• BLUETEXT  |  TUESDAY, JANUARY 16, 2018
    [Linkedin] Top Agency Tips – Mobile Retargeting: Six Tips for a Successful Campaign
    Take advantage of the tools that Facebook, LinkedIn and Twitter offer for their ad campaigns. Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. But moving our clients to this strategy is not always an easy sell, as the many challenges that mobile presents can be intimidating. In spite of the roadblocks, mobile retargeting can increase reach and engagement far beyond other channels.
  • HUBSPOT  |  TUESDAY, JANUARY 16, 2018
    [Linkedin] How to Write Copy People Notice, Read, and Trust: Lessons from "The World’s Best Copywriter"
    I sent you a message on LinkedIn … about the Sampler. The phone rang a couple times before he picked up. Hello?”. “Hi,” Hi,” I said. “Is Is this Pat Corpora?”. Yes, it is.”. “It’s It’s Eddie Shleyner,” I said. Silence. “I You replied with your number … told me to call.”. In 1995, Pat published The Doctor’s Vest-Pocket Sampler of Natural Remedies , a piece of direct response mail designed to sell a bigger, more complete book called New Choices in Natural Healing.
  • EMEDIA  |  MONDAY, JANUARY 15, 2018
    [Linkedin] How Can B2B Social Media Best Fit Into Your Demand Generation Plan?
    But, today companies like LinkedIn are trying harder than ever to connect with you and find a place in your marketing plan. LinkedIn offers built-in lead gen forms when you position an advertisement on their site. Social media platforms like LinkedIn offer a new and potentially effective channel for gathering new clients in your B2B marketing efforts. Social media and lead generation: two worlds that were not traditionally associated with each other.
  • HEINZ MARKETING  |  MONDAY, JANUARY 15, 2018
    [Linkedin] Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer
    If you wanna learn more about Jen, I encourage you to check her out at LinkedIn. By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
  • STRATEGIC-IC  |  FRIDAY, JANUARY 12, 2018
    [Linkedin] Account-Based Marketing - New Concept or Not?
    For example, CRMs such as Hubspot allow marketing and sales teams to organise, track, and nurture leads and customers in a single application, while social tools like LinkedIn enable instantaneous and personalised communication with prospects - as well as functioning as a valuable research tool.?. As Account-Based Marketing (ABM) is increasingly adopted by B2B marketing and sales teams, you may wonder how ABM differs from a traditional sales process.
  • SNAPAPP  |  THURSDAY, JANUARY 11, 2018
    [Linkedin] A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
    In 2018, social media channels such LinkedIn will have a bigger impact on the B2B buying process. . . For a century, marketing and advertising were the same thing. It was all about spending money to interrupt people with your messaging, and hoping the interruption was rewarded with a sale. . The quicker the sale, the more profitable the product. The pressure of the bottom line pushed marketers towards a more immediate, aggressive, and disruptive marketing model. .
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Linkedin] 3 Technologies to Watch (and Use) Today
    For instance, with Linkedin Lead Gen forms, you now have the ability to customize forms, giving you the ability to better understand and optimize the customer journey. Marketing is going through a technology revolution. Bold statement, right? For proof, just take a look at Marketo’s 2018 Predictions , and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 10, 2018
    [Linkedin] Make your life easier with social media marketing tools and apps
    AnyImage : This is a browser-based tool that helps you post images to Twitter , Facebook, LinkedIn , and Google+. It’s 2018! The new year is here and that means it is time for all those New Year’s resolutions. Most people make personal resolutions, but do you make resolutions about your work? One of the most popular work-related resolutions is to work more efficiently and make work easier.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Linkedin] How to Generate Leads with Webinars
    Consider promoting these blogs using content amplification or use paid advertising , such as Twitter, LinkedIn or Facebook Ads. Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.”
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 10, 2018
    [Linkedin] Emerging Types of Innovative Digital Content
    LinkedIn partnered with Intuit to create an animated infographic exploring data-driven insights about the modern-day freelancer. Just like that super old box of cereal in the back of your cupboard, your brand’s digital content can grow stale over time. You know the story: After honing your content marketing strategy, content production starts to run on autopilot.
  • SHARPSPRING  |  TUESDAY, JANUARY 9, 2018
    [Linkedin] Supercharge Your Marketing With SharpSpring Social
    Customers can schedule and publish posts to Facebook, LinkedIn, and Twitter directly from SharpSpring. Create, schedule and publish content to Facebook, LinkedIn and Twitter directly from SharpSpring. The internet has 3.5 billion users, and those users have an average of 7.6 social media accounts. There’s no getting around it – social media has taken over.
  • SCRIBBLELIVE  |  MONDAY, JANUARY 8, 2018
    [Linkedin] Social Listening for B2B Sales: How to Ignite Sales and Buyer Engagement
    Follow them on LinkedIn, Twitter, Blogs and industry publications. Setting up social listening for success: Find all the key stakeholders for your accounts on social – LinkedIn and Twitter (maybe Facebook and Instagram – but if they don’t use these channels for business, do not engage with them there). “You were born with two ears and one mouth for a reason…so that we can listen twice as much as we speak.”.
  • HEINZ MARKETING  |  SATURDAY, JANUARY 6, 2018
    [Linkedin] B2B Reads: Re-Engagement Emails, Storytelling, and 2018 Tips
    Work Smarter by Following These 50 B2B Sales Experts on LinkedIn. In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: 10 Examples of Effective Re-Engagement Emails.
