Page 39 of 67 Previous | Next 
  • HINGE MARKETING  |  WEDNESDAY, MAY 6, 2015
    [Linkedin] How to a Create a B2B Case Study that Boosts New Business
    On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn. Did you know that 84% of buyers say they won't interact with a brand unless they trust it? Or that more than one third of buyers trust a stranger's opinion more than a brand's? So how do you get professional services buyers to trust your firm? You create case studies. Case studies use the voice of "others" (i.e.
  • MODERN MARKETING  |  THURSDAY, AUGUST 23, 2012
    [Linkedin] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
    Use the Dreamforce Chatter app, as well as Twitter and LinkedIn, to connect and network with analysts, bloggers and members of the media. by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. Over 200 analysts and members of the media are expected to be on site. Obviously, the event offers a tremendous opportunity for Analyst Relations and Public Relations pros. But you have to think on your feet.
  • MODERN MARKETING  |  FRIDAY, MAY 6, 2011
    [Linkedin] 5 Resources For Warming Up Your Lead Nurturing
    LinkedIn. by Heather Foeh | Tweet this. Lead nurturing is a always a hot topic among marketers and that definitely holds true on the Topliners community as well. Here’s a round-up of some recent and popular discussions and posts about lead nurturing to jump-start your Friday creativity. Why not grab a blank piece of paper and jot some ideas that might work for you? Summer is coming and it’s a great time to “warm up&# your leads! Sorry, I couldn’t resist.).
  • HINGE MARKETING  |  MONDAY, APRIL 7, 2014
    [Linkedin] Visible Expert Profile: Staci Riordan
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. At Hinge we have been studying Visible Experts SM , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Staci Riordan, a Visible Expert for fashion law. Growing Up in the Fashion World.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Linkedin] Cost and Benefits of Market Research
    Join us on LinkedIn , Facebook , and Twitter for more research tips and strategies. What are the benefits of market research for professional services firms? Is it worth the cost? And does it really matter? These are some of the questions we get from our clients when we recommend researching their current clients and target markets. While on some level we all know that market research is a good thing, these are legitimate questions.
  • CONTENTLY  |  FRIDAY, MAY 26, 2017
    [Linkedin] Why Marketers Abandon Their Content Strategies Too Soon
    Social selling tools like Linkedin Elevate and Dynamic Signal can help, potentially driving more traffic than content shared by branded social accounts. Former heavyweight champion Mike Tyson once said, “Everybody has a plan until they get punched in the mouth.” ” The line gets at something most people can appreciate, regardless of whether they’ve been in the ring.
  • FATHOM  |  WEDNESDAY, DECEMBER 2, 2015
    [Linkedin] Where Is Digital Advertising Headed in 2016?
    Similar to investing more in YouTube advertising, advertisers are also investing more in programmatic display, paid social (Facebook, Twitter, Pinterst, LinkedIn), native advertising, and content syndication platforms (Taboola, Outbrain, etc.). Digital advertising is an ever-changing industry; in order to stay ahead of the competition, advertisers are constantly trying to keep up with its current state, but just as importantly, identify where they should be moving to next.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Linkedin] Field Report: What’s Hot in Content Marketing
    But LinkedIn’s Jason Miller reminded me that the space is only crowded if you can’t differentiate your brand. Author: Maggie Jones Content Marketing World 2014 – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. After three days of sessions, breakouts, panels, and networking, closing keynote speaker Kevin Spacey (!!!)
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [Linkedin] What's the Deal With This Whole 'Context Marketing' Thing?
    And LinkedIn, YouTube, Facebook, and Twitter were considered "useful" or better by over 60%. Several years ago (in internet years, anyway) it became clear to some marketers that one of the best ways to capture market share was through creating amazing content. Whether through blog posts, ebooks, social media, cartoons, videos, whatever -- helpful, educational, and interesting content was the name of the marketing game.
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Linkedin] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Hinge’s Managing Partner, Lee Frederiksen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on strategies to improve marketing automation. The series explores a variety of business and technology landscapes through conversations with industry leaders. Lee joined me to discuss lead generation strategies, lead nurturing tips, and marketing automation strategies.
  • ACT-ON  |  MONDAY, JUNE 12, 2017
    [Linkedin] How to Maximize Your Inbound Strategy
    But, if you’ve done the legwork of building a robust buyer persona, you should have a pretty good sense of the channels your audience is using, whether that is LinkedIn, Facebook, syndication, PPC advertising, or some other vehicle. Marketers are pressed for time. There are way too many things to do and channels to do them on ‒ and not enough staff, cash, or time to get them all done. That’s why an inbound strategy is so appealing. Maybe this isn’t true for you and your B2B marketing team.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 18, 2011
    [Linkedin] What’s the Difference Between “Sales 2.0? & “Social Selling”?
