• THE POINT  |  WEDNESDAY, APRIL 26, 2017
    [Linkedin] Observations from the 2017 Marketo Summit
    For a more detailed recounting of those early events, read this great article on LinkedIn by Sandra Freeman.). This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. processes are fundamentally changing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. processes are fundamentally changing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. processes are fundamentally changing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 26, 2017
    [Linkedin] How to keep yourself safe from social engineering attacks
    LinkedIn states where you work. By Kiki Schirr, {grow} Contributing Columnist. Your Facebook “About” page says where you were born. Your Twitter profile reveals your collegiate team. And that old OKCupid profile you forgot to delete–well, you were a little too open, perhaps. There’s likely a ton of data about you online, especially if you’re crafting a big social media presence.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 25, 2017
    [Linkedin] Live From The Marketing Nation Summit: Day 2 – Storytelling, Brand Evolution, and The Future of Marketing
    Together, Marketo and LinkedIn shot a Facebook Live and Periscope session on Content in the Engagement Economy with industry influencers and content experts, Michael Brenner, Ardath Albee, and Jeff Bullas. Author: Ellen Gomes It’s day two at Marketing Nation Summit and the pace of interesting content and conversations—from the keynote, to a bustling expo show floor, to fantastic breakout sessions—has not slowed down.
  • BIZIBLE  |  TUESDAY, APRIL 25, 2017
    [Linkedin] 5 Signs the Gap Between Sales and Marketing is Closing
    What about social media channels like LinkedIn, a channel that many marketers use to acquire high-quality leads. According to the LinkedIn Technology Marketing Community, lead generation is considered the top priority of content marketing (60%). Do a quick LinkedIn search for business development and you will come across hundreds of individuals working at startups and small, internet based companies.
  • DISCOVERORG  |  TUESDAY, APRIL 25, 2017
    [Linkedin] Myth Busters: 3 Sales Intelligence Assumptions Dispelled
    The rest of the time, they’re hunting prospects LinkedIn; trying to get past gatekeepers on the phone, only to be transferred around phone trees … or dialing wrong numbers. Some information is so sensational that it gets passed around regardless of the truth: The amount of tryptophan in a Thanksgiving turkey is enough to make people sleepy. Humans only use 10% of their brains. Jimmy Hoffa is buried under Giants Stadium.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 25, 2017
    [Linkedin] Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
    Attendees learned a framework for being #CustomerObsessed and #KnowingThyBuyer—and Jill also shared the five pillars of social selling: From resume to reputation— Do you market yourself on LinkedIn as a ‘quota crusher’ and ‘expert negotiator’? Make sure every LinkedIn invite is personalized and relevant. Leverage LinkedIn Sales Navigator to be multi-threaded and find common ground with your pipeline. LinkedIn lead gen forms now sync directly to Marketo.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Linkedin] The Character Count Guide for Blog Posts, Videos, Tweets & More
    Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. 4) LinkedIn. Here's a handy list of some of LinkedIn's most important profile character maximums, according to Andy Foote : Professional headline: 120. With LinkedIn's publishing platform , users can now compose and share original written content with their networks, or publicly.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Linkedin] How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
    As part of the mission, we schedule promotion of the article on Twitter, LinkedIn, Facebook and Google+. Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. We call the strategy, The Mission Week , and I will tell you exactly how we do it. But First, a Little Story.
  • ENGAGIO  |  MONDAY, APRIL 24, 2017
    [Linkedin] Here’s Your Pre-Launch Checklist for Researching Account Insights in ABM
    Before an American spaceflight mission begins, in flight controllers monitoring various systems are checked against a rigorous pre-launch checklist. At NASA, this responsibility falls to the Nasa Test Director (NTD). They’re the leader of the shuttle test team responsible for directing all flight crew, orbiter, external tank/solid rocket booster and ground support testing in the shuttle launch countdown. Their boss, the Launch Director, determines whether the mission is a go/no go.
  • BIZNOLOGY  |  MONDAY, APRIL 24, 2017
    [Linkedin] 30 fascinating facts about organic vs paid social media
    30% of marketers cite LinkedIn as their preferred social network. Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values. Is one more effective than the other?
  • ACT-ON  |  FRIDAY, APRIL 21, 2017
    [Linkedin] The Art of Creating Curated Content
    For the B2B audience, it may be LinkedIn or Twitter. Content creation is on the rise, with 76 percent of marketers reporting that they plan to generate more content this year than last. Producing valuable, authoritative, and compelling content, however, takes time – and many marketers have already spread their resources thin. A simple trick, however, is saving marketers dozens of hours creating content. The secret? Not all the content that you make needs to be your own.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Linkedin] 24 Growth Hacks to Try Today
    There are some outlets where this type of discussion is encouraged, like Quora and Linkedin, so keep an eye out for those in the results. When I find a good growth marketing resource, I remember it and hold onto it for dear life. Whether it’s a how-to video on a specific growth topic or an expert’s blog, I treasure every piece of quality advice I can find.
