Marketing Insider Group

JANUARY 31, 2023

Video Source: Matter Solutions In a recent survey conducted by the World Federation of Advertisers, 71% of leading global companies reported that marketing was key to their business’ growth. To learn about the purpose of a digital marketing agency, enjoy the short video below.

Advertising Agencies 301

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 301

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Image: CMO Survey. billion in 2019.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. TransUnion also recently received high ranks for accuracy in linking hashed email addresses to physical addresses, and across key demographic and small business categories (as assessed by The Truthset Data Collective ).

Advertising Agencies 110

Advertising Agencies Paid Search Agency Demographics Customer Surveys 110

Marketing Insider Group

AUGUST 17, 2020

The videos can also be an external resource with links and previews available on your platform. The Nature Conservancy got their employees to make a short video to thank their sponsors: Post-event Surveys: When sending out post-event surveys, include the logos of your sponsors in the survey home and completion pages.

Lead Ranking 356

Lead Ranking Lead Scoring Co-Registration Banners 356

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

SmartBrief - Marketing

JANUARY 29, 2024

The survey, with 150 respondents from mid-to-large enterprises, making it one of the largest of its kind, showed some interesting new outcomes. 4 findings from study on CEOs and CMOs A return to basics The top five issues of increasing importance identified by CEOs this year are directly linked to financial performance.

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. We’d like to know how it’s been for you.

Top of Funnel 113

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 113

KoMarketing Associates

SEPTEMBER 22, 2021

From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. 2021 B2B Marketing Mix Report. From the Gartner Report: Content creation accounted for 9.3% Content Amplification Report 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Martech

DECEMBER 27, 2023

You can even provide the link to your website. However, with cold emails avoid images, links, and HTML signatures, as all these impact deliverability. So, images and links are generally a no-go, but contact information is fine. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Email Marketing 131

Email Marketing Marketing Management Salesforce.com Deliverability 131

Litmus

OCTOBER 31, 2023

Starting in 2024, Gmail will require bulk senders to authenticate emails, allow for easy unsubscribes, and stay under a reported spam threshold. Russian hackers targeted the DOJ and Pentagon, breaching 632,000 email addresses in a major cyberattack linked to a Russian-speaking criminal group. Beware of unsubscribe email scams.

Email Marketing 87

Email Marketing Phishing CAN-SPAM Communities 87

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. But even if they don't understand, LinkedIn has the people who do.

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Martech

JANUARY 2, 2024

Cleaner customer data coming in means this same data will be ready for activation (engagement, conversion) and reporting will be both quicker and automated. Conversely, campaign naming is critical, as they can be very helpful when sorting reports, etc (more on that below). UTM tagging, or data we add to call-to-action links, etc.,

Ideal Customer Profiles 113

Ideal Customer Profiles Paid Search Agency Advertising Agencies Top of Funnel 113

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Ranking Lead Scoring 264

Webbiquity

MARCH 8, 2022

So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. When you create studies and reports that interest people, it saves your marketing team time as they need to do very little outreach. Provide gift cards. This can act as a potent lead magnet.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

JULY 6, 2021

But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?). What CEOs are Saying about Social Media Marketing.

Social Media 363

Social Media Media Business Custom Publishing 363

Sword and the Script | B2B

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. Here are some useful links: about | services. The purpose? Comment: A brand is a promise.

Cost 94

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 94

Martech

FEBRUARY 21, 2024

Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.) Measurement and reporting We looked at some measurements already, but in addition to some of the more granular and channel-specific metrics, it is critical to look at the broader view of the customer relationship as well. Customer feedback and surveys.

Marketing AI 96

Marketing AI Optimization Allocation Customer Satisfaction 96

Sword and the Script | B2B

SEPTEMBER 12, 2023

If you’ve ever tried to submit expense reports using Concur software, you know what I mean. The consulting firm surveyed 200 B2B marketers in the US, UK, France and Germany, and conducted some two dozen interviews, to produce a report that describes how B2B marketing is being reshaped. It was hard to use.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Salesforce Marketing Cloud

APRIL 5, 2024

According to a 2023 World Health Organization (WHO) report , there are over two billion people who experience vision impairment. Eric Smith Trailblazer and Technical Architect Link Copied Keyboard accessibility is personal to Smith, whose sister-in-law uses a screen reader. This impacts more people than you might think.

