 Ways HR Can Use Video to Better Engage and Hire Top Talent
    You want to hire top talent, and sometimes that means hunting down the best of the best from LinkedIn or other sources, and reaching out to them. There’s a reason why we see video everywhere. Okay, many reasons. Marketers use it to attract buyers and salespeople use it to sell because audiences love it. It’s human, relatable, engaging, exciting, educating…so why shouldn’t other business teams use it, too? Like Human Resources.
    [Linkedin] The Art of Advanced B2B Email Marketing: Email Rendering
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. These techniques are getting you one step closer to a well-rounded email marketing engine. In this post, it’s time to go deeper with understanding the nuts and bolts of email rendering.
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