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    [Linkedin] Five Steps to Effective B2B Inbound Marketing
    LinkedIn, Facebook, Google+, Twitter and YouTube are all popular platforms that facilitate building communities and sharing information through online networks. In today’s economy, businesses with their dwindling budgets are constantly being forced to try to do more with less. The good news is that even companies with limited marketing resources can engage prospects and win new customers. The solution is inbound marketing!
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Linkedin] Content ROI Is a Myth
    LinkedIn also released updated Company Page analytics last summer. As a profession, marketing has evolved a lot over the past 5 years. Previously, when asked to justify our marketing budgets, we used to squirm in our chairs and mutter something about “brand awareness.” ” Today, marketers want to measure the ROI on every tactic and channel they use. Figuring out the ROI of content, in particular, is hard and often misunderstood.
    [Linkedin] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Andrew Sobel, a Visible Expert for business consulting.
  • BIZNOLOGY  |  MONDAY, JUNE 13, 2016
    [Linkedin] Credible or not? 5 questions to evaluate research sources
    If you’re not certain, check the trade publications for any past contributions by the writer, and also review his background on LinkedIn. Scanning through my newsfeed recently, a headline caught my eye. It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. But… not so fast. Although the post was published just a couple of days earlier, the data supporting the author’s argument was outdated by years.
    [Linkedin] Should You Care About Blog Comments?
    Let us know in the comments or on your favorite social network (We''re on Facebook , Twitter , Pinterest , LinkedIn , Google+ , and Instagram most often). Ever since I got into marketing, I''ve chatted regularly with bloggers. Some wrote for fun -- tiny blogs that chronicled their day-to-day lives. Some were entrepreneurs, using blogs to launch businesses. Others wrote for giant organizations, trying to keep a steady stream of leads flowing in.
    [Linkedin] [Video] 5 Reasons Why The C-Level Needs Revenue Performance Management
    LinkedIn. by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Generally, as a black hole, says Steve Woods. But it doesn’t have to be so dark.
  • KAPOST  |  MONDAY, MARCH 6, 2017
    [Linkedin] The Psychology Behind a B2B Marketing Plan
    Some great ways to build your personal brand include publishing thought-leadership pieces on LinkedIn, engaging with experts and ideas on Twitter, speaking on panels at conferences, or joining webinars. Just because we’re business-to-business doesn’t mean we have to engage with one another like machines. Behind a business are (newsflash!) humans. Still, how we communicate with prospects and customers should be different than the B2C marketing approach. How come?
    [Linkedin] How Important Are the Services Your Technology Firm Provides?
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. The answer depends on whom you ask. Maybe your firm manages software implementations, builds custom apps, sources executive talent, or acquires investor funding. Whatever type of technology firm you are, your services are undoubtedly valuable. But does your firm fully understand how and why your services are relevant to a client’s business?
    [Linkedin] What Is B2B Social Media Marketing?
    LinkedIn. Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives.
    [Linkedin] Will the Era of Knee-Jerk Content Marketing Ever End?
    Was this because they were LinkedIn aficionados who would share anything related to the social network? Recently, my colleague and friend on Skyword’s community team, Molly Berry , shared some exciting midday news with me. One of the Content Standard’s recently published stories was generating some good engagement on Twitter a week after it had been published. (As As the managing editor, I gladly accept pageviews in any which way, even those that are *late* to the party.)
    [Linkedin] Lead Nurture Drip Email Campaigns 101: Getting Started
    On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Did you know that, on average, a prospective client requires 10 marketing-driven “touches” to convert from a lead into an opportunity to become a paying client? Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development.
    [Linkedin] How to use Power Editor to Ignite your Facebook Marketing
    You can find her on Twitter , LinkedIn , & Facebook. Valentina Escobar-Gonzalez, {grow} Community Member. A few months ago, I began seeing Dunkin Donuts Facebook posts in Spanish. How did they know I spoke Spanish? I mean, I do but I always post in English. I liked this. It made me feel special. I wanted to run out and buy some of their coffee. And I did! But the fact remained, I didn’t know how they figured this out. The Secret: Facebook Power Editor.