    You can look for mentions in the media, find them on LinkedIn, Facebook and Twitter, but you also need to know what’s going on within that person’s company. The sales environment continues to evolve. Most if not all companies are familiar with the term Sales 2.0 and now we are introducing Social Selling to the vocabulary of sales leaders. So whats the difference? Like I mentioned in the post Sales 3.0
  • HUBSPOT  |  MONDAY, DECEMBER 24, 2012
    [Linkedin] 10 Last-Minute Holiday Gift Ideas for the Marketer on Your List
    You know that feeling of panic as you maniacally check your personal email, work email, Facebook, Twitter, and LinkedIn every 2 minutes, all the while watching your mobile phone's battery wear down more and more? Tired of getting ugly sweaters and fruitcakes this time of year? Well, the people on your list (not your email list, your gift-giving one) might be. As marketers ourselves, we thought about what gifts we'd really like to unwrap.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2016
    [Linkedin] The Introvert's Guide to Running a Meeting
    That’s why, during a panel discussion on introversion at the 2016 New Work Summit , LinkedIn Chief Human Resources Officer -- and self-proclaimed introvert -- Pat Wadors recommended starting the meeting off with topics you’re most passionate about. "If What do you think of when you see the word "introvert"? Shy," "quiet," and even "antisocial" might be some qualities that come to mind. But we've got news for you: How we think of introverts is pretty misconstrued from the actual definition.
  • TOMORROW PEOPLE  |  TUESDAY, AUGUST 21, 2012
    [Linkedin] Don’t Miss the London Growth Strategies Conference!
    How to reinvigorate your use of LinkedIn, YouTube, Twitter and Facebook. Save on tickets to the London Growth Strategies Conference, a hands-on social media and mobile marketing workshop, with Tomorrow People. Do you want to learn how to use social media and mobile marketing to grow your sales and revenues? Would you like to improve your inbound marketing skills at a hands-on workshop taught by some of the world’s leading experts ?
  • ACT-ON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Linkedin] 4 Ways That Automation Is Transforming Marketing
    A large chunk of your audience is active on social, whether it’s LinkedIn, Twitter, or another platform. Marketing automation (MA) may have once seemed like an abstract concept and just a buzzword, but since the early 90s it has evolved substantially and now effectively performs a range of essential marketing tasks. The results it brings to marketers today are very real, and very beneficial.
  • MARKETING INSIDER GROUP  |  THURSDAY, JUNE 24, 2010
    [Linkedin] 6 Steps to Prepare for the Mobile Revolution
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 24, 2010 2 Subscribe 6 Steps to Prepare for the Mobile Revolution Share Earlier this week, I defined the 10 Reasons Why Mobile is Hot.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 4, 2015
    [Linkedin] Top 10 Tips For Writing A Case Story
    Join us on LinkedIn and Twitter for more insights on tactics to attract more prospects. Does writing a case story feel like a bad trip to the dentist? You are not alone. Most professional services firm seem to struggle with them. Yet we all know that we should do more. They can be an important part of your content marketing strategy. If done well, they can attract new prospects and help close more business.
  • HUBSPOT  |  MONDAY, JULY 30, 2012
    [Linkedin] 11 Ways to Make Social Media Marketing Less of a Time Suck
    Now, not every social network makes it easy to auto-publish, so you'll have to do some manual updating (on LinkedIn, for example). On Facebook, for example, you can now assign specific roles for users that limit their ability to do things like create posts, respond as your company in comments, or create ads: LinkedIn and Google+ let you assign admin roles, too, but you're out of luck with Twitter.
  • HINGE MARKETING  |  THURSDAY, MARCH 5, 2015
    [Linkedin] Top Twitter Marketing Techniques to Connect with Your Audience
    Related Stories How to Use LinkedIn for Business Development 5 Social Media Benefits for Accounting and Financial Services Firms How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence. With just 140 characters to work with, it’s somewhat surprising that Twitter has turned into such a marketing powerhouse. Yet, the fast-paced network has firmly solidified itself as an integral addition to any successful B2B social media marketing strategy.
  • MODERN MARKETING  |  TUESDAY, MAY 3, 2011
    [Linkedin] 10 Years in the Making: Eloqua’s Grande Guide to Wikipedia
    LinkedIn. by Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice. But what happens when it’s your job to create content for people just like you ? In that case, isn’t writing what you know likely to be redundant? Perhaps in those cases it’s best to identify what you don’t know, and let that need steer your content creation. Perhaps it’s time for an amended adage to: “Write what you know; commission what you don’t.”.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 5, 2014
    [Linkedin] In-Depth Interview vs Online Survey: A Marketing Director’s Guide to Brand Research Data Collection
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. When conducting primary research on your firm’s brand , the decisions that you make early in the process can have a ripple effect down the line. One of these key decisions is determining whether to collect data through an online survey, phone interviews, or a combination of both. Balancing the quality and quantity of responses is a delicate tightrope walk because each method has their pros and cons.
