Martech

JULY 28, 2023

In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection. Security bots may inflate click rates in email reports.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Liveintent

SEPTEMBER 9, 2021

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Mail Privacy Protection. Update: To quote Apple, “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Privacy Policies must also inform consumers of not just their rights, but how to exercise them.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Navigate the Channel

JULY 12, 2023

Apple Mail Privacy Protection, which went into effect in 2021, has rippled through part of the email world and affected open rates, according to email service provider Constant Contact , as open rate metrics are no longer reliable for email lists with subscribers using Apple Mail. What are the specifics? Translation?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. In October 2021 , shortly after MPP was released, Litmus Email Analytics data indicated that 14.35% of Apple opens were impacted by Apple Mail Privacy Protection.

Privacy Protection 84

Privacy Protection Email Marketing Privacy Work Management 84

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Trade Press Services Newsletter

AUGUST 4, 2022

Covered data is information that identifies or is linked to an individual or a device and includes a user’s name, address, social security number and email address. privacy regulations, including the California Consumer Privacy Act , the ADPPA affects nonprofits and small businesses. Unlike existing U.S.

Privacy 130

Privacy Privacy Policies Privacy Protection Marketing Management 130

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers? Time-based triggers, such as follow-up emails.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Martech

APRIL 27, 2022

When it comes to labels, Apple’s are more about what data is being collected, including data used for tracking purposes, and letting the user know what’s linked to them. Read next: With Apple privacy protections hurting revenue, some companies are finding ways around it. Differences from Apple.

Google 95

Google Privacy Protection Privacy Opt-out 95

Litmus

OCTOBER 27, 2021

Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. He continued the conversation on the (virtual) stage during his session, “Apple’s Mail Privacy Protection: How It Will Affect Email Marketers & How They Should Respond.”. LitmusLive2021 [link] pic.twitter.com/cPEZ3MTXth.

Privacy Protection 92

Privacy Protection Work Management Deliverability Privacy 92

Litmus

NOVEMBER 26, 2022

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. It also does dynamic links. This is a big problem, as dynamic content is usually time sensitive. However, Litmus Personalize doesn’t just do dynamic images.

Personalization 75

Personalization Privacy Protection Class Tagging 75

Parse.ly

AUGUST 3, 2023

Monumental shifts are happening in the handling of user data, with privacy protection a key driver. Here, tech giants are leading the way, with Apple in particular taking serious steps to secure user privacy and altering how third-party tracking functions. What changes did Apple make to link tracking?

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

DAGMAR Marketing

NOVEMBER 20, 2023

Here is an example of what you’ll see in GA4 if your data has been thresholded: Data Thresholding Benefits Over the past several years, the digital world has received growing pressure to maintain and protect user privacy on the web. Google Analytics collects extra data on users who have agreed to Ads Personalization.

Doubleclick 52

Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. The post A year of Apple’s Mail Privacy Protection appeared first on LiveIntent Blog.

Privacy Protection 107

Privacy Protection Privacy Intent Signal Open Rate 107

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. This could be linked to another new Apple feature, Hide My Email, according to Hanson.

Privacy 98

Privacy Email Marketing Privacy Protection Open Rate 98

Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Any time a customer pays through one of HubSpot’s Payment methods (see here and here ) (add link), a record is created in the Payments object.

CMS Development 101

CMS Development Privacy Protection Open Rate Microsite 101

Heinz Marketing

JUNE 27, 2022

Apple Mail Privacy Protection. According to Apple , with the release of iOS 15, Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. And it prevents senders from seeing if and when you’ve opened their email.

Privacy 71

Privacy Privacy Protection Opt-out Opt-in 71

Convert

APRIL 21, 2021

It is not too early to start CDPA compliance efforts as more states, such as New York and Washington, begin to enact consumer privacy protection laws. As more state legislatures become active in passing consumer privacy protection bills or laws, one thing becomes clear: ensuring customer privacy can no longer be an afterthought.

Privacy 72

Privacy Privacy Protection Opt-out Privacy Policies 72

Litmus

JANUARY 25, 2022

Keep in mind that with Apple’s Mail Privacy Protection (MPP) now in play, the open rate for your Apple Mail users may be inaccurate and unreliable until the market settles. The click-through rate (CTR) is the percentage of people who opened your email and clicked on at least one link. Click-through rate (CTR).

Email Marketing 99

Email Marketing Click Rate Open Rate CTR 99

Brightedge

JULY 22, 2022

Technical SEO gives us the tools – schema markup, featured snippets, internal links, site structure elements, and much more – to tell the search engines how to use our content, giving it a better chance to be discoverable and to rank well. Another major change impacting digital marketers is significant new privacy protections.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Litmus

OCTOBER 28, 2022

When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Robbins also shared a few resources from his talks: A few helpful links from my #LitmusLive2022 talk [link]. Open rates were never super accurate to begin with, if we’re being honest.

