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  • WEBBIQUITY  |  THURSDAY, DECEMBER 23, 2010
    [Linkedin] Webbiquity 2010 Christmas Card
    Share this on LinkedIn. Wait for it… Rudolph in red-hosed rain gear. Merry Christmas from Webbiquity! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This! Random
  • MODERN MARKETING  |  MONDAY, MARCH 21, 2011
    [Linkedin] 3 Ways to Influence the Quora Community
    Q&A sites, whether they be Quora, Focus, Namesake, ChaCha, Aardvark or good “old fashioned” LinkedIn Answers, are all the rage. LinkedIn. by Joe Chernov | Tweet this. About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion. The first post took a look at a seldom-discussed value associated with a company’s socially engaged customers – Net Promoter Score.
  • MODERN MARKETING  |  THURSDAY, AUGUST 23, 2012
    [Linkedin] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
    Use the Dreamforce Chatter app, as well as Twitter and LinkedIn, to connect and network with analysts, bloggers and members of the media. by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. Over 200 analysts and members of the media are expected to be on site. Obviously, the event offers a tremendous opportunity for Analyst Relations and Public Relations pros. But you have to think on your feet.
  • HINGE MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Linkedin] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    She blogs weekly on her personal website, StaciRiordan.com , and then spreads her articles through social media channels including LinkedIn and Twitter, where she has over 2,000 followers. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
  • LEANDATA  |  WEDNESDAY, APRIL 8, 2015
    [Linkedin] What’s Behind the Resurgence for Account-Based Marketing
    As recently posted on LinkedIn By Dan Ziman. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. The Alterra Group polled a group of business executives and reported that the vast majority (87 percent) are involved in ABM initiatives and just over half (52 percent) said client retention and growth is a major factor in ABM’s rise in importance.
  • INTEGRATED B2B  |  THURSDAY, DECEMBER 6, 2012
    [Linkedin] B2B and the tourism Industry: the business case for video
    Let us know in the comments and be sure to connect with Angel at Twitter or LinkedIn to continue the discussion. In my previous posts I covered two fundamental issues for B2B companies and marketers in the tourism industry looking to stay ahead of the competition: the need to develop a strong digital strategy and the growing importance of the “mobile factor”. Here I want to focus on another crucial aspect: the massive potential of video.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 20, 2014
    [Linkedin] A Definitive Guide to Using Facebook Insights for Your Business
    Often times a post will resonate with a certain audience and get a lot of activity on Facebook, but won’t necessarily get a lot of clicks or activity from other social channels such as LinkedIn or Twitter. Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Linkedin] 7 Ways To Diversify Your Social Media Efforts
    Traditionally, content is promoted once it’s launched – you probably save those Facebook, Twitter and LinkedIn posts until the content is finished and live, but why wait? Social media has become a key element in many people’s lives and is often where people turn when they have a question, comment or complaint with a company they’ve interacted with. It’s also used by many as a means of communication and source for daily news. Does your organization have a social media presence?
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Linkedin] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    As a general rule (but again, this will vary depending on your particular circumstances), you should always announce your new content on the "big three" social networks: Facebook, Twitter, and LinkedIn. This post/infographic walks you through the best times to post on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+. Spend some time brainstorming relevant discussion questions that you can ask on LinkedIn.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Linkedin] Webinar Recap: 21 Best Differentiators and How to Find Yours
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. A brand differentiation strategy is one of the most poorly understood pillars of professional services marketing. Some professional services firms recognize that a differentiation strategy is the foundation of a solid brand. But others maintain the notion that it is not foundational, or even important in the professional services marketplace.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 12, 2012
    [Linkedin] B2B Marketing To Go: Why Mobile Is Crucial To Your Lead Generation Strategy
    The big three networks (Facebook, Twitter and LinkedIn) increased their mobile audiences by an average of more than 50%. LinkedIn enjoyed a near 70% boost (more than 5.5 by Jason Miller. If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. Consider this statistic from a recent study by comScore : In August 2011, more than 72.2
  • EARNEST ABOUT B2B  |  THURSDAY, MARCH 8, 2012
    [Linkedin] This is the week that was: Don’t put all your eggs in one digital basket
    Social network demographic of the week: LinkedIn has always been dubbed the social network for business high flyers and the best place for B2B marketers to target the big hitters easily in any organisation. Business Insider this week gave an insight into who really users LinkedIn and what they are getting up to while they are on there.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Linkedin] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. We look forward to reading your feedback and perspective via comments below or let’s connect on Google+ or LinkedIn for further discussion. Link building remains a critical component of SEO performance.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 16, 2012
    [Linkedin] Question B2B SEO Tactics That Don’t Involve Strategic Marketing
    Some of the things I would evaluate when reviewing a guest blogger: Evaluate the individual’s social media presence, particularly LinkedIn, Twitter, and Google+. A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Linkedin] 9 Essential Email Inbox Filters for Marketers
    Most folks get tons of notification emails from Twitter, Facebook, LinkedIn, YouTube, etc. Tragically, if you''re like me, we live in a world where your average daily email volume exceeds the grand total of all the handwritten letters you''ve ever received. That may be slightly exaggerated, but you get the point: email is hard to keep up with. Email volume is growing, attention spans are shrinking, and it is becoming increasingly difficult to effectively manage your email.