  • MODERN MARKETING  |  MONDAY, JANUARY 26, 2015
    [Linkedin] 4 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 3, 2014
    [Linkedin] Visible Expert Profile: Robert J. Lang, Ph.D.
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. At Hinge, we have been studying Visible Experts SM , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Robert J. Lang, Ph.D., a Visible Expert for engineering, art, and design. Art as Life.
  • BIZNOLOGY  |  TUESDAY, JULY 11, 2017
    [Linkedin] Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)
    Google handles every internet page separately. Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page. A page that’s deep and abandoned in your website may very well be the most important page on your site. While Google does understand the concept of Site and Domain, every page is scrutinized on its own merits. Every page is sacred. Every page is great. If a page is wasted, Google gets quite irate.
  • BIZIBLE  |  FRIDAY, NOVEMBER 13, 2015
    [Linkedin] 10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing
    AJ Wilcox , Founder and LinkedIn Ad Consultant at B2Linked. We recently surveyed over 350 B2B marketers in The State of Pipeline Marketing Report on topics ranging from how they measure success and metrics with the greatest impact on revenue, to marketing priorities and 2016 budget expectations. Hundreds of marketers from across the country have downloaded the report, so we thought we’d ask some experts to weigh in on the specific statistics that stood out to them.
  • KEO MARKETING  |  FRIDAY, JUNE 10, 2016
    [Linkedin] B2B Marketing to Millennials
    LinkedIn. Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. Census Bureau. Millennials, whom we define as those ages 18-34, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). These millennials are now in the B2B world. More than one in three American workers are now millennials and they do not respond to B2B marketing the same way their Baby Boomer predecessors did.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 18, 2013
    [Linkedin] The Key to Sales and Marketing Alignment: The Sales Development Rep
    LinkedIn is an excellent resource to find qualified Sales Development candidates. by Dayna Rothman To truly build a high-performance revenue engine, you need to have solid alignment between sales and marketing. One of the keys to creating this synergy is the effective use of a Sales Development Team (you may call this inside sales, lead qualification, or even business development).
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 3, 2018
    [Linkedin] 6 Ways B2B Marketers Can Attract More Leads With Video
    Tap into relevant LinkedIn groups to understand what your target audience talks about most of the time. Video is one of the most effective ways to drive sales for marketers. According to Email Monks , emails with videos drive a staggering 280% higher return than the ones without. In fact, according to a report by the Aberdeen Group, 67% of organizations use video to create brand awareness, 60% use video to drive conversions and 53% use video to nurture leads.
  • ACT-ON  |  MONDAY, MAY 15, 2017
    [Linkedin] Optimize Your Content for Inbound Marketing: Part 2
    Talk to your best customers to identify your business- and audience-appropriate social networks : They could be any combination of LinkedIn, Viadeo, Xing, Twitter, Facebook, YouTube, Pinterest, Google+, Tumblr, and many others. “The best place to hide a dead body is Page 2 of Google’s search results.”. Now that I have your attention ….
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Linkedin] Content ROI Is a Myth
    LinkedIn also released updated Company Page analytics last summer. As a profession, marketing has evolved a lot over the past 5 years. Previously, when asked to justify our marketing budgets, we used to squirm in our chairs and mutter something about “brand awareness.” ” Today, marketers want to measure the ROI on every tactic and channel they use. Figuring out the ROI of content, in particular, is hard and often misunderstood.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Linkedin] Does Your Professional Services Firm Need a High Performance or a Branding Website?
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Professional services firms marketing priorities have recently shifted– and with those shifts, research shows that many firms are considering a new website. After all, 80% of prospects will look at your website when evaluating several firms. So you want to make sure their first impression is a good one. But how do you know when it’s time to update your firms’ website?
  • MARKETING ACTION  |  WEDNESDAY, APRIL 8, 2015
    [Linkedin] Why CEOs Say Yes to Marketing Automation
    When sales reps can access the activity history of a lead (from anyplace … such as when working in LinkedIn); when sales knows which eBook a prospect downloaded (and understands that this action is a buying signal); when sales gets a hot prospects list that shows which leads are currently generating high scores; when sales gets an alert that says ”Jane Doe is on the pricing page” – then, with all of that incredibly valuable insight, the sales rep knows who to contact when, and what to say.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Linkedin] 11 Helpful Resources for Improving Your Business Skills
    You can search your network on LinkedIn -- which means you'll first want to update and clean up your own LinkedIn profile. Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Business" is quite a versatile topic with many components.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Linkedin] 7 Ways to Optimize Content for Social Sharing
    While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook , LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections. When you share a post on sites like Facebook, LinkedIn , and Google+, they automatically pull in a description of the post. Social media can be a very valuable tool for promoting content.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 2, 2015
    [Linkedin] Brand Strength and the Halo Effect in Marketing
    Join the conversation on LinkedIn in our group, Professional Services Executive Forum. If you are interested in increasing the brand strength of your firm there is someone you need to meet. His name is Edward Thorndike. You may remember his name from Psych 101 as a pioneer in educational psychology. In 1915 he published a paper in which he identified an unusual problem. The Halo Effect.
