External Links: Why Should You Link to Other Websites?

RockContent

However, when we realize the importance of referrals from other pages to the success of ours, we experience a change in perspective on external links — one of the most important factors of a link building strategy. Check out the topics we’ve prepared: What are external links?

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5 Link Shorteners to Try Besides Google URL Shortener

Hubspot

Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services. Needless to say, if your audience sees a link they perceive to be spammy in one of your social media posts, they’ll do the digital equivalent of slamming the door in your face -- scroll past it. URL Shortener. Some URL shorteners even offer branded link options. url-shorterner”.

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How to Cloak Affiliate Links in WordPress for More Sales

Optinmonster

Do you want to learn how to cloak affiliate links in WordPress? But one of the most common problems new affiliate marketers run into is with their links: they’re long, ugly, and unsecure. So, today, we’re going to teach you how to cloak affiliate links in WordPress.

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The ultimate guide on Link Building

RockContent

Link building is a pillar of any SEO strategy. It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. Have you ever thought about just how much value search engines give to what links say? Number of links.

How to create an “Add to Calendar” link for your emails

Litmus

To ensure that guests actually show up, it can be useful to include an “Add to Calendar” link in your event emails. Some calendars can also add events from web links—what we’ll refer to as calendar links. Step 2: Create the calendar links and files. Calendar links.

Link 113

Link Building Basics: Tracking Results

Biznology

Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. Finding link opportunities. Vetting link prospects. In this final post we will discuss one of the most crucial portions of link building – tracking results. Link building is an ongoing and long-term strategy. Link types. Type of link attempted. Naked URL.

Steps to a Better Link Portfolio

Biznology

For SEO purposes, it’s important to have inbound links pointing to your website that establish relevance and trust. However, not all links are going to be valuable. A link from a website that has absolutely nothing to do with your website isn’t going to help. In fact, it could hurt your SEO link building efforts. Generate a Link Report. Using Google Webmaster Tools or a paid backlink reporting tool, generate a report of all of your inbound links.

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What is Link Juice and how it impacts on digital strategies

RockContent

However, the less experienced may not be properly aware of Link Juice. This technique is associated with one of the main criteria for articles to be in a good position regarding the algorithms: the links in the content. How to get more Link Juice? The distribution of Link Juice.

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Is Link Building Dead? Yes & No. Here’s Why.

seo.co

One such facet of good SEO is link building. Today, link building is to deliberately seek out and follow up on potential opportunities to get your website and content in front of an extended audience. These links are an ambassador for your website content and take it ahead for success.

How Tracking Links Can Kill Your Content

ClearVoice

For a while now I’ve noticed that in some pitches I receive from publicists, there’s a sneaky tracking link included with exhortations to visit the site. A plea for tracking-free content links. utm_medium: what type of link was used (ie: cost per click or email).

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Schema Markup: SEO Benefits & Implementation Best Practices

seo.co

Let’s face it: searchers are more likely to gravitate to the listings that show pictures, ratings, and specific details than those that simply have blue links. These are the Google experiences that go beyond the standard blue link. You also need to use the URL property strategically.

Internal Linking: How To

The Lead Agency

As defined by Moz, Internal Links are hyperlinks that point to the same domain as the domain that the link exists on. They are useful for your website for three main reasons: They help users navigate your site and establish a site hierarchy for content They spread ‘ link juice ’ around websites They increase a user’s time on page by directing them to other relevant content How are Internal Links Relevant? What are the Benefits of Internal Link Building?

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The Top 10 Best Practices To Organically Boost Your Content on Bing

Webbiquity

Bing allows you to submit the URLs of new content through Bing’s webmaster tools. Webmasters can submit up to 10,000 URLs a day for most websites. When other credible websites link back to your website, this also makes it more likely Bing will fully index your site.

15 Ecommerce UX Best Practices to Explode Your Sales

Optinmonster

That’s why, in this article, we’ll go over 15 eCommerce user experience best practices you can start using today to turn more traffic into sales. To create a better experience for your visitors, and increase your bottom line in the process, let’s take a look at 15 eCommerce UX best practices. 15 eCommerce User Experience Best Practices. These best practices won’t only help your UX, but will also help you with SEO. URL path.

3 Ways to Start Earning Links

Marketing Action

Do you know the real value of links today? Last summer on the Act-On blog, we featured A Newbie’s Guide to Link Building to help introduce the concept to readers. But how do you earn better links – and more of them? There are arguably hundreds of ways you can get started on earning more links today, but for simplicity’s sake, we’ve narrowed it down to our favorite three tactics. You can get good ideas by looking at your competitors and who links to them.

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19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Building quality links that will still positively impact rank now requires more work, more creativity, and a more sophisticated strategy for developing owned, earned, and shared links. Link Madness by SEOBook.

The Economics of Link Building

Moz

As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. To back up my statement with some numbers, I’d like to mention Ross Hudgens' claim that acquiring a good link on a top-notch site should cost $1k USD. Remember the link building rates that I’ve just named? Paid links.

Content Curation in Practice

Avitage

I copied the URL and forwarded it to colleagues with a note, “this is interesting, you should read this.” We call this content curation when content originates from a third party source (this link is an example of one use of curation). I copied the link into our content inventory (you have one of these, right?). My day started like most days. I opened and read email, a few blogs and checked out Twitter streams.

3 Types of Blog Posts That Earn the Most Backlinks, According to HubSpot's Link-Building Expert

Hubspot

When high-authority sites link to your content, search engine algorithms take this into account when ranking your content on result pages. Then, when others find and click this shared URL, it results in referral traffic. This makes them a great link-magnet," Nica explains.

