Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Scoring 130

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. You’ll find these firms quoted often in the press.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. And when your news appears on the pub’s news site or eNews, it often will include a link back to your website.

Press 67

Press B2B Blast Campaigns Public Relations 67

Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. Be Prepared for the Media Whether you expect to interact with members of the press or not, you should be prepared – just in case. No press kit?

Trade Show 65

Trade Show ROI Tips Press 65

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news.

PR 332

PR SEO Lead Scoring Lead Ranking 332

Webbiquity

AUGUST 1, 2023

Social Media Profiles and Activity Depending on the nature of the site, its target market, and overall strategy, either create new social media profiles linked to the site, or at least announce the site from existing social media accounts. Share relevant and compelling content, and interact with social media users who engage with the posts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. Customer service reps can answer questions by simply pasting a link to the tutorial.

Press 69

Press Product Screencast FAQ 69

seo.co

JANUARY 23, 2022

Link building has come a long way since the early days. Successful offsite SEO and link building is no longer a matter of quantity (though, quantity and regularly still play a role) so much as it is a matter of quality. Actually, building links on major news sites isn’t as difficult as you might imagine. But it takes work! .

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Brandwatch Marketing

MARCH 23, 2023

We’ve just released a crisis management guide that will help you become an expert in the area. Hopefully you’ll never need them, but if someone needs to be interviewed by the press, you have to make sure they’re capable. Very few people are naturally good at facing a hostile press. bw_banner_cta] 4.

Work Management 92

Work Management Press Case Studies Act-On 92

Optinmonster

DECEMBER 21, 2023

Yes, Apple positions its launch events as product releases. On launch day, send an email campaign about the product being live with a link for people to check out. Notice how Zapier links to a sign-up page in the blog. Prepare a Press Kit If you want media to cover your product launch, you should prepare a press kit.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Webbiquity

FEBRUARY 21, 2023

Marketers searched out, followed, and created spreadsheets filled with influencer names, contact information, and social media links. We showcased the platform on Product Hunt; implemented SEO practices; prepared a press-release published in 59 media outlets. We came up with an entire campaign that brought us first users.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

seo.co

OCTOBER 4, 2021

Press Releases. Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. With most press release distribution systems, you’ll have the ability to select geo-targeted publication outlets.

SEO 105

SEO Lead Scoring Lead Ranking Press 105

Hubspot

JULY 30, 2013

Do those search engine optimized press releases you''re sending actually boost your search rankings? While the question of whether anchor text links in press releases ever actually pass search value has always been debatable, a recent update from Google seems to shed some more light on these issues. what gives? "It''s

Press 28

Press PageRank Optimization SEO 28

KEO Marketing

SEPTEMBER 15, 2016

Press releases are an important part of a business’s communication process. Besides your clients seeing the release, you want the media to read it and follow up with you. If you invest in creating a great press release , you want to get the most of it. Your press release will get a 1 second visual scan.

Press 48

Press Keywords Distribution Video Marketing 48

Kaon

MARCH 23, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that it is continuing to drive augmented reality (AR) adoption in the enterprise, with Google’s recent technology release of ARCore. With the launch of ARCore 1.0,

Press 150

Press Lead Ranking B2B Sales Google 150

Optinmonster

MAY 11, 2023

You can post content with links to your website, and of course link your website in your social media profile. Most bloggers will include a link to your website if you create a guest post for them. Some forums have rules about self promotion, so be sure to check these out before sharing links.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

seo.co

JANUARY 1, 2023

When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Check to see if the publishers of the content in which your brand and products are mentioned have linked back to your site accordingly. They shouldn’t add links just for the sake of honoring the partnership.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Launch Marketing

APRIL 10, 2024

Anything that links to your website serves to drive traffic to your website. When planning your social media content calendar, include content that links back to your website, whether it is to a blog, press release, gated asset or product page. How can you drive traffic to your website from social media?

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

seo.co

JANUARY 18, 2022

Link building isn’t illegal. Link building is still in-line with Google’s guidelines. It’s HOW you build links that can land you hot water with search engines. Link schemes and spam links can assuredly get you algorithmic or manual actions that can tank your rankings. It’s not immoral.