  • REACHFORCE  |  MONDAY, AUGUST 16, 2010
    [Linkedin] How are you leveraging social media?
    Our sales reps make a habit of finding prospects via LinkedIn, Facebook, Twitter, etc. These days, social media can be not only a great marketing tactic, but a great sales tactic as well. This way they can leverage relationships, gain prospect insight, and do pre-call research to maximize the 30
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Linkedin] #WorldsToughestJob: A Truly Human Video
    LinkedIn profiles. Author: DJ Waldow I’ve been speaking (preaching?) a lot lately about the power of “being human.” I’ve been blogging about it , tweeting about it, presenting about it, and talking to my co-workers about it. But I’ve also been doing my best to practice what I preach – because this isn’t just my latest “pet peeve.” This is important. As marketers, we need to stop using corporate-speak. We need to eliminate non-consumer friendly messaging.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Linkedin] 28 of the Best Chrome Extensions for SEO, Productivity & More
    Rapportive uses LinkedIn account information to provide details about the recipient of an email you’re drafting. For all of the greatness that the internet affords -- cute animal videos , GIFs , and interesting blogs -- I think its biggest downside is how distracting it can be. How many times have you sat down to work and been pulled into a pit of procrastination ?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2016
    [Linkedin] Earned-media micro-influencer marketing master class
    While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly. Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. My goal?
  • HINGE MARKETING  |  MONDAY, AUGUST 17, 2015
    [Linkedin] The Importance of Business Research for Your Firm: Top 10 Questions to Drive Growth & Profitability
    Join us on LinkedIn , Facebook , and Twitter for more insights on how to conduct research that will help your firm grow. In researching high growth professional services firms we made an eye-opening discovery. Those firms that did systematic business research on their target client group grew faster and were more profitable. Further, those that did more frequent business research (at least quarterly), grew the fastest and were most profitable. Think about that for a minute.
  • LEADERSHIP  |  TUESDAY, AUGUST 13, 2013
    [Linkedin] A 6-Point Email Marketing Checklist for B2B Lead Generation
    Encourage email recipients to “share on LinkedIn”, “Tweet this”, “share on Facebook”, “list on List.ly”, “Pin It on Pinterest”. A 6-Point Email Marketing Checklist for B2B Lead Generation - Back-to-School B2B Primer—Part Two. As a teenager, when my mom called out saying, “Louis, come here quick”, I usually wasn’t quick enough to get to her, or even respond immediately. That wasn’t the case if she said, “Louis, come here quick or the cat’s going to love your ice cream”!
  • HINGE MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Linkedin] Offers They Can’t Refuse: How to Design Offers and Calls-to-Action for A/E/C Firms
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Congratulations! You’re generating valuable online content that reflects your A/E/C industry expertise and experience. A great reputation with high visibility—these are what we consider key to a successful brand. The only piece of the puzzle that’s missing is the presentation of offers. What are offers and why are they important? Offers are a call-to-action for visitors to your site.
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2016
    [Linkedin] How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
    While serious, jargon-heavy copy may work well on LinkedIn, for example, that same copy won't work as well on Instagram. At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers , getting them interested in your brand and what it's about, and showing off the human side of your business. But the hard work doesn't end once you've taken that beautiful photo and edited it to perfection.
