KoMarketing Associates

FEBRUARY 10, 2021

The most basic elements of search results are titles, descriptions, and URLs. Search Result URL Information. An optimized URL (web address) should be easily readable for the human eye, explain to search engines what the page is about, and clearly outline the structure of the website. Best Practices for URLs. Site Links.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

B2B Marketing Traction

NOVEMBER 24, 2014

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. The @ sign is used to designate a Twitter user’s name. Twitter Icon.

Twitter 100

Twitter Web 2.0 B2B Conference 100

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Webbiquity

OCTOBER 7, 2014

There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Create Custom URLs. So you can turn “bit.ly/jd59i8”

Click Rate 100

Click Rate Twitter CTR Eye-Tracking 100

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. Avoid Too Many Clickable Links in a Tweet.

Twitter 100

Twitter Traffic Ad Building Tips 100

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

Best Practices 104

Best Practices Deep Linking Enterprise Management Domain 104

Sprout Social

MARCH 22, 2017

How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder.

Twitter 111

Twitter Paid Search Agency Ideal Customer Profiles Keywords 111

RebelMouse

NOVEMBER 8, 2022

Every page on your site has a specific URL, and each one is a chance to give important details about your content to Google’s crawler. URLs are one of the most important ranking factors for search, and they’re also critical to maintaining a healthy site structure and hierarchy. What Makes a “Good” URL? id=123456789.

SEO 90

SEO Google Optimization Twitter 90

Digital B2B Marketing

FEBRUARY 23, 2012

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Who is Sharing Your Content on Twitter Because almost all tweets are public, Twitter is the easiest platform to discover who is sharing your content. shortened URL.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

seo.co

FEBRUARY 1, 2023

Images, videos, descriptions, contact information, links and posts are all important to finishing your listing. The links, title tags, anchor text, in-text keywords and meta descriptions should offer city and state keywords that relate to any of the service areas that are within your physical location’s reach.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

RebelMouse

APRIL 10, 2023

In a Twitter thread , Mueller said Google does try to “learn” useful URL patterns for sites. Ultimately, pagination usually creates separate URLs, so yes, that's something I'd see within the scope of "crawl budget" (especially for really large sites)." Why Is URL Structure Such a Big Deal?

Budget Programs 52

Budget Programs SEO Lead Ranking Lead Scoring 52

Convince & Convert

OCTOBER 5, 2010

This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day. Not all Twitter followers have equal ability to amplify. Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A

Twitter 142

Twitter Tips Social Media Advertising Agencies 142

Sprout Social

OCTOBER 12, 2016

To get started, you can analyze Twitter followers to learn more about who’s following. You may think you know what to share, but until you analyze your Twitter followers you’re just making assumptions. Instead, use a tool that’ll allow you to analyze Twitter followers. The more data you can pull, the better.

Twitter 96

Twitter Effectiveness Demographics Stats 96

Optinmonster

JULY 28, 2022

Link clicks. Did they click a link embedded in a lead magnet? UTM (Urchin Tracking Module) tags, also known as UTM codes or UTM parameters, are little snippets of text added to a URL. Here’s an example of a custom URL with UTM tags: <a href="[link]. Form submissions. Subscription upgrades.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Only B2B

FEBRUARY 7, 2018

Website: [link]. Twitter URL: [link]. Facebook URL: [link]. Website: [link]. Twitter URL: [link]. Facebook URL: [link]. Website: [link] /. Website: [link] /. Facebook URL: [link]. Website: [link]. Twitter URL: [link].

Lead Ranking 93

Lead Ranking Lead Scoring Demand Generation Gartner 93

DAGMAR Marketing

JANUARY 5, 2022

UTM strings are tags or add-ons you put at the end of URLs you want to track. When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account. The simplest way to create an effective UTM is to use Google’s free URL builder. Website URL: Copy and paste the URL you want to track.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Get to Know Your Twitter Activity Dashboard. And why not?

Twitter 95

Twitter Comparison Ideal Customer Profiles Click Rate 95

Envy

FEBRUARY 6, 2022

Have you ever created an email in HubSpot and added a button, but then noticed that you can link a CTA instead of a URL? It’s funny because they’re essentially doing the same thing - driving prospective customers to your website, where they can convert on a form and be added to your database OR driving them to an external link.

Hubspot 118

Hubspot Features Click Rate Analysis 118

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion. Twitter Contests.

Twitter 57

Twitter Promotion Tips Television marketing 57

Optinmonster

JUNE 16, 2022

Are you looking for a way to exclude a WordPress URL in Google Analytics? By default, Google Analytics is supposed to track all your WordPress page and post links unless you exclude a particular link from tracking. In this article, you’ll learn an easy way to exclude a WordPress URL in Google Analytics.

