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    [Linkedin] Now is the time to fix your LinkedIn profile—here’s why
    Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. Her LinkedIn profile is incomplete. He remembers enough to find her LinkedIn profile, but it’s practically blank.
    [Linkedin] B2B Marketers: How to Use LinkedIn Endorsements
    LinkedIn recently made recommending your connections a lot more easy – maybe too easy, in my opinion! Why Did LinkedIn Add Endorsements? It used to be that the only way to provide a recommendation on LinkedIn was to go to the Recommendations option under the Profile menu , write your recommendation for someone, submit it for their review, and upon their approval it was posted. You can’t input your own recommendations on LinkedIn.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Linkedin] How to Master Content Marketing on LinkedIn
    There are a few different avenues for sharing information on LinkedIn, but which one is the best method? In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. To help you get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. Where to Distribute Your Content on LinkedIn. 4 Tips for Sharing Updates on LinkedIn.
    [Linkedin] How Will the Recent LinkedIn Group Changes Impact B2B Marketing?
    If you’re a B2B marketing professional, chances are you’ve already heard about all the changes that LinkedIn plans to introduce to its Groups feature. The biggest announcement to date is that LinkedIn recently made all of their Groups (over 2 million!) As a result, if you’re talking about sensitive information within your LinkedIn Group, this content will stay private and cannot be found by anyone searching on Google. B2B LinkedIn
    [Linkedin] 10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile
    LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections. If you haven’t claimed your custom LinkedIn URL yet, your profile will be much more difficult to find, especially in Google. image credit: LinkedIn Training.
    [Linkedin] Feed Your Blog Automatically to LinkedIn & Twitter
    How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? For LinkedIn you have a couple of options as well. Your first option is to add the WordPress blog option to your Linkedin profile. From now on your new posts will be automatically posted to this section of your LinkedIn profile. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? How’s Your LinkedIn Profile?
    [Linkedin] LinkedIn is the New B2B Media Powerhouse
    For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Across multiple clients, LinkedIn has consistently performed well. One thing that has stood out is the engagement of LinkedIn traffic. LinkedIn has tremendous B2B data for targeting advertising.
    [Linkedin] What LinkedIn’s Acquisition of Bizo Means For Marketing
    ” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content. As Bizo integrates more deeply with LinkedIn, the reach of those efforts will now be extended. Marketers should pay attention as LinkedIn evolves because one out of three professionals in the world is on LinkedIn.
    [Linkedin] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    When was the last time you evaluated your company LinkedIn page? Many small businesses take the necessary steps to create a company LinkedIn page , but aren’t quite sure if their page is doing all it should. Once upon a time, you probably listed this information in your Products and Services tab, but LinkedIn did away with that function. On your LinkedIn, Showcase Pages show up on the right-hand side of your page. Social Media LinkedIn Company Page
    [Linkedin] CMOs fail to go beyond brand awareness on LinkedIn
    Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. A recent article, “ 5 CMOs Who Are Turning To LinkedIn ,” shows how CMOs at Xerox, Lithium, Wiley, XOJet and G2 Crowd are focused on brand awareness and brand engagement instead of buyer engagement. She’s failing to understand that LinkedIn is not about engaging with brands!
    [Linkedin] How to Set up LinkedIn Sponsored Updates
    LinkedIn has always focused on the professional audience from the very beginning. However, like other social networks, LinkedIn evolved. Last year, LinkedIn began focusing on content marketing as a key piece of its growth strategy. Around the same time, LinkedIn introduced a new marketing option called Sponsored Updates. This is an in-stream native ad unit that promotes content from a LinkedIn business page to the world’s largest professional network.
    [Linkedin] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success
    Touted as the world’s largest social network for professionals, it’s no surprise that 94% of B2B marketers rely on LinkedIn as part of their content marketing strategy to distribute and promote content, according to the 2016 B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs. The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success appeared first on Marketing Insider Group.
    [Linkedin] Guidelines for Writing Your LinkedIn Company Page
    LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. Both share the necessity to relate to humans and well as search engines (or in the case of LinkedIn, the search algorithm), but the tone of each is quite different.
    [Linkedin] Should LinkedIn Groups Be Part of Your Social Strategy?
    Labeled the “professional” social network, LinkedIn boasts nearly 250 million users. If this is your tactic when tackling LinkedIn, we’d like to share with you some thoughts on how to better utilize a very important and useful piece of your social strategy. When people sign up for LinkedIn , a lot of them look at it as a place to house their resume and revisit only when they need to update some info or when they’re trying to discover where someone works.