Link Building 98

Link Building Ad Building Guidelines CAN-SPAM 98

What Works - What Doesn't

NOVEMBER 8, 2021

In the several years I’ve been away from the reporting game, it seems someone removed many of the “press contact” links on vendor home pages. Another trick I use to find a media relations person is to go to the “news” section, assuming that each press release will have the name of a media contact.

Contacts 65

Contacts Media Press PR 65

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. Includes link building, social media marketing, influencer outreach, online reputation management, and brand promotion.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” Another great strategy is releasing “reports” on a yearly basis that encapsulate any trends or preferences in your vertical. Press releases tend to come from within.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

seo.co

JANUARY 31, 2023

Achieving true link building services at scale (and eventually improved rank in search engines) only happens after you reach the organic traffic tipping point. It’s the coveted position where your quality content achieves enough SERP visibility that you start to receive regular inbound links as a reward for your hard work.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. Here are a few tactics for promoting your new website: Distribute a Press Release. Let people know about your new website via a press release.

Lead Generation 125

Lead Generation Traffic Marketing Websites Lead Scoring 125

Marketing Insider Group

MARCH 1, 2021

Title tagging for links. This usually refers to link-building and building connections with other relevant pages that aren’t your competitors. Linking to them in blog posts and having them link to your site is a great way to gain both visibility and authority. Press releases. Creation of a site map.

Google 328

Google Mobile Advertising Business Work Management 328

Outgrow

MARCH 17, 2022

So, for your blog to rank well, links from contextually relevant third-party sites are crucial. Linking it to relevant sites. Statistics say that content marketing that generates mainstream press is likely to be 2x more effective than the original thought. It brings along good authoritative links from relevant sites.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

seo.co

OCTOBER 4, 2021

Links back to your website. Posting your content here is an open invitation for more traffic, and like with local news sites, the links and authority you get from these will do wonders for increasing your brand’s association with your local area. Press Releases. Experiment with images and videos to share.

SEO 97

SEO Content Press Domain 97

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. Visit [link] < [link] > for more information. Shout out to @hooraemedia and @walmart.

Branding 97

Branding Brand Identity Budget Programs Communities 97

Sprout Social

OCTOBER 11, 2022

Share award press releases, graphics and videos in your employee advocacy platform to spread the word. Learn more about the Sprout Social Scholarship Fund: [link]. Share press releases, blog posts and videos announcing product enhancements, new releases, seasonal launches and trend reports.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

seo.co

OCTOBER 4, 2021

Each one will have a thumbnail of the photo for that job and a link to a post or page that goes into more depth about it. Include links to your specific profile in your physical establishment as well as on your social media profiles to attract more potential reviewers. Distribute press releases locally to attract local links.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

EMagine B2B Blog

MAY 30, 2013

Many marketers have finally caught on to the low hanging fruit of back linking – namely links in your syndicated press releases. So how can you effectively use your press releases to get links back to your site? Write your press release about something truly newsworthy.

Press 40

Press Search Engine Marketing Distribution Trade Show 40

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’!

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Sharpspring

JANUARY 19, 2022

Links have been the hottest SEO topic for years, and there’s a good reason for that. Google started with an innovative algorithm that used “links” as “votes,” the more backlinks a page had, the more people voted for it. Google is now much better at identifying real quality links from those that were manipulated.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

Valasys

MARCH 14, 2023

Your agency is losing money if it can’t establish a link between a media mention and an increase in leads or inquiries. 5 trending Public relations management tools and tactics Press releases The tried-and-true, mainstay media relations tactic is this one. Press releases are a relatively affordable outreach strategy.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Stevens & Tate

JUNE 28, 2021

Public relations (PR) traditionally consisted of press releases and news conferences, and very little else. Yet, press releases are a form of content. For instance, sending out press releases to various online media outlets. After all, content creation is a vital component of inbound marketing strategies.

Public Relations 69

Public Relations Branding Brand Identity PR 69

Outgrow

OCTOBER 7, 2021

Most importantly, write for high-ranking websites and make sure that you get the byline, and include your website link. 8 Distribute Press Releases and Create a Press Kit. With press releases, you stand a chance to pop up in Google search when someone’s looking for more information about your brand.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101