  • KAPOST  |  THURSDAY, DECEMBER 22, 2016
    [Linkedin] 4 Examples of the Best B2B Influencer Content Marketing
    They collaborated with more than 40 influencers from major brands including LinkedIn, MarketingProfs, Kapost, Facebook, and Copyblogger. Are you struggling to create engaging content for your B2B audience? Maybe you’re running short on time and are unable to produce enough content. Perhaps you’re facing budget constraints to promote your content. These examples of common B2B content marketing challenges may be all too familiar.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Linkedin] 10 Guaranteed Ways to Get More Google+ Page Followers
    Chances are, if people are following you on social networks like Facebook , LinkedIn , and Twitter , they already find value in the content you're sharing and the discussions you're generating. As the newest marketing weapon in your social media arsenal , Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JANUARY 25, 2013
    [Linkedin] Perspective on the B2B Demand Generation Benchmark Survey Report
    Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MAY 20, 2005
    [Linkedin] B2B Lead Generation Blog: Lead Generation via Industry Experts
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 10, 2005
    [Linkedin] B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, JUNE 21, 2006
    [Linkedin] B2B Lead Generation Blog: Sales and Marketing as a Team: Five Tips to Improve Performance
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 23, 2015
    [Linkedin] Will This Movement End Long Wait Times And Customer Service Nightmares?
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Have you ever experiences a customer service nightmare? You are having problems making a call, watching TV, booking a trip or getting online. You call your service provider only to face the maddening number of slow-paced options “press 1 for sales. press 2 for billing. press 3 for…” and on it goes until maybe, finally, you get the option to talk to a real person.
  • SNAPAPP  |  THURSDAY, APRIL 9, 2015
    [Linkedin] 5 Steps To Integrate Interactive Content Into Your Marketing Strategy
    Connect with Justin on LinkedIn and follow him on Twitter ! . By Justin Yopp , Revenue Marketing Coach at The Pedowitz Group. @ j_yopp. Full disclosure: I love interactive content and have been a SnapApp advocate for well over two years. I’ve worked closely with the SnapApp team because I believe in their approach and the value it brings when done properly.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 28, 2011
    [Linkedin] Marketing Tools and Technology – How Does A Marketer Decide?
    Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. .
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 15, 2011
    [Linkedin] 8 Content Ideas for Your B2B Facebook Page Posts
    Unlike LinkedIn, which is a little more static (your company page can display static product and service descriptions, Tweets and Blog entries), Facebook gives many options for content because you can key in custom messages with photos, links and videos. Tweet. More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?”
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 29, 2013
    [Linkedin] LeadSpace Offers A No-Memory Approach to B2B Lead Scoring
    LeadSpace, like the other vendors, scans Web sites, blogs, Twitter feeds, LinkedIn profiles, job hunting sites, and other sources to build a picture of a company’s business, managers, technologies, and similar attributes. My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.)
  • MARKETING CRAFTMANSHIP  |  MONDAY, MARCH 7, 2016
    [Linkedin] Why Social Media is WRONG for Asset Managers
    The study’s social media usage growth figure excluded hedge fund participation (at 73%) in LinkedIn ( …and I do understand why: because this would have changed the study’s conclusion.). The validation for this theory is found in the large scale hedge fund adoption (73%) of LinkedIn.
  • HINGE MARKETING  |  THURSDAY, JULY 23, 2015
    [Linkedin] Generating Architecture Leads: 3 Important Lessons for Principals
    Join us on LinkedIn for more insights and resources on lead generation. Business development for architecture firms continues to get more sophisticated. While the Architecture Billings Index is more stable and even on a slight upward trend, closing new business can still be a struggle. Client referrals and networking are no longer the only way for architects to generate leads.
  • MODERN MARKETING  |  FRIDAY, MAY 27, 2011
    [Linkedin] What PR Pros Can Learn from The Huffington Post
    LinkedIn. by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist. The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant keyword searches. Its unreal ability to dominate the search by re-serving the public what it was already discussing allowed HuffPo to exit for a very real $300 million. For the sake of comparison, Newsweek sold for $1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 18, 2017
    [Linkedin] Creating content? When is it time to pivot (or quit?)
    I’ve consistently posted on Facebook, Twitter, Instagram and LinkedIn (and less consistently on YouTube and Snapchat) … and I’ve never considered the thought of quitting. By Mark Schaefer. I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Linkedin] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    On LinkedIn or Twitter? Join us on LinkedIn and @HingeMarketing. Did you know you’re being watched? Your technology firm is under online scrutiny by prospective clients—at least, it should be.
  • VIDYARD  |  THURSDAY, NOVEMBER 3, 2016
    [Linkedin] 7 Ways HR Can Use Video to Better Engage and Hire Top Talent
    You want to hire top talent, and sometimes that means hunting down the best of the best from LinkedIn or other sources, and reaching out to them. There’s a reason why we see video everywhere. Okay, many reasons. Marketers use it to attract buyers and salespeople use it to sell because audiences love it. It’s human, relatable, engaging, exciting, educating…so why shouldn’t other business teams use it, too? Like Human Resources.