    [Linkedin] What Does Success Look Like On LinkedIn Ads? A Close Look At Our Best And Worst Performing LinkedIn Ads
    LinkedIn Ads, while appealing in concept, has a lot of B2B marketers confused. Targeting an audience using professional criteria, such as job title or professional skills, while they are also in the right mindset (no cat videos on LinkedIn! But according to the LinkedIn Ads Benchmark Report 2016 , marketers have yet to make up their mind about LinkedIn. We’ll walk through a variety of metrics, from the native front-end channel metrics that LinkedIn offers (e.g.
    [Linkedin] LinkedIn Goes All in with Content
    There was a time not long ago in which the only reason you visited LinkedIn was to change your job title, or try to find out where your old college roommate works. However, LinkedIn has made sizable changes over the last couple of years, morphing themselves from a boring old business social network to a hip content marketing machine. Here are three features that have changed the content landscape on LinkedIn: Big Nam e Influencers. Is it making you visit LinkedIn more often?
    [Linkedin] 4 Changes to Make to Your LinkedIn Profile to Drive Qualified Leads
    Some people are complaining LinkedIn’s turning into Facebook… Have you seen the comments from annoyed women who say too many men keep asking them out? Remember, no matter how much you feel tempted, LinkedIn is a professional network. What’s a LinkedIn profile that drives leads have on it anyway? LinkedIn has a ranking algorithm just like Google. However, he doesn’t mention it because it doesn’t add to his credibility as a LinkedIn coach.
    [Linkedin] B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter
    LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Consider implementing the following: LinkedIn. Take advantage of LinkedIn’s new LinkedIn Showcase Pages. The post was featured through my connection’s LinkedIn group.
    [Linkedin] 3 Steps To A Better LinkedIn Photo
    If LinkedIn was like Tinder, would your customers swipe left or swipe right? The Research Tells Us A LinkedIn Profile Picture Can Open Many Doors. Source: LinkedIn). LinkedIn profile photos with smiles or laughs get the most views, love, and attention. This research paints the picture that you need to have a great LinkedIn profile picture to make a connection with your customers! Without a photo, you are not part of the billion annual LinkedIn searches.
    [Linkedin] How to Start an Awesome LinkedIn Group
    One excellent way to establish credibility organically is to launch a LinkedIn Group. Duke Long, a commercial real estate agent in Indianapolis , has been engaging colleagues nationwide with a LinkedIn group focused on social networking. He offers step-by-step tips for creating and managing a topical discussion group on LinkedIn: Choose the audience that’s right for you. Social Media Commercial Real Estate is small by LinkedIn standards.
    [Linkedin] 6 New LinkedIn Features You May Have Missed
    If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site. After Microsoft acquired the job search and networking website in 2016, LinkedIn announced it would redesign its desktop website to more closely mirror its mobile apps. LinkedIn is the world’s largest professional networking platform, with more than 467 million members worldwide.
    [Linkedin] 20 LinkedIn Groups Every Marketer Should Join
    What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. Note: Some of these groups are public, meaning any LinkedIn member is free to join, while others are private, meaning you can click to join them but will have to wait to be approved to join by the group''s owner or moderator.).
  • PROSPECTR  |  FRIDAY, APRIL 14, 2017
    [Linkedin] How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)
    LinkedIn is Dead!” ” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. LinkedIn may be getting a little long in the tooth, but, it’s still the leading platform for qualified B2B leads on the web. In fact, we get 10-15 leads and 200+ new connections on LinkedIn every week. They’re consistently tired and frustrated with LinkedIn.
    [Linkedin] Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO]
    Content Marketing Manager at LinkedIn. Miller provides excellent tips for small businesses on why using Sponsored Updates in LinkedIn as part of your social media strategy is a good idea. © The post Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO] appeared first on VR Marketing Blog. Social Media advertising Jason Miller linkedin Small Business social network sponsored updates Strategy
    [Linkedin] New B2B Persona Research From Salesforce and LinkedIn Study
    Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: and LinkedIn. LinkedIn, now being owned by Microsoft, has a massively powerful database, and to marketers, it is I think one of the most powerful databases for B2B marketers specifically because it gives us employment data.