    [Linkedin] Cost and Benefits of Market Research
    Join us on LinkedIn , Facebook , and Twitter for more research tips and strategies. What are the benefits of market research for professional services firms? Is it worth the cost? And does it really matter? These are some of the questions we get from our clients when we recommend researching their current clients and target markets. While on some level we all know that market research is a good thing, these are legitimate questions.
    [Linkedin] How to Use B2B Content Marketing for Each Stage of the Sales Cycle
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. B2B content marketing is all about communicating and building trust. Providing your current and potential clients with informative content establishes your firm as an authority in your field. When clients visit your blog or other online resources, they’re looking for quality information that speaks to their personal situation.
    [Linkedin] Google Launches A More Social Search
    In addition to traditional website search results, searchers will start seeing results from their friends on Twitter, Blogger, Flickr, LinkedIn, etc. A battle is happening in the Silicon Valley. Two software gaints, Google and Facebook, are competing to be the leader of search in the coming years. Facebook won't give Google access to its social graph data. In response, the search engine giant is working with just about every other social network in an effort to make Google search social.
    [Linkedin] 20 Things You Can Buy Right Now With Your Leftover Marketing Budget
    Your teammates will be thrilled to finally remove that selfie they''ve been using on their LinkedIn profile for the past few years. Extra budget : It''s a great problem to have, but a problem nonetheless. Some budgets are the use-it-or-lose-it kind -- so if you don''t spend it now, you''re not going to have it next quarter. Other budgets will let you roll over extra budget, but if your executive team sees that you''re not using that extra budget, you could lose it anyway.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Linkedin] 10 Education Blogs You Should Follow According to
    Each blog is scored on four components: Social Reach : The combined social shares on Twitter, LinkedIn, and Facebook of the ten most recent posts, as well as the blog''s main domain. recently came out with Teach100 , which ranks and scores hundreds of education blogs across the web. Activity : The frequency at which the blog posts articles. Authority : Measured by the number of inbound links to the blog.
    [Linkedin] How To Maintain Website Content Post Launch
    LinkedIn groups is an great place to start, and you can easily find forums on WordPress-specific questions and crowd-source ideas. As a business in the digital era, you have to have an idea of how to write for your online consumers and visitors. But, there are always lingering questions during and after the process of writing site content for a new web initiative.
    [Linkedin] Say Hello to Personalized Video!
    Personalization can take many forms – from text, like their name, email, company name and job title to images, like their company logo, LinkedIn photo or picture of their website or one of their products. Today’s marketers have demonstrated a deep understanding of what today’s consumers are looking for: in the age of the Internet, engaging digital content, mainly in the form of video, is in high demand.
  • ACT-ON  |  MONDAY, MAY 9, 2016
    [Linkedin] Focus on Accounts – Not Leads – for Better ROI
    Your Company’s marketing and sales team do the research (LinkedIn, social, and other sources) and identify who those three people might be (an executive, a VP, and a senior director), plus two more people who look like they’d be the ones to actually use your product, so they potentially could be influencers. You find that these people can be reached mainly through five channels: email, social media (LinkedIn and Twitter), telephone, and direct mail.
    [Linkedin] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
    So we've built an Ads Add-On that can help marketers create ads on LinkedIn or Google (the latter is in beta) and measure the return they're getting on their investment. When we first started HubSpot over nine years ago, I didn't know much about marketing; I only knew I didn't like being marketed to. I didn't see what good it did to interrupt people just to push a product on them. It's not the sort of thing you'd wish on yourself, so why put it on others?
    [Linkedin] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    First, ask other business owners and marketing leaders, in your network or your favorite LinkedIn group, for references. Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search.
    [Linkedin] What’s the Best Social Media Monitoring Tool? It Depends
    Share this on LinkedIn. Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. A simple tool like Google Alerts would pick up most stray citations. No more.
    [Linkedin] The Circle of Trust in B2B Marketing
    Follow Bill on Twitter @brainseason or connect with Bill on LinkedIn. A wickedly lucky reorganization thrust me into leading a b2b digital marketing practice about 2 years ago. Good move. Rude awakening. To adapt to the role, I had to reprogram about 15 years of marketing imprinting from my memory. Not the fundamental skills that stand behind marketing. You know what I mean – curiosity, strategy, creativity, or whatever your 6th sense is.
