5 Link Shorteners to Try Besides Google URL Shortener

Hubspot

Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services. Needless to say, if your audience sees a link they perceive to be spammy in one of your social media posts, they’ll do the digital equivalent of slamming the door in your face -- scroll past it. URL Shortener. Some URL shorteners even offer branded link options. url-shorterner”.

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The ultimate guide on Link Building

RockContent

Link building is a pillar of any SEO strategy. It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. Have you ever thought about just how much value search engines give to what links say? Number of links.

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Link Building Basics: Tracking Results

Biznology

Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. Finding link opportunities. Vetting link prospects. In this final post we will discuss one of the most crucial portions of link building – tracking results. Link building is an ongoing and long-term strategy. Link types. Type of link attempted. Naked URL.

What is Link Juice and how it impacts on digital strategies

RockContent

However, the less experienced may not be properly aware of Link Juice. This technique is associated with one of the main criteria for articles to be in a good position regarding the algorithms: the links in the content. How to get more Link Juice? The distribution of Link Juice.

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UTM tracking & URL shortening for social media marketers

Sprout Social

They have their own methods, practices and sets of skills. This usually means measuring the value of the links they’re sharing on social media. How many link clicks are they generating? How much traffic are those links generating? It also means optimizing the performance of the links they’re sharing on social media. This typically involves getting more relevant link clicks and therefore, more high-quality traffic. URL shortening for social media.

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The Top 10 Best Practices To Organically Boost Your Content on Bing

Webbiquity

Bing allows you to submit the URLs of new content through Bing’s webmaster tools. Webmasters can submit up to 10,000 URLs a day for most websites. When other credible websites link back to your website, this also makes it more likely Bing will fully index your site.

How Tracking Links Can Kill Your Content

ClearVoice

For a while now I’ve noticed that in some pitches I receive from publicists, there’s a sneaky tracking link included with exhortations to visit the site. A plea for tracking-free content links. utm_medium: what type of link was used (ie: cost per click or email).

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19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Building quality links that will still positively impact rank now requires more work, more creativity, and a more sophisticated strategy for developing owned, earned, and shared links. Link Madness by SEOBook.

Internal Linking: How To

The Lead Agency

As defined by Moz, Internal Links are hyperlinks that point to the same domain as the domain that the link exists on. They are useful for your website for three main reasons: They help users navigate your site and establish a site hierarchy for content They spread ‘ link juice ’ around websites They increase a user’s time on page by directing them to other relevant content How are Internal Links Relevant? What are the Benefits of Internal Link Building?

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15 Ecommerce UX Best Practices to Explode Your Sales

Optinmonster

That’s why, in this article, we’ll go over 15 eCommerce user experience best practices you can start using today to turn more traffic into sales. To create a better experience for your visitors, and increase your bottom line in the process, let’s take a look at 15 eCommerce UX best practices. 15 eCommerce User Experience Best Practices. These best practices won’t only help your UX, but will also help you with SEO. URL path.

3 Ways to Start Earning Links

Marketing Action

Do you know the real value of links today? Last summer on the Act-On blog, we featured A Newbie’s Guide to Link Building to help introduce the concept to readers. But how do you earn better links – and more of them? There are arguably hundreds of ways you can get started on earning more links today, but for simplicity’s sake, we’ve narrowed it down to our favorite three tactics. You can get good ideas by looking at your competitors and who links to them.

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Anchor Text SEO: “How to” Guide for Anchor Text Use in Link Building

seo.co

When it comes to content marketing, SEO, and link building , there are dozens of important elements in play. On the HTML side of things, it looks like this: <a href=”[link] SEO agency</a> On the user-facing side of things, it looks like this: Best SEO agency. link].

3 Types of Blog Posts That Earn the Most Backlinks, According to HubSpot's Link-Building Expert

Hubspot

When high-authority sites link to your content, search engine algorithms take this into account when ranking your content on result pages. Then, when others find and click this shared URL, it results in referral traffic. This makes them a great link-magnet," Nica explains.

The Economics of Link Building

Moz

As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. To back up my statement with some numbers, I’d like to mention Ross Hudgens' claim that acquiring a good link on a top-notch site should cost $1k USD. Remember the link building rates that I’ve just named? Paid links.

Content Curation in Practice

Avitage

I copied the URL and forwarded it to colleagues with a note, “this is interesting, you should read this.” We call this content curation when content originates from a third party source (this link is an example of one use of curation). I copied the link into our content inventory (you have one of these, right?). My day started like most days. I opened and read email, a few blogs and checked out Twitter streams.

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. You can use the links below and also after each video to navigate through the videos and sections. What is a “Paid Link”?

5 Best Practices When Creating a LinkedIn Company Page

KoMarketing Associates

Make sure to fill out the important company information, such as phone number and website URL correctly. Just like profiles, LinkedIn pages can post links to articles, videos, and other types of content. Big social media scheduling platforms like DrumUp or Hootsuite can link to your company’s LinkedIn page so you can schedule updates in advance and have them go out on a regular basis. LinkedIn currently has about 660 million users on their site, according to their about page.

Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Inbound link acquisition, designed to improve SEO performance, is a great value-add when defining concrete metrics that led to successful B2B marketing campaigns. There is a rumor going around inferring that brand mentions count as SEO-friendly links and, in turn, validate the significance PR plays in SEO performance.