Design 98

Design Guidelines Forrester Barriers 98

Biznology

MARCH 31, 2022

Source: [link]. report cited above is that nearly half the content marketers surveyed are not creating new content specifically for virtual events and webinars — in spite of their well-established effectiveness. Of course, creating video content was never the point; video can work its magic if and only if it’s shared.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting.

Media 105

Media Advertising Agencies Paid Search Agency Forrester 105

Martech

JANUARY 16, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. They cannot be regulated because they’re open source.” We’d like to know how it’s been for you.

Marketing AI 97

Marketing AI Paid Search Agency Companies Amazon 97

Sprout Social

JANUARY 11, 2024

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Customer surveys Customer surveys involve directly asking your audience about their knowledge and perception of your brand. and brand recall (can they remember your brand without prompts?).

Brand Identity 108

Brand Identity Branding Aggregators Marketing Analytics Tools 108

Martech

MARCH 27, 2023

contacts and deals), so you can organize, filter and report on the custom campaign data most relevant to your business. contacts and deals), so you can organize, filter and report on the custom campaign data most relevant to your business. There was no way to report on that naming information as individual pieces of data.

Enterprise Management 98

Enterprise Management Hubspot Terms and Conditions Sample 98

FMG Suite

FEBRUARY 21, 2024

This year’s Wealth Exemplar Awards marks the fourth recognition for FMG since the start of 2024, adding to FMG’s #1 position in the T3 Advisor Software Survey for the Digital Marketing Lead Capture and Advisor Marketing Content categories, as well as FMG’s Top Workplace award. “We For more information, please visit [link].

Marketing Management 59

Marketing Management Marketing Automation Services Practices Customer Satisfaction 59

Sword and the Script | B2B

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 125

Examples Campaigns Advertising Agencies Burn Rate 125

Sword and the Script | B2B

APRIL 18, 2023

B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. Here are three findings from the report that stood out to me. B2B content consumption is tightly linked to purchase decisions. “In NetLine captured behavioral data from some 5.4

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

Walker Sands

JULY 20, 2022

Through strategic surveys, powerful visuals and story angles that highlight newsworthy findings, our teams continue to leverage creativity and data to create compelling, results-driven campaigns. Here’s a recap of the work that earned the PRSA Skyline Award: Stop the Exit: Exploring the Link Between Employee Burnout and the Great Resignation.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. trillion, according to newly-published DEI report findings, and Marketing Dive recently took a look at some of the opportunities and challenges businesses are facing.

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

Sword and the Script | B2B

AUGUST 15, 2023

A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. The survey polled “nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more.” The typical B2B buying process The survey report establishes the basic steps B2b buyers take in evaluating products.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Salesforce Marketing Cloud

OCTOBER 31, 2023

But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report. Get the report What is automated customer service? Automated surveys or feedback requests: How can you improve your organization’s customer service?

Work Management 119

Work Management Autoresponders Automation Service 119

Martech

APRIL 28, 2022

Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report. Deloitte’s CMO Survey found only 21% of respondents strongly agreed that digital contributed significantly to performance, down from 32.5% Linking digital to outcomes: 58.7%

Digital Transformation 84

Digital Transformation Paid Search Agency Companies Multi-Channel 84

ClickDimensions

MARCH 21, 2023

Marketing Automation Tools Explained Campaign Automation Email Marketing Lead Scoring SMS Messaging Reporting What does Marketing Automation look like in 2023? For example, clicking a link in an email could be 5 points, whereas downloading an eBook could be 20 and so on.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

Martech

NOVEMBER 30, 2023

The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI. It is not a survey tool but instead enables facilitated conversations, assessment and analysis of customer preferences, market trends and industry insights.

Marketing AI 100

Marketing AI Marketing Management User-Generated Content Amazon 100

Biznology

FEBRUARY 15, 2018

Credit: [link]. The five key metrics that were used to assess the value and weight of options used by survey responses regarding each promotional product component: reach, recall, resonance, reaction, and relativity. Credit: [link]. Credit: [link]. Credit: [link]. Credit: [link]. Five key metrics.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Sprout Social

JULY 19, 2023

According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Take full advantage of each network’s specific functionality.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89