    [Linkedin] 7 Ways to Optimize Content for Social Sharing
    While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook , LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections. When you share a post on sites like Facebook, LinkedIn , and Google+, they automatically pull in a description of the post. Social media can be a very valuable tool for promoting content.
    [Linkedin] Pinterest for publishers
    percent of social media traffic to publisher sites , putting it in front of Twitter, Reddit and LinkedIn (combined). You probably have well-established Facebook, Twitter and LinkedIn policies for posting your articles and blog entries. (Photo credit: Wikipedia). As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought? Here’s why you should consider adding Pinterest to your social media list.
    [Linkedin] The 10 Best Walkable Destinations from Dreamforce #DF11
    LinkedIn. by Jesse Noyes | Tweet this With top keynote speakers, sessions across the board in cloud trends, live music and more swag handed out than anyplace at the Oscars, Dreamforce can be an all encompassing experience. People have been known to spend the whole event without seeing the sun. Most of us will want to break free from the Moscone Center, even for just an hour during a break, and see some nearby spots.
    [Linkedin] Hello Europe! HubSpot's Heading to Dublin, Ireland
    We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. Today is an exciting day. We're thrilled to announce that we will be opening our European headquarters in Dublin, Ireland. HubSpot's Coming to Europe, And We're Hiring.
    [Linkedin] One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend
    With professional applications like LinkedIn, your customer database may also be walking out the door with a departing employee. Never in human history have we been so connected, so able to communicate our every thought and word. Sadly, just because we can doesn’t mean we should. Beware of what you tweet or post, it may come back to bite you or your business. Common misconceptions.
    [Linkedin] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    In the meantime, we can definitely add Oracle to the growing list of enterprises like NEC , ShoreTel , ThermoFisher , and LinkedIn , who are leading the way with inbound adoption for the enterprise business. While enterprise businesses have been notoriously slow to adopt inbound marketing , we’ve noticed a definitive shift in the conversation at the executive level.
    [Linkedin] 5 Myths of Social Media Marketing
    In fact, a recent study by Eccolo Media reported that B2B technology buyers found vendors through the same channels as B2C companies, with LinkedIn, Google+ and Facebook proving the most important and Twitter, Vimeo, Tumblr, and SlideShare of slightly less interest. Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies?
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Linkedin] Need More Website Visitors? Get Back to Basics
    What about someone asking a question in a LinkedIn group you belong to? Whether you’re new to the block or a veteran marketer, you conceptually know that the first step in any successful inbound strategy is to attract strangers to visit your site. But actually putting it into practice can be hard. You''re worried about lots of other things like getting bottom-line results or keeping up with the latest marketing trends, so it''s easy to forget about that initial step.
    [Linkedin] The Customer is King. How Do You Prosper in their Kingdom?
    Discover dedicated interest groups on LinkedIn. Author: Robin Bordoli What can the creator of the first department store, an epic fantasy television series and a former hedge fund manager teach us about modern marketing ? Read on to find out.
    [Linkedin] 45 Free or Super Cheap Tools for Creating Amazing Visual Content
    This free visual content tool integrates with your LinkedIn profile to create personalized infographics of your online resume. A content marketing strategy without visual elements is like chocolate chip cookies without any chocolate. It’s still good, but it lacks the mass appeal. Researchers believe that around 65% of the population are visual learners, who are able to best process information that’s relayed in images, infographics and video.
    [Linkedin] How to Create Top-Notch Visual Content in PowerPoint [Tutorial]
    4) Twitter & LinkedIn Break Up, Disabling Automatic Posting of Tweets. When Twitter and LinkedIn ended their social relationship, we found a free image of a broken heart, and simply added each social platform's logo onto each side of the heart. Want to hear a secret? Almost every image associated with my recent blog posts has been made in PowerPoint. Yep, whether starting from scratch or purchasing a photo to build off of, PowerPoint is my secret design weapon.
    [Linkedin] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. While there are many opinions on what technology marketing strategies work best when it comes to generating and nurturing leads, what’s not up for debate is this: today, the majority of prospective clients are looking for their information online first – before they’re receptive to any human interaction. Consider the 2.25 trillion searches Google reigned in last year.