How to Filter for Quality Publishers When Guest Posting for SEO Link Building

seo.co

While link building for SEO remains a solid long-term strategy for growing search rankings and increasing online exposure, But how to build backlinks that won’t elicit the ire of Google STILL remains an topic of perpetual debate. Link building is not what it used to be.

7 Content Syndication Best Practices for 2021

TrueInfluence

Add These Content Syndication Practices to Your Strategy. Below are content syndication best practices to market your business in 2021. If a prospect shares a link to your content on their social media profile, what good would it do if it doesn’t show up properly?

How to Use HARO (Help a Reporter Out) for Link Building & SEO

seo.co

Example HARO link from Inc.com. HARO is a great way to build links affordably. Make it as easy as possible for the journalist to quote/reference you as a source by including your name, location, title, contact information, website URL, etc.

Anchor Text SEO: “How to” Guide for Anchor Text Use in Link Building

seo.co

When it comes to content marketing, SEO, and link building , there are dozens of important elements in play. On the HTML side of things, it looks like this: <a href=”[link] SEO agency</a> On the user-facing side of things, it looks like this: Best SEO agency. link].

10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC. There are quite a few different types of pay-per-click ads that we should talk about before getting into our list of PPC best practices: Search Ads. PPC Best Practices. the URL query arg value exactly matches gads.

10 Best Practices for Using Links in Emails

Marketo

I recently received a question from a Marketo customer about best use of links in emails. Essentially, the customer wanted to know how and when to put links in an email communication to a prospect. Here is what you should keep in mind for your links when building emails for email marketing or for lead nurturing: Links should be easy to identify and clearly labeled. A link should be identifiable to the email reader by the color and because it is underlined.

Landing Page Optimization: 7 Best Practices and 5 Case Studies

Optinmonster

Landing Page Optimization: 7 Best Practices. But it has the added benefit of not having a fixed URL. MonsterLinks™ let you display an optin campaign whenever someone clicks on the link. Are you looking for the best landing page optimization tips to increase conversions?

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. You can use the links below and also after each video to navigate through the videos and sections. What is a “Paid Link”?

Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

This helps them provide the high-quality content we ask for and allows us to focus on other parts of the overall strategy like implementing structured data, setting up Google Tag Manager and tracking goals, internal link audits, or working on tasks such as E-A-T audits. Today’s post focuses on best practices for SEO friendly content. I had a client ask me to provide him with an “SEO Best Practice” list so he could share it with his team. URL Structure. link].

Link-Building Best Practices for Targeting a UK Audience

Hubspot

Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on. Off-Page SEO Strategies: This primarily involves generating inbound links from other websites into yours -- to signal to search engines that you have an authoritative website.

5 Best Practices When Creating a LinkedIn Company Page

KoMarketing Associates

Make sure to fill out the important company information, such as phone number and website URL correctly. Just like profiles, LinkedIn pages can post links to articles, videos, and other types of content. Big social media scheduling platforms like DrumUp or Hootsuite can link to your company’s LinkedIn page so you can schedule updates in advance and have them go out on a regular basis. LinkedIn currently has about 660 million users on their site, according to their about page.

Eloqua Practical: Eloqua / Workfront Integration

Eloqua Tips and Tricks

Eloqua Practical: Eloqua / Workfront Integration. The proofing of the asset is completed within Proof and marked as approved (Eloqua public link is used in proofing workflow). Login to Workfront Fusion ( [link] ) and click on settings. Log back into Workfront Fusion ( [link] ) and click on settings. This table contains a list of additional App Actions that could be used – these are practical ones not just me looking at anything. link] 2.0/assets/campaigns?count=2&page=1.

Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Inbound link acquisition, designed to improve SEO performance, is a great value-add when defining concrete metrics that led to successful B2B marketing campaigns. There is a rumor going around inferring that brand mentions count as SEO-friendly links and, in turn, validate the significance PR plays in SEO performance.

How to Optimize Your URLs for Search [Quick Tip]

Hubspot

One of the last things I do before publishing a blog post is a little URL check -- I make sure it''s well-optimized for both readers and search engines. It''s one of those SEO best practices that''s actually stood the test of time , left relatively unscathed by violent little penguins and fuzzy-yet-aggressive pandas. In the spirit of sharing knowledge, I thought I''d share the process I use to optimize those URLs every time. How to Search Engine Optimize Your URLs.

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How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday

Moz

Posted by randfish We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. I want to talk today about how to prioritize your link building efforts and opportunities. It's a followed link.

Creative Diversification — More Hooks and Less Risk for Link Building

Moz

To give your link building campaigns the best chance in the outreach stage, you need to make sure there is enough creative diversification during the production process, especially for data-led pieces and surveys. Diversify outreach with hash URLs.

A Newbie’s Guide to Link Building

Marketing Action

We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork. Here’s an excellent post by Maggie Walsh of Vertical Measures that explains the basics of link building, and introduces anchor text. A Newbie’s Guide to Link Building. We all know what constitutes a link, but what is “ link building ”? Here is your “Newbies Guide to Link Building.”. Link Building: The Basics.

6 Email Deliverability Pitfalls and Best Practices

Higher Logic

If you’re up against poor email deliverability rates, or simply need a refresher on deliverability best practices, assess your strategy for these common pitfalls then get busy making improvements to impact how you’ll send emails moving forward for maximum exposure. Deliverability Pitfall #3: Using Link Shorteners + Exposed URLs. What do you do when you’re up against a URL that seems longer than the yellow brick road? Link shorteners will hurt your email delivery.