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MPP in Email Marketing: Myths, Facts and Your Response

Litmus

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. In October 2021 , shortly after MPP was released, Litmus Email Analytics data indicated that 14.35% of Apple opens were impacted by Apple Mail Privacy Protection.

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Optimizing for Search Amid the Data Revolution and Increasing Complexity of Technical SEO in 2022

Brightedge

Technical SEO gives us the tools – schema markup, featured snippets, internal links, site structure elements, and much more – to tell the search engines how to use our content, giving it a better chance to be discoverable and to rank well. Another major change impacting digital marketers is significant new privacy protections.

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What Apple’s privacy changes mean for your deliverability

ConvertKit

How Apple’s email privacy protection hurts creators. Nathan’s Twitter thread on Apple’s privacy update. Start building your audience and reaching their inboxes: convertkit.com/pricing. Pullquote. (27:10) Deliverability Defined 108: Hey.com: The New Mailbox Provider that Blocks “Spy Tracker” Pixels. Stay in touch.

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Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need

Hubspot

When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google. link] — dara khosrowshahi (@dkhos).

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Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

For some people, this might be a small price to pay, but if you’re choosing a video hosting platform for a professional service or business, this is probably not the best route to take. Other features you can expect to see are: Basic analytics such as total views, link referrers, views by location. Sharing buttons. Branded embedding.

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Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

Right to Equal Services and Prices: Businesses can't discriminate consumers by charging different pricing or denying the sale of products or services. Update Your Privacy Policy. Also, don't forget to link your privacy policy on your opt-in forms and let subscribers know how they can easily unsubscribe.

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We’ll Take the B2C Special: Fully Personalized and Self-Directed Email Experiences

Litmus

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How has email, specifically, been impacted by Apple Mail Privacy Protection?