    [Linkedin] 5 Ways to Speed Up Your Content Editorial Process
    You can rank them by LinkedIn shares, Facebook likes, and much more. Author: Daniel Tolliday If you ever find yourself banging your head on the keyboard wondering why there are so few hours in the day to produce content; don’t worry, you’re not the only one. Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience.
    [Linkedin] 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. “Spend money to make money,” they say. But there are some great ways to increase revenue and profits without massive monetary investments, including today’s topic — conversion rate optimization (CRO). Simply put, CRO is the practice of testing your conversion content pieces to determine how even minor changes on a page can impact the number of visitors taking action.
    [Linkedin] 4 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution.
    [Linkedin] Content Marketing’s Role at Trade Shows
    This can be done on the normal channels — LinkedIn, Facebook, Twitter — but you should also get creative and visit discussion boards on Reddit or other industry websites to generate buzz about the trade show and your involvement. The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Linkedin] How to Cultivate a Company-Wide Social Media Culture
    You may also consider implementing a reverse-mentoring social media training program in which younger, more social media-savvy employees train less experienced employees on the basics of Facebook, Twitter, LinkedIn, and the like. tweets about the quality of your content that can be embedded on landing pages, and LinkedIn reviews they've encouraged leads and clients to craft. The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone.
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Linkedin] How to Hire the Perfect Person to Run Your SEO
    LinkedIn ads have served me well for several years. Facebook Groups and LinkedIn Groups in your local area for marketing professionals are ripe with job postings. References on a resume or LinkedIn recommendations are a good place to look. Having good content goes a long way to being found on the web, but you can sweeten the odds with well-executed search engine optimization (SEO). And to make that happen, you need to find and hire the right SEO talent.
    [Linkedin] Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More
    It already has support from major players such as Twitter, Pinterest,, Adobe Analytics, LinkedIn and more. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google to Show iOS App Content In Index By End Of October”.
    [Linkedin] Video: Why SXSW Matters For B2B
    LinkedIn. by Jesse Noyes | Tweet this. Don’t let the skinny jeans fool you. South By Southwest is a B2B playground. Maybe because it was founded on music, or maybe because of its hipster motif, for some reason many businesses don’t take the festival seriously. They do so at their peril. The Interactive portion of SXSW – the place where little ol’ Twitter was launched – is rich with opportunity for inventive B2B brands to network, make connections and learn from each other.
    [Linkedin] Promoting content: build great content marketing relationships
    LinkedIn can be a great way not only to find experts with whom to align yourself, but also to help create the kinds of relationships that will open these possibilities up to you. . (Photo credit: AltimeterGroup). Everyone understands that “build it and they will come” no longer works with websites. It probably never did. That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create.
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Linkedin] Truth, Transparency & Target: A Lesson in Crisis Communications
    But last night, Target’s CMO, Jeff Jones , wrote a transparent and thoughtful response on LinkedIn to both the Gawker article and the overarching tenor of the last several months. Regardless of what you think of Target and its course of action over the last six months, Jones'' willingness to take to LinkedIn and blog about his experience is, in my opinion, admirable.
    [Linkedin] Industrial Blogs for Lead Generation Using Inbound Marketing
    Here’s more proof that blogs do generate leads; the same study found that nearly three in five respondents had acquired a customer through a company blog or LinkedIn (the best performing social media channel for B2B). If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. Upper management asking you to fill the pipeline with ever-shrinking budgets is a given these days.
    [Linkedin] Five Expert Copywriting Tips
    Share this on LinkedIn. Writing has always been a demanding vocation, but the challenge of producing copy that stands out and compels people to action in today’s environment of sensory overload is uniquely daunting. Sentences must be short. Ideas must be explicit. Prose must be lucid. Benefits must be explained in a clear and compelling manner using the language of the reader. Flowery copy and “corporate speak&# are definitely out the window.
    [Linkedin] How 3 Global Marketers Are Approaching Mobile
    Facebook brand pages and LinkedIn groups aside, people are still going to visit your website, so you better make sure it works for mobile, said Amie King, CRM Team Leader at Sportingbet. by Sheila Lahar | Tweet this As you’d suspect, social media and the fast proliferation of apps were hot topics at Eloqua Experience Europe this week. But global marketers had another concern on their minds: mobile.