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Linkedin] Why You Need Social Media, Even if Your Customers Don't
    Can any B2B company make the case that its target audience isn't on LinkedIn? Wouldn't you rather leverage the power of big social media sites like Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, etc. Well, here's the thing: your customers probably are on social media. Are there B2C companies without potential customers on Facebook? I guess it's possible , but it certainly won't stay that way for long.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [Linkedin] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    Follow him on Twitter @JamesHahnII or LinkedIn. By James Hahn II, {grow} Community Member. July 15th, 2014 will forever live in infamy. That is the day Weird Al Yankovic debuted at number one on the Billboard 200 for the first time. His parodies of Robin Thicke’s “Blurred Lines” and Pharell Williams’ “Happy” were immediate hits. One of my favorites that flew under the radar was “Mission Statement”, in which he TOTALLY EVISCERATED CORPORATE CULTURE!
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Linkedin] 4 Time-Saving Tips for Managing Social Media Overload
    In this case, you can see a Twitter feed and a LinkedIn feed. Social media comes with a to-do list: Post to Facebook, craft an intriguing tweet, snap new pictures for Instagram, find a post to pin – Sound familiar? Social media is a great tool to promote your business and brand, but it can be intimidating and feel time consuming. To help calm the overwhelming social media list, we’ve got a few tips for you.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Linkedin] 7 Lead Management Tools That Will Save You Hours
    It automatically displays relevant information about contacts pulling from online sources such as Facebook and LinkedIn. Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. This usually entails the long hard task of separating legitimate prospects from duds, organizing data, and consistently tracking key leads on a regular basis.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 16, 2013
    [Linkedin] Top B2B Marketing Insider Blogs Of 2013 (So Far)
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Well the year is half gone and we’re all busy doing our 1st-half performance reviews, right? I know I am! And here at the B2B Marketing Insider site, I try to do the same. I look to figure out what articles drove the highest level of reach to the business and marketing audience.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 24, 2015
    [Linkedin] The Content-Ready Buyer Persona
    Remember LinkedIn groups and topics, and industry associations as your personas may be engaged with them. Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. You can watch the recording here if you missed it. In the event, she revealed that content output in the past 5 years has increased by 78%, but content engagement has decreased by 60% (according to TrackMaven).
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 24, 2010
    [Linkedin] 6 Steps to Prepare for the Mobile Revolution
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 24, 2010 2 Subscribe 6 Steps to Prepare for the Mobile Revolution Share Earlier this week, I defined the 10 Reasons Why Mobile is Hot.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Linkedin] More Eyes on Your Video – How and Where to Share
    YouTube and Vidyard players can be played in-line from Twitter, Facebook, and LinkedIn, meaning your followers won’t have to leave their social stream to consume your content and are thereby more likely to view it in the first place. Author: Jon Spenceley Ask any marketer what’s on his or her mind this year, and video will likely be at the top of the list.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Linkedin] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft
    Innovations like Marketo Ad Bridge , with LinkedIn and Facebook joining us on stage, and Marketo Mobile Engagement truly inspire a vision of a world without boundaries—where the Era of Mass Advertising dies away and gives way to the Era of Engagement Marketing. Author: Sanjay Dholakia I can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! If you haven’t already heard—though how could you not?—#MKTGNation
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Linkedin] How to Prevent Your Best Clients From Leaving (And Stop the Endless New Business Cycle)
    Too often failure to pull this process into one place occurs, and instead the pro ject is managed by email, Slack, phone calls, WhatsApp messages (yeah, that has happened), Facebook messenger, LinkedIn messenger, and even bumping into clients and having an impromptu half an hour meeting. New business is everything, right? Wrong! While new business is obviously important, there’s something else you should be laser-focused on to drive more long-term revenue: retention.
  • MODERN MARKETING  |  MONDAY, MAY 23, 2011
    [Linkedin] 4 Tips for Getting WAY more from Email Marketing
    LinkedIn. by Amber Stevens | Tweet this. Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our product. O ne question that we’re often asked at events is, “How is Eloqua different than my email solution?&#.