    [Linkedin] 20 Skills You Won't Believe You Can Endorse People for on LinkedIn
    When LinkedIn first came out with endorsements, my friend and I were talking about funny endorsements we could give each other: shirking responsibility; looking busy; passing the buck. We were saddened to learn LinkedIn doesn''t let you make up your own silly endorsements. When I saw that same friend''s hilariously terrible childhood video, I went to LinkedIn to endorse him for "acting." What these skills really speak to is the ubiquity of LinkedIn. linkedin
  • BUZZSUMO  |  THURSDAY, JUNE 25, 2015
    [Linkedin] LinkedIn: The Heavyweight of B2B Content Marketing
    LinkedIn has become the heavyweight B2B content marketing platform. I decided to take a look at what the data tells us about the state of content marketing on LinkedIn and the content that works best. The Power of LinkedIn. Not convinced by LinkedIn for B2B marketing? As a consequence 94% of B2B marketers now distribute content via LinkedIn, more than any other network. The key to LinkedIn though is its ability to drive leads and customers.
    [Linkedin] Should businesses use LinkedIn groups or Slack for prospecting? Part 2
    In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups. COULD LINKEDIN GROUPS MAKE A COMEBACK? I don’t see LinkedIn groups making a comeback when it comes to cutting-edge technology communities or sales and marketing communities. These communities are beginning to look for alternatives and perceive LinkedIn groups as a necessary evil, something they must “work into their day.”
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Linkedin] 8 Companies Totally Rocking Their LinkedIn Company Pages
    Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. LinkedIn''s evolution began in May 2012 with the acquisition of SlideShare , and it continued with the purchase of news-reader app Pulse. All of those moves have turned LinkedIn into a place where people come to consume professional content. This is LinkedIn done right.
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Linkedin] LinkedIn ‘Instant Articles’: Good News or Time for Platform Panic?
    I’m talking about LinkedIn launching its own version of Instant Articles. According to BuzzFeed News, LinkedIn is exploring its own version of Instant Articles that will allow publishers and brands to post content directly on the social network. LinkedIn was early to this game in 2012, when it started letting influencers like Richard Branson, Bill Gates, and Contently’s very own Shane Snow publish directly to its platform. The same goes for LinkedIn.
    [Linkedin] 3 Networking Tips with LinkedIn Groups for Business
    LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. Facebook has since degenerated to an all-inclusive social media outlet for friends and family, but LinkedIn still retains its reputation as an online social networking service for the working world. As of last month, LinkedIn reported an astounding 131,200,000 members, with 12% of those being entrepreneurs.
    [Linkedin] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., that provides LinkedIn services for tech companies: ——————————— When people google you, they find your LinkedIn profile.
    [Linkedin] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    As a B2B marketer, one of the best social media tools you can use is LinkedIn. But to be successful with LinkedIn marketing, you need to follow some important rules, like: Get started now. Lots of people talk about using LinkedIn effectively, but relatively few make it happen. Like most other worthwhile things in life, LinkedIn marketing becomes easier over time. Make sure your LinkedIn updates include you sharing content or ideas of value to your audience.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Linkedin] The Definitive Guide to Awkward LinkedIn Networking
    But LinkedIn? Now, I don''t keep up with my LinkedIn networking as well as I should. I meet a ton of people, there''s a lot of follow-up to do, and the very first thing I do with each new contact is send a LinkedIn invite. So, since September is just a month away (don''t shoot the messenger, I like summer as much as the next person), I thought it''d be a good time to revisit the LinkedIn networking skills we should all keep in mind as we connect with new people.
    [Linkedin] How to set up a Successful Ad Campaign on LinkedIn
    The new-ish player to this platform is the business-centric social media outlet, LinkedIn. LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the [.]. LinkedIn PPCMany B2B companies have leveraged the power of PPC ads on Google AdWords and Microsoft adCenter.
  • NUSPARK  |  SATURDAY, MARCH 31, 2012
    [Linkedin] LinkedIn and Twitter Advertising and Marketing Options; A Primer
    LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. LinkedIn. You can target LinkedIn ads by. Another option is a custom email, called a LinkedIn Partner Message that can be sent to a specific target audience via email. LinkedIn members receive a partner message once every 60 days. There you have it; a quick summary of marketing opportunities on LinkedIn and Twitter.
  • BIZNOLOGY  |  FRIDAY, JUNE 10, 2016
    [Linkedin] Marketers need to play a stronger sales enablement role on LinkedIn
    Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal. What’s Wrong with the Role Marketers Play on LinkedIn Now…. What Marketing’s Sales Enablement Role Should Look Like on LinkedIn. B2B LinkedIn Sales Enablement in a Nutshell.