    [Linkedin] Best Social PR Guides, Tips and Tools of 2010
    Share this on LinkedIn. Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros?
    [Linkedin] B2B Lead Generation Blog: Two new reports on marketing and lead generation
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
    [Linkedin] B2B Lead Generation Blog: The halo effect and lead generation
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
    [Linkedin] B2B Lead Generation Blog: Will Writing a Business Book Generate Sales Leads?
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
    [Linkedin] B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
    [Linkedin] Get Your Blog On: 4 Steps to Blogging Success
    Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc. Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. It was back when Xanga was all the rage, and my blog was an outlet for me to share my day-to-day musings—what I did that day, what I was looking forward to, and yes, embarrassingly enough, who my crushes were.
    [Linkedin] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    LinkedIn is a fixture of the professional services world, and among the top ways that buyers check out potential services providers. On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn. For technology services firms, this is a time of tremendous opportunity – and increasingly complex challenges. As the marketplace grows more hypercompetitive than ever before, effective IT marketing becomes absolutely essential.
    [Linkedin] 5 Content Marketing Resolutions for 2014
    B2B marketing is growing on LinkedIn. With more than 259 million members and 142 million unique visitors a month, LinkedIn is a veritable news site ( Mashable ). A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. We loved the article because we agree with the predictions and are already seeing some of these changes with our customers.
    [Linkedin] Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing
    Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.
    [Linkedin] A 13-step crash course in digital marketing
    But it’s in best interest of marketers to leverage the strength of social channels for the storytelling abilities; like Twitter (real time), Facebook (a digital cafeteria), Blogs (long-form storytelling) and LinkedIn (collect and categorize business contact information) to make them as tell-able as possible says Stan Smith in Chapter 7, Social Media Marketing. Did you know that in this decade, digital is the only media channel to grow every year?
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Linkedin] 22% of Salespeople Don't Want to Make Money
    With this kind of unfiltered, raw personal insight flowing constantly through the arteries of social media, now is the time for salespeople to keep their fingers, quite literally, on the pulse of the marketplace through social media platforms like Twitter, LinkedIn, and Facebook. In 2013 , 43% of surveyed marketers said they had found a customer through LinkedIn. “Two roads diverged in the social media wood, and I, I took the one less traveled,” said 21.7% of salespeople.
  • ACT-ON  |  MONDAY, AUGUST 1, 2016
    [Linkedin] Metrics to Help You Track Brand, Demand, and Expand
    The company generated over 347,000 global followers on LinkedIn through this campaign. Marketing, as an industry, sometimes does what Kevin Bobowski, Act-On’s CMO, calls “putting old wine in new bottles.” Exhibit A might be content marketing, which has become a very popular term since about 2011. Content marketing as a practice , however goes back a long way.
    [Linkedin] The Consumerization of the Enterprise App
    The company’s technology makes it easy to recruit talent by leveraging a bunch of social networks like LinkedIn and Facebook. by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for a first look at what might be the “next big thing.”. Consumer devices and apps that take off typically do something novel. But novelty is rarely enough.
    [Linkedin] 9 Reasons “Home Alone” Is Absolutely Clutch for Content Marketers
    Check out the types of questions readers are asking in LinkedIn Groups and forums. There are a lot of things I love about the holiday season. A crackling fire (Duraflame logs, represent!). Christmas lights. The ugly sweater tradition. Anything at all related to peppermint. But my all-time favorite holiday tradition? Watching “Home Alone,” that 1990 film classic. Just because it’s been 25 years ( twenty-five years??
    [Linkedin] Brand Strength and the Halo Effect in Marketing
    Join the conversation on LinkedIn in our group, Professional Services Executive Forum. If you are interested in increasing the brand strength of your firm there is someone you need to meet. His name is Edward Thorndike. You may remember his name from Psych 101 as a pioneer in educational psychology. In 1915 he published a paper in which he identified an unusual problem. The Halo Effect.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Linkedin] 5 Content Marketing Lessons from David Ogilvy
    Maybe it’s a targeted LinkedIn group or Twitter. David Ogilvy (1911­–1999) was a seminal figure in 20 th century advertising. British born and educated, he joined Mather & Crowther, a London ad firm run by his brother, before going on to be a researcher for Gallup, a solider, and a farmer. In 1948 he opened a New York firm, Hewitt, Ogilvy, Benson & Mather (which eventually became Ogilvy & Mather).