  • HUBSPOT  |  SUNDAY, DECEMBER 9, 2012
    [Linkedin] The Instagram-Twitter Saga, and Other Marketing Stories of the Week
    Google+ Communities, similar to the LinkedIn and Facebook Groups you're probably used to, are places for people to gather around a specific subject matter. With only 16 holiday shopping days left, I would put good money on the probability that you were out hunting for gifts yesterday. Or maybe you were just doing it from the comforts of your couch using a tablet or your laptop. Whatever the case may be, I think you could use a break.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    [Linkedin] 7 Ways Sales Intelligence Gives You Super Powers
    What’s great is that it grabs connections from social media sources such as Facebook and LinkedIn. Guest post written by Tom Meriam . Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights. Tom has spent over the last 15 years in the sales and executive levels.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 4, 2015
    [Linkedin] Top 10 Tips For Writing A Case Story
    Join us on LinkedIn and Twitter for more insights on tactics to attract more prospects. Does writing a case story feel like a bad trip to the dentist? You are not alone. Most professional services firm seem to struggle with them. Yet we all know that we should do more. They can be an important part of your content marketing strategy. If done well, they can attract new prospects and help close more business.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 16, 2013
    [Linkedin] Calls to Action: The Importance of Soft or Complementary CTAs
    You may be trying to grow your social reach, so a soft CTA to encourage people to follow you on Twitter, Facebook or Linkedin is another viable business goal. CTA3 (soft + complementary) – follow us on LinkedIn for the latest in product announcement, industry trends and tips for your business. When we speak of a good landing page, we talk about its messaging, layout and offer. This offer is usually in the form of a call to action, with a form directly on your page.
  • WEBBIQUITY  |  FRIDAY, JANUARY 28, 2011
    [Linkedin] Best Google AdWords Tips and Tactics of 2010
    Share this on LinkedIn. According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.
  • CHIEFMARTECH  |  SUNDAY, MARCH 5, 2017
    [Linkedin] Why the false dichotomy between adtech and martech is dysfunctional
    The same goes for social media marketing tools managing paid ads on Twitter, LinkedIn, Instagram, and Pinterest. Would you agree that advertising is one facet of marketing? Okay, then advertising technology (adtech) is naturally one facet of marketing technology (martech). If you like diagrams, you can visualize adtech as a small circle contained entirely within a larger circle of martech. Adtech is a subset of martech.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Linkedin] Don’t Be a Data Creep: Use Data to Add Value
    You’ll decrease the number of fields they have to complete, and as a bonus, you’ll collect data such as Twitter handles, Facebook URLs, or LinkedIn profiles. Author: Dennis Bronnikov Consumers reveal tons of information about themselves on the internet – their gender, geographic location, contact information…the list goes on. They also (mostly inadvertently) share behavioral data, which marketers then leverage to better target their campaigns.
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Linkedin] The Top 11 Mistakes Your B2B Website Should Avoid
    Join us on LinkedIn and Google+ for tips and strategies for a creating a high-performance website. 55 percent of readers stay on a web page for less than 15 seconds. That's not a lot of time to grab their attention. But it's critical you do. Your B2B website is a key component of how you sell your services to clients. It's often the first stop potential buyers make when evaluating your firm.
  • HINGE MARKETING  |  TUESDAY, JULY 21, 2015
    [Linkedin] Rethinking Referral Marketing: Demonstrate Your Expertise
    Join us on Twitter and LinkedIn for more tips on driving referrals and new business. Once you’ve developed a referral marketing strategy , the next step is to implement focused marketing techniques designed to demonstrate your expertise. Maybe you’ve complained, at some point, that “everyone’s a critic.” ” These days, it can feel like everyone online is a self-proclaimed expert.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Linkedin] 7 Benefits Of Using Public Speaking To Build Your Brand Authority
    You will meet and exchange formalities and undoubtedly exchange cell numbers, email addresses, twitter names and LinkedIn information, thereby increasing your nexus. Ok, so you did it. You developed, designed, and cultivated your idea while giving 150% dedication and you managed to procure a brand that you feel, well, is exceptional. So now what? Of course the answer is simple, right? Advertise.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 14, 2011
    [Linkedin] 5 Tips to Keep Your Content Sticky and Your Bounce Rate Low
    LinkedIn? by Jason Miller Are your blog visitors sticking around to read your content? Having sticky content is essential for capturing the short attention span of the online reader. When someone clicks through to your blog they are looking for well written content that is relevant to the keywords searched on or the messaging surrounding your inbound link.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, JANUARY 4, 2011
    [Linkedin] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
    Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. Linkedin (1158). Here it is - the very best posts and the hottest topics for 2010. How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more). So, really, you’ve been voting on this all year long just based on your activity. Congrats to all for making the list!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 10, 2010
    [Linkedin] Ten ideas for the beginning blogger
    10) If you run out of ideas , go to a LinkedIn forum for your industry. If you look around the web, there is so much advice about blogging it’s not funny. Still, I’ve learned a few lessons that might help if you’re a beginner blogger and I thought I would give you the inside scoop. . 1) The biggest obstacle to blogging is … not what you think. It’s not writing skill or time or ideas. It’s confidence.
  • THE POINT  |  MONDAY, APRIL 20, 2009
    [Linkedin] Is Direct Marketing Relevant Anymore?