Marketing Analytics Tools 81

Marketing Analytics Tools Analytics Google eCommerce 81

Biznology

JANUARY 8, 2013

Twitter Keyword and Hashtag Auto-Follow. I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets. Twitter is funny.

Twitter 80

Twitter Tools CAN-SPAM Phishing 80

Martech

OCTOBER 12, 2022

Links to all the articles are at the end of the post. UTM codes are text you add to a link that gives your analytics tool more information about each link. Sample sources can be facebook, google, twitter, linkedin (UTM source and medium elements must always be lowercase). This is part 7. What is UTM? via Google.

Marketing Analytics Tools 105

Marketing Analytics Tools Tagging Analytics Google 105

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. It all depends on your needs.

Social Media 98

Social Media Tools Media Lead Scoring 98

SmarkLabs

JANUARY 6, 2023

UTM codes (Urchin Tracking Module codes) are small snippets of code that you can add to a URL to track the source, medium, and campaign name of the traffic that is driven to your website. To create a UTM code, you’ll need to add a query string to the end of a URL. One way to do this is by using UTM codes. How UTM Codes Work.

B2B Marketing 52

B2B Marketing Marketing Analytics Tools Banner Ads B2B 52

Conductor

OCTOBER 11, 2022

Because 90% of internet users click on links on the first page of the results , these SERP features take up prime real estate, making them critical to target and leverage through SEO and content marketing. Breadcrumb: Above a clickable link, a breadcrumb will showcase the trail that a specific page is nested under.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Contently

AUGUST 2, 2021

As Kissmetrics points out, one of Google Analytics’ best features —especially for retail sites and marketers tracking purchases—is the Goal Funnel, with which you can set up a string of URLs that a consumer clicks through when purchasing an item.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

SmartBug Media

NOVEMBER 24, 2021

High inbound links: Search engines like Google look at inbound links as a signal of quality and authority. The more inbound links your site has pointing to it from other high-quality sources, the higher you will rank in search results for relevant keywords. Start driving pre-launch traffic to your URL. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. Just like link diversity and anchor text diversity , it is even more important to have factor diversity when building content for your web pages. Search Result Display URL Matches.

Lead Ranking 111

Lead Ranking Lead Scoring Google Correlation 111

nDash

SEPTEMBER 8, 2022

And on that note, we’re happy to announce another feature aimed at helping great writers and marketers who are looking for them: vanity URLs. Where to Find Your Vanity URL. Sharing on Social : Post your profile to LinkedIn, Twitter, Facebook, or other social media sites. Why It Matters. How to Share Your nDash Profile.

Features 52

Features Ideal Customer Profiles Profiling Display 52

Biznology

JULY 25, 2017

In order speed things up, Facebook scrapes every URL that you and I drop in and share to Facebook and then packages it into a ratio-cropped featured image, a title, and a summary, usually taken from either the title/description meta tag on your site or from the proper title and the first paragraph of the article. I am and you can be, too!

Facebook 175

Facebook Tools Content Marketing Content 175

Conductor

JANUARY 24, 2020

If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. Let’s say that this move kills CTR for URLs in the featured snippet box. Will more sites implement snippet-control markup to tell Google not to include that URL as a snippet?

Features 111

Features SEO CTR SERP 111

SmartBug Media

MARCH 4, 2020

UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site. As a whole, UTM parameters put clear labels on source links, so you can see exactly where traffic came from.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. It all depends on your needs. 1) Hootsuite.

Social Media 144

Social Media Tools Media Lead Scoring 144

BuzzSumo

FEBRUARY 24, 2021

This Friday, 20 th November 2015, Twitter will be retiring the share count figure on their buttons along with the associated API used to retrieve it. This means after Friday it will not be easy to see the number of times an article has been shared on Twitter. or “how can I see how many people shared my post on Twitter?”.

Ad Frequency 101

Ad Frequency API Twitter Domain 101

Sprout Social

JULY 26, 2021

Link descriptions – 30 characters (20 for carousel ads and in-stream video ads). Link descriptions – 30 characters. Within the last few years, Twitter increased Tweet character counts from 140 to 280 characters. Twitter maximum character limits. Twitter handle – 15 characters. Headline – 40 characters.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Brandwatch Marketing

MARCH 7, 2023

people watching digital video content 78% of people watch online videos every week , 55% watch every day It’s estimated that video will account for 74% of all online traffic in 2017 [bw_banner_cta type=1 url=” [link] /” button=”GET THE REPORT” title= “What can billions of tweets tell us about the world?

Statistics 98

Statistics Social Media Media Mobile Advertising 98