  • IGNITE  |  FRIDAY, JANUARY 5, 2018
    [Linkedin] The Most Active and Mentioned Tweeters at HR Conferences in 2017
    Tops on this list is LinkedIn. LinkedIn was mentioned nearly 2,500 times at 84 different HR conferences. Clearly, LinkedIn has a presence at a lot of HR events. More than 1,000 HR and related events took place around the world in 2017. That’s a lot, and we ( HRmarketer ) monitor and analyze all of them—including every single tweet including a conference hashtag—from regional SHRM events to national conferences like the HR Technology Conference.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 5, 2018
    [Linkedin] How Demand Generation is Limiting Your Business Growth
    Companies must ensure they are found in all the major channels their customers are on (Facebook, Twitter, Google, LinkedIn, Reddit, Wall Street Journal, etc.). Factors Limiting Business Growth: Demand Generation. While there are many factors that limit business growth, demand generation issues are one of the most common bottlenecks small and medium businesses face. Many businesses focus on generating large volumes of traffic.
  • MODERN MARKETING  |  THURSDAY, JANUARY 4, 2018
    [Linkedin] How to Scale a Social Selling Program
    Platforms such as LinkedIn and Twitter have developed new search tools that give sales professionals unprecedented ability to identify quality leads more efficiently. LinkedIn isn’t only the most popular platform for B2B content marketers, but it plays an important role in the majority of buyers’ decisions as well. We partnered with LinkedIn Sales Solution to create this free guide to get you started.
  • NUDGE.AI  |  THURSDAY, JANUARY 4, 2018
    [Linkedin] 1 Key Lesson For Sales in 2018
    Hustle now seems to mean: –– Automated outreach through 100s of campaigns or 1000s of auto-dials. –– List building and scraping to generate 1000s of leads. –– Creating chatbots to qualify leads. –– Retargeting the crap out of anyone who visits your website or interacts with your content. –– Writing LinkedIn poetry and high clickbait articles . While at Nudge.ai
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 3, 2018
    [Linkedin] How to Find Your Authentic Voice and Build Your Brand Online in 2018
    LinkedIn is usually the best platform for B2B sales in North America and Twitter can be also be a great platform. For example in Germany the primary social network for business is XING , which is essentially the German version of LinkedIn. Your LinkedIn profile is an important foundation for your brand. Set the foundation: 6 Steps to Build Your LinkedIn Profile.
  • SNAPAPP  |  WEDNESDAY, JANUARY 3, 2018
    [Linkedin] 35 Marketing Tips to Make Your Work Day More Productive
    Look at LinkedIn groups or find individual writers you like and reach out. . . Republish your older blog posts on Medium and/or LinkedIn to breathe new life into the content. . . You marketers aren’t just busy people – you’re jugglers. . You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. And if you manage an in-house team or contractors … well, you deserve a medal. .
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 3, 2018
    [Linkedin] 6 Ways B2B Marketers Can Attract More Leads With Video
    Tap into relevant LinkedIn groups to understand what your target audience talks about most of the time. Video is one of the most effective ways to drive sales for marketers. According to Email Monks , emails with videos drive a staggering 280% higher return than the ones without. In fact, according to a report by the Aberdeen Group, 67% of organizations use video to create brand awareness, 60% use video to drive conversions and 53% use video to nurture leads.
  • HEINZ MARKETING  |  WEDNESDAY, JANUARY 3, 2018
    [Linkedin] Marketing technology: Tech that makes Heinz Marketing tick
    LinkedIn. LinkedIn Sales Navigator. After seeing numerous visualizations of marketing technology stacks from companies throughout B2B last year, we wanted to share one of our own. Below is a simple overview of our key tools broken up by general sales funnel stages. Like most marketing technology stacks, this is constantly a work in progress. We are regularly reviewing & evaluating our marketing technology needs based on objectives, utility, results and future needs.
  • SCHUBERT B2B  |  TUESDAY, JANUARY 2, 2018
    [Linkedin] B2B Social Media Trends We are Going to See in 2018
    Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? Social media has been around for some time now. They are still as relevant as ever. Companies across the globe continue to use social media as a vital part of their marketing strategy — creating content to connect and engage their audience. Marketers have found their stride on social media, and B2B activity on Twitter, Facebook and other platforms has increased significantly in the past year.
  • CONTENTLY  |  TUESDAY, JANUARY 2, 2018
    [Linkedin] 24 Content Marketing Predictions for 2018
    There will be an excess of founders posting thought leadership videos on LinkedIn. Voices buyer's journey content distribution content marketing customer experience data Infographics LinkedIn marketing content multimedia ROI social media thought leadership videoContently grew up a lot in 2017.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 2, 2018
    [Linkedin] 6 Free Cross-Training Ideas for B2B Digital Marketers
    Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. AMA Professional Certified Marketer in Digital Marketing via LinkedIn Learning. We would love to read your ideas and perspective through Twitter , LinkedIn , and through comments below. This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members.
  • WEBBIQUITY  |  TUESDAY, JANUARY 2, 2018
    [Linkedin] Three Ways Users Can Help Keep Twitter Vibrant
    LinkedIn is the right environment but doesn’t offer businesses the same capabilities individuals have, and doesn’t offer any functionality comparable to Twitter lists or tweet chats. Furthermore, LinkedIn groups are challenging because each moderator sets his/her own rules (is posting a link to relevant blog post viewed as helpful, or spam?), and because LinkedIn has wrecked groups functionality, leading to a significant drop in participation. Is Twitter dying?