    This prompted a discussion on LinkedIn wondering if the change augured tougher times ahead for direct marketers. DM News, the venerable tabloid that I remember reading while cutting my direct marketing teeth back at Oracle in the late 1980s, is switching from a weekly to bi-weekly publication schedule. On the contrary: after almost 20 years [.].
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 25, 2013
    [Linkedin] 6 Essentials Steps to Increase Lead Conversion
    In today’s social media world, it is essential to pay attention to your potential customers through social networks such as LinkedIn, Twitter, Facebook, etc. Are you looking to increase your lead conversion rates? According to MarketingSherpa , “79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.” Several techniques must be taken into consideration when contacting your leads and to increase the likelihood of a sale.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Linkedin] Get Recommended: The Power of Word of Mouth
    Join the discussion at the Marketing Nation Book Club on LinkedIn , where we’re giving away 5 hardcover copies of the book. Author: Paul Rand Today’s post is from Paul M. Rand, author of Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business — our Marketing Nation Book Club selection for the month of November. We’re now at “the end of the beginning” of social media marketing.
  • BIZNOLOGY  |  MONDAY, JUNE 24, 2013
    [Linkedin] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
    Ensure Google selected images you want displayed by filling your website, Facebook brand pages, LinkedIn business pages, and other elements of your web presence with the highest-quality images you can afford to produce. Image via CrunchBase. I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google. You’re interested in more search traffic so more people will find and use your business.
  • BIZNOLOGY  |  TUESDAY, JUNE 4, 2013
    [Linkedin] Tweet like Guy Kawasaki for Twitter success
    I personally have all of my blogs linked into my Chris Abraham GaggleAMP gaggle — so every time anyone posts anything from me — such as this post — it’ll automagically be distributed to my Facebook, Twitter, and Linkedin as well as those of 428 other members of my GaggleAMP gaggle. People love and hate my friend Guy Kawasaki.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Linkedin] Why We’re Thinking About Messaging Apps All Wrong
    Their chart below compares WhatsApp, Facebook Messenger, WeChat, and Viber to Facebook, LinkedIn, Twitter and Instagram. If you start to feel the low burn of anxiety rising in your gut whenever you hear about messaging apps like WhatsApp and WeChat, take comfort -- you're not alone. Much of the coverage on messaging apps to date has been accompanied by a mixture of sheer awe at their velocity and the oddly foreboding tone of a teenage dystopian blockbuster.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Linkedin] 30-Day Challenge: 8 Little Changes to Your Marketing That'll Make a Big Impact
    Or LinkedIn. You''ve all heard of TED Talks , right? Their tagline is "Ideas Worth Spreading," and some colleagues of mine have surfaced one of their talks that I think has an idea worth spreading to a lot of our readers. So, I''m blogging about it. Like bloggers do. The TED Talk is from Google''s Matt Cutts, and the central idea is that you can do anything for 30 days. Think about something you''ve always wanted to add to your life, and try it for the next 30 days," Cutts says. "If
  • LEADERSHIP  |  TUESDAY, FEBRUARY 25, 2014
    [Linkedin] A Social Media Cheat Sheet for the C-Suite
    Join this exclusive LinkedIn Group and let’s discuss ways to be successful with B2B social media marketing in 2014. —42 Tips to Make B2B Social Media Work for You. As members of the C-Suite, our social skills are constantly at work. Even those hours spent waiting at airport lounges keep us busy on the phone, and we never know who we might bump into on a flight. Despite this “always on” state, our social skills only get better, not worse; well for most of us at least.
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Linkedin] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    I find LinkedIn Groups , Twitter Advanced Search , and Google+ Communities excellent resources. Today, age and experience no longer necessarily determine your credibility. Instead, people care about your ideas, your generosity, and your willingness to take risks and learn from mistakes -- those are the kinds of things that can give you a voice in the conversation.
  • MODERN MARKETING  |  TUESDAY, SEPTEMBER 6, 2011
    [Linkedin] 4 Reasons Your CMO Will Love Marketing Automation
    LinkedIn. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Previously the Senior Director of Global Marketing Operations at Polycom, Jennifer is experienced at demonstrating the marketing’s impact on revenue and driving alignment with sales. You and your team decided that now is the time to make an investment in Marketing Automation.