  • ENGAGIO  |  WEDNESDAY, APRIL 19, 2017
    [Linkedin] Stop Promoting Mediocrity: How You Think About Sending Emails May Be Wrong
    They go beyond the surface-level company site and the About section on LinkedIn. “How many touches does it take to get a reply from a prospect?”. Sales reps and marketers constantly ask this question. Scour the internet, from blogs to reports to studies, this is what you’ll find: the average number it takes to get a reply ranges from 7 (the industry’s consensus a few years ago) to 17 (yes, I found that in a real report). That’s a pretty wide range.
  • CONTENTLY  |  WEDNESDAY, APRIL 19, 2017
    [Linkedin] The 6 Most Important Social Media Trends of 2017
    LinkedIn has quietly introduced video features as well, though only for influencers thus far. Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new ? Facebook is in trouble for failing to stop fake news , extremist messages , and child pornography ? Par for the course. Facebook shamelessly copied another Snapchat feature? It’s all been going on for years.
  • OPENTOPIC  |  WEDNESDAY, APRIL 19, 2017
    [Linkedin] The Case for B2B Marketing on LinkedIn [Infographic]
    LinkedIn has long been known as the top social platform for B2B marketers, with the professional focus of the network aligning it more closely with internal business operations, as opposed to customer-facing opportunities. Underlining this, LinkedIn has released a new infographic which outlines the key strengths of the platform from a B2B perspective. 92% of B2B marketers leverage LinkedIn above all other social platforms.
  • THE POINT  |  WEDNESDAY, APRIL 19, 2017
    [Linkedin] 8 Questions to Help You Decide if Your Content is Good Enough
    Also, certain lead generation channels – notably native advertising like LinkedIn Sponsored Updates – need to be refreshed more quickly. The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Here are 8 simple questions to help you decide whether that content is good enough. Does it teach the reader something he/she may not already know?
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 19, 2017
    [Linkedin] THE HACKIES: Hacking your stack for account-based marketing
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • EARNEST ABOUT B2B  |  WEDNESDAY, APRIL 19, 2017
    [Linkedin] This is the week that was in B2B: from content marketplaces to dinner dates
    goes to LinkedIn and its B2B dinner for five. All the news you didn’t think you needed until now from the world of B2B marketing and beyond: Trend of the week…. goes to the content marketplace movement. Rather than relying on inhouse teams to generate content, more and more marketers are looking to tap into the burgeoning gig economy and dispersed teams of freelancers. According to Econsultancy, the future of content is marketplaces, not A.I. That's Writers 1. Robots 0. Find out more here.
  • HUBSPOT  |  WEDNESDAY, APRIL 19, 2017
    [Linkedin] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    Posts in relevant LinkedIn and Slack groups. When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. Virtual conferences have become a more popular medium to develop and reach large audiences.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 18, 2017
    [Linkedin] Creating content? When is it time to pivot (or quit?)
    I’ve consistently posted on Facebook, Twitter, Instagram and LinkedIn (and less consistently on YouTube and Snapchat) … and I’ve never considered the thought of quitting. By Mark Schaefer. I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Linkedin] How to Use Canva: An 8-Step Guide to Creating Visual Content
    Plus, each one is already optimized in the right dimensions for things like banners, headers, and cover photos for specific sites like Facebook, Twitter or LinkedIn. Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But since then, it's gone to “here to stay.” After all, articles with an image once every 75-100 words tend to get 2X social shares than articles with fewer images.
  • BIZNOLOGY  |  MONDAY, APRIL 17, 2017
    [Linkedin] Social media employee advocacy is the heartbeat of your company
    According to LinkedIn , when employees share content, it’s perceived as three times more authentic than company messages and typically see a click-through rate (CTR) that is two times higher than company shares of the same content. Action step: Get LinkedIn’s Official Guide to Employee Advocacy and run the numbers for your company. Employee advocacy is the heartbeat of your company. Why are we talking about heartbeats and business? Does a company even have a heartbeat?
  • CHIEFMARTECH  |  MONDAY, APRIL 17, 2017
    [Linkedin] THE HACKIES: Creating SCALE: Shared Content and Link Evaluation
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. as well as multiple social APIs, including: Facebook, LinkedIn, Pinterest, Reddit, Stumble Upon and Google+. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Christopher Penn of SHIFT Communications.