  • HEINZ MARKETING  |  MONDAY, JANUARY 1, 2018
    [Linkedin] Sales Pipeline Radio, Episode 98: Q&A with Henry Schuck
    Henry Schuck: What that means is, we’ve sent them an e-mail, we’ve made a phone call, we’ve left a voicemail, we’ve connected with them on LinkedIn, we’ve done a variety of different activities, seven different of them, before that change happens. By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific.
  • HEINZ MARKETING  |  SATURDAY, DECEMBER 30, 2017
    [Linkedin] B2B Reads: GDPR, Understanding Your Audience, and Preparing for 2018
    20 LinkedIn Profile Tips to Be Merrier in the New Year. Set yourself up for LinkedIn Success in 2018! B2B Reads Sales 2018 Audience B2B Communication content GDPR linkedin MicroskillsIn addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
  • ABERDEEN CMO ESSENTIALS  |  FRIDAY, DECEMBER 29, 2017
    [Linkedin] How to Attract Your Ideal Customer on Instagram
    Twitter, LinkedIn, or Pinterest? If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Did you know that none of those channels has beaten Facebook in terms of engagement? Read: Social Customer Care: Three Steps to Best-in-Class Results. With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer.
  • VIDYARD  |  THURSDAY, DECEMBER 28, 2017
    [Linkedin] 4 Ways Video Helps Maintain Control and Accelerate the Sales Cycle
    You followed up with him for 20 days, 4 emails, 3 calls, 2 voicemails, a LinkedIn connection request and—nothing! We’ve been talking a lot about using video during the inbound/outbound sales process. But it’s time to dive a little deeper into how you can strategically use video to tighten up your sales cycle and maintain control of the buying process – at the same time, providing a seamless experience for your customers and prospects.
  • CIRCLE STUDIO  |  THURSDAY, DECEMBER 28, 2017
    [Linkedin] A Look Back at Our Top 10 Marketing Blog Posts of 2017
    A recent study by Edelman and LinkedIn revealed that thought leadership content containing valuable insights plays an important role throughout the entire B2B buyer’s journey—from firm awareness to consideration and selection. As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects.
  • EMEDIA  |  WEDNESDAY, DECEMBER 27, 2017
    [Linkedin] How Paycor Hit Pay Dirt: Align Sales and Marketing (Part 2)
    Your house list alone undergoes at least 10% churn annually; B2B churn rates average 17%, according to a recent report by Salesforce Research and LinkedIn. B2B Marketing Lessons from Solutions Provider Paycor – Align Sales and Marketing (Part 2 of 2). Rarely do we come across a company whose demand generation and sales organizations are as productively aligned as Paycor’s.
  • ONLY B2B  |  WEDNESDAY, DECEMBER 27, 2017
    [Linkedin] Only B2B - Untitled Article
    According to Alex Rynne , studies also show that 80% of B2B leads come from LinkedIn. Add more connections to your network through social media sites like LinkedIn, Twitter, Facebook and various forums to get best 2018 B2B lead generation strategies. You can’t skip video marketing on LinkedIn. The best example would be Gary Vaynerchuk’s videos on LinkedIn. Join these LinkedIn groups. These LinkedIn groups could be your one-stop shop for Lead Generation.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, DECEMBER 27, 2017
    [Linkedin] KoMarketing Year In Review: Top Posts & Milestones from 2017
    Always feel free to reach out through Twitter , LinkedIn , Facebook , and Instagram with your comments and suggestions as well. It’s that time of year again for #secretsanta at KoMarketing! A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been.
  • MARKETING CONVERTS  |  TUESDAY, DECEMBER 26, 2017
    [Linkedin] Every marketing department needs project management software
    Twitter LinkedIn. About the photo: Shocking? Click bait? Yep, you caught me there. An accurate reflection of who I feel I’m talking to when a marketing team says they don’t use project management software? Absolutely. One of my degrees is an MS in project management and I have a PMP. Throughout the years I’ve used LeanKit , Trello , Jira , and Smartsheet for project management software.
  • MARKETING CONVERTS  |  TUESDAY, DECEMBER 26, 2017
    [Linkedin] Every marketing department needs project management software
    Twitter LinkedIn. About the photo: Shocking? Click bait? Yep, you caught me there. An accurate reflection of who I feel I’m talking to when a marketing team says they don’t use project management software? Absolutely. One of my degrees is an MS in project management and I have a PMP. Throughout the years I’ve used LeanKit , Trello , Jira , and Smartsheet for project management software.
  • NAVIGATE THE CHANNEL  |  THURSDAY, DECEMBER 21, 2017
    [Linkedin] 10 Interesting Digital Marketing Stats to Ring in 2018
    In the B2B marketing space, LinkedIn is the most effective social media platform. While it’s true 94% of B2B marketers use LinkedIn, more than 66% regard the platform as the most effective social media tool in the B2B marketing space. Facebook pulls up second place at 5.99, with LinkedIn following behind at 1.09. 84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 21, 2017
    [Linkedin] How to Craft an Effective Social Media Strategy
    Just because Twitter, Facebook, LinkedIn, and Instagram have a combined audience of nearly 2.85 As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers.
  • SCRIBBLELIVE  |  THURSDAY, DECEMBER 21, 2017
    [Linkedin] 7 Tips to Help Your Sales Team Adopt New Technology
    Some might not have a LinkedIn account. There is so much opportunity when implementing new technology in your sales organization. New sales technology can increase productivity, accelerate deals, and boost revenue. But getting sales reps to use new technology can be a real challenge. If you’re a sales leader trying to implement a global software platform, it can be difficult to secure adoption.