    [Linkedin] Utilizing Linkedin to Improve SEO and Organic Visibility
    by Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence? I read a recent article from Search Engine Land that talked about the link between Search Engine Optimization and Linkedin. It was a fascinating look at how a properly optimized Linkedin page, both company and employees’, can boost SEO and organic visibility.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Linkedin] 5 Tips for Improving Your Presence on LinkedIn [SlideShare]
    You look them up on LinkedIn, of course. LinkedIn is the number one place to show off your career successes, rewards, and goals so business contacts can get to know more about your professional experiences. That''s why it''s so important to continually update and optimize your LinkedIn profile and use the platform to engage with others. Is your LinkedIn profile up to par ? 5 Things You Should Be Doing on LinkedIn from LinkedIn for Small Business.
    [Linkedin] How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program
    This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. David Kerpen, and entrepreneur and author, has the most popular article on LinkedIn -- " 11 Simple Concepts to Become a Better Leader " -- which has been viewed 1.8 There are over 300 influencers that are writing as part of LinkedIn Influencers. In early 2011, LinkedIn launched the social news platform LinkedIn Today.
    [Linkedin] 33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]
    It turns out that LinkedIn is one of the most powerful (yet often underutilized) social networks today. With a reported 313 million members, 40% of whom log in daily , LinkedIn is not a network to write off. And if you''d like to learn more about how to use LinkedIn, check out this guide.). 33 Tweetable LinkedIn Tips. 1) Before a presentation, update your LinkedIn profile; attendees will review it to assess your credibility. — LinkedIn.
    [Linkedin] Are You Using LinkedIn Signal?
    If you are working in the B2B industry, no doubt you have already dabbled in the wonderful world of LinkedIn. But are you using LinkedIn Signal? LinkedIn Signal is a powerful tool that allows you to filter information in your news stream. What’s important to note about Signal is that it don’t confine you to 1st, 2nd and group connections, but allows you to see results from everyone on LinkedIn. Are you using LinkedIn Signal? LinkedIn
    [Linkedin] CMOs fail to go beyond brand awareness on LinkedIn
    Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. The post CMOs fail to go beyond brand awareness on LinkedIn appeared first on Marketing Insider Group. Social Media LinkedIn LinkedIn Marketing
    [Linkedin] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. How to Run LinkedIn Ad Campaigns. LinkedIn Ad Reporting.
    [Linkedin] 11 Lesser-Known LinkedIn Features You Should Be Using
    We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. The benefits of using LinkedIn go beyond prospecting and recruiting. I tapped into the knowledge of LinkedIn expert Wayne Breitbarth , who shared a few tips on the following features that you should be utilizing. Like most social platforms, LinkedIn is constantly evolving and adding features to help you get the most out of connecting with others, typically for professional reasons.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Linkedin] 10 LinkedIn Groups Every Entrepreneur Should Follow
    Third, LinkedIn groups aren’t exactly scarce. The first two are two popular LinkedIn groups you’ve likely already seen. With more than 30,000 members this is the largest discussion group on its topic in the LinkedIn network. If not, perhaps we’ll see you in one of our LinkedIn streams. There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous.
    [Linkedin] 3 Ways to Be More Relevant on LinkedIn
    A little-noticed fact about LinkedIn is that all searches conducted in LinkedIn default to a relevance criteria. With over 90% of corporations using LinkedIn to find needed resources, it’s important to be relevant. How does one become more relevant to someone who searches for a certain title, skill sets, or specialty expertise on LinkedIn? You are in the same Linkedin Group. I offer LinkedIn profile optimization, coaching and training.
    [Linkedin] How to Optimize Your LinkedIn Profile for Social Selling [Infographic]
    But if your LinkedIn profile doesn''t include your three jobs and features a cropped picture of you from prom, you can''t really call yourself a social seller. If you''d like to start a social selling initiative in earnest, then begin by revamping your LinkedIn profile. Just as you''re researching potential buyers on LinkedIn to learn more about them, they''re looking at your profile to judge whether they want to do business with you.
    [Linkedin] LinkedIn Just Turned You Into a Butterfly
    The picture above is not a map of Africa on Acid, it’s a new LinkedIn product called InMaps. What am I supposed to learn from this ridiculous LinkedIn cotton candy butterfly? Isn’t there anybody at LinkedIn who is thinking “Ya know, this is really dumb. Don’t you thing these stupid new media “visualizations&# have gone too far?
    [Linkedin] 10 of LinkedIn’s welcome new features
    In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Preset replies: If you use messaging in LinkedIn often then you probably have already seen the preset replies setup for you to click on. Conversation-starters: This is a new function in the updated LinkedIn mobile application. The post 10 of LinkedIn’s welcome new features appeared first on Biznology.