  • MODERN MARKETING  |  MONDAY, MAY 16, 2011
    [Linkedin] 6 Brilliant Uses of Video
    LinkedIn. by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that. But inspiration is a far more appealing emotion than pride. So we thought we’d round up several videos that inspire us. In our opinion, these are six of the most brilliant uses of video that we’ve ever seen.
  • ABERDEEN CMO ESSENTIALS  |  THURSDAY, JULY 27, 2017
    [Linkedin] Why Aren’t Your Employees Better Advocates?
    Still, according to LinkedIn, in the average company only 3% of employees share company-related content. Word of mouth communication is an incredible tool for marketers. It can help you grow an audience, cement loyalty, and find new customers. Yet, many of us make the critical mistake of assuming that word of mouth activation is totally organic. We assume there is little we can do to influence it except provide a good experience for customers.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Linkedin] Why Professional Photography Matters On Your Website
    Join us on LinkedIn and Google+ for tips and strategies for a creating a high-performance website. How do you want your firm to be perceived? I’m guessing the answer is that you want to reflect your firm’s expertise and high quality work. But if you aren’t using the right photography on your site, you could be sending the opposite message. Your website says a lot about your firm.
  • MARKETING INSIDER GROUP  |  THURSDAY, JULY 23, 2015
    [Linkedin] Will This Movement End Long Wait Times And Customer Service Nightmares?
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Have you ever experiences a customer service nightmare? You are having problems making a call, watching TV, booking a trip or getting online. You call your service provider only to face the maddening number of slow-paced options “press 1 for sales. press 2 for billing. press 3 for…” and on it goes until maybe, finally, you get the option to talk to a real person.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 28, 2017
    [Linkedin] Why you need 3,643 domains just like President Donald J. Trump
    As I suggested last week, b uy domain names for all your pages, products, and services , just forward and redirect all the domains that can easily map onto a deep page on your websites; and, if you have someone’s name that you’re proactively registered and they don’t have a site yet, just point it at their LinkedIn profile. Back in October 8, 2013, I wrote Playing the Online Reputation Shell Game.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Linkedin] How Important Are the Services Your Technology Firm Provides?
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. The answer depends on whom you ask. Maybe your firm manages software implementations, builds custom apps, sources executive talent, or acquires investor funding. Whatever type of technology firm you are, your services are undoubtedly valuable. But does your firm fully understand how and why your services are relevant to a client’s business?
  • HINGE MARKETING  |  FRIDAY, JULY 17, 2015
    [Linkedin] 3 Content Marketing Ideas to Set Your Firm Apart
    Join us on LinkedIn for more insights and resources on content marketing. By now, everyone in the world of marketing knows how effective great content can be at turning readers into buyers. But what makes great content? If you search "great content tips," Google returns 594 million results. Most of these tutorials offer clichéd advice about the power of images and video, avoiding salesy language, and positioning yourself as an authority. All of this is true.
  • TERMINUS  |  WEDNESDAY, OCTOBER 11, 2017
    [Linkedin] 4 High-Impact Account-Based Marketing Strategies for B2B Teams
    Do you have any mutual connections on LinkedIn? Ensure your LinkedIn profile — and even your personal Facebook and Twitter profiles — accurately reflect who you say you are. Editor’s Note: This is a guest post from Danny Wong. Danny is a marketing consultant, sales strategist, and writer. He is a member of the marketing team at Tenfold , which provides a seamless click-to-dial solution for high-performance sales teams. Connect with him on Twitter at @dannywong1190.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 9, 2013
    [Linkedin] How to Build a Social Media Marketing Presence for Management Consulting
    Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube. Some cursory research will guide you here, and LinkedIn groups are a great place to start.
  • MODERN MARKETING  |  MONDAY, APRIL 20, 2015
    [Linkedin] One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend
    With professional applications like LinkedIn, your customer database may also be walking out the door with a departing employee. Never in human history have we been so connected, so able to communicate our every thought and word. Sadly, just because we can doesn’t mean we should. Beware of what you tweet or post, it may come back to bite you or your business. Common misconceptions.