  • DISCOVERORG  |  FRIDAY, APRIL 14, 2017
    [Linkedin] The Real Cost of List-Building: Buy or Build Your Own?
    Even if you’re already purchasing sales intelligence data (most of us are), sales teams still spend over half of their day scouring LinkedIn, Twitter accounts, and forging through forests of phone trees for correct phone numbers and email addresses. Your sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. Very, very expensive researchers.
  • CHIEFMARTECH  |  THURSDAY, APRIL 13, 2017
    [Linkedin] THE HACKIES: Driving digital transformation strategy in a rapidly evolving technology environment
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Anita Brearton of CabinetM. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • ENGAGIO  |  WEDNESDAY, APRIL 12, 2017
    [Linkedin] Are 1-to-1 gifts the new cold call for Account Based Sales?
    Research and pick 1-to-1 gifts: Perhaps the most time intensive part of the play, use social media like LinkedIn and Twitter, Salesforce notes, and your existing relationship to hand-pick a gift within your budget, or leverage a tool like Alyce to handpick the gifts for you. If you’re already using an Account Based Everything approach, you know it’s critical that your sales and marketing outreach is researched, relevant and personalized.
  • DISTRIBION  |  WEDNESDAY, APRIL 12, 2017
    [Linkedin] 3 Steps to Increasing Email Deliverability Performance
    He also loves meeting new people – connect with him on LinkedIn or Twitter. Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media.
  • BIZIBLE  |  WEDNESDAY, APRIL 12, 2017
    [Linkedin] 5 Strategies to Build Customer Relationships Through Content
    Facebook might be great for reader surveys, while LinkedIn might be best for infographics. Words play a vital role in conveying a particular message to someone. Likewise, content has a pivotal role in digital marketing. It is the soul of any business. Especially in SEO, content marketing is a valuable and necessary technique. What exactly a company provides and its details are mainly delivered through content.
  • NUSPARK  |  WEDNESDAY, APRIL 12, 2017
    [Linkedin] 5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing
    Section 1 : Mention a personal reference that you learned about from your research, perhaps by delving into an individual’s LinkedIn profile. Harry is usually one of the top business development reps at The Best Solutions Company. He has the personal touch and is a pro at engaging executives on the phone. But today, he’s stymied. Account-based marketing has changed the game. The marketing department is no longer sending mass emails to key accounts.
  • VIDYARD  |  WEDNESDAY, APRIL 12, 2017
    [Linkedin] Vidyard Appoints Jeff Loeb as Chief Marketing Officer
    Jeff Loeb’s appointment as chief marketing officer comes hot on the heels of Vidyard’s recent announcement of Shannon Stubo, the CMO of LinkedIn, joining the company’s board of directors. Global leaders such as Microsoft, Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 12, 2017
    [Linkedin] THE HACKIES: 6 areas to make your martech stack work with people, processes and data
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Channels or Interaction Points: To offer better experiences through any channel such as Facebook, chat, ads, Messenger, mobile app, email, SMS, Twitter, LinkedIn, push notifications, website, POS, call center, voice, etc., If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 11, 2017
    [Linkedin] The results: What happened during the Subject Line Slam Dunk?
    Once our brackets were set, we published them to Facebook, promoted it across our blog and social channels ( Facebook , LinkedIn and Twitter ), and then sat back and waited for the results. Four weeks ago we kicked off our Subject Line Slam Dunk tournament — NCAA knockout style — to A/B test eight subject lines for an upcoming email campaign. We wanted to know what you want to read. Are emojis the key to stellar open rates? Is short and sweet truly the key to great copywriting?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 11, 2017
    [Linkedin] How to Leverage Social Intent Data for Email Marketing
    They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. On LinkedIn, you can find potential buyers by looking at their job titles, companies, group affiliations (i.e. On the other hand, other social networks such as LinkedIn limit the amount of data third parties can leverage. Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform.
  • CHIEFMARTECH  |  TUESDAY, APRIL 11, 2017
    [Linkedin] THE HACKIES: Hacking a technology stack for local presence management
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Mila Hose and Mireya Prado (with graphics from Margaret To ) of Brandify. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • CHIEFMARTECH  |  MONDAY, APRIL 10, 2017
    [Linkedin] THE HACKIES: Alexa, Ask Authentic for Today’s Daily Tip
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Christen Daniels of Authentic. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • EMEDIA  |  FRIDAY, APRIL 7, 2017
    [Linkedin] Is It Time to Drop the Blog?
    B2B marketers use LinkedIn and Twitter almost obsessively. I started blogging in 2001, when Xanga was still a thing. Remember Xanga?) My first blog attempts were the tortured musings of a high school student/aspiring starving artist. I’m deeply grateful the internet seems to have eaten those posts. I’ve blogged sporadically since then, leaving a handful of unused WordPress and Weebly sites in my wake. I’ve guest posted on Patheos a few times, but I don’t currently have a personal blog.
