Lenny's Newsletter

SEPTEMBER 7, 2023

Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m. Tough Conversations. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

Marketing Insider Group

MARCH 10, 2020

Here’s why you should be outsourcing your startup’s blog. Every startup needs a website, but many business owners overlook the importance of starting a blog. Creating a blog for your new startup is an effective and low-cost way of marketing your company, attracting press and investor attention, and establishing authority in your niche.

Startups 255

Startups Work Management Marketing Management Service 255

The Forward Observer

FEBRUARY 23, 2024

Listen to the Interview… Links… The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber (Amazon) Karen Eber (LinkedIn) Karen Eber (website) The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. And, interesting fact – she has one brown eye and one green eye!

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

MKT1

DECEMBER 18, 2023

A breakdown of the MKT1 Method in text form , complete with links to our relevant newsletters and frameworks. I detail mistakes startups frequently make which led to these principles, how to avoid these mistakes, and our best frameworks and newsletters related to each principle. Access to the overview slides for paid subscribers.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. Secondly, there’s the humongous mountain of roadblocks that any startup faces. Learn how your tech startup can swim with the SaaS sharks and emerge victorious with this guide. Not a good way to make a first impression for a startup.

Startups 344

Startups B2B Marketing Buyer Personas Advertising Agencies 344

Webbiquity

NOVEMBER 29, 2019

Startups and small businesses have to be clever enough to stay lean and still find ways to scale their business growth. When it comes to digital marketing for startups , SEO has the best ROI of all efforts you can possibly engage in. Get Links Pointing to That Content. Guest post by Sean Dudayev.

SEO 283

SEO Paid Search Agency Lead Scoring Lead Ranking 283

Thinkers360

MARCH 22, 2024

This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. Frequently Asked Questions What specific criteria were used to select the top 50 thought leaders and influencers?

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Lenny's Newsletter

SEPTEMBER 21, 2023

Simplify security | LinkedIn Ads —Reach professionals and drive results for your business — Itamar Gilad is a career coach, author, and speaker with over two decades of experience in senior product roles at Google, Microsoft, and various startups. Find the transcript for this episode and all past episodes at: [link].

Youtube 116

Youtube Lead Ranking Lead Scoring Ad Exchange 116

seo.co

FEBRUARY 24, 2022

There is a big difference between startup SEO and enterprise SEO. Not only do enterprise websites have much larger budgets for reaching massive scale on their outreach link building campaigns , they, in many cases, already have decades of links and content that have stood the test of hundreds of search engine updates and user scrutiny.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

The Forward Observer

NOVEMBER 3, 2023

Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. And, interesting facts – he was president of the student government at Baruch College and was an intern for a member of the U.S. House of Representatives and a U.S.

Advertising Agencies 130

Advertising Agencies Work Management Paid Search Agency Marketing Management 130

Marketing Insider Group

JULY 6, 2020

Likewise, as an enterprise, your strategy will need to be different than that of a startup or small business. This usually means having a prominent CTA linking to your company website. Make sure the first couple of lines are compelling enough for users to click the “read more” link. Image source: [link]. Source: [link].

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Biznology

MARCH 3, 2021

Greg Ness has a long track record of helping nurture tech startups to success. Greg has made startups his speciality over the past 20 years, including full-time rose as VP marketing at Vidder, Cloudneeti, Vantage, Redline Networks and CloudVelox.

CMO 118

CMO Startups Domain Network Marketing 118

B2B Digital Marketer

JANUARY 18, 2024

Practical advice for effective early-stage salesmanship Discover the essential strategies for startup success In this episode of B2B Digital Marketer, Adam Springer sheds light on crucial errors startup founders often encounter in their sales strategies. Hiring the Right Sales Team: Be cautious when hiring your first salesperson.

Startups 52

Startups Validation B2B Sales Optimization 52

Zoominfo

OCTOBER 2, 2019

Once upon a time, startups with a billion-dollar valuation were so unique that they were deemed unicorns. However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Is there some sort of “unicorn blueprint” startups can follow to become the next industry giant?