  • ACT-ON  |  THURSDAY, DECEMBER 21, 2017
    [Linkedin] How to Lose Your Best Referral Sources
    I wrote to him through LinkedIn. The fortune is in the follow-up for account based sales teams. Julian wasted no time in telling me he was the top account based sales rep at his company. I asked if he attributed his success to asking for referrals. Mostly, he said, but he could do better. He described his target prospect, and as luck would have it, I had the perfect referral. I phoned two of my contacts and got important competitive information.
  • LEAD LIAISON  |  WEDNESDAY, DECEMBER 20, 2017
    [Linkedin] Should I Write Business Blog Posts?
    It’s a relevant excuse to post to social media (Facebook, LinkedIn, etc.) Decide how many posts you’d like to do per week, when you plan to post, and where you plan on sharing (Facebook, LinkedIn, etc.). Business blogs can be somewhat of a hot topic, as it relates to marketing investments. It might not be for every company, or every employee. Regardless, it’s important to think through the pro’s and con’s of starting (and maintaining!)
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 20, 2017
    [Linkedin] Communal Learning, Online and In Person
    And sharing on Twitter, Facebook, LinkedIn, and other venues? Communal Learning, Online and In Person. Earlier this year, I attended the 2017 CSUN Assistive Technology Conference. While there, I tweeted fairly consistently ( @keving789 ), and our company Twitter account ( @microassist ) was pretty active.
  • VIDYARD  |  WEDNESDAY, DECEMBER 20, 2017
    [Linkedin] Vidyard Cements its Commitment to Corporate Social Responsibility
    Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers. Vidyard has implemented an impactful corporate social responsibility program, hopes to inspire other high-growth companies to give back.
  • HEINZ MARKETING  |  TUESDAY, DECEMBER 19, 2017
    [Linkedin] Let’s move on from social media and “back” to connected lives
    What has continued is my social activity so in a way I continued replying to all…just in shorter form with tweets, Facebook updates, Linkedin shares and more recently Instagram images. content supported by a continued professional presence on LinkedIn. By Robert Pease , Pipeline Performance Practice Lead for Heinz Marketing.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 19, 2017
    [Linkedin] The Top B2B Marketing Trends for 2018 – A Meta-Analysis
    It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. LinkedIn Marketing: Three pundits predicted greater use of LinkedIn, a B2B marketing stalwart, in 2018, specifically citing enhancements to the platform since the Microsoft purchase (though ignoring the fact Groups have been screwed up). Yet another post about 2018 B2B marketing trends?
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 19, 2017
    [Linkedin] 3 Mainstays of Brand Strategy for Small Business
    Feel free to get in touch on LinkedIn. The only thing you need to know about branding: it’s a slow journey. Once you start a business, you need to understand there will be no immediate results. It’s like watching a series season by season: years may go by before your business turns into a brand. And the moment will come when you feel exhausted and want to give up, but the question is: Will you?
  • LEADFEEDER  |  MONDAY, DECEMBER 18, 2017
    [Linkedin] Cost Per Lead Calculator: Easily Calculate Paid, Inbound, and Blended CPL
    We put placeholders in for Facebook, Google and Linkedin – add and remove channels as you need. We built a spreadsheet based cost per lead (CPL) calculator that we feel is: Easier to understand More flexible to customize Easier for saving multiple scenarios …than other CPL calculators we’ve seen to date. Below are the details but let’s first start with the cost per lead formula and the difference between cost per lead and cost per acquisition.
  • BIZIBLE  |  MONDAY, DECEMBER 18, 2017
    [Linkedin] 5 Steps for Better Marketing Planning: A CMO Blueprint
    Instead of saying, “my LinkedIn ad received 100 clicks,” marketers can now say, “my LinkedIn ad drove $50k in new revenue.” The B2B industry is beginning to see a new seat at the C-suite table-- Chief Revenue Officer. More often than not, Sales owns the role and Marketing reports into it. If you’re a CMO and you don’t want to end up reporting to a sales-grown CRO, here’s what you can do. It starts with revenue.
  • BUZZSUMO  |  MONDAY, DECEMBER 18, 2017
    [Linkedin] How To Engage Business Audiences: 10 Lessons From The Top B2B Content of 2017
    Bonus Tip: LinkedIn Pulse articles. If you want to gain more attention on LinkedIn, then you need to be publishing on Pulse. Nineteen of the top twenty most shared articles on LinkedIn this year were published on the platform itself. When we analyzed the top headline phrases on LinkedIn , we found phrases such as ‘the future of’ and words such as ‘trends’ gained above average engagement on LinkedIn.
  • LEADFEEDER  |  SUNDAY, DECEMBER 17, 2017
    [Linkedin] How to build a strong B2B buyer persona
    Prior to joining the sales team at Leadfeeder, I was an Account Manager with LinkedIn Sales Solutions and a Sales Development Representative (SDR) at Salesforce. Reach out to me with questions or share your buyer profile success stories with me on LinkedIn or Twitter A critical element of B2B Sales is understanding buyer personas. A buyer persona is unique to each business and is an essential element in understanding how to acquire more customers.
  • HEINZ MARKETING  |  SUNDAY, DECEMBER 17, 2017
    [Linkedin] Matt’s App of the Week: Seamless
    Very impressed with how well it integrates into LinkedIn, how quickly it pulls contact information, and how rich the contact profiles are. This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. We’ve used countless tools to help marketing & sales teams build prospect lists.
