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Campaign tracking in GA4: How to ensure your links are properly tagged

Martech

After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels. Old online marketing links with UTM parameters are no longer being categorized the same way. What happens to ‘unassigned’ campaign data?

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3 Ways to Start Earning Links

Act-On

Link building. And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. SEO FAQ: Your Most Common Search Engine Optimization Questions Answered Link building is typically associated with shady practices. Review links from domain names ending in.edu and.gov.

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What Is the HTML Link Tag? (and Why It's Important for Your SEO)

SEMrush

HTML (hypertext link markup) is the backbone of every website and webpage. In the backend code, HTML tags (and how they are organised within the code) express how words, headings, hyperlinks, downloadable content, images, and more are formatted.

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UTM tagging: Getting started in Google Analytics 4

Martech

Links to all the articles are at the end of the post. In this post we’ll be talking about UTM tagging. So it’s becoming a time where UTM tagging of more than just source medium is necessary for all of your strategies. UTM codes are text you add to a link that gives your analytics tool more information about each link.

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Tags vs. metadata in DAM: What’s the difference?

Martech

Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). In the context of DAM, metadata is the link that connects objects, and tags are user-defined elements that mark objects for user findability. Tagging is for users. Are tags metadata?

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The Ultimate Guide to Title Tags in SEO

seo.co

Title tags are a perfect example of this. Title tags are so valuable for your SEO strategy they could almost be considered a technical requirement – and by the time you’re done reading this guide, you’ll be ready to write and publish some of your own. What Are Title Tags? What are title tags, exactly?

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Writing Title Tags and Meta Descriptions for B2B SEO

The Lead Agency

One of the most important aspects of B2B SEO is writing effective title tags and meta descriptions. In this article, we’ll explain what title tags and meta descriptions are, why they’re important for B2B SEO, and how to write them effectively. What are Title Tags and Meta Descriptions?

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