  • DISCOVERORG  |  FRIDAY, APRIL 7, 2017
    [Linkedin] An Independent Review of DiscoverOrg’s Data Accuracy Claims
    LinkedIn URL accuracy : Was the person’s LinkedIn URL provided and was it correct.? LinkedIn URL Accuracy. The accuracy of the LinkedIn URLs provided with each contact record was 97%. In addition, there were three records without a LinkedIn URL and it was confirmed that these contacts do not have LinkedIn profiles.
  • BIZIBLE  |  THURSDAY, APRIL 6, 2017
    [Linkedin] The Martech Stack Powering Bizible's Rocket Ship [MarTech Stackies Submission]
    Digital ad campaigns run on LinkedIn, Facebook, Twitter, Google, and Bing -- and we also use AdRoll to further extend our exposure. Booster Martech Components: LinkedIn. The Stackies competition for the 2017 MarTech Conference is well underway, and Bizible has entered our marketing technology stack into the mix.
  • MODERN MARKETING  |  THURSDAY, APRIL 6, 2017
    [Linkedin] Oracle Eloqua Announces New LinkedIn Lead Gen Forms App for LinkedIn Campaign Manager
    Ever wish your marketing database was populated with the most recent information from your prospects' LinkedIn profile? Oracle Eloqua is excited to announce the launch of their new app for LinkedIn Campaign Manager , Lead Gen Forms. Using LinkedIn Lead Gen Forms, marketers can instantly convert members into qualified leads with a just a couple of clicks on their ads -- without ever asking members to manually type in their info.
  • ONALYTICA B2B  |  THURSDAY, APRIL 6, 2017
    [Linkedin] Influencer Marketing Vs Influencer Relations- What’s the Difference?
    For example, a fashion and beauty influencer with a focus on Instagram, will not have influence over the tech community on Twitter or LinkedIn- not only is the fit not there in terms of topic, but also in the way in which that community engages and consumes content. Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings.
  • CHIEFMARTECH  |  THURSDAY, APRIL 6, 2017
    [Linkedin] THE HACKIES: How a marketing automation company hacked their own marketing org
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Linda West and Hari Raghavan of Act-On Software. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 6, 2017
    [Linkedin] Content marketing success and the crappy quality myth
    You can develop new distribution channels (like publishing in a trade journal or on LinkedIn). By Mark Schaefer. Here is the ultimate sign that some people are drinking too much of the content marketing Kool-Aid. A Facebook post like this: “The problem with content marketing isn’t that there’s too much content, it’s that there is too much crappy content.”
  • HUBSPOT  |  THURSDAY, APRIL 6, 2017
    [Linkedin] The Beginner's Guide to Conversion Rate Optimization (CRO)
    If you’re a HubSpot customer, you can drive traffic to these pages from LinkedIn and Facebook using the ads add-on. Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook.
  • HUBSPOT  |  THURSDAY, APRIL 6, 2017
    [Linkedin] 6 New LinkedIn Features You May Have Missed
    If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site. After Microsoft acquired the job search and networking website in 2016, LinkedIn announced it would redesign its desktop website to more closely mirror its mobile apps. LinkedIn is the world’s largest professional networking platform, with more than 467 million members worldwide.
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [Linkedin] The Eight Best Social CRM Tools
    When you add a contact from LinkedIn into Nimble, it automatically checks to see what other networks it is on. It prompts you…but also adds the conversation or engagement triggers like birthdays on Facebook and job/career-related updates from LinkedIn.” DISC insights can be applied and displayed in communication tools like Gmail and LinkedIn to help understand different communication styles.
  • HUBSPOT  |  WEDNESDAY, APRIL 5, 2017
    [Linkedin] Organic Networking: 3 Tips for Natural Success
    Learn more about networking with this free eBook about networking on LinkedIn! Every interaction you have, with everyone from your pet sitter to your massage therapist, is an opportunity to network professionally. But how do you most effectively represent and market your company or personal brand without seeming opportunistic, inappropriate, or intrusive? Here are some quick tips to help you make connections, expand your social network, and nurture professional relationships.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 5, 2017
    [Linkedin] 6 Ways to Avoid Regretting Your SaaS Software Purchase
    Instead, take 30 minutes to hunt on LinkedIn. Author: Alexandra Nation I recently purchased a new pair of ballerina flats from Margaux New York, as they are a staple in my ‘ woman in tech ’ business uniform. The company sells high-quality, ready-to-wear, and made-to-measure shoes. Before I made my purchase, I first ordered a fitting kit to help me choose the right size. The instructions contained a delightful little expression: Measure twice, cut once.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 5, 2017
    [Linkedin] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Franck Ardourel of DNN Corp. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • HINGE MARKETING  |  WEDNESDAY, APRIL 5, 2017
    [Linkedin] A B2B SEO Strategy to Attract the Right Prospects
    Here are a few popular methods for promoting your content: LinkedIn Groups. We all know LinkedIn is great for B2B marketing, but many firms fail to use LinkedIn Groups. Which LinkedIn Groups are you getting the most engagement in? Comments Thank you…good luck in your LinkedIn Groups. Understanding the basics of B2B SEO (search engine optimization) is difficult for people that don’t specialize in the practice. Why wouldn’t it be?