  • HUBSPOT  |  SUNDAY, MAY 3, 2015
    [Linkedin] 22 LinkedIn Hacks That'll Make You More Productive [SlideShare]
    Once considered a social platform solely for networking, LinkedIn has proven itself invaluable for a wide range of other uses: marketing, recruiting, sales prospecting, hiring, and research, among others. There's a lot you can do with LinkedIn, so getting up-to-speed on and nailing the basic functions is a worthwhile exercise in itself. Take a look to upgrade your LinkedIn status from pro to hacker. And check out this post for the ultimate cheat sheet to mastering LinkedIn.).
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Linkedin] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. LinkedIn Best Practices. According to LinkedIn , more than three million companies have LinkedIn Company Pages. Furthermore, 87% of users trust LinkedIn as a source of info that affects decision-making.
    [Linkedin] LinkedIn’s New Content Marketing Score
    Do you ever wonder how effective your LinkedIn content is at reaching your target audience? The changes are the latest among several LinkedIn has made recently.). You get a grade, which is a score of 1-1000, and LinkedIn tells you how you can improve. To be more specific, your grade is based on how much engagement your conte nt gets, which is divided by the number of active LinkedIn members that you’d like to reach.
    [Linkedin] Why LinkedIn Isn’t Finding You a Job
    And many of them say the same thing to me: “LinkedIn just isn’t working for me.” This isn’t true for everyone, but I think it is true for a lot of people who are frustrated that LinkedIn isn’t working for them: They wanted until they were unemployed to start using it. Connecting with people on LinkedIn is your job. Social Media Marketing Social Sharing Business Career employment Internet marketing job search linkedinImage via CrunchBase.
  • HUBSPOT  |  THURSDAY, APRIL 25, 2013
    [Linkedin] LinkedIn Launches New Contacts Tool to Make Relationship Management Easier
    If you''re anything like me, you love LinkedIn not just for all its awesome marketing tools , but also for its fantastic personal networking features. Today, LinkedIn launched ''LinkedIn Contacts,'' a new tool to make it easy for users to build and maintain important relationships -- available on both and a new iPhone app. About LinkedIn Contacts. How Marketers Can Benefit From LinkedIn Contacts.
    [Linkedin] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. This study found that B2B companies actually get 20 times more engagement on Instagram than on LinkedIn, despite having much smaller audiences on the platform. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings.
    [Linkedin] 6 Rookie Mistakes You Might Be Making on LinkedIn
    It seems every day there is more evidence to show that LinkedIn is an incredible tool for creating strategic relationships, boosting your reputation, and generating more leads. If you aren’t getting the results out of LinkedIn that you were hoping, consider asking yourself if you are making any of the following mistakes. Keep on reading to discover the top LinkedIn blunders people make -- and how to avoid making them yourself.
    [Linkedin] How to Take an Account Based Marketing Approach on LinkedIn When You Have a Complex Sale
    Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. The post How to Take an Account Based Marketing Approach on LinkedIn When You Have a Complex Sale appeared first on Marketing Insider Group. Marketing Strategy Social Media ABM account-based marketing LinekdIn strategy LinkedIn LinkedIn Marketing
    [Linkedin] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. LinkedIn Best Practices. According to LinkedIn , more than four million companies have LinkedIn Company Pages. Furthermore, 87% of users trust LinkedIn as a source of info that affects decision-making. Let''s look at the LinkedIn-specific best practices.
    [Linkedin] How to Write the Perfect LinkedIn Invitation [Template]
    So why would you invite someone to connect on LinkedIn with an introduction like that? Your message should show them that you actually care about connecting with them -- you weren''t just trolling LinkedIn, hoping to get your connections past the 500 mark. Plus, I know plenty of people who ignore every non-personalized LinkedIn request.). So, what does a perfect custom LinkedIn invitation actually look like? Imagine you''re at a networking event.
    [Linkedin] A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic]
    I must admit that, when it comes to marketing myself, I don''t take as much advantage of LinkedIn as I should. And neither does your company''s LinkedIn marketing. That''s because the folks at Bluewire Media developed this nice little infographic that you can use when marketing your company''s brand -- or your personal brand -- on LinkedIn. It''s divided up into a 5-minute daily LinkedIn regimen for marketers at the beginning, intermediate, and advanced stages.
    [Linkedin] 10 Overused Words to Remove From Your LinkedIn Profile
    Whether you''re looking for a job, attempting to establish your thought leadership, or widening your circle of connections to include influencers or potential clients, y our LinkedIn profile is a key component of your personal brand. Before a call, meeting, or any other type of professional networking, people will usually stop by the LinkedIn profile of the individual they''re meeting -- so it''d better be interesting, complete, and above all, memorable.