  • DISTRIBION  |  WEDNESDAY, JANUARY 11, 2017
    [Linkedin] Creating a 2017 Marketing Roadmap for Success
    He also loves meeting new people – connect with him on LinkedIn or Twitter. It is the dawn of a new year, and with it comes a new lease on life, new gym memberships and new plans that will surely make this year better than the last. No matter your region, gender, ethnicity or job title, there will always be a level of hopeful optimism when looking to the new year. Wherever you were, whatever you accomplished in years past, there will always be room for improvement and opportunity.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Linkedin] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    Recognizing the term’s various definitions, LinkedIn’s detailed three-part e-book specific to marketers helps demystify thought leadership and its applications throughout each stage of the buying cycle. Do you have what it takes to succeed in today's modern marketing world? As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Linkedin] How to Create a #Winning Content Marketing Campaign
    For an online content marketing strategy this could incorporate eBooks, White Papers, Blog Posts, Social Networking Pages (Twitter, Facebook, LinkedIn), Groups, Infographics to name but a few. by Kieran Flanagan Content marketing is nothing new , but its role in a successful online marketing strategy has continued to increase over the past number of years.
  • MARKETING ACTION  |  THURSDAY, JUNE 11, 2015
    [Linkedin] Where Content Marketing Meets Customer Experience, Part 1: Regulated Industries
    Should I be on Facebook, should I be on LinkedIn, should I have a Pinterest board?” I have my Twitter on the upper left page, and then to the right is just a screenshot of my LinkedIn; Facebook bottom left, and at the bottom right, YouTube.
  • KEO MARKETING  |  MONDAY, JULY 10, 2017
    [Linkedin] What is Business to Business Digital Marketing?
    B2B digital marketers use platforms like social media sites (Twitter, LinkedIn, SlideShare), video sharing sites (YouTube, Vimeo), email delivery platforms (MailChimp, HubSpot, GetResponse), blogs, industry forums, live chat, SMS, and Google search to reach their prospects and buyers. Business to business digital marketing is a type of marketing needed by companies who sell to other companies.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [Linkedin] What’s the Best Social Media Monitoring Tool? It Depends
    Share this on LinkedIn. Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. A simple tool like Google Alerts would pick up most stray citations. No more.
  • MODERN MARKETING  |  FRIDAY, JUNE 3, 2011
    [Linkedin] 10 Fast Facts About Groupon
    LinkedIn. by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market. The daily online coupon company has been heavily talked about ever since it spurned high-priced acquisition attempts. Now, it’s hoping to raise $750 million with an IPO. Of course, we love reading prospectus. So we scoured Groupon’s S-1 for 10 fast, but fascinating, facts about this hot company. Cutting Groupons. Just how many “Groupons” has Groupon sold?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Linkedin] 10 Education Blogs You Should Follow According to Teach.com
    Each blog is scored on four components: Social Reach : The combined social shares on Twitter, LinkedIn, and Facebook of the ten most recent posts, as well as the blog''s main domain. Teach.com recently came out with Teach100 , which ranks and scores hundreds of education blogs across the web. Activity : The frequency at which the blog posts articles. Authority : Measured by the number of inbound links to the blog.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Linkedin] Introducing Contently Social
    Publish directly to LinkedIn, Twitter, and Facebook with one click. In 2016, people don’t just visit their social channels for cheap thrills. They expect high-quality, relevant information from both media and brands—and they want it fast. To efficiently reach this level of quality, brands need top-notch technology that integrates with all their social channels, as well as talented professionals (writers, editors, and designers) to create social content that resonates.
  • HUBSPOT  |  THURSDAY, AUGUST 24, 2017
    [Linkedin] How and When to Use Direct Mail as Part of Your Inbound Marketing Strategy
    If they found a blog post through organic search or because they saw a headline that looked interesting on LinkedIn, they’re not going to appreciate receiving any type of content that attempts to make a hard sell, let alone a postcard explaining your pricing. Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up with the ways buyers want to consume content.
  • BIZNOLOGY  |  FRIDAY, MARCH 6, 2015
    [Linkedin] Troubleshooting your B2B marketing data problems
    You might also add a LinkedIn profile URL to the record. Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Linkedin] Should You Care About Blog Comments?
    Let us know in the comments or on your favorite social network (We''re on Facebook , Twitter , Pinterest , LinkedIn , Google+ , and Instagram most often). Ever since I got into marketing, I''ve chatted regularly with bloggers. Some wrote for fun -- tiny blogs that chronicled their day-to-day lives. Some were entrepreneurs, using blogs to launch businesses. Others wrote for giant organizations, trying to keep a steady stream of leads flowing in.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 8, 2011
    [Linkedin] What Opens an Executive’s Wallet? – plus other answers about Provocation-Based Selling
    Look at the company’s LinkedIn profile. What is the proper use of social media, such as LinkedIn, to access the social networks of senior executives? Social networking tools, such as LinkedIn, are best used as a source of intermediaries, rather than as a way to connect directly. LinkedIn etiquette forbids sending invitations out-of-the-blue to people you don’t know as well.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Linkedin] How to Cultivate a Company-Wide Social Media Culture
    You may also consider implementing a reverse-mentoring social media training program in which younger, more social media-savvy employees train less experienced employees on the basics of Facebook, Twitter, LinkedIn, and the like. tweets about the quality of your content that can be embedded on landing pages, and LinkedIn reviews they've encouraged leads and clients to craft. The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Linkedin] Promoting Your Content: You’ve written great content, now make sure people see it!