  • TERMINUS  |  FRIDAY, DECEMBER 15, 2017
    [Linkedin] #OneTeam: A True Tale of Account-Based Marketing Transformation
    Once we got the technology in place, we used it to select our target accounts, figure out a process for dynamically triggering and alerting the sales team on new hot accounts, and rework our Terminus account-based advertising campaigns to orchestrate them with other tactics, such as LinkedIn ads. Terminus has gone through an account-based marketing transformation.
  • SCRIBBLELIVE  |  THURSDAY, DECEMBER 14, 2017
    [Linkedin] 9 Killer Social Selling Tips Straight from the Experts
    LinkedIn is probably where I spend at least 50% of my day; not just for hunting, but researching, listening, and scanning what is going on with buy prospects and buyers. Customer expectations continue to evolve. Empowered with information and technology, your buyers are far more informed than ever before. They are looking experts and for trusted advisors who can help them achieve their goals. Meeting customer expectations is one of the biggest challenges facing sales teams.
  • KEO MARKETING  |  THURSDAY, DECEMBER 14, 2017
    [Linkedin] Social Media Marketing Trends for 2018
    With 467 million users on LinkedIn, 2.07 billion on Facebook, 330 million on Twitter, and 800 million on Instagram, successful marketers will turn their marketing strategies to where their target audience hangs out. These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets. And that doesn’t include Snapchat where 30% of U.S. millennials hang out.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 14, 2017
    [Linkedin] B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb
    A focused strategy—especially on professional networks like LinkedIn —can target and get the attention of new leads. Brands frequently post in-depth content to LinkedIn—either directly on the platform, or by linking to the company blog—but include a balance of entry-level content as well. Participate in different LinkedIn Groups. Many marketers are intentionally involved in LinkedIn Groups that relate to their industries, but preaching to the choir doesn’t generate new leads.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, DECEMBER 14, 2017
    [Linkedin] How to Better Understand the Size and Composition of Your B2B Audience
    Alternatively, you could search for additional details on LinkedIn or in other online searches and manually update your database. For example, this report from Salesforce Research and LinkedIn provides valuable benchmarking data to inform the total audience profile for a half-dozen sectors. LinkedIn can be a great resource for estimating the size of your target audience.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, DECEMBER 13, 2017
    [Linkedin] 3 Tips (and a Bonus) for Writing a Better LinkedIn Profile
    The post 3 Tips (and a Bonus) for Writing a Better LinkedIn Profile appeared first on Marketing Insider Group. “Everyone’s in sales,” Chris said to me on a conference call. Chris and I have been friends for 20+ years and this is the first time our paths have crossed professionally. I know he’s a great sales professional by reputation, but having a front-row seat to watch the magic happen firsthand made me think about […].
  • MARKETING ENVY  |  TUESDAY, DECEMBER 12, 2017
    [Linkedin] Inbound Marketing Vs. Growth Hacking; Choosing the Right Strategy
    There are a few key factors you need to understand in implementing growth hacking: Traditional marketing channels are expensive and saturated - Many marketers tend to stick to the most common and popular marketing channels (such as Facebook, Twitter, LinkedIn and Instagram). Reading time: 5 refreshing minutes. The terms “Growth Hacking” and “Inbound Marketing” have become an inherent part of marketing jargon, and yet the confusion about the concepts persists.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 12, 2017
    [Linkedin] Update on Blog2Social social media auto-posting and scheduling plugin for WordPress
    So, presumably, over the course of writing, posting, editing, reposting, etc, you could possible send 5 posts to Instagram, Facebook, G+, LinkedIn, Medium, etc, which is really lame.
  • EVERYONESOCIAL  |  TUESDAY, DECEMBER 12, 2017
    [Linkedin] B2B Sales: Top Tools, Strategies, & Tactics for 2018
    Every single person you want to connect with (and likely many you didn’t previously know you want to connect with) are on social media; from Linkedin to Facebook, and Xing, all have something to offer to B2B sales. B2B Sales Strategies. B2B sales is undergoing its biggest transformation since the advent of the commercial internet 20+ years ago and it’s affecting everything from the makeup of sales teams and individual roles to the strategies and tactics they employ to engage with buyers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 12, 2017
    [Linkedin] The Increasing Investment in Account-Based Marketing [Interview]
    Connect with Brianna on Twitter and LinkedIn. The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? In 2017, nearly half of B2B marketers said that their primary goal was to generate revenue.
  • OKTOPOST  |  TUESDAY, DECEMBER 12, 2017
    [Linkedin] 8 Tools Social Media Managers Use to Grow their Skills
    Your company has a Facebook, LinkedIn, and Twitter channel to run, so they hired you as their social media manager… WRONG! The role of a social media manager is a lot more versatile and multi-faceted than you might think. Beyond writing engaging social posts, being a social media manager requires you to understand the company’s […]. Social Media Marketing Marketing Tools
  • SNAPAPP  |  TUESDAY, DECEMBER 12, 2017
    [Linkedin] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    LinkedIn account-based marketing will make it easy to automate highly-targeted campaigns. LinkedIn has a ton of data on vital metrics like company size, employee count, and industry. Automation of Account-Based Marketing campaigns through platforms like LinkedIn is becoming easier, as well, thanks to highly targeted paid advertisements. Redefining LinkedIn’s role as part marketing automation. .