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

Marketing Insider Group

MARCH 24, 2020

In their book, Fundamentals of Strategy , authors Gerry Johnson and Kevan Scholes break corporate culture down into six different elements: Source: [link]. When Tamara Mendelsohn joined Eventbrite in its startup phase as VP of marketing, she knew she had a lot of work to do. Source: [link]. This mission answered their “why?”

Marketing Strategy 318

Marketing Strategy Marketing & Strategy Planning Work Management 318

Thinkers360

MARCH 8, 2024

Contact Rhett Power Entrepreneurship, Management, Startups Matthew Rosenquist Eclipz Contact Matthew Rosenquist Cybersecurity, Privacy, Security Ahmad M. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking.

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 127

Biznology

FEBRUARY 16, 2021

In this episode, co-founder and CEO Alison Rogers tells us why and how this social startup thinks about messaging day in and day out. Useful Links: Usefull Lumberjack Social. Episode Summary: USEFULL —with two Ls, get it?—launched launched as the Coffee Cup Collective but later had to rebrand. She graduated from Mt. Holyoke College.

Startups 197

Startups Consulting Advertising Agencies Paid Search Agency 197

Marketing Insider Group

MARCH 17, 2021

Whether yours is a startup or an enterprise, B2B or B2C, thoughtful content informs your prospects and motivates them to become customers. Content marketing works whether yours is a startup, a small-to-medium-sized business, or a multi-national enterprise. Put industry-leading content to work for your brand.

Content Marketing 304

Content Marketing Paid Search Agency Advertising Agencies Business 304

Webbiquity

DECEMBER 8, 2020

A recent example is Twin Cities Startup Week here: [link] cities-startup-week. If you want further inspiration on this, check out The Making of Prince of Persia ( [link] product/0578627310 ). The Company. Year founded: 2019. Funding rounds: Self-Funded. Current size: not disclosed. The Inspiration.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Sage Marketing

APRIL 12, 2023

Whether you’re running a startup or intend to someday, educating yourself on the business world is vital. Find below a refined list of the 15 best startup podcasts for entrepreneurs, founders, startup CEOs, or anyone looking for valuable information to help grow their business in 2023. Source: [link] 2. Source: [link] 4.

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

Sage Marketing

APRIL 12, 2023

Whether you’re running a startup or intend to someday, educating yourself on the business world is vital. Find below a refined list of the 15 best startup podcasts for entrepreneurs, founders, startup CEOs, or anyone looking for valuable information to help grow their business in 2023. Source: [link] 2. Source: [link] 4.

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

Marketing Insider Group

MAY 4, 2020

It can be particularly difficult for startup tech companies to compete with the big brands, but with a good strategy, it’s certainly possible. All tech companies, whether they’re B2B or B2C, from small startups to global enterprises, need content to educate their customers and guide them through buying decisions. Source: [link].

Enterprise Management 344

Enterprise Management Work Management Paid Search Agency Traffic 344

ClearVoice

JULY 17, 2023

In the competitive world of Fintech, startups need more than innovative ideas to make a lasting impact. With the right approach, content marketing can transform fledgling startups into powerhouses of influence and success. Facilitating Growth Content marketing can catalyze growth for finance startups. You also need a story.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Marketing Insider Group

JANUARY 27, 2020

You’re a startup. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Here are a few we’ve found handy, especially for startups on a budget: Google Docs : You don’t need to spend money on a word processor when you can get Google Docs simply by having a Gmail account.

Startups 343

Startups Marketing & Strategy Marketing Strategy Content Marketing 343

Envy

AUGUST 17, 2022

RevOps automation i s now increasingly understood by business leaders to be the ‘missing link’ between these traditionally siloed departments. But the steps to getting started with RevOps are different for a startup than they are for an established company. How is getting started with RevOps different in startups vs large companies?