    [Linkedin] 5 Brands with Highly Successful LinkedIn Marketing Strategies
    With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies. Unlike these platforms, LinkedIn has found its niche: professional networks. Brands are becoming savvier at using LinkedIn marketing technology to their advantage.
    [Linkedin] 4 Reasons to Get Recommendations on LinkedIn First
    Ask your customers for testimonials and recommendations on LinkedIn first. In my opinion there is little reason to ask for testimonials outside of LinkedIn. I recommend that all my clients get recommendations on LinkedIn first. LinkedIn recommendations are viewed as more credible than others you provide on your print pieces and on your website, because they have to be entered into LinkedIn by the author, not by you.
  • BIZIBLE  |  THURSDAY, JUNE 23, 2016
    [Linkedin] Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
    LinkedIn has become one of the most effective B2B marketing channels. In fact, according to a 2015 benchmark report by Content Marketing Institute and MarketingProfs, LinkedIn has been the top social media channel for B2B content distribution for the last three years, edging out Facebook and Twitter. What holds marketers back from unlocking the full potential of LinkedIn ads, however, is that they still focus on optimizing their efforts for clicks and leads. linkedin
    [Linkedin] Top 10 LinkedIn Pulse Article of 2015
    Over a million professionals have published a blog on LinkedIn, according to LinkedIn’s executive editor Daniel Roth. These individuals publish more than 130,000 posts every week on LinkedIn. The post Top 10 LinkedIn Pulse Article of 2015 appeared first on Marketing Insider Group. Nearly 50% of all readers are in leadership roles, including CEOs, VPs and managers, across 21 industries and 9 countries. And this number is expected to go […].
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Linkedin] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
    Today, LinkedIn introduced two tools to help make your social media marketing a bit smarter: Content Marketing Score and Trending Content. One tool will help you measure your company''s success and the other will give you insight into what successful content looks like, giving you much more context into being successful on LinkedIn than was previously available on the platform. LinkedIn will also give you recommendations to improve your score over time.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Linkedin] A Beginner’s Guide to LinkedIn Showcase Pages
    Some brands have found a way to fix this issue on LinkedIn, specifically, by creating something called Showcase Pages. LinkedIn users can follow singular Showcase Pages without following the business or their other Showcase Pages. Once that content is published, LinkedIn provides businesses with useful, dedicated analytics for each page. The LinkedIn blog does say, however, that they''re exploring the opportunity to have this available in the future.
    [Linkedin] How LinkedIn Company Pages Work Like Magic for B2B Marketers
    Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. LinkedIn is the world’s largest professional social network. The users of LinkedIn tend to be affluent and influential , and can easily discover people employed by a certain company, or various types of business someone has worked for.
    [Linkedin] Will the Real LinkedIn Search Results Please Stand Up?
    In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results. The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching. But, if you want to see who performs at the top for a certain title or industry for all LinkedIn profiles, you need to change the search sort to “keywords.” LinkedIn Social Media/Web 2.0
    [Linkedin] Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure
    LinkedIn reports that 87% of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? I believe this is giving marketing a false sense of LinkedIn success or failure. The post Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure appeared first on Marketing Insider Group. Content Marketing Cost per lead LinkedIn LinkedIn Marketing LinkedIn Success
    [Linkedin] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    How much ROI are you receiving from your LinkedIn profile? This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? 81% said “yes” 18% said “no” 1% said “not sure” How many first level connections do you currently have on LinkedIn? How many LinkedIn Groups are you a member of?
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 15, 2012
    [Linkedin] Creating Successful LinkedIn Groups: Part 1
    In a previous post, we looked at a general summation of the benefits of participating in groups on LinkedIn, as well as creating your own LinkedIn groups. But just what makes a successful LinkedIn Group? Your LinkedIn Group needs to be carefully crafted, nurtured, promoted and measured, just as you would for your website or [.].
    [Linkedin] 5 Overlooked Features of Your LinkedIn Marketing Strategy
    LinkedIn has proven to be a winning platform for many B2B companies. Maximizing your LinkedIn presence requires mastering the ins and outs of the platform and its many offerings as a piece of marketing technology. Here are five of the most overlooked features of your LinkedIn marketing strategy—plus a few tricks to jump-start your efforts. Content marketing on LinkedIn grows exponentially stronger when engaged employees share content with their connections.