  • MODERN MARKETING  |  THURSDAY, AUGUST 4, 2011
    [Linkedin] Marketers: How To Get Noticed by “Influencers”
    LinkedIn. by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. Because there are few who are truly have influence online, and because they could come from any corner of business (they may even work for one of your competitors), the struggle to get noticed is a pebble in the social marketer’s shoe. It’s a persistent discomfort.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Linkedin] Why Blog? The Benefits of Blogging for Business and Marketing
    Every time you write a blog post, you're creating content that people can share on social networks -- Twitter, LinkedIn, Facebook, Pinterest -- which helps expose your business to a new audience that may not know you yet. I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. It's for a friend," she said. Sure it was. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. I couldn't find one.
  • HUBSPOT  |  THURSDAY, APRIL 6, 2017
    [Linkedin] The Beginner's Guide to Conversion Rate Optimization (CRO)
    If you’re a HubSpot customer, you can drive traffic to these pages from LinkedIn and Facebook using the ads add-on. Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook.
  • HUBSPOT  |  WEDNESDAY, JULY 8, 2015
    [Linkedin] Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
    The problem with work-life balance is that it suggests there is a trade-off -- that one side must be ‘up' and the other one ‘down,’ like a weighing scale that has two sides to it,” Jappreet Sethi, CEO of Ideak Katalyst, wrote on LinkedIn in June of 2014. Farming” soon replaced “spear-throwing” as the most popular skill on LinkedIn at the time. It’s the self-help topic du jour: achieving “work/life" balance.
  • HINGE MARKETING  |  THURSDAY, JUNE 11, 2015
    [Linkedin] How Does Continuing Education (CE) Help Your Professional Services Firm?
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. As a professional in your field, it’s important to maintain your skills and stay on top of industry trends and advances. Embracing continuing education (CE) helps to keep your knowledge fresh and relevant so your firm can continue to earn the trust of your buyers. Many professionals, however, are confused about the role of CE courses. What are they?
  • HINGE MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Linkedin] Differentiation Case Story: How RS&H Shared Innovation Across Industries
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. For over 70 years, RS&H had played a key role in some of humanity’s most staggering accomplishments, creating launch infrastructure for manned and payload-bearing space flights since the Apollo program. They were innovators in the truest sense of the word, not simply shifting the course of industries but doing what had never been done before and helping propel explorers to new heights.
  • MODERN MARKETING  |  TUESDAY, JULY 5, 2011
    [Linkedin] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    LinkedIn. by Brian Kardon | Tweet this How are you measuring marketing’s performance? If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. The list is nearly endless. But are you measuring the things that your CEO and CFO care most about: marketing’s contribution to revenue?
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Linkedin] Content Marketing for "Boring" Industries: 10 Tips for Creating Interesting Content
    Knowing that LinkedIn is 277% more effective at generating leads than any other social network. Ever start writing a piece and wonder if anyone's even gonna read it? Not to make you paranoid, but. you should be paranoid. Chartbeat conducted a study in 2013 that indicates most readers are only getting about 60% of the way through a piece of content. The other 40% of the stuff you wrote? Well, you could've gone home early that day. ( You can read more about that study here.).
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Linkedin] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. Have you enabled company status updates for your LinkedIn Company Page ? Here are some awesome cheat sheets for Facebook , Twitter , Google+ , and LinkedIn to help you get the most out of each of these networks.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 27, 2017
    [Linkedin] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    LinkedIn Account Targeting. LinkedIn has always been flexible and powerful when it comes to demographic targeting options in their traditional add platform. Match target companies to specific company pages within LinkedIn. Upload specific email addresses to advertise directly to specific users within their LinkedIn feed. You can send direct LinkedIn messages to interact with your key prospects, or send high value content and updated materials regularly to their feed.
  • MARKETING ACTION  |  MONDAY, JULY 21, 2014
    [Linkedin] 5 Habits of Superstar Marketers
    In a LinkedIn post from last year, Lou Adler, CEO and founder of The Adler Group , points out 12 ways to spot a high achiever. Here are the top three, edited a bit for length: They’ve been assigned difficult challenges ahead of their peers. The best people … are typically assigned tasks, clients and projects that are normally given to more senior people. They volunteer or ask to be assigned to projects over their heads.