    The most often used channels for B2B are your company’s LinkedIn, Twitter, Facebook pages. Join us on LinkedIn for more insights and resources on content marketing. You have a well-crafted blog post that is ready to go. You know it is good because you spent the time up front, considering the right topic , crafting the headline, bringing in compelling imagery, linking to other relevant content, and writing and rewriting the post until it sings. Guess what?
  • MARKETING ACTION  |  MONDAY, JANUARY 26, 2015
    [Linkedin] 6 Steps to a Content Marketing Plan that Can Drive Conversions
    Capture that speech in a recording and turn it into different formats – from a podcast, a short article, and a blog post, to a series of tweets and LinkedIn posts. All over the world, marketers agree – content marketing is hot! From my location in the Asia-Pacific market, I see companies increasingly exploring how they can adopt content marketing strategies into their marketing. And it makes sense.
  • HINGE MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Linkedin] How to Use B2B Content Marketing for Each Stage of the Sales Cycle
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. B2B content marketing is all about communicating and building trust. Providing your current and potential clients with informative content establishes your firm as an authority in your field. When clients visit your blog or other online resources, they’re looking for quality information that speaks to their personal situation.
  • MODERN MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Linkedin] The Consumerization of the Enterprise App
    The company’s technology makes it easy to recruit talent by leveraging a bunch of social networks like LinkedIn and Facebook. by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for a first look at what might be the “next big thing.”. Consumer devices and apps that take off typically do something novel. But novelty is rarely enough.
  • HUBSPOT  |  FRIDAY, DECEMBER 27, 2013
    [Linkedin] 20 Things You Can Buy Right Now With Your Leftover Marketing Budget
    Your teammates will be thrilled to finally remove that selfie they''ve been using on their LinkedIn profile for the past few years. Extra budget : It''s a great problem to have, but a problem nonetheless. Some budgets are the use-it-or-lose-it kind -- so if you don''t spend it now, you''re not going to have it next quarter. Other budgets will let you roll over extra budget, but if your executive team sees that you''re not using that extra budget, you could lose it anyway.
  • HUBSPOT  |  WEDNESDAY, JANUARY 9, 2013
    [Linkedin] How to Create Top-Notch Visual Content in PowerPoint [Tutorial]
    4) Twitter & LinkedIn Break Up, Disabling Automatic Posting of Tweets. When Twitter and LinkedIn ended their social relationship, we found a free image of a broken heart, and simply added each social platform's logo onto each side of the heart. Want to hear a secret? Almost every image associated with my recent blog posts has been made in PowerPoint. Yep, whether starting from scratch or purchasing a photo to build off of, PowerPoint is my secret design weapon.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 19, 2016
    [Linkedin] Guide to ABM Vendors: What's in a Complete ABM Stack?
    Finally, as a reward for reading this far and because you’ve now absorbed enough nuance to understand how tentatively such lists must be read , here is a table showing which vendors I’ve placed in each cluster: Cluster Vendors data only Bombora, Data.com, DiscoverOrg, HG Data, InsideView, Orb Intelligence, ReachForce, ZoomInfo data and delivery Azalead, LinkedIn, Madison Logic, True Influence, Vendemore data and target scoring Avention, Datanyze, Dun & Bradstreet, GrowthIntel, Infer.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 20, 2012
    [Linkedin] All I Want For Christmas: 12 Thought Leaders Share their Favorite Gifts for Marketers
    Brian Carter , Author of The Like Economy, Facebook Marketing, LinkedIn For Business. by Jason Miller What is the best holiday gift for a Marketer? With less than 5 shopping days left until Christmas, there is still time to get the marketer in your life a thoughtful gift. We decided to have a little fun this Holiday season and give our favorite marketing thought leaders the gift of a customized Foldable Me.
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Linkedin] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Andrew Sobel, a Visible Expert for business consulting.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Linkedin] Need More Website Visitors? Get Back to Basics
    What about someone asking a question in a LinkedIn group you belong to? Whether you’re new to the block or a veteran marketer, you conceptually know that the first step in any successful inbound strategy is to attract strangers to visit your site. But actually putting it into practice can be hard. You''re worried about lots of other things like getting bottom-line results or keeping up with the latest marketing trends, so it''s easy to forget about that initial step.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Linkedin] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
    So we've built an Ads Add-On that can help marketers create ads on LinkedIn or Google (the latter is in beta) and measure the return they're getting on their investment. When we first started HubSpot over nine years ago, I didn't know much about marketing; I only knew I didn't like being marketed to. I didn't see what good it did to interrupt people just to push a product on them. It's not the sort of thing you'd wish on yourself, so why put it on others?