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, DECEMBER 12, 2017
    [Linkedin] Are You Ready for Content Marketing in 2018? 60+ Predictions
    Jason Miller, global content marketing leader, LinkedIn. It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI.
  • ALTITUDE BRANDING  |  MONDAY, DECEMBER 11, 2017
    [Linkedin] Big Data: 70 Amazing Free Data Sources You Should Know for 2018
    LinkedIn : LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps. Every great data visualization starts with good and clean data. Most of people believe that collecting big data would be a rough thing, but it’s simply not true. There are thousands of free data sets available online, ready to be analyzed and visualized by anyone.
  • HEINZ MARKETING  |  MONDAY, DECEMBER 11, 2017
    [Linkedin] Sales Pipeline Radio, Episode 96: Q&A with Dan Frohnen
    Right within your LinkedIn is a description, the LinkedIn profile. By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, DECEMBER 11, 2017
    [Linkedin] Content Syndication: More Than a Traffic Boost
    Sites like MSN and Yahoo are well known for using syndication arrangements, but even non-media companies like LinkedIn use syndication strategies that are built on a barter relationship rather than a paid relationship. I learned content distribution, syndication, and SEO very much by accident. Here’s the backstory: In 2005 I was firmly rooted in the world of documentaries. I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer.
  • ALANIZ  |  FRIDAY, DECEMBER 8, 2017
    [Linkedin] How to Use LinkedIn to Make Your B2B Social Ads More Effective
    The post How to Use LinkedIn to Make Your B2B Social Ads More Effective appeared first on Alaniz Marketing. Digital Marketing
  • NUDGE.AI  |  FRIDAY, DECEMBER 8, 2017
    [Linkedin] The Ultimate 126 B2B Sales Tools Rankings For 2018
    LinkedIn Sales Navigator: Get closer to the right people to find leads and close deals. LinkedIn Recruiter: Find and engage with qualified B2B sales candidates. Going into the New Year as a B2B sales professional, you’ll likely have some software subscriptions coming up for renewal, so we wanted to prepare you for those decisions.
  • LEADCRUNCH  |  FRIDAY, DECEMBER 8, 2017
    [Linkedin] Why Storytellers Make Up The Best Sales Teams
    Are they regularly posting their materials to their Twitter or LinkedIn? These are practices that some of the best have learned to capitalize on, because as Business2Community notes, approximately 80% of inbound b2b leads come from LinkedIn. When it comes to building a sales team, a lot of us look at the wrong things. We tend to focus in on the items that might sound nice, but don’t exactly equate to much, like the buzzwords they use or if they have a “sales mentality.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 7, 2017
    [Linkedin] What B2C Strategies Can You Use in B2B Marketing?
    According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent. She is an avid Facebook and LinkedIn user, and uses social media to relax and research companies. Twitter, Instagram, and LinkedIn also offer varying degrees of targeting to create better audiences that have a higher chance of converting.
  • HUBSPOT  |  THURSDAY, DECEMBER 7, 2017
    [Linkedin] How to Get Started With LinkedIn's New Website Demographics
    I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. LinkedIn has provided helpful insights and ad tracking for some time now, allowing advertisers to view details about the composition of who this promoted content has reached.
  • TELEVERDE  |  WEDNESDAY, DECEMBER 6, 2017
    [Linkedin] Michelle Cirocco in the Spotlight
    I also am active on LinkedIn and am a big believer in the peer groups they have available. I recently joined the CMO Advisory Council on LinkedIn and am excited to start participating in conversations there. Climbing the Alternate Route. Michelle Cirocco has taken a unique route to the top. As Televerde’s new head of marketing, she’s gone the old-school route of investing in a company that continues to invest in her.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 5, 2017
    [Linkedin] What Are Experts Prioritizing in 2018 B2B Marketing Budgets?
    All photos provided by experts or LinkedIn. As we wrap up 2017, it’s time to think about top priorities for the new year. Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?
  • EVERYONESOCIAL  |  TUESDAY, DECEMBER 5, 2017
    [Linkedin] Why Your Social Selling Initiatives Are Currently Failing
    For example, your Linkedin profile should not read like a resume if participating in social selling. Your Social Selling Initiatives. If you are reading this post, you probably work for a company that fully embraces digital and values the importance of social media to the success of the business. Because of that, your company most likely put a social selling process in place for your sales team, or even as a company-wide effort.
  • KEO MARKETING  |  TUESDAY, DECEMBER 5, 2017
    [Linkedin] B2B Marketing Trends for 2018
    Facebook is for B2B marketing, too; while LinkedIn remains at the top, you may want to tap into Facebook’s 2 billion monthly active users. As the New Year quickly approaches, most marketers are turning their attention to 2018. Here are the B2B marketing trends for 2018 that savvy businesses need to follow. Biggest commercial impact. The following B2B marketing trends will have the greatest commercial impact on B2B companies in 2018: Content marketing.
  • VIDYARD  |  TUESDAY, DECEMBER 5, 2017
    [Linkedin] Vidyard Expands Leading Video Platform to Help Marketers Generate More Leads with Video
    Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers. Industry-first new approach to interactive video , automated video transcriptions, and new social video capabilities help marketers extend the value of their existing content and generate more leads with video.
  • SNAPAPP  |  MONDAY, DECEMBER 4, 2017
    [Linkedin] 54 Content Marketing Stats to Guide Your 2018 Strategy
    The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . It may be time to consider how you can better participate on these channels and get the most out of the opportunities presented by mediums like Twitter, LinkedIn, Instagram, and Facebook (to name a few.). . . #13. Takeaway : LinkedIn is king in the B2B sphere.