  • MODERN MARKETING  |  FRIDAY, JUNE 5, 2015
    [Linkedin] Are We There Yet? – The Road to Marketing Optimization
    Connect with Rob on LinkedIn. As another summer approaches, vacation season is in our sights and we’re ready for the fun and adventure that comes with it. For most, flying is the preferred means of transport. It’s understandable. Shorter travel time means more time to have fun at your destination and you don’t have to spend a day recovering from the trip. I’m not that guy. I LOVE going on road trips.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Linkedin] 11 tips and tools to jump-start your SEO
    GENERATE OUTREACH AND VISIBILITY WITH SOCIAL MEDIA: Your social network pages like Facebook, Twitter, LinkedIn and Google+ not only provide outreach but additional ranking on search pages so your business can appear multiple times on a search page. Photo credit: Sean MacEntee.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2011
    [Linkedin] The 2011 #Nifty50 Top Twitter Men Reprise
    Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Linkedin] How to Automate Your Social Media Marketing Like the Pros
    LinkedIn is a stellar lead generation mechanism , so give people an ebook that only the very niche audience on your LinkedIn group would be interested in. Face it: you've heard words like "engagement" and "transparency" used to describe social media so much that they’re more played out than a Lady Gaga song. Whatever adjectives you use to describe it, letting your personality shine through your brand's social media account is crucial to its success.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Linkedin] The Tell-Tale Signs It's Time to Hire a Marketing Agency
    If you can raise your hand to more than three of these scenarios below, it’s likely time to call on an agency for help : Your LinkedIn comments have sunk from insightful and engaging to “I almost read the first paragraph.”. To say inbound marketing is a burgeoning market could be an understatement.
  • DELICIOUS B2BMARKETING  |  SUNDAY, OCTOBER 31, 2010
    [Linkedin] The 39 Social Media Tools I’ll Use Today
    I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Linkedin Similarly, the Linkedin iPhone app has made major strides, and I find myself rarely using Linkedin via a computer any longer. By the way, you can get all the Twitter functionality you’re using 3 apps for by simply moving to HootSuite – list import, tabs, URL tracking/stats/charts, queuing up posts, posting to FB/LinkedIn/Wordpress.
  • CHIEFMARTECH  |  MONDAY, MARCH 13, 2017
    [Linkedin] THE HACKIES: DIY marketing data warehouse recipe
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Alex Sirota of NewPath Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [Linkedin] B2B Marketing Predictions For 2011
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
  • HUBSPOT  |  MONDAY, AUGUST 18, 2014
    [Linkedin] A Short Rant About Content Strategists
    My LinkedIn profile even sports the title "content strategist." I''ve been not writing this post for a long time. What I mean by that is -- I''ve had this post in my head for a long time, but I couldn''t think of a way to write it without alienating a lot of people.
  • HINGE MARKETING  |  MONDAY, AUGUST 26, 2013
    [Linkedin] Social Media Marketing for Accounting and Financial Services
    For most target audiences, LinkedIn will be the best channel. LinkedIn, Twitter and YouTube work well for promoting your new content and sharing alerts and updates to regulations. Accounting and financial services have not been in the forefront of social media marketing. There are probably several reasons why this has been the case. First, most accountants and financial professionals chose their career for a reason.
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Linkedin] Agency Focus: How Content Marketing is Changing, & How to Measure It
    Social Media Tools – participation in channels like LinkedIn, Twitter, etc. When it comes to content marketing, art + science = measurable success. Since you’re reading this blog post, you probably know the importance of content marketing, and getting the right content to the right person at exactly the right time. Apparently, though, few of us are very good at content marketing yet.
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Linkedin] Why You're Struggling to Measure the Value of Social Media
    Here’s another example of one company, Thermo Fisher Scientific, for whom LinkedIn brought in 3,804 first time visits, all of which they were able to track and credit via first-touch attribution. In a recent report, Adobe examined the oft-discussed issue of how exactly to quantify the value of social media. What they found was that when it comes to measuring the ROI of social media, most marketers are using all the wrong tools.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 2, 2011
    [Linkedin] Best Content Marketing Guides, Tips and Tactics of 2010
    Share this on LinkedIn. How many times have you heard the expression “content is king?&# That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • It enhances your organization’s image (e.g., by demonstrating how smart and helpful you are). •
  • FATHOM  |  THURSDAY, FEBRUARY 27, 2014
    [Linkedin] Agency Secrets: Adopting Digital Marketing in Higher Education
    Host a blog, publish links on Twitter, Facebook, or LinkedIn, and develop a following. After working with Higher Education clients for over 10 years, I’ve realized it’s not easy to get stakeholder buy-in. Each university has its own hierarchy of decision makers that must be navigated carefully and politically. Some schools continue to have centralized marketing, while others have adopted a page from the for-profit world, hiring a CMO and Digital Marketing Manager.
  • ACT-ON  |  MONDAY, DECEMBER 12, 2016
    [Linkedin] Act-On’s a Leader in the Forrester Wave™ and What That Means to You
    We could stop and pat ourselves on the back for quite a while about this (and you may have seen us doing so in our individual LinkedIn or Facebook streams), but what does it all mean to you as a marketer? Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. The sentence above is more than just boilerplate “marketing jargon” Act-On slaps onto its press releases and other collateral.
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