  • FATHOM  |  THURSDAY, OCTOBER 15, 2015
    [Linkedin] Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More
    It already has support from major players such as Twitter, Pinterest, WordPress.com, Adobe Analytics, LinkedIn and more. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google to Show iOS App Content In Index By End Of October”.
  • MODERN MARKETING  |  SUNDAY, JUNE 12, 2011
    [Linkedin] [Chart] Which City Has The Most Marketing Expertise?
    LinkedIn. by Elle Woulfe | Tweet this New York is great for fashion. Austin is the live music capital of the world. And London is perfect when you want to soak up some culture. But where can you find the largest cluster of Eloqua experience? We gathered the data and pinpointed the hot spots for largest number of Eloqua users per city, broken down by Marketing & Sales. You can click here to explore the interactive map.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2016
    [Linkedin] 5 Ways to Speed Up Your Content Editorial Process
    You can rank them by LinkedIn shares, Facebook likes, and much more. Author: Daniel Tolliday If you ever find yourself banging your head on the keyboard wondering why there are so few hours in the day to produce content; don’t worry, you’re not the only one. Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Linkedin] A High-Level B2B Marketing Budget Breakdown
    Facebook, LinkedIn, Target) offer excellent targeting options. Author: Daniel Kushner We’re in the age where marketing is recognized as the foundation for business growth. Therefore, marketers have to devote time to determining exactly how each marketing dollar will be spent so they can optimize the ROI.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Linkedin] How to Acquire and Leverage Speaking Engagements in AEC
    On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Even with the growing popularity of digital marketing among architecture, engineering, and construction firms, speaking engagements have endured as a highly effective method for increasing the visibility of AEC firms and attracting new business. They allow you to speak to and network with a highly targeted audience, demonstrating your expertise all while educating prospects.
  • MODERN MARKETING  |  FRIDAY, MAY 18, 2012
    [Linkedin] How 3 Global Marketers Are Approaching Mobile
    Facebook brand pages and LinkedIn groups aside, people are still going to visit your website, so you better make sure it works for mobile, said Amie King, CRM Team Leader at Sportingbet. by Sheila Lahar | Tweet this As you’d suspect, social media and the fast proliferation of apps were hot topics at Eloqua Experience Europe this week. But global marketers had another concern on their minds: mobile.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Linkedin] Lead Nurture Drip Email Campaigns 101: Getting Started
    On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Did you know that, on average, a prospective client requires 10 marketing-driven “touches” to convert from a lead into an opportunity to become a paying client? Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development.
  • NUDGE.AI  |  FRIDAY, DECEMBER 8, 2017
    [Linkedin] The Ultimate 126 B2B Sales Tools Rankings For 2018
    LinkedIn Sales Navigator: Get closer to the right people to find leads and close deals. LinkedIn Recruiter: Find and engage with qualified B2B sales candidates. Going into the New Year as a B2B sales professional, you’ll likely have some software subscriptions coming up for renewal, so we wanted to prepare you for those decisions.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Linkedin] 10 Helpful Uses of RSS Feeds for Marketing
    Identify appropriate LinkedIn questions. Answering ind u stry-related questions on LinkedIn is a great opportunity to exhibit though t leadership, gain visibility for your company, link back to your own content , and generate leads from LinkedIn. Similar to LinkedIn Answers, Quora is another great place to answer industry-related questions.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 11, 2011
    [Linkedin] Five Expert Copywriting Tips
    Share this on LinkedIn. Writing has always been a demanding vocation, but the challenge of producing copy that stands out and compels people to action in today’s environment of sensory overload is uniquely daunting. Sentences must be short. Ideas must be explicit. Prose must be lucid. Benefits must be explained in a clear and compelling manner using the language of the reader. Flowery copy and “corporate speak&# are definitely out the window.
  • MARKETING INSIDER GROUP  |  TUESDAY, JULY 16, 2013
    [Linkedin] Top B2B Marketing Insider Blogs Of 2013 (So Far)
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Well the year is half gone and we’re all busy doing our 1st-half performance reviews, right? I know I am! And here at the B2B Marketing Insider site, I try to do the same. I look to figure out what articles drove the highest level of reach to the business and marketing audience.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Linkedin] Hello Europe! HubSpot's Heading to Dublin, Ireland
    We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. Today is an exciting day. We're thrilled to announce that we will be opening our European headquarters in Dublin, Ireland. HubSpot's Coming to Europe, And We're Hiring.