  • STRATEGIC-IC  |  MONDAY, DECEMBER 4, 2017
    [Linkedin] 9 Core Components of an Inbound Marketing Campaign
    Promotion channels typically include: Social Media: Social messaging (LinkedIn, Facebook, Twitter and more) is an important aspect of an inbound campaigns; with the right messages in the right places, you have the opportunity build trust, awareness and gain clickthrough to your content. What components need to combine to create a successful inbound campaign? We look at nine aspects to consider.
  • BOUND  |  MONDAY, DECEMBER 4, 2017
    [Linkedin] Getting Started with Website Personalization: 3 Things You Need to Know
    The best way is to reach me is going to be either on LinkedIn. Amy Larsen has over 15 years of experience in enterprise marketing. Amy is the Director of Demand Generation at Siemens— where she acts as a change agent for driving campaign alignment around strategic markets. On the B2B Growth Podcast, Amy talks about how her team understands content performance on their website. Amy’s team segments and serves content to their target audiences based on the industry.
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 4, 2017
    [Linkedin] How To Launch An Employee Advocacy & Social Selling Program
    These employees are the ones who bring up Twitter and LinkedIn during meetings. If you’re already convinced that social selling and employee advocacy are worthwhile for your company, then this is the blog post you should be reading to help prepare you in launching your program. But if you need a refresher on what social selling and employee advocacy are and why they can help you increase your revenue, this is a good blog post to start.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 4, 2017
    [Linkedin] The Case Against Thought Leadership (Mostly, Anyway)
    A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I could definitely treat the whole office to coffee and donuts.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 4, 2017
    [Linkedin] New Website Launch: Oil Price Information Services (OPIS)
    Twitter and LinkedIn Tracking Integrations. Launching a new website calls for a celebration. We love working with our clients to help their vision for their website’s design become a reality, and when that happens after months of collaboration, hard work and dedication we can’t wait to recognize them.
  • ABERDEEN CMO ESSENTIALS  |  FRIDAY, DECEMBER 1, 2017
    [Linkedin] Marketing in 2018: Here’s What Prognosticators Predict!
    At the same time he sees new life being breathed into live events, LinkedIn (at least from B2B marketers), and cold calling (in the form of “cold outreach”). It’s December 1, 2017, and the predictions for digital marketing in 2018 have been rolling in. Here’s a quick synopsis of the predictions so far! 7 Bold Predictions for Digital Marketing in 2018. First up, we have this list of bold predictions from Chad Pollitt on SocialMediaToday.
  • BOUND  |  FRIDAY, DECEMBER 1, 2017
    [Linkedin] The Cost of Choice
    For example, enterprise content management company M-Files can know with intent data from Bombora that a visitor has researched articles on the benefits of workflow automation and can know with LinkedIn data that this visitor has an IT role in the healthcare industry. Choices bombard us every day of our lives, and you could even say every minute and every second. Soy milk, almond milk, coconut milk, 2%, whole milk, nonfat? That’s just the milk in your coffee. Do you prefer hot or iced?
  • KEO MARKETING  |  THURSDAY, NOVEMBER 30, 2017
    [Linkedin] Top B2B Marketing Services for 2018
    But before outlining the top marketing services for B2B companies, you first need to understand some significant trends: Your buyers will turn to online tools at an increasing rate – You can expect a greater reliance on tools such as Google and LinkedIn. The marketing function has changed drastically over the past decade. With the emergence of digital marketing activities and new technologies, many organizations still struggle to develop a cohesive marketing program.
  • HEINZ MARKETING  |  THURSDAY, NOVEMBER 30, 2017
    [Linkedin] “How I Work”: Joe Martino, Sr Director Global Sales & Business Development Appuri @Advisor__Joe #HowIWork
    For Work: SFDC (including Chatter), MSFT 365 Suite, TripIt, LinkedIn, Twitter, Slack & Platronics Noise Cancelling Headset. By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 30, 2017
    [Linkedin] Five Situations Where Marketers Should NOT Use Automation
    While it’s acceptable for you to take selfies and videos of yourself on Snapchat, it would be very difficult to find anyone uploading such media on Linkedin. Guest post by Godwin Adoga. Automation has been a big win for small and large businesses alike. Any one of us can think of many things we’d rather do instead of laboring over repetitive tasks that a computer could easily take care of.
  • SCRIBBLELIVE  |  WEDNESDAY, NOVEMBER 29, 2017
    [Linkedin] Why Using Employee Advocacy & Social Selling Will Help You Attract Buyers
    Buyers use social networks like LinkedIn and Twitter to research solutions. Today’s buyers have higher expectations than ever before. Gone are the days of buyers being responsive to cold calls and e-mail blasts. Gone are the days of getting easy clicks on banner advertisements. Gone are the days when simply having a presence on social media was enough. Only the smartest, most personalized messages will reach and resonate with today’s buyers.
  • EVERYONESOCIAL  |  TUESDAY, NOVEMBER 28, 2017
    [Linkedin] 6 Ways to Get All Employees Active in Social Media Marketing
    Many of these platforms (Facebook, Twitter, Linkedin, Pinterest, etc) are not going anywhere anytime soon and provide you access to the people that matter most for what your company does or sells. LinkedIn boasts more than 450 million user profiles. Employees + Social Media Marketing. By now, most business should value and recognize the importance of their brand actively engaging in social media marketing.