  • HUBSPOT  |  TUESDAY, APRIL 4, 2017
    [Linkedin] ????????????????????????????????
    検索エンジンだけではありません。Facebook、Twitter、LinkedInなどのソーシャルメディアや、特定の業界の人が集まるソーシャルネットワークを利用することでも、数少ないオーディエンスに自社を見つけてもらうことができます。また、ソーシャルのサイトでは、ターゲットオーディエンスと直接つながりを持つことができます。. 皆さんの会社はニッチ戦略を採っていますか?もしそうなら、インバウンドマーケティングは必ず重視する必要があると思います。. その理由とは実に明確です。. テレビコマーシャルや広告掲示板、新聞などを利用して大規模なアウトバウンドマーケティングを展開したとしても、ニッチな業界の場合リーチできるオーディエンスのうち99%はそのニッチな製品やサービスにまったく関心のない人たちです。. そのため、インバウンドマーケティングを利用すれば(むしろ利用しないと)、ニッチビジネスが質の高い潜在見込み客を獲得することは難しくなります。.
  • ONALYTICA B2B  |  TUESDAY, APRIL 4, 2017
    [Linkedin] #SMMW17: Hot Topics and Top Influencers
    There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.
  • CHIEFMARTECH  |  TUESDAY, APRIL 4, 2017
    [Linkedin] THE HACKIES: A CMO’s guide to integrating marketing technologies
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Steve Nakata of The Pedowitz Group. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • CHIEFMARTECH  |  MONDAY, APRIL 3, 2017
    [Linkedin] THE HACKIES: Beacons & Bacon: 8-step data strategy to hack any customer experience
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Matthew Parisi of Tealium. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [Linkedin] 7 Creative Stunts People Used to Land Their Marketing Dream Jobs
    More importantly, the move scored Yla multiple interviews (although according to his LinkedIn he's still on the search for the perfect marketing gig). If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn't cut it.
  • CONTENTLY  |  FRIDAY, MARCH 31, 2017
    [Linkedin] How Personalization Is Changing Content Marketing
    Targeted content boosting on social platforms like Facebook and LinkedIn can ensure your personalized content reaches the correct audience. Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent.
  • BIZNOLOGY  |  FRIDAY, MARCH 31, 2017
    [Linkedin] How to build a killer content team
    Do LinkedIn posts drive more traffic (and conversions)? Publish on LinkedIn more often. Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. It’s how companies like yours are staying competitive. Want to make it happen?
  • CHIEFMARTECH  |  FRIDAY, MARCH 31, 2017
    [Linkedin] THE HACKIES: MarDev = DevOps for Marketing
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Claudia Fernandes & L. Pinto of Aptoide. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • KAON  |  THURSDAY, MARCH 30, 2017
    [Linkedin] Virtual Reality is NOT the same as Augmented Reality
    Original article published on LinkedIn. . Contrary to some recent assertions , there is a significant difference between Virtual Reality and Augmented Reality. Here’s a quick guide: 1. Augmented Reality (AR). There are actually two kinds – real and “ pretend.” ” .
  • HINGE MARKETING  |  THURSDAY, MARCH 30, 2017
    [Linkedin] 5 Website Best Practices that Produce More Leads and Faster Growth
    You can track likes and shares in the Twitter, Facebook, LinkedIn and YouTube apps. What separates a professional services website that builds your business from one that simply describes it? The first type plays an active role in business development, attracting a steady stream of quality leads, nurturing them over time and contributing materially to your firm’s growth. The second type does none of the above – yet is far more common. These websites are largely passive.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 30, 2017
    [Linkedin] What Is B2B Social Media Marketing?
    LinkedIn. Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 30, 2017
    [Linkedin] 4 Big Mistakes You Might Be Making with Your Marketing Personas
    Pro tip: It can be tough to find willing strangers to interview, but a combo of colleagues’ networks, LinkedIn InMails, and $50 Amazon gift cards will get you anywhere. Author: Hally Pinaud Creating and maintaining buyer personas has been an important task in every role I’ve held as a marketer. Why is that? Personas–when built and used correctly–are a very effective way to channel real empathy for your buyers.