    [Linkedin] 10 Helpful Uses of RSS Feeds for Marketing
    Identify appropriate LinkedIn questions. Answering ind u stry-related questions on LinkedIn is a great opportunity to exhibit though t leadership, gain visibility for your company, link back to your own content , and generate leads from LinkedIn. Similar to LinkedIn Answers, Quora is another great place to answer industry-related questions.
    [Linkedin] 5 Ways to Market Yourself and Advance Your Marketing Career
    Connect with marketing peers and exchange ideas in person at networking events or via targeted LinkedIn groups online. Let me know on Twitter (@perspicaciousK) or on LinkedIn ! Marketing is crucial to the success of any professional services firm. Veteran marketing professionals understand this and have learned how to demonstrate the benefit of their contributions to a firm’s bottom line.
  • HUBSPOT  |  FRIDAY, APRIL 26, 2013
    [Linkedin] 11 Clever Ways to Nurture Leads With Your Business Blog
    Because this is the case, it''s a great idea to use your blog to promote your social media accounts and encourage readers to follow you on social networks like Facebook, LinkedIn, Google+, Twitter, etc. -- giving you yet another opportunity to promote your content and reach out to leads. When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology.
    [Linkedin] 6 Ways to Establish Yourself as an Industry Thought Leader
    LinkedIn Answers is the perfect platform for this, allowing you to search users' questions by industry and topic. Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. It can also help your business stand out from its competitors.
    [Linkedin] How to Acquire and Leverage Speaking Engagements in AEC
    On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Even with the growing popularity of digital marketing among architecture, engineering, and construction firms, speaking engagements have endured as a highly effective method for increasing the visibility of AEC firms and attracting new business. They allow you to speak to and network with a highly targeted audience, demonstrating your expertise all while educating prospects.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Linkedin] How to Become a "Best Place to Work": Lessons From Recent Winners
    And at LinkedIn, they have an [in]Cubator program that originated from a weekly hack day. Have you ever walked into an office -- your own, a friend’s, or somewhere you were visiting -- and immediately felt like that was precisely where you wanted to be? People are working, going about their business, and they’re happy. at their day jobs. That, my friends, is an example of excellent company culture. Some of these great company cultures have been publicly recognized.
    [Linkedin] Digital Marketing for Control Engineers, Machine Builders and Designers
    BTW, I found out about the study from a discussion posted on a LinkedIn group called Automation & Control Engineering. As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. I receive valuable firsthand feedback on what this audience wants and needs from their digital marketing initiatives.
    [Linkedin] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Maximise your presence on Twitter and LinkedIn to harvest relationships. Information sources" can be defined broadly: email, Facebook, Google, Twitter, LinkedIn, Forbes online, industry-specific print publications.have an open mind. Our Facebook Instagram, Twitter stream and even our LinkedIn stream is being dominated by video. LinkedIn Sponsored Updates will finally get the level of attention they merit.
    [Linkedin] Spring is in the air
    Share this on Linkedin. It’s going to be 66 degrees and sunny in Tennessee today. Discuss. Share this on Digg this! Stumble upon something good? Share it on StumbleUpon. Share this on Facebook. Tweet This! Subscribe to the comments for this post?
    [Linkedin] How to Figure Out If You're Ready for a Career Change
    However, if you don’t have any immediate contacts, you can use LinkedIn to find a second or third connection -- then ask your mutual connection for an intro using this template. A major career change -- like becoming your own boss, switching to a new industry, or taking on a completely different job -- can be extremely rewarding. But it’s also usually hard, stressful, and risky. That’s why being all in is essential.
  • KAPOST  |  THURSDAY, MAY 12, 2016
    [Linkedin] Marketing and Customer Experience: An Interview with Robert Rose
    Why I use Facebook is entirely different than why I use Twitter, which is entirely different than why I use LinkedIn or Pinterest, or Snapchat etc…. Customer experience. It’s the new focus of modern marketers —and the latest in the hot-to-trot topics that everyone’s talking about, but few know how to execute. Here’s the beauty of customer experience: you probably have the people and the content in place, you just need to align all of these disparate pieces.