Automation 115

Automation Allocation Business Marketing Qualified Leads 115

Zoominfo

JANUARY 23, 2021

link] — ZoomInfo (@ZoomInfo) January 20, 2021. For instance, a startup persona’s pain point might be ‘securing additional funding.’ Did the startup prospect just get a round of funding? . link] — ZoomInfo (@ZoomInfo) January 13, 2021. Make Cold Calling Feel Natural. But let’s not write any obituaries yet.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Zoominfo

FEBRUARY 22, 2021

Jill Rowley is a noted startup advisor with 17 years of SaaS experience. Curious how this translates to LinkedIn [link] — David Dulany (@DKDINSF) February 5, 2021. He is an excellent sales professional to follow if you are working on a lean team or startup that is just starting to build pipeline and set up a sales strategy.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

The Forward Observer

OCTOBER 20, 2023

He has applied and honed his go-to-market narrative development model with industry giants such as IBM, SAP, Microsoft, HP, Oracle, Google, Adobe, Citibank, Motorola, and numerous startups around the world. And, interesting fact – in the winter, he and his wife travel throughout North America, living in an Airstream trailer.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

Thinkers360

MARCH 15, 2024

Contact Romulo Cholewa GovTech, Mental Health, Health & Wellness Cristian Cortés CEO and Founder at Exponential Healthtech Contact Cristian Cortés HealthTech, Startups, Innovation Anh T. Dang Contact Anh T. International Keynote Speaker Quiñones & Partners Group S.A. International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 62

Lake One

NOVEMBER 23, 2022

Startups have a lot on their plate. So why should content marketing for startups be a priority? Why is Content Marketing for Startups important? Content marketing is an excellent way for startups to raise brand awareness, develop customer trust, and gain credibility in their industry. What is Content Marketing?

Startups 75

Startups Webinar Metrics Marketing Strategy Marketing & Strategy 75

Lake One

OCTOBER 24, 2023

Roundup highlights B2B partners that support startups across all business functions and empower growth MInneapolis, Minnesota, October 24, 2023 — Inc. All 389 companies received top marks from clients for being instrumental in helping leadership navigate the dynamic world of startups.

Advertising Agencies 52

Advertising Agencies Peer-to-peer Startups Paid Search Agency 52

Sage Marketing

OCTOBER 4, 2021

From the moment a startup is born, it looks to the future of taking those first baby steps into a successful and scalable business that will evolve and grow. Content marketing focuses on building relevant and engaging content that will essentially convert your audience to sales leads for your startup. Add Pop-Up Forms to your website.

Startups 98

Startups Paid Content Lead Scoring Lead Ranking 98

Sage Marketing

NOVEMBER 27, 2021

Perhaps you opened this article because you’re a new marketer, or because you’ve heard about HubSpot and are unsure what it really does, or because you’re my friend and I sent you this link to show you the cool stuff I get to do at my new job. HubSpot for Startup. At the end of the day, it simply helps companies perform better. .

Startups 98

Startups Hubspot Marketing Management Planning 98

Contently

JULY 15, 2020

Among my favorite meta assets ever—so enjoyable that I’m still sharing it years later—is the survey software startup Typeform’s article “ The Rise of the Conversational Interface.” The tape appears to be supporting the billboard—an allusion to its utility as a fix-all. It’s cheeky but also demonstrative.

Paid Search Agency 180

Paid Search Agency Budget Programs Advertising Agencies Startups 180

Sage Marketing

JULY 23, 2023

In today’s ever-changing world of data and user privacy, B2B tech startups face a big challenge: understanding how customers interact with their businesses across multiple platforms. Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform.

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Biznology

MARCH 30, 2021

Useful Links: Kalamaras Law Office info@klolegal.com [link] [link]. She helps startup and emerging businesses creatively identify, register, protect and commercialize their brands both in the U.S. When you own a trademark, you have an affirmative duty to police it. Episode Guest.

Organization 104

Organization Copyright Peer-to-peer Advertising Agencies 104

Lake One

SEPTEMBER 13, 2022

How you decide to send the message to them that your startup or business solves the need they’re looking for makes the difference. Firstly, we need to break down what full-funnel marketing is and how that affects your startup. Full Funnel Marketing Strategies for Your Startup. Source: [link]. Top of Funnel: Attract.

Top of Funnel 70

Top of Funnel Marketing Funnels Startups Marketing Strategy 70