Marketing Insider Group

APRIL 2, 2024

Canonical URLs and Handling Duplicate Content Duplicate content can confuse search engines, making them wonder which version of a page to show in search results. Canonical URLs are the solution. Using the canonical tag is straightforward. Internal linking plays a crucial role in this.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Goodish Agency

JUNE 30, 2020

In this blog post, you will learn about basic concepts and features Google Tag Manager is offering to you. Why you should use Google Tag Manager. With Google Tag Manager we can easily set up events on different user actions and track them in our analytic system. Before the Tag Manager, website tracking used to be complicated.

Marketing Analytics Tools 75

Marketing Analytics Tools Tagging Work Management Marketing Management 75

KoMarketing Associates

FEBRUARY 10, 2021

The most basic elements of search results are titles, descriptions, and URLs. The title tag that appears in search results is usually pulled from the HTML title of the web page. Best Practices for Title Tags. HTML title tags should be 55 – 60 characters and / or 512 pixels in width. Search Result URL Information.

SERP 295

SERP Features Google Top of Funnel 295

SmartBug Media

MARCH 2, 2020

Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. What Is Google Tag Manager (GTM)? That’s one type of tag. Is Google Tag Manager Hard to Use? So Darn Easy to Use.

Marketing Analytics Tools 91

Marketing Analytics Tools Tagging Work Management Marketing Management 91

Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. This helps avoid diluting link equity among several pages while keeping the main focus on one authoritative page per topic. Are their menus intuitive?

SEO 213

SEO Lead Scoring Lead Ranking SERP 213

Sprout Social

MARCH 28, 2024

To see how many followers a hashtag has, use this URL formula: [link] keyword For example, if you wanted to see the follower count for #socialmediamarketing, you would enter the following URL into your web browser: [link] socialmediamarketing The follower count will be displayed prominently at the top of the page.

Linkedin 101

Linkedin Analytics Work Management Marketing Management 101

Biznology

JANUARY 9, 2018

First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively.

Optimization 209

Optimization Google Tagging Blogger 209

Top Rank Marketing

OCTOBER 30, 2023

This includes optimizing content, headings, meta tags, and URLs. Meta Tags: HTML tags that provide information about a web page to search engines and website visitors. Important meta tags include the title tag (title of the page) and meta description (a brief description of the page’s content).

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

Huptech Web

JULY 14, 2022

Table of Content Introduction What Is Google Tag Manager (GTM)? Steps Before Installation Of Google Tag Manager In Shopify Installation Of Google Tag Manager Into Shopify Stores #1 Method: Add Google Tag Manager Shopify Via Google Analytics Step 1: Copy the Universal Google Analytics Script Step 2: Paste Your Google Analytics Script Step 3.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Work Management Google 52

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. Link clicks. Did they click a link embedded in a lead magnet? Fortunately, there’s an easy solution: UTM tags. What Are UTM Tags? are different UTM tags.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Go Beyond SEO

FEBRUARY 15, 2024

Keyword research, meta-tag optimization, and compelling content creation are crucial for boosting relevance. Optimizing page titles, headings, and URLs and utilizing internal linking and schema markup can elevate search rankings. Optimizing your website’s meta tags is another crucial on-page SEO technique.

SEO 60

SEO Service High Quality Lead Lead Scoring 60

Act-On

SEPTEMBER 26, 2023

Link building. And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. SEO FAQ: Your Most Common Search Engine Optimization Questions Answered Link building is typically associated with shady practices. Review links from domain names ending in.edu and.gov.

SME 141

SME FAQ Domain Link Building 141

DAGMAR Marketing

JANUARY 22, 2024

1- URL Changes Even small URL changes = a brand new URL! If a URL for a page is currently indexed and it gets changed to a new URL, a 301 redirect must be put in from the /old-url/ to the /new-url/. It’s not uncommon for these small changes to be overlooked or not realized as a URL change.

SEO 52

SEO Marketing Websites Lead Scoring Lead Ranking 52

Brightedge

OCTOBER 11, 2022

Follow the steps below to start using IndexNow: Create and host an API Key: You need to generate an API key to verify ownership of your site and any submitted URLs. Submit URLs: Once you have set up verification for your site, you can submit an HTTP request to the following URL: [link] /indexnow?

Practices 127

Practices Trends Best Practices API 127

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. Just like link diversity and anchor text diversity , it is even more important to have factor diversity when building content for your web pages. Keywords in the HTML Tag.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

seo.co

FEBRUARY 1, 2023

In addition, city and state names should be in the title tags, meta descriptions and content of your site. Images, videos, descriptions, contact information, links and posts are all important to finishing your listing. Create deep internal links Internal links are links that go to other pages on your website.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

Best Practices 104

Best Practices Deep Linking Enterprise Management Domain 104

Huptech Web

SEPTEMBER 22, 2023

Running a marketing campaign, you want to know which ads or links bring you the most customers. UTM parameters are like tags for your online marketing actions. UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts.

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Outgrow

NOVEMBER 11, 2020

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. By now you must have heard of something called the Google Tag Manager. What Is Google Tag Manager? Google Tag Manager is a tag management system. It allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website.

