Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

The Forward Observer

APRIL 12, 2024

Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak is a Professor of economics, psychology, and management at Claremont Graduate University and is one of the most cited scientists with over 200 published papers and more than 20,000 citations to his research.

Work Management 183

Work Management Marketing Management Wikipedia Click Rate 183

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. According to the report, “Sprout Social’s culture-first mindset drives its strong service and unified social suite.

Marketing Management 109

Marketing Management Research Forrester Customer Satisfaction 109

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. Just What Is Journalistic Content?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Marketing Insider Group

JANUARY 9, 2023

In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. It takes 42% of companies more than 3 months to see a significant increase in their score after implementing link-building practices. Your earned links don’t contribute to Google rankings. But what is domain authority?

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 4 Best Content Planning Tools. 3) Bubbl.us. 1) Google Scholar.

Planning 145

Planning Research Tools Best Practices 145

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. We gather the best content from suppliers, brands and industry experts and combine that with our own unique research.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

NetLine

MARCH 21, 2023

Our 6th Annual B2B Content Consumption Report Won a Finny Award Recently, NetLine presented at B2BMX 2023 and was invited to attend The Killer Content Awards. Demand Gen Report, the host of the event, has held the KCAs since 2012. After sharing a bit about our flagship report with those in attendance, David shared his humble thoughts.

Research 52

Research Peer-to-peer B2B Content 52

ClearVoice

MARCH 18, 2022

All of this must mean one thing — it’s time to check out March’s top marketing and research studies, of course. Digital content marketing studies and research: More than 80 percent of U.S. B2B content marketing studies and research: MarketingProfs releases surprising results with State of B2B Marketing Training report.

Studies 52

Studies Research Paid Search Agency Transparency 52

KoMarketing Associates

MARCH 16, 2022

As marketers continue to shift their attention toward providing a more personalized customer experience, new research indicates that they are implementing artificial technology (AI) to achieve this goal. In general, 74.5% Marketing Campaign Performance and Personalization.

Marketing Report 229

Marketing Report Personalization Planning Statistics 229

KoMarketing Associates

NOVEMBER 3, 2022

As marketers look for new ways to improve their demand-generation strategies, new research indicates that they may begin shifting toward account-based marketing (ABM) in the future. Many marketers remain dedicated to ABM, but previous research has suggested that B2B marketers, in particular, have struggled to leverage this tactic.

Account Based Marketing 249

Account Based Marketing ABM Advertising Agencies Demand Generation 249

Marketing Insider Group

NOVEMBER 6, 2023

As an added bonus, thoroughly researched and valuable content will boost your website’s organic search engine rankings, making your content easy to find even without your ad campaign. Ideally, the landing page linked in your ad will also be optimized for this keyword. That’s why we’ve created this guide!

Paid Search Agency 243

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 243

Act-On

SEPTEMBER 26, 2023

Link building. And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. SEO FAQ: Your Most Common Search Engine Optimization Questions Answered Link building is typically associated with shady practices. Review links from domain names ending in.edu and.gov.

SME 141

SME FAQ Domain Link Building 141

Business Brainz

MARCH 21, 2021

A survey by ITSMA revealed 87% of B2B marketers reported that their ABM initiatives outperform their other marketing investments in terms of ROI, making account-based marketing the natural choice for marketers. Why research for ABM? How research can humanize ABM? And there’s no sign of slowing down.

Account Based Marketing 52

Account Based Marketing Research ABM Paid Search Agency 52

Business Brainz

MARCH 21, 2021

A survey by ITSMA revealed 87% of B2B marketers reported that their ABM initiatives outperform their other marketing investments in terms of ROI, making account-based marketing the natural choice for marketers. Why research for ABM? How research can humanize ABM? And there’s no sign of slowing down.

Account Based Marketing 52

Account Based Marketing Research ABM Paid Search Agency 52

Hubspot

NOVEMBER 12, 2019

isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with what we found. When it comes to what time and day you should send an email and days, we found some researched-backed best practices. This isn't a coincidence, either. Image Source.

Research 101

Research CTR Best Practices Open Rate 101

Hubspot

DECEMBER 8, 2020

McKinsey's research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near or far future. And, whenever they make those purchases, 21% of consumers aim to do more brand and product research than they had for pre-pandemic purchases. Consumers aren't rushing to grab their wallets.

Research 101

Research Brand Identity Branding Budget Programs 101

Top Rank Marketing

DECEMBER 27, 2023

7 Steps of the B2B SEO Process #1: SEO research Developing your SEO process starts with research. But it doesn’t start with keyword research — it starts by looking inward, with an SEO audit. The findings from these research initiatives can then be used to inform your keyword research.