  • HEINZ MARKETING  |  MONDAY, NOVEMBER 27, 2017
    [Linkedin] Sales Pipeline Radio, Episode 95: Q&A with Ashley Asue
    We were thrilled this last time to be able to talk to Ashley Asue, founder and CEO of Endurance Sales. More about our guest on LinkedIn. . Ashley Asue: Right now they can find me on LinkedIn and they can send me an email. By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 27, 2017
    [Linkedin] The Trials and Tribulations of the SEO: A Marketing Fable—Part One
    In fact, there was a 1357 percent increase in social media positions posted on LinkedIn between 2010 and 2013. Additional reporting by Jon Simmons. In the cold winter of 2016 we sensed an ominous change in the lives of search marketers. They were not involved in many of the content marketing conversations that Skyword was having with marketing teams. Where had all the SEOs gone—were they excluded from our calls? Or were they declining our meeting invitations?
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Linkedin] 41 Top Lead Generation Tools of 2017
    Skrapp Pricing: Free to find up to 150/month, Paidsplans start at $39/month Rating: N/A Skrapp is a tool specifically for finding someone’s LinkedIn email. Skrapp has Chrome Extension that, when enabled, will show a “Find Email” button on a person’s LinkedIn profile. Social & Forum Tools These tools can help to save time finding leads on social networks such as LinkedIn and Twitter. There are a lot of different ways to generate leads for your company.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Linkedin] 41 top lead generation tools 2017
    Skrapp Pricing: Free to find up to 150/month, Paidsplans start at $39/month Rating: N/A Skrapp is a tool specifically for finding someone’s LinkedIn email. Skrapp has Chrome Extension that, when enabled, will show a “Find Email” button on a person’s LinkedIn profile. Social & Forum Tools These tools can help to save time finding leads on social networks such as LinkedIn and Twitter. There are a lot of different ways to generate leads for your company.
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, NOVEMBER 26, 2017
    [Linkedin] 5 Steps to Improving Subscriber Data for More Personalized Emails
    From email subscribers to Facebook, Twitter, LinkedIn followers, and more. Manual labor – Though slow and tedious, a search of Google, LinkedIn , and other resources helped us fill in missing fields for many subscribers. When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then – and still today – everything revolved around email subscribers and event ( Content Marketing World ) attendees.
  • HEINZ MARKETING  |  SATURDAY, NOVEMBER 25, 2017
    [Linkedin] B2B Reads: Promise Statements, SEO, and Saying “No”
    15 LinkedIn Profile SEO Tips for Getting Found. Here’s how to make sure buyers are finding your LinkedIn profile when searching for your products and services. B2B Reads Sales B2B content effectiveness efficiency linkedin promise statement Questions sales success saying no SEO Social media value propositionIn addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.
  • MARKETING CONVERTS  |  THURSDAY, NOVEMBER 23, 2017
    [Linkedin] Challenges in Not Using Leads in Your CRM: Data and Process
    Facebook Twitter LinkedIn. Last week I professed my love for only using contacts and accounts in CRM (and my disdain for using leads). It’s the right approach for B2B SaaS companies to take and it brings with it tremendous benefits (especially for those that are taking an ABM approach). But, to be fair, taking this approach isn’t 100% amazing with no drawbacks. It’s more like 92% amazing and 8% (mini) challenges you need to think through.
  • MARKETING CONVERTS  |  THURSDAY, NOVEMBER 23, 2017
    [Linkedin] Challenges in Not Using Leads in Your CRM: Data and Process
    Facebook Twitter LinkedIn. Last week I professed my love for only using contacts and accounts in CRM (and my disdain for using leads). It’s the right approach for B2B SaaS companies to take and it brings with it tremendous benefits (especially for those that are taking an ABM approach). But, to be fair, taking this approach isn’t 100% amazing with no drawbacks. It’s more like 92% amazing and 8% (mini) challenges you need to think through.
  • MARKETING CONVERTS  |  THURSDAY, NOVEMBER 23, 2017
    [Linkedin] Challenges in Not Using Leads in Your CRM: Data and Process
    Facebook Twitter LinkedIn. Last week I professed my love for only using contacts and accounts in CRM (and my disdain for using leads). It’s the right approach for B2B SaaS companies to take and it brings with it tremendous benefits (especially for those that are taking an ABM approach). But, to be fair, taking this approach isn’t 100% amazing with no drawbacks. It’s more like 92% amazing and 8% (mini) challenges you need to think through.
  • SCRIBBLELIVE  |  THURSDAY, NOVEMBER 23, 2017
    [Linkedin] Why Your Current Social Media Tactics Aren’t Attracting Buyers
    So to reach more people, marketers have to pay for advertising on sites like Facebook, LinkedIn, and Twitter. Traditionally, purchasing power rested with the seller. Buyers had limited information about the vendor, so in order to gain more information, they had to interact with the company through sales and service staff.
  • CIRCLE STUDIO  |  WEDNESDAY, NOVEMBER 22, 2017
    [Linkedin] 7 B2B Marketing Trends to Watch in 2018
    A recent study by Edelman and LinkedIn revealed that thought leadership content containing valuable insights does play an important role throughout the entire B2B buyer’s journey—from firm awareness to consideration and selection. As enthusiasm for Twitter (and LinkedIn for some) starts to wane, non-traditional B2B social platforms such as FaceBook and Instagram will start to play a larger role.
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