Open Rate 84

Open Rate Privacy Protection Marketing Management Click Rate 84

Litmus

SEPTEMBER 20, 2022

A link isn’t working? If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Make sure your plain-text version is visually attractive and has working links. Include a working unsubscribe link.

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Link to relevant articles that prompt clicks 3. Or, you might just want to stop looking at them altogether. Make polls 6.

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Privacy Protection 112

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Add a link to your form in your email template. Unsubscribe via Form.

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

Salesforce Marketing Cloud

FEBRUARY 2, 2022

With these 22 new fields, you can: monitor how your emails are performing by device, client, operating system, and browser optimize engagement with deeper metrics such as bounce types, clicks by links, total clicks and opens, conversions, unsubscribes, complaints, and click event lag easily visualize, analyze, and share reports.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Hubspot

AUGUST 9, 2017

To give you an idea of what you're up against, here are a few examples of regulations that require a privacy policy: California Online Privacy Protection Act. Privacy Shield. EU General Data Protection Regulation (effective May 2018). Children's Online Privacy Protection Rule.

Privacy Policies 77

Privacy Policies Privacy Privacy Protection Marketing Management 77

Navigate the Channel

JANUARY 3, 2024

Compliance and Privacy Failing to comply with email marketing regulations can lead to legal trouble and a tarnished reputation. Also include a visible and functional unsubscribe link to comply with laws like the CAN-SPAM RULE. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers?

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

AUGUST 9, 2022

Plus, with open rates becoming less of a reliable metric due to Apple’s Mail Privacy Protection (MPP), email marketers should be thinking about other ways to measure success—and that means shifting focus to engagement metrics. Boux Avenue linked their Instagram to the bottom of their email. Example: Boux Avenue.

Email Marketing 69

Email Marketing Social Marketing Privacy Protection Banners 69

ConvertKit

JULY 6, 2021

How Apple’s email privacy protection hurts creators. Nathan’s Twitter thread on Apple’s privacy update. Pullquote. (27:10) Deliverability Defined 108: Hey.com: The New Mailbox Provider that Blocks “Spy Tracker” Pixels. Try ConvertKit's deliverability in action.

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

Martech

OCTOBER 30, 2023

This includes opens and clicks on specific links within your email. Email addresses are typically uploaded by marketers as lists in the email service provider or database or automatically inserted through a form on a website. From here, you should be employing segmentation based on each subscriber’s level of engagement.

Email Marketing 119

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 119

Hubspot

MAY 24, 2018

Everyone globally on Facebook will get asked about their privacy settings as GDPR goes into effect. link] — Sarah Frier (@sarahfrier). Zuckerberg has previously given mixed responses to the question of implementing GDPR-like protections on a global scale during interviews and during his U.S. May 24, 2018.

Privacy 68

Privacy Facebook Privacy Protection Ideal Customer Profiles 68

Martech Advisor

MARCH 17, 2020

Learn More: 5 Key Elements of Customer Data Privacy. Protect Your Sensitive Data. As cybercrimes are on the rise, marketers must care for the privacy of their clients. Strengthen Your Link Building Outreach. Link building is an integral part of digital marketing. It is another way marketers can benefit from a VPN.

P2P 53

P2P Privacy Protection Internet Marketing Eye-Tracking 53

Bluetext

DECEMBER 8, 2022

You have all probably heard of GDPR ( General Data Protection Regulation) , which is the EU’s extensive data privacy protection program, which defines a set of laws enforced universally across all European Union nations. So let’s break down what this legislation means, who it applies to and more importantly how you can comply.

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

Litmus

JUNE 28, 2021

Automated email copy, images, and links work. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. Secondly, is the content of the emails in your automations still valid and do all the links still work? You’ll not only catch rendering issues, but also learn if any images or links are broken.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Litmus

JULY 28, 2021

Just make sure the copy you want is the first thing in your email, even above images or links. Speaking of open rates, you may not be able to rely on that as a success metric anymore after Apple’s Mail Privacy Protection launches (as early as September 2021). This will keep alt text from showing up in the preview text.

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Hubspot

MARCH 28, 2018

When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google. link] — dara khosrowshahi (@dkhos).

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

Navigate the Channel

SEPTEMBER 15, 2023

The Relevance of Purpose-Driven Marketing Purpose-driven marketing is closely linked to authenticity. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? This connection often translates into long-term loyalty.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65