Marketing Analytics Tools 52

Marketing Analytics Tools Outgrow Tagging Work Management 52

Martech

NOVEMBER 15, 2023

Once you’ve linked Analytics to Marketing Cloud, you can sync audiences within Marketing Cloud itself. When a user clicks through to your site from a Marketing Cloud campaign, and the link sends the Marketing Cloud Subscriber ID (SFMC ID), Analytics automatically detects and stores the SFMC ID with your other Analytics first-party data.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics Google SMS 109

SmartBug Media

DECEMBER 19, 2022

These tags are crucial for web accessibility. Anchor text is the hyperlinked text that allows you to internally link to content within a website. For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. Canonical URL. On-Site Optimization. Meta Description.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

MAY 25, 2018

Google Analytics and other similar analytics tools aid the process, but they work more effectively with the addition of tags. Tags, in a general sense, are bits of code you embed in your website’s javascript or HTML to extract certain information. Each tag tracks something different. What is Google Tag Manager?

Marketing Analytics Tools 77

Marketing Analytics Tools Tagging Work Management Google 77

ClearVoice

NOVEMBER 3, 2023

On-page SEO deals with content and keyword optimization, while off-page SEO involves link-building and social signals. Or you can just correct the broken links Resubmit your sitemap : After fixing the errors, resubmit your updated sitemap to Google Search Console.

SEO 52

SEO Work Management Tagging Marketing Management 52

seo.co

AUGUST 15, 2022

XML sitemaps have been around for a while, and are still an important source for search engine spiders to find URLs. Create more internal links. Creating internal links helps search engines find and crawl more of your web pages. Create a consistent URL structure. Does your URL structure make logical sense?

SEO 105

SEO De-duplication Domain SERP 105

Optinmonster

JANUARY 22, 2024

Main navigation, which is often on the homepage and may be others, includes links to crucial pages. So, if a page isn’t linked somewhere, Google can’t find it. Google also deems links on the homepage more critical than others. A perfect solution to this problem is adding links to footers. Here’s Hawaiian Bros’ footer: 5.

Lead Scoring 68

Lead Scoring Lead Ranking SEO eCommerce 68

ClearVoice

SEPTEMBER 28, 2022

Search engines like Google identify content via their web page URL. If the same content is published on two or more URLs, it’s flagged as duplicate content. Referring domains may point to the wrong URL. With duplicate content, other websites may link to the wrong URL, causing you to miss out on the benefits of backlinks.

Lead Scoring 72

Lead Scoring Lead Ranking Content Tagging 72

Go Beyond SEO

APRIL 4, 2024

Incorporating these keywords strategically throughout your website’s content and meta tags will improve your chances of ranking higher in search engine results pages. This includes optimizing page titles, headings, URLs, and image alt tags. This includes optimizing page titles, headings, URLs, and image alt tags.

SEO 60

SEO Business Ideal Customer Profiles Lead Scoring 60

Litmus

NOVEMBER 26, 2022

So initially, we tried putting the tag from the rule as the background image, but found that the MPP still cached that image—at least for a period of time before the CSS was called again. It also does dynamic links. When assigning a static image for a rule, you are able to put in a URL to go with each image.

Personalization 75

Personalization Privacy Protection Class Tagging 75

B2B Marketing Insights - WE

MARCH 16, 2022

On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. It sometimes requires multiple pages with proper internal linking to cover an entire topic. How Internal Links Affect Rankings in Search Engines. Internal links can improve your rankings.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Sprout Social

APRIL 26, 2023

And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. We were curious too: why put the link in comments on LinkedIn? Why put the link in comments in LinkedIn posts? The link-in-comments posts had a “social-first” design.

Linkedin 105

Linkedin Ad Frequency Social Media Marketing Analytics Tools 105

Conductor

MAY 27, 2020

URL Structure. A simplified URL structure is your first, best action item. Here are the rules: Keep URLs short. When a reader finds you on search, they should be able to tell from the URL what’s in the content. Page Title & Title Tags. Put unique content in each tag. H1 and Headings Text emphasis.

SEO 110

SEO SERP Tagging Keywords 110

DAGMAR Marketing

JANUARY 5, 2022

UTM strings are tags or add-ons you put at the end of URLs you want to track. When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account. The simplest way to create an effective UTM is to use Google’s free URL builder. Website URL: Copy and paste the URL you want to track.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Schubert B2B

FEBRUARY 18, 2022

First, the pages on your website should have title tags that indicate the topic(s) that page will be covering. Your URLs should be descriptive and easy to read. Under the URL and title should be a clear meta description, which is a brief description of your business or products. Internal Links.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Litmus

JULY 23, 2021

Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. Get ready to learn: What are blue links? What are blue links?

Class 123

Class Work Management Marketing Management Tagging 123

ClearVoice

FEBRUARY 25, 2023

Canonicalize your content Canonical tags tell search engines which URLs you want them to index. Use a canonical tag (rel=”canonical”) to prevent duplicate or closely related content from appearing on multiple URLs. Google’s Search Central blog has detailed instructions on where and how to add canonical tags.

SEO 97

SEO Content Keywords Tagging 97

Optinmonster

JANUARY 22, 2024

Main navigation, which is often on the homepage and may be others, includes links to crucial pages. So, if a page isn’t linked somewhere, Google can’t find it. Google also deems links on the homepage more critical than others. A perfect solution to this problem is adding links to footers. Here’s Hawaiian Bros’ footer: 5.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

ClearVoice

MARCH 23, 2021

On-page optimization tactics include: Optimizing title tags and meta descriptions. Using SEO-friendly URLs. Using both internal and external contextual links where appropriate and advantageous. Use your most important keyword at the beginning of your title tag. Once uploaded, give your image an ALT tag.

Optimization 111

Optimization Lead Scoring Lead Ranking Keywords 111