Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech

DECEMBER 27, 2023

You can even provide the link to your website. However, with cold emails avoid images, links, and HTML signatures, as all these impact deliverability. So, images and links are generally a no-go, but contact information is fine. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Email Marketing 127

Email Marketing Marketing Management Salesforce.com Deliverability 127

Martech

OCTOBER 20, 2023

Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. The data comes from a survey of 1,000 adult smart TV owners conducted by Samsung Ads and its partner, AI-powered interactive video platform Kerv.

Ads 103

Ads Ad Frequency Television marketing Deep Linking 103

SmartBrief - Marketing

MARCH 7, 2024

Marketers in Capterra’s survey estimate that 47% of all conversations about their brand or product happen on dark social media channels. Use links to your advantage. Leverage UTM parameters and link shorteners in social media content that make sharing easy and help track site traffic from its origin point.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Martech

JANUARY 4, 2024

TransUnion also recently received high ranks for accuracy in linking hashed email addresses to physical addresses, and across key demographic and small business categories (as assessed by The Truthset Data Collective ). Take the Martech Salary and Career Survey Click here to take the survey Get MarTech! In your inbox.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Demographics Customer Surveys 105

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Marketing Insider Group

MAY 31, 2023

InMoment Image Source: InMoment InMoment is a cloud-based platform that businesses use to gather and analyze customer feedback from: Surveys Social media Review sites It’s basically a one-stop-shop for all your customer experience optimization needs.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Marketing Insider Group

JULY 6, 2021

But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?). What CEOs are Saying about Social Media Marketing.

Social Media 362

Social Media Media Business Custom Publishing 362

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 126

Examples Campaigns Advertising Agencies Burn Rate 126

Lenny's Newsletter

SEPTEMBER 24, 2023

Find the transcript for this episode and all past episodes at: [link]. Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth. Today’s transcript will be live by 8 a.m. Lenny may be an investor in the companies discussed.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Marketing Insider Group

AUGUST 17, 2020

The videos can also be an external resource with links and previews available on your platform. The Nature Conservancy got their employees to make a short video to thank their sponsors: Post-event Surveys: When sending out post-event surveys, include the logos of your sponsors in the survey home and completion pages.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Sword and the Script | B2B

OCTOBER 31, 2023

The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall. Overall, the survey puts the average marketing budget at 9.2% Overall, the survey puts the average marketing budget at 9.2% Gartner: 9.1%

Marketing Budget 90

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 90

SmartBrief - Marketing

JANUARY 29, 2024

The survey, with 150 respondents from mid-to-large enterprises, making it one of the largest of its kind, showed some interesting new outcomes. 4 findings from study on CEOs and CMOs A return to basics The top five issues of increasing importance identified by CEOs this year are directly linked to financial performance.

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82

Salesforce Marketing Cloud

MARCH 4, 2024

Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you. Over 50% of survey respondents agree that improved data quality is essential. Bridging this gap is crucial to using AI effectively.

Work Management 116

Work Management Trends Business Forrester 116

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Please take this short survey so we can have your input on the state of martech salaries and careers.

Media 96

Media Advertising Agencies Paid Search Agency Forrester 96

Martech

DECEMBER 7, 2023

” For years, marketing teams just sent emails with a link to a static gift card. “Half the time people don’t even click on the link, and if they do click they often don’t redeem it.” ” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Marketo 101

Marketo Customer Surveys Trigger Marketing Amazon 101

Martech

JANUARY 16, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. They cannot be regulated because they’re open source.” We’d like to know how it’s been for you.

Marketing AI 89

Marketing AI Paid Search Agency Companies Amazon 89

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Litmus

OCTOBER 31, 2023

Russian hackers targeted the DOJ and Pentagon, breaching 632,000 email addresses in a major cyberattack linked to a Russian-speaking criminal group. Make sure you’re not clicking a suspicious link before you click unsubscribe from spam email senders. Last call for Litmus’ State of Email Trends survey!

Email Marketing 86

Email Marketing Phishing CAN-SPAM Communities 86

Sprout Social

JANUARY 11, 2024

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Customer surveys Customer surveys involve directly asking your audience about their knowledge and perception of your brand. and brand recall (can they remember your brand without prompts?).

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Sword and the Script | B2B

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. Here are some useful links: about | services. The purpose?