  • CHIEFMARTECH  |  THURSDAY, MARCH 30, 2017
    [Linkedin] Is inbound vs. outbound antiquated in an ABM world?
    Other martech in our allbound stack includes Pardot, PFL, Sigstr, Uberflip, LinkedIn, and our own account-based marketing platform at Terminus. The following is a guest article by Sangram Vajre , co-founder and CMO of Terminus , founder of the #FlipMyFunnel movement, and author of Account-Based Marketing For Dummies. He’ll also be a featured speaker at the MarTech Conference in San Francisco , May 9-11. We all know the B2B marketing technology landscape continues to grow.
  • WEBBIQUITY  |  THURSDAY, MARCH 30, 2017
    [Linkedin] The 23 Best Free Google Chrome Extensions for Digital Marketers
    Displays LinkedIn profile and other information about your contacts right inside your Gmail inbox: profile picture, current location (if known), job role and company. Try different combinations inside of Gmail – when you hit on the right one their LinkedIn will pop up. Post to Twitter, Facebook, and LinkedIn. A Gmail extension that displays work email address, social media account links (Twitter, LinkedIn, Facebook), and other information for any contact.
  • TERMINUS  |  THURSDAY, MARCH 30, 2017
    [Linkedin] What’s a Successful ABM Strategy Without Killer Content?
    Connect with Rebecca on Twitter and LinkedIn. Editor’s Note: This is a guest post from Rebecca Smith. Rebecca is a senior marketing consultant specializing in Content Marketing Management for Heinz Marketing , a B2B marketing and sales acceleration firm that delivers measurable revenue results for their clients. The problem with many account-based marketing (ABM) strategies is a lack of variation in content to actually engage the right audience.
  • GREAT B2B MARKETING  |  WEDNESDAY, MARCH 29, 2017
    [Linkedin] The Short Shelf Life of a CMO
    The below graphic comes from a LinkedIn post from Mark Stouse, CEO at Proof Analytics. According to Stouse, “the average […]. Chief Marketing Officer CMO
  • EARNEST ABOUT B2B  |  WEDNESDAY, MARCH 29, 2017
    [Linkedin] This is the week that was in B2B: from Dell Magic to Whaling for Beginners
    LinkedIn Influencer Bruce Kasanoff was quick to attack the move: “So the company smart enough to bring us cognitive computing can’t find technological ways to make people successful without driving them to the same location.” Bringing you a few choice highlights from the world of B2B and beyond: Kick in the teeth of the week. goes to Working from Home, following the news that IBM has decided to stick two fingers up to flexible working.
  • INFLUITIVE B2B  |  WEDNESDAY, MARCH 29, 2017
    [Linkedin] What Is An Online Community, Anyway?
    LinkedIn? Quick! What comes to mind when you hear the phrase “online community?” Facebook? Your company’s support forum? The definition of online community varies depending on who you talk to. Joanne Jacobs, a digital strategist who spoke at a live online session at a past Community Manager Appreciation Day (CMAD), says “Communities are not just.
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 29, 2017
    [Linkedin] 5 Steps to Hero: Using Story to Transform Social Media Reporting
    But despite some sales wins on LinkedIn and a rapidly growing following on Facebook and Twitter, he can’t seem to figure out why there doesn’t seem to be any interest—or even understanding—of his work coming from team leadership. Somewhere in the depths of a B2B corporation, there’s a bright social media marketing specialist fresh out of college who’s working to bring the company up to date with modern social media practice.
  • ACT-ON  |  WEDNESDAY, MARCH 29, 2017
    [Linkedin] 5 Powerful Lessons Content Marketers Can Learn from Journalism
    If so, seek IoT influencers through the social media channels in which your audience engages, such as Twitter and LinkedIn. Are you planning to create more content this year? If so, you aren’t alone. In fact, 66 percent of B2B marketers plan to produce more content in the coming months. They too understand that creating valuable content for their target audience is a surefire way to beef up results and revenue.
  • ETRIGUE  |  TUESDAY, MARCH 28, 2017
    [Linkedin] 5 Tips for Building Your First Drip Campaign
    Connect with her on LinkedIn. By the name alone, a drip email campaign may sound like a marketing effort that would make only a tiny splash in your goals. But names can be deceiving. Drip email campaigns are predetermined sequences of emails designed to nurture your leads or strengthen existing client relationships. Each email in the sequence is a small drip of content, but when taken together, they send a wave of action through your audience.