    [Linkedin] Top 10 Self-Defeating LinkedIn Practices | Marketri
    [Linkedin] Essential LinkedIn Guides and Resources for B2B Marketers
    LinkedIn recently launched it’s second annual “ State of Sales 2017 ” report. LinkedIn for B2B Digital Marketing. Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers. That said, my experience has shown that many B2B marketers focus in specific aspects of LinkedIn’s offerings. LinkedIn Platform-Specific Resources. The Definitive Guide for Marketing on LinkedIn.
    [Linkedin] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets.
    [Linkedin] 10 LinkedIn Messages You Should Never Send to Freelancers
    LinkedIn can be a useful platform for freelance writers to find clients, meet PR people with interesting pitches, and connect with others in the industry. Here are ten of the most annoying LinkedIn messages freelancers receive, along with some polite responses to file away for future use. The post 10 LinkedIn Messages You Should Never Send to Freelancers appeared first on The Content Strategist. Voices Featured Freelancers LinkedIn PR
    [Linkedin] LinkedIn Tips and Tweaks: Do More with your LinkedIn Account
    LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. Export LinkedIn Contacts. Remove LinkedIn Contacts. Change Your LinkedIn URL.
    [Linkedin] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
    Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. The Mastering LinkedIn workshop is designed for business owners and professionals who want a practical approach for generating results on LinkedIn with a minimum of time and effort.
    [Linkedin] How to Optimize Your LinkedIn Profile for Social Selling
    For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. But LinkedIn is a whole different ballgame for people in sales. Salespeople: Optimize your LinkedIn profile for selling with the following eight tips. Buyers use LinkedIn to identify people they can trust and want to work with.
    [Linkedin] Think your Linkedin Company Page is Perfect? Think again.
    In earlier posts, I have recommended a vast amount of best practices to make your LinkedIn Company Page, and your company presence really shine. LinkedIn Social MediaIn this post, we’ll look at some fine tuning areas that can make you stand out from the masses. Promote your Blog content with a Blog RSS Feed – this is [.].
    [Linkedin] A Visual Guide to Creating the Perfect LinkedIn Company Page
    Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. To help you make the most of your LinkedIn Company Page, we''ve put together this visual guide , which features several “pro tips” provided by LinkedIn''s marketing team. More s pecifically, this guide will help you optimize the following aspects of your LinkedIn Company Page: Company overview. Want to share this guide with your LinkedIn community?
    [Linkedin] Facebook Sees 1000% Jump in LinkedIn Referral Traffic After Twitter Dumps LinkedIn
    You may remember that about two months ago, Twitter and LinkedIn announced they were parting ways. What their breakup meant was an end to the ability for marketers to sync updates from the two sites -- so no longer do you see tweets from your company's Twitter stream showing up on LinkedIn. And even if you weren't syncing every tweet, some marketers were taking advantage of the LinkedIn hashtag function that automatically pulled in tweets with the hashtag #li or #in.
    [Linkedin] 5 Important LinkedIn Updates for Marketing Professionals
    LinkedIn , as many of you know, is the world’s largest professional network on the internet, and is striving to keep it that way. To stay the course, LinkedIn has been quickly improving its product and adding new features. In August, I received a LinkedIn Marketing Solutions email update about some “big new features” that were added to the platform. I think this change is huge, not only for LinkedIn but for B2B marketers everywhere! Share Your Content Off LinkedIn.
    [Linkedin] LinkedIn Sales Navigator Is Not Enough For Most B2B Sales & Marketing Teams
    I understand why organizations are jumping on-board with the new LinkedIn Sales Navigator. I completely agree that sales teams need to invest in LinkedIn Sales Navigator as: LinkedIn is steadily restricting functionality (that sales leaders need) from the free version. The post LinkedIn Sales Navigator Is Not Enough For Most B2B Sales & Marketing Teams appeared first on Marketing Insider Group.
    [Linkedin] Dear LinkedIn Member – About Your Invitation To Connect
    On LinkedIn I usually only connect to people I know. For the rest of you, here are other reasons I am not likely to accept your invitation to connect on LinkedIn. You have very few connections on LinkedIn, which means you’ve put little effort into your presence on the platform, and I have less chance of finding valuable connections through you. You do not contribute any content or interesting links to articles or studies on your LinkedIn profile.
    [Linkedin] Stop Being a Wimp with Your Content and Discussions
    And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von […]. Social Media LinkedIn LinkedIn Content LinkedIn Discussions LinkedIn Marketing linkedin social sellingI love creating challenger sales and marketing content.
    [Linkedin] Think You Know LinkedIn? 7 Common Myths Debunked
    Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Though LinkedIn is a powerful tool for business professionals across all industries, there are still a lot of misconceptions about how it works. Read on to learn the truth behind some of the most pervasive LinkedIn myths. Myth #1: LinkedIn is only helpful if you are looking for a job. What other common LinkedIn myths do you hear?
