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9 Invaluable Lessons From Failed Link Building Campaigns

seo.co

In response, they released an algorithm update aimed at devaluing low-quality links. Around 2008, “linkbait” became a popular concept and people began publishing anything they could – whether truthful or not – just to attract links and attention. In the following year, Google released the Penguin update.

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14 Unique Types of Content Every Marketer Should Try

Hubspot

And, don't tell anyone we told you this, but they make excellent linkbait! Videos are, of course, the medium that the term "going viral" originated from, and thus are excellent for sharing in social media and embedding onto a web page or in a blog post. This one has to be the most fun suggestion we have to offer.