  • CONTENT STANDARD  |  TUESDAY, MARCH 28, 2017
    [Linkedin] Finding Time to Manage Your Professional Social Media Accounts (It Can Be Done!)
    When it comes down to it, posting a few tweets and one LinkedIn post a day doesn’t suck up as much time as you think it does, and here’s why: 1. LinkedIn and Twitter are the two platforms most professionals focus on when developing a social presence, and this first recommendation was built to maximize your time spent on the latter. Before you know it, you’ve published a brilliant LinkedIn post, image included, even before your calendar alert goes off.
  • DISCOVERORG  |  MONDAY, MARCH 27, 2017
    [Linkedin] Adapting an ABM Approach for Account-Based EVERYTHING
    You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn. You can find me on most social channels, but I’m most active on LinkedIn. This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Brandon is the Director of Growth at Engagio, the Account-Based Everything platform that orchestrates human connections.
  • BIZNOLOGY  |  MONDAY, MARCH 27, 2017
    [Linkedin] Social media strategy leaders: Sarah Nilson
    While we work really closely as a team, my specific role is to monitor our brand reputation online through social listening and to manage all the global social media channels ( Twitter , LinkedIn , Facebook , Google+ , Instagram , etc.). Please follow Sarah on Twitter and check out the QuintilesIMS social media channels too: Facebook , Twitter , Instagram , and LinkedIn. Welcome to the next post in a series celebrating leaders in social media strategy.
  • CHIEFMARTECH  |  MONDAY, MARCH 27, 2017
    [Linkedin] THE HACKIES: How leading marketing executives tackle martech
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Liam O’Connor of Lenati. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Linkedin] The 17 Best Social Media Management Tools
    Supports Facebook, Twitter, Google+, LinkedIn, and social media advertising. Sample review: “Awesome posting and social management platforms that allow you to scale all your social promotion by scheduling, analyzing, listening, and collaborating across Twitter, Facebook, Instagram, and LinkedIn, among others, include SocialFlow.” Sample review: “Schedule your tweets, Facebook posts, LinkedIn updates, and more. Post to Facebook, Twitter and LinkedIn with one click.
  • CHIEFMARTECH  |  FRIDAY, MARCH 24, 2017
    [Linkedin] THE HACKIES: Rapid prototyping & MVP development are key to martech success
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Michael Sweeney of Clearcode. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • ACT-ON  |  FRIDAY, MARCH 24, 2017
    [Linkedin] 7 Best Practices for Optimizing Sales Enablement
    Koehler was employed at LinkedIn at the time of this interview). Marketing and sales have traditionally had a bit of a contentious relationship in many companies. With miscommunication, vastly different goals and objectives, and sometimes an inability to see the other’s point of view – these two teams who need to work together often find themselves at odds. And out of that contentious relationship, a new role was born: sales enablement.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Linkedin] The 15 Best Content Distribution and Amplification Tools
    1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” But at the least, LinkedIn can extend the reach of your original or modified/repurposed content to a wider audience. Pulse is also a place to keep up with the content those you are connected with or follow on LinkedIn are publishing.
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Linkedin] Mapping Your Content to the Buyer’s Journey in 15 minutes
    As for collecting this information, you can hire the project out to an agency, survey folks that have (or had) those job titles within your organization, or reach out to the people you know or who may have a connection with via LinkedIn. Periodically, today’s content marketer needs to take a step back and see the forest (or whatever is your preferred “big picture” cliché).
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Linkedin] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Connect on Twitter , Facebook , Linkedin. Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics.
  • CONTENTLY  |  WEDNESDAY, MARCH 22, 2017
    [Linkedin] Storytelling Is Not a Strategy
    There are over 4,000 open content marketing jobs on LinkedIn. At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 22, 2017
    [Linkedin] The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017
    This post was first published by Felix at Livity, on LinkedIn. This is a joint piece I co-wrote with Felix Morgan , Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017. . With more and more channels, brands, and people bombarding us permanently, attention has become our dearest currency. Banner blindness, ad blockers, CTR fails are all down to the same circumstance.
  • OPENTOPIC  |  WEDNESDAY, MARCH 22, 2017
    [Linkedin] Key Trends in LinkedIn Publishing
    Most recently, we wanted to find out more about long-form LinkedIn Publishing. The post Key Trends in LinkedIn Publishing appeared first on Opentopic. As you know, at BuzzSumo we love to dig into content marketing data to discover what types of articles perform best. So we researched more than 228,000 posts published at LinkedIn.com, and an additional 136,000 articles published on other sites. The number of long-form posts published on LinkedIn.com.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 22, 2017
    [Linkedin] 5 steps to wrangling your most important social media channels
    You could even spend 15 minutes on Twitter on Monday and then 15 minutes on LinkedIn on Tuesday. Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. Identify your most important social channels.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Linkedin] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Raviv Turner of CaliberMind. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Linkedin] Why Plan a Social Media Takeover?