Process 106

Process SEO B2B Marketing Lead Scoring 106

Top Rank Marketing

JANUARY 24, 2024

Build around these six SEO pillars: Keyword research SEO content Technical SEO Link building Maintenance and optimization Reporting and analysis Keyword research It all starts here. Keyword research forms the basis of SEO strategy, identifying the terms and phrases that your brand will aim to show up for.

Marketing AI 105

Marketing AI SEO Ad Building Marketing & Strategy 105

BuzzSumo

AUGUST 13, 2019

In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. This is why we teamed up with Mantis Research for the second year to study if and how marketers are using original research.

Research 98

Research Planning Advertising Agencies Customer Surveys 98

chiefmartech

NOVEMBER 7, 2023

I’m not talking about wild-eyed, hand-wavy, link-baity prognostications that proliferate in every year-end prediction season like that one Mariah Carey Christmas tune. On December 5, Frans Riemersma and I will release a 50+ page report on Martech for 2024. Sign up here , and we’ll send you the all-access link.

Webinar Metrics 110

Webinar Metrics Aggregators Paid Search Agency Analysis 110

Marketing Insider Group

JULY 15, 2021

Of course, promotion in advance is great, using not only Twitter but Linked in, Instagram, and emails. We can share graphics such as charts from research reports, the results of a marketing campaign; basically, anything captured in a graphic image, and video as well.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Vision Edge Marketing

DECEMBER 5, 2023

[link] Imagine the business world as an intricate puzzle, with each piece representing a different participant in the business community: prospective and existing customers, suppliers, channel partners, influencers and connectors, and competitors. This step often requires conducting research and collecting data. Assemble the puzzle.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Marketing Insider Group

APRIL 11, 2023

Using SEO-based research and keywords to optimize content for high ranking on SERPs. Link Building Link building, or earning backlinks from other credible websites, is one of the most powerful digital marketing services. Link building services generally consist of: Guest posts. Broken link building. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. Like explorers surveying uncharted lands, businesses conduct market research to identify potential customers, lucrative customer segments, and prospective new territories. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Keywords 103

Keywords Research SEO Lead Scoring 103

Madison Logic

JULY 6, 2023

In 2022, 35% of businesses worldwide reported using AI technology in some capacity—an increase of four percentage points from 2021. Although the widespread use of AI is predominantly observed among leading enterprise companies, there has been a significant surge in research on AI solutions by small and medium-sized businesses (SMBs).

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Just tell Datanyze what to track, and you’ll get queries and reports that will tell you exactly what’s going on. Marketers, wouldn’t it be great to have a research assistant in your back pocket? per month per user.

Budget Programs 81

Budget Programs Research Software CMO 81

Moz

APRIL 22, 2020

No doubt, the difference between good SEOs and mediocre SEOs is often their keyword research strategy. To give people a practical place to start, we wanted to provide you with concrete keyword research workflows. It's as if you're looking over our shoulder as we do strategic keyword research. THE KEYWORD RESEARCH MASTER GUIDE.

Keywords 65

Keywords Research Paid Search Agency CTR 65

Biznology

JUNE 13, 2016

It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. If you are trying to establish your brand as a thought-leader, relying on weak sources of research to make your point isn’t going to bring you closer to that goal. But… not so fast.

Research 80

Research Thought Leadership Studies Opinions 80

BenchmarkONE

MAY 4, 2022

One big area is research, and within that sits content testing as a niche discipline. It’s a form of research that allows marketers to find out whether their content is on point. Everything linked to your product should be tested. Use graphics for simple comprehension of the results, and write a report with your findings.

Research 62

Research Planning Content Sample 62

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. What is a competitive analysis report?

Analysis 93

Analysis Marketing AI Examples SWOT 93

Hinge Marketing

FEBRUARY 21, 2017

In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth insights for the technology services industry. This report looks at a variety of different aspects to uncover the most effective marketing techniques for tech services firms. Just click on the link and download the report.

Research 48

Research Service Word of Mouth Differentiation 48

Engagio

NOVEMBER 20, 2017

And valuable, relevant commercial insight comes from research. The depth of research will reflect which tier a given account is in. Tier 1: Deep research. Each account is treated as a “market of one”, with intensive research and account plans and full buying center mapping. Tier 2: Medium-depth research.

Account Based Marketing 63

Account Based Marketing ABM Research InsideView 63