  • FATHOM  |  THURSDAY, AUGUST 22, 2013
    [Linkedin] LinkedIn University Pages Will Change Higher-Ed Networking
    LinkedIn is mostly known as a channel for individuals to network with like-minded executives, find a job, build a pitch list, or build a Klout score (for the chosen millions few who rank within the top 5% of all LinkedIn users … remember that?). … Read the rest The post LinkedIn University Pages Will Change Higher-Ed Networking appeared first on Fathom. Education Industry Social Media Company Pages Klout LinkedIn University Pages
    [Linkedin] LinkedIn's New 'Publishing for All' Raises Duplicate Content Questions
    LinkedIn recently announced that they''re opening up publishing access to all users , a perk previously reserved for influencers only. The question they raised was this: Will non-scrupulous users amass their site content and start publishing duplicate content to LinkedIn, causing serious SEO issues? To try to sort it out, I took a look at both LinkedIn and Google''s best practices and recommendations. Or perhaps even LinkedIn''s SEO could suffer as a result.
    [Linkedin] LinkedIn Power Tips: Give Before You Receive
    If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business. Just wondering… I’ve invited Chris Buffaloe of to share tips on using the LinkedIn recommendations feature. Recommendations in LinkedIn are social proof. They tell a LinkedIn (LI) candidate that the person is qualified or recognized as a valued colleague that has or will add value to your business.
    [Linkedin] Want to Publish on LinkedIn? Now You Can
    Ever wanted to get published on LinkedIn Pulse? Well get ready to roll up your sleeves and start writing: Today, LinkedIn announced that soon, all members will be able to post on the social network''s publishing platform. Though we haven''t gotten access to try it out for ourselves, LinkedIn''s help center says that publishing is pretty simple. You''ll also be able to follow others'' content without being a LinkedIn connection. Will you start to publish to LinkedIn?
    [Linkedin] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
    As we know, LinkedIn can be a valuable and effective form of B2B lead generation. How effective is my LinkedIn profile? Does my LinkedIn profile currently provide my prospects with a positive first impression? The social media experts from Link Humans designed an intriguing infographic to help professionals, including B2B marketers, create killer LinkedIn profiles. Stats You Never Knew About LinkedIn. Can you more tips for creating a killer LinkedIn profile?
    [Linkedin] When It Comes to LinkedIn Endorsements, Are We Lemmings?
    LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. Since they are easy to give on LinkedIn (see my post on how to endorse ), they can build quickly. But LinkedIn member, beware! LinkedIn displays your endorsements in descending order, so the skill with the most votes is at the top – probably influencing your connections as they endorse you. Questions about LinkedIn?
    [Linkedin] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
    According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Russell Glass is Head of Products for Marketing Solutions at LinkedIn. Russell’s focus is to deliver industry leading products to help marketers get to the right professionals while improving the online experience of LinkedIn members. .
  • FATHOM  |  THURSDAY, MARCH 27, 2014
    [Linkedin] LinkedIn Eliminates Products/Services Tabs in Lieu of Showcase Pages
    LinkedIn recently announced that it will discontinue the Products & Services tabs on April 14th in favor of the Showcase pages it released back in November 2013. In other words, it’s better for LinkedIn members because they can follow the parts of your business they’re truly interested in. LinkedIn members can find your Showcase pages through the search tool, as well as from your Company page. -
    [Linkedin] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    In this blog, I’ll cover five strategies to use LinkedIn to drive significant revenue for your company: 1. This is especially important to do if your lead is publishing original content on LinkedIn. As you access people’s profiles, on the top right hand side, LinkedIn will automatically find people who you and your prospect have in common. If you haven’t heard of LinkedIn Sales Navigator yet, you may want to check it out.
    [Linkedin] Is LinkedIn Really for Sharing Content?
    As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. With LinkedIn’s valuation soaring like its the next Fortune 500, you have to ask, if we are not sharing on LinkedIn, is LinkedIn really a major social platform? Yes, I'm a big fan of LinkedIn, I'm just not placing buy orders today.].
    [Linkedin] 5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn
    Many B2B marketers use LinkedIn as part of their content marketing strategy. But what happens when you’re sharing content on LinkedIn and not getting the results you expect? According to LinkedIn, if you post a status update every weekday during a month, you’ll reach 60 percent of your target audience. LinkedIn updates allow you to write a quick comment on what you’re sharing. Use LinkedIn Pulse to harness greater results. Use LinkedIn groups for greater impact.
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