    Perhaps they’re already active on Twitter and LinkedIn and want to expand efforts to Instagram. Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason. Social media is the younger and more powerful sibling of “word of mouth,” with 77 percent of customers more likely to purchase a new product when they learn about it from friends or family.
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [Linkedin] All social media sites should offer profit sharing and ad revenue
    That doesn’t change the fact that Mark Zuckerberg and Jack Dorsey and even Jeff Weiner of LinkedIn would be really smart if they considered offering an ad revenue share to its membership. Revenue Share Facebook Google AdSense Jack Dorsey jeff weiner linkedin Mark Zuckerberg twitter
  • BUZZSUMO  |  TUESDAY, MARCH 21, 2017
    [Linkedin] Key Trends in LinkedIn Publishing
    Most recently, we wanted to find out more about long-form LinkedIn Publishing. In 2016, LinkedIn surpassed Facebook and Twitter for social shares of B2B content in many areas, even when that content isn’t published at LinkedIn.com. This made LinkedIn the primary social discovery vehicle for topics like Leadership, AI, and SEO Marketing. This creates a significant opportunity to give the LinkedIn audience the type of posts they prefer.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 20, 2017
    [Linkedin] How to Take an Account Based Marketing Approach on LinkedIn When You Have a Complex Sale
    Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. The post How to Take an Account Based Marketing Approach on LinkedIn When You Have a Complex Sale appeared first on Marketing Insider Group. Marketing Strategy Social Media ABM account-based marketing LinekdIn strategy LinkedIn LinkedIn Marketing
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Linkedin] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    While third party platforms like buffer and Hoostsuite allow you to accomplish most of this, many companies also leverage native ad platforms on channels like facebook, Twitter and LinkedIn to launch, manage and measure social PPC campaigns. . It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um.what exactly is it? And, how do I set it up?
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Linkedin] How to Generate Fresh, Customer-Centric Content
    Note: For B2B, that’s most often LinkedIn and Twitter. Being innovative and creative is a big part of marketing, but campaigns based on customer-centric content topics are game changing. It’s like taking the highlight reel of all your customer’s desires and showing how your business can meet needs easily; it’s akin to a magical partner that doesn’t mind doing all the housework, so you can relax.
  • DISCOVERORG  |  WEDNESDAY, MARCH 15, 2017
    [Linkedin] [VIDEO] The Role of Story in Account-Based Marketing
    A number of us from different departments bumped into a great example of marketing on LinkedIn. We all should know by now the power of storytelling in business. After all, stories guide and enrich our personal lives every day in many ways: the learning we pass along to our children, the laughs we have with friends, the binge watching, or the novels we get lost in during a lazy weekend. Story is woven into the fabric of our lives, and we’re richer because of it.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 14, 2017
    [Linkedin] Report: B2B Industries Build Audiences on LinkedIn and Engagement on Instagram
    For social media performance, the report findings showed B2B industries build audiences on LinkedIn. The construction products industry (51,235 followers), business services industry (30,744 followers), and finance and insurance industry (11,982 followers) have the largest social media audiences on LinkedIn. TrackMaven’s latest “Digital Marketing Analytics Performance” report took a look at how various industries’ digital marketing performance compares.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Linkedin] 105 ways to build your email list | Tips, tactics, and best practices
    Publish opt-ins on your LinkedIn company page and within LinkedIn discussions. One of the first steps in any email marketing campaign is pulling together a list of addresses from people likely to be interested in what you have to say or promote. That said, building a list from scratch can seem a little overwhelming at first.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Linkedin] Mastering modern marketing technology leadership over 2 intense days
    They’ll reveal real use cases examples of how to marry your CRM data (first-party data) with targeted ads to connect with those same people on social platforms like Facebook, Twitter, and LinkedIn — delivering personalized individual-level advertising that can done with existing marketing automation campaigns. We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Linkedin] The 17 Best Photo Editing Tools
    Facebook cover photo, Twitter header, Twitter image display, LinkedIn profile photo, etc.). Images add color, visual appeal, and life to online content. Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Pictures make your news release more likely to be read and your business more likely to be contacted. Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Linkedin] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    ” “Hands down, it’s LinkedIn,” he told me. The post How to Create a LinkedIn Post That 78% of Your Network Will Engage With appeared first on Opentopic. One month ago, I was helping my friend with his social media marketing. (He’s He’s a digital agency owner.) “What social media channel is the most effective for you,” I asked him. “Which one brings in the most leads?”
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