    [Linkedin] 4 Elements that drive B2B direct marketing results
    Tip: In several recent lead campaigns, we’ve found that a LinkedIn communication preceding either the mail/phone or email/phone sequence produces a much higher response rate – sometimes by a factor of 2 or 3. 4. Do You Know the Basics? Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. They range from marketing managers to sales managers, and even presidents of smaller firms.
    [Linkedin] 3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)
    LinkedIn groups or Google+ communities), and taking advantage of guest posting opportunities or syndication sites. This year, many of the tactics, channels, and ways for readers to consume content will continue to evolve.
    [Linkedin] 6 Content Strategy Questions Marketers Should Ask Their Audiences
    Do you publish through LinkedIn? As managing editor of the Content Standard, I’m in Google Analytics and Skyword’s Platform Analytics pretty much all day. I’m clicking into referral sources to see where our traffic is coming from, analyzing why certain article titles seem to lead to more newsletter subscriptions than others, and reviewing the quality of the leads that come into our database.
    [Linkedin] How a Visible Expert’s Halo Effect Attracts Clients to Professional Services Firms
    You can also follow us @HingeMarketing and join us on LinkedIn. Visible Experts, professionals who have attained high visibility and a reputation for expertise in their industry niche, bring many benefits to professional services firms that result in attracting clients, growing the firm, and increasing profit.
    [Linkedin] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Is your firm's website overdue for a redesign? Or perhaps there's an even bigger effort like a complete rebranding on the table? Odds are that you’re planning to do a bit of detective work before presenting your case to your leadership team. Of course you can ask your network, but you’ll likely be searching online for potential firms.
    [Linkedin] 7 Tips for Stellar Social Media Community Management
    You've created a killer Facebook business page, started building up your business' Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you've even created a Google+ Page. For example, if LinkedIn is where your community is more engaged in discussion regarding industry topics, than focus your time on sharing industry-related content and discussion on that platform.
    [Linkedin] Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert
    For example, if you’re trying to gain more followers for your t-shirt company, LinkedIn ads are probably not the best option, but Facebook and Twitter might do well. Or if you’re marketing to enterprise companies, maybe more of your prospects are on LinkedIn than on Twitter, and you want to focus your attention there. Trying out this whole inbound marketing thing? I bet you have some questions. Where do I start? What should I know? What are the best practices?
    [Linkedin] What Is the ROI of Native Video Ads in 2016?
    For example, LinkedIn’s native advertising has grown by more than 80 percent in the past year, while its banner ad solutions have seen revenues continue to decline. To understand how brand marketing is shifting strongly in favor of native video ads, take a look at Facebook. According to SocialTimes , native advertising is by far the most popular ad format on the social network: eighty-three percent of all ads are native.
    [Linkedin] It's Not You, It's Them: 7 Signs Your Lead Is a Terrible Fit
    Maybe you try creating more snackable content that lends itself to their relentless schedules, or refocus your distribution efforts to focus on more professional platforms like LinkedIn. There's a really big difference between passing off leads to your sales team, and passing off qualified leads to your sales team.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Linkedin] Strategies to Drive Member Engagement
    These include groups on Facebook and LinkedIn and hashtag-based Twitter chats. Over time, you’ve collected a wealth of data on your members. That’s because your members are engaged with your organizations for reasons that are beyond materialistic. They care about your mission and work. They’re regularly reading your content. They’re giving you donations to do what you do best and expect nothing but goodwill in return. So why are you analyzing this data in a spreadsheet?
    [Linkedin] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    If you simply cannot use email, then you may be forced to second-best options such as LinkedIn, Twitter DMs, or Google+ messages. Go for a subject that is straightforward, honest, clear, and professional: Guest Submission: 17 Techniques to Enhance Your LinkedIn Reputation. You can also link to your LinkedIn profile, a Twitter account, or another social network to help confirm you’re a real person. We all know that guest blogging, as a whole, isn’t dead.
    [Linkedin] How to (Quickly) Get Content Marketing Strategy Executive Buy-In
    You need everyone’s support: social presence from all of your employees, internal contributors, LinkedIn shares, new marketing technologies. There’s a major difference between creating content and embracing a full content marketing strategy. Let’s say you’re the VP of marketing at a division of a major financial institution, and you recognize the power of content.