Cost 93

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 93

Biznology

MARCH 31, 2022

Source: [link]. report cited above is that nearly half the content marketers surveyed are not creating new content specifically for virtual events and webinars — in spite of their well-established effectiveness. Of course, creating video content was never the point; video can work its magic if and only if it’s shared.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Martech

JANUARY 2, 2024

Take the Martech Salary and Career Survey Click here to take the survey Bringing data from different channels together Customer data is collected through many different channels (think email messages, organic content, paid media, app usage, etc). UTM tagging, or data we add to call-to-action links, etc.,

Ideal Customer Profiles 107

Ideal Customer Profiles Paid Search Agency Advertising Agencies Top of Funnel 107

Biznology

JANUARY 20, 2022

A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. You can improve the customer experience and boost the ROI of your videos by itemizing the contents and creating links that let the viewer know what’s being described or demoed in each segment.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Sword and the Script | B2B

AUGUST 29, 2023

That’s according to a survey of 20,000 consumers by the market research firm GWI. 50% of B2B marketers say social media contributes most to the top of the funnel A survey of 358 B2B marketers by Wpromote and Ascend2 in early 2023 found that “half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals.”

Social Media 77

Social Media B2B Marketing Social Marketing Emarketing 77

Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. By optimizing content with relevant keywords, meta tags and linking strategies, brands can improve their search engine rankings and attract organic traffic to their branded content.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. But even if they don't understand, LinkedIn has the people who do.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Search Engine Journal

OCTOBER 20, 2022

From utilizing long tail keywords to sending customer surveys, here's how to create statistic pages that earn thousands of links (with top examples). The post How To Optimize Your Statistics Pages To Earn Links appeared first on Search Engine Journal.

Statistics 81

Statistics Long Tail Marketing Optimization Keywords 81

Vision6

APRIL 17, 2024

Dynamic content helps you tailor copy, imagery, and links that will resonate with customers on a certain service or plan. Create a personalised experience: You can personalise your entire customer funnel using QR codes by linking customer segments to relevant content.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Content Marketing Institute

MARCH 24, 2021

Almost 60% of SEO pros say backlinks have a big impact on search engine rankings, according to a recent uSERP survey. Continue reading → The post Know the Basics of Link-Building to Boost Your SEO appeared first on Content Marketing Institute.

Link Building 142

Link Building SEO Ad Building Customer Surveys 142

Optinmonster

AUGUST 15, 2022

Want to know how to create an NPS survey in WordPress? A net promoter score (NPS) survey helps you understand how loyal your customers are to your company. In this article, we’ll show you how to create an NPS survey on your WordPress site. What Is An NPS Survey? Types of NPS Surveys. NPS Survey Questions.

Customer Surveys 98

Customer Surveys Terms and Conditions Click Rate Template 98

Sword and the Script | B2B

SEPTEMBER 12, 2023

The consulting firm surveyed 200 B2B marketers in the US, UK, France and Germany, and conducted some two dozen interviews, to produce a report that describes how B2B marketing is being reshaped. Below are findings from the report, along with commentary and links to other supporting surveys I’ve previously written about or shared.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Martech

DECEMBER 15, 2023

Scheduling pages allow additional guests in meetings (beta) All necessary meeting attendees can now quickly receive a calendar invitation by prompting your customers or prospects to include up to 10 additional attendees when booking time on a scheduling page calendar (also known as a meeting link).

Top of Funnel 108

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 108

Sword and the Script | B2B

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Parse.ly

FEBRUARY 11, 2022

Your content lacks strong CTAs and internal links. For example, you can send out a survey, post a poll on your socials, or set up feedback forms on your site for users to fill out. G auge the impact of your audience targeting using Brand Lift surveys. Your content lacks strong CTAs and internal links. Source: Realtor.com.

Top of Funnel 98

Top of Funnel Lead Ranking Lead Scoring SERP 98

Envy

OCTOBER 27, 2021

For salespeople , , our biggest takeaway is that HubSpot Payments will help create a streamlined quote-to-cash process thanks to payment links, recurring payments, native quotes, and payment integrations. HubSpot is becoming more customizable and expandable. Click here to see how HubSpot's Operations Hub can help you achieve more.

Hubspot 118

Hubspot Enterprise Management Paid Search Agency Work Management 118