  • MARKETING ACTION  |  FRIDAY, MAY 30, 2014
    [Linkedin] The Cobbler’s Children Have No … Marketing Campaigns
    LinkedIn. VentureBeat recently identified LinkedIn as the best place for lead intelligence. Commenting on others’ posts on LinkedIn can offer good exposure with a long shelf life, and is less work than starting your own threads. Editor’s note: While this post was written for the marketing agency pro, most of its recommendations are good for any time-strapped marketer.
  • VISUMCX  |  TUESDAY, APRIL 11, 2017
    [Linkedin] Lead Generation, Customer Experience & Empathy - An Interview With Brian Carroll
    He is also the founder of the B2B Lead Roundtable LinkedIn Group. Another thing that’s changed as well is social media like LinkedIn, Facebook, Twitter. We had the opportunity to sit down with Brian Carroll (@brianjcarroll) and discuss lead generation, customer experience and empathetic marketing. Brian Carroll.
  • SNAPAPP  |  THURSDAY, JANUARY 23, 2014
    [Linkedin] How B2B Companies Are Using Engagement To Drive Results
    Harte Hanks also included Twitter and LinkedIn sharing buttons to drive conversions across multiple channels. Yes, B2B companies are using engagement to drive results. Here is the story. We all know B2B companies utilize engagements every day to engage customers and generate more leads, retain customers, and drive traffic at events to collect actionable data. The challenge is determining “how” they are utilizing these engagements.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 12, 2011
    [Linkedin] Best Social PR Guides, Tips and Tools of 2010
    Share this on LinkedIn. Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros?
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 10, 2005
    [Linkedin] B2B Lead Generation Blog: Two new reports on marketing and lead generation
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 1, 2006
    [Linkedin] B2B Lead Generation Blog: The halo effect and lead generation
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, FEBRUARY 24, 2006
    [Linkedin] B2B Lead Generation Blog: Will Writing a Business Book Generate Sales Leads?
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JUNE 14, 2007
    [Linkedin] B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Linkedin] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    In the meantime, we can definitely add Oracle to the growing list of enterprises like NEC , ShoreTel , ThermoFisher , and LinkedIn , who are leading the way with inbound adoption for the enterprise business. While enterprise businesses have been notoriously slow to adopt inbound marketing , we’ve noticed a definitive shift in the conversation at the executive level.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 17, 2017
    [Linkedin] How B2B Marketers Create and Promote White Papers That Convert
    From the report: “Among the content types, distribution formats, and social media platforms that respondents use, they rated ebooks/white papers, email, and LinkedIn as most effective at helping their organizations achieve specific objectives.” Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences. However, choosing the right form of content can be a challenge as a result.
  • MODERN B2B MARKETING  |  MONDAY, JULY 22, 2013
    [Linkedin] Introducing the Modern Press Release
    We can share news updates on LinkedIn, Facebook, or Twitter. Author: Megan Ziman Messaging and company stories circulate through a surplus of multichannel communication tools, so what’s the use of a press release? The reason they continue in most organizations is because people would generally agree they still are needed to announce product launches and news, especially for a publicly traded company.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Linkedin] Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing
    Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.
  • CONTENTLY  |  TUESDAY, MAY 30, 2017
    [Linkedin] Ask a Content Strategist: Does Thought Leadership Mean Anything to Regular People?
    An effective LinkedIn update will have different copy than a tweet, which will have different copy than an email blast. For most, Memorial Day weekend means barbecue, beers, and jealously glaring at Instagram pics of your co-workers in the Hamptons. For me, it also means spending Sunday morning filing my monthly column so that our managing editor doesn’t kill me. So let’s get into it.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Linkedin] 7 Tips for Stellar Social Media Community Management
    You've created a killer Facebook business page, started building up your business' Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you've even created a Google+ Page. For example, if LinkedIn is where your community is more engaged in discussion regarding industry topics, than focus your time on sharing industry-related content and discussion on that platform.
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Linkedin] In B2B Marketing, Everything Counts
    This means clean graphics on your website and no LinkedIn photos of your executives drinking alcoholic beverages. When my sons were in high school, I used to tell them that everything they did during their high school career counted. Not just their grades, but also their participation in sports and extracurricular activities would be seen and evaluated by future employers and especially college admissions people.
  • VIDYARD  |  THURSDAY, NOVEMBER 9, 2017
    [Linkedin] Vidyard Named One of Deloitte’s Technology Fast 50™ Companies
    Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers. KITCHENER, November 9, 2017 — Vidyard , the new generation video platform for business, was recognized for rapid revenue growth, bold innovation and its entrepreneurial spirit with a Deloitte Technology Fast 50 program award.
  • MARKETING INSIDER GROUP  |  THURSDAY, JULY 28, 2011
    [Linkedin] Marketing Tools and Technology – How Does A Marketer Decide?
    Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. .
<< 1 2 ... 37 38 39 40 41 ... 66 67 >>