  • WRITTENT  |  MONDAY, JULY 15, 2013
    [Linkedin] Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
    LinkedIn Groups and Google+ Communities can be a powerful tool for highly targeted content promotion. For both LinkedIn and Google+ group promotion, take time to find groups that best fit your niche. “If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Over 2 million blog posts are published to the web each day.
  • VIDYARD  |  THURSDAY, MAY 19, 2016
    [Linkedin] Building A Successful On-Demand Webinar Strategy
    You should then post links to your on-demand webinars via Twitter, Facebook, LinkedIn, and any other social network you use for business. Webinars are considered one of the top content marketing tactics, second only to videos. In fact, according to recent research , 66 percent of marketers believe webinars to be effective in the B2B world. So if you have created several webinars – especially on video – you’re on the right track when it comes to content marketing.
    [Linkedin] Six ideas to build social media momentum
    LinkedIn Groups. Share this on LinkedIn. My bike ride started me thinking about the importance of building social media momentum. Here’s what I mean. My wife and I recently completed a lengthy mountain biking adventure. At the end of the trail, there was quaint yellow cottage offering sandwiches, ice cream and drinks. The yard in front of the establishment was brimming with bikes, so we figured it must be a popular place.
    [Linkedin] The Empathic Manager's Guide to Preventing Team Burnout
    According to a recent study from LinkedIn and 4A's , there was a 25% net talent loss at ad agencies globally compared with competitive industries such as tech and commerce in 2015. Marketing and ad agencies have a major talent retention problem on their hands.
    [Linkedin] The Ultimate Guide to Mastering Pinterest for Marketing
    Pinterest is only growing in popularity as the hottest new social network, and in December 2011, it made Hitwise's list of the top 10 social networks, currently sitting at #5 and beating out big names like LinkedIn and Google+. Promote your presence on Pinterest through your other social networks by encouraging your followers/fans on Facebook, LinkedIn, Google+, and Twitter to follow your pins!
    [Linkedin] 5 Keys to Healthcare Social Media Success as 2015 Comes to a Close
    People’s newsfeeds are filled with sponsored posts and latest deal of the day, so consider focusing more of your efforts on YouTube, LinkedIn Instagram or Pinterest. With Q4 right around the corner, it’s time to think about your final social media marketing efforts for 2015. Are you on track to hit your year-end goals? Are you able to show return on investment (ROI)? Now is the time to ramp up your efforts.
    [Linkedin] 7 Misconceptions About the New EU Privacy Regulations
    LinkedIn. by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. Some might say it’s doomsday for cookies. But, like other very recent end-of-the-world predictions, the day will probably come and go without much fanfare. Nevertheless, the new directive does mean changes for marketers in the EU.
    [Linkedin] 6 Awesome Sales Call Conversation Starters
    We don’t make assumptions based on LinkedIn bios and titles; our salespeople are armed with individualized information about each lead and prospect so we can truly personalize our approach. One of my favorite things about my team is that we are constantly focused on helping each other do better. After one of us finishes a call that doesn’t progress, someone may say something along the lines of, “Ah man, so close, I could have taken that somewhere!”
    [Linkedin] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
    Marketo was there with the likes of Google, Facebook, Turn, Adobe, MediaMath, LinkedIn, Microsoft, and other household names in the tech industry. Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. But it didn’t take long before it was clear that we were a company with the right technology, in the right place, at the right time.
    [Linkedin] The Art of Advanced B2B Email Marketing: Email Rendering
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. These techniques are getting you one step closer to a well-rounded email marketing engine. In this post, it’s time to go deeper with understanding the nuts and bolts of email rendering.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Linkedin] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    Link to active social media accounts like Twitter, Facebook, Instagram, and LinkedIn to give visitors a way to engage with the business. When you think of great website design, you probably think about a website's homepage, or their blog, or their product pages. But what about a website's 'Contact Us' page? Far too many website designers put contact pages near the bottom of their priority list in terms of copywriting and design.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Linkedin] 8 Lead Generation Ideas for Startups
    Put your brand on Facebook, Twitter and LinkedIn to increase your exposure and build a loyal following. Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase.
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