10 Best Practices for Using Links in Emails

Marketo

I recently received a question from a Marketo customer about best use of links in emails. Essentially, the customer wanted to know how and when to put links in an email communication to a prospect. Here is what you should keep in mind for your links when building emails for email marketing or for lead nurturing: Links should be easy to identify and clearly labeled. A link should be identifiable to the email reader by the color and because it is underlined.

10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC. There are quite a few different types of pay-per-click ads that we should talk about before getting into our list of PPC best practices: Search Ads. PPC Best Practices. the URL query arg value exactly matches gads.

Landing Page Optimization: 7 Best Practices and 5 Case Studies

Optinmonster

Landing Page Optimization: 7 Best Practices. But it has the added benefit of not having a fixed URL. MonsterLinks™ let you display an optin campaign whenever someone clicks on the link. Are you looking for the best landing page optimization tips to increase conversions?

How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday

Moz

Posted by randfish We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. I want to talk today about how to prioritize your link building efforts and opportunities. It's a followed link.

Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

This helps them provide the high-quality content we ask for and allows us to focus on other parts of the overall strategy like implementing structured data, setting up Google Tag Manager and tracking goals, internal link audits, or working on tasks such as E-A-T audits. Today’s post focuses on best practices for SEO friendly content. I had a client ask me to provide him with an “SEO Best Practice” list so he could share it with his team. URL Structure. link].

Link-Building Best Practices for Targeting a UK Audience

Hubspot

Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on. Off-Page SEO Strategies: This primarily involves generating inbound links from other websites into yours -- to signal to search engines that you have an authoritative website.

Creative Diversification — More Hooks and Less Risk for Link Building

Moz

To give your link building campaigns the best chance in the outreach stage, you need to make sure there is enough creative diversification during the production process, especially for data-led pieces and surveys. Diversify outreach with hash URLs.

Eloqua Practical: Eloqua / Workfront Integration

Eloqua Tips and Tricks

Eloqua Practical: Eloqua / Workfront Integration. The proofing of the asset is completed within Proof and marked as approved (Eloqua public link is used in proofing workflow). Login to Workfront Fusion ( [link] ) and click on settings. Log back into Workfront Fusion ( [link] ) and click on settings. This table contains a list of additional App Actions that could be used – these are practical ones not just me looking at anything. link] 2.0/assets/campaigns?count=2&page=1.

How to Optimize Your URLs for Search [Quick Tip]

Hubspot

One of the last things I do before publishing a blog post is a little URL check -- I make sure it''s well-optimized for both readers and search engines. It''s one of those SEO best practices that''s actually stood the test of time , left relatively unscathed by violent little penguins and fuzzy-yet-aggressive pandas. In the spirit of sharing knowledge, I thought I''d share the process I use to optimize those URLs every time. How to Search Engine Optimize Your URLs.

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A Newbie’s Guide to Link Building

Marketing Action

We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork. Here’s an excellent post by Maggie Walsh of Vertical Measures that explains the basics of link building, and introduces anchor text. A Newbie’s Guide to Link Building. We all know what constitutes a link, but what is “ link building ”? Here is your “Newbies Guide to Link Building.”. Link Building: The Basics.

6 of the Best SEO Link Building Software Solutions in 2019

Hubspot

All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO. The term "link building" refers to the process of creating links on other websites to increase search engine rankings and drive referral traffic back to your site. You can embed links to your site within various forms of content -- including, but not limited to, blog posts, infographics, articles, press releases, and images. Check My Links.

6 Email Deliverability Pitfalls and Best Practices

Higher Logic

If you’re up against poor email deliverability rates, or simply need a refresher on deliverability best practices, assess your strategy for these common pitfalls then get busy making improvements to impact how you’ll send emails moving forward for maximum exposure. Deliverability Pitfall #3: Using Link Shorteners + Exposed URLs. What do you do when you’re up against a URL that seems longer than the yellow brick road? Link shorteners will hurt your email delivery.

SEO Best Practices for Content Syndication

PureB2B

Fortunately, there are best practices to help you avoid SEO problems and duplicate content issues. Using canonical tags will prevent duplicate content issues, as search engines are pointed to the master copy when the same content appears on several URLs. So, you need to ensure that the syndicating website places a canonical tag (rel=”canonical”) on the URL of the syndicated versions (version 2, 3, 4, and so forth). Do-Follow Links.

Hreflang Best Practices

Brightedge

You can place your HTML hreflang as link elements directly into your heading, but this can slow down loading times for large sites who have a lot of languages to load. However, like the link elements in the , large sites with a lot of languages may find that this option slows down their load speed. Link: ; rel="alternate"; hreflang="en-us", ; rel="alternate"; hreflang="en-gb". You can also use the xhtml:link attribute in your sitemap to add your hreflang code. link].

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Why are links important to SEO? It's still a way that Google thinks about links. How does Google measure the value of links? How do I get links?

16 best practices to grow your Instagram in 2020

ConvertKit

Why should you care about the best practices for Instagram? 16 best practices to guide your Instagram marketing. But whether you’re new to the platform or are a seasoned pro, the tedious task of staying up-to-date with Instagram’s best practices can be a challenge. So to help make things a bit easier for you, I’ve put together a list of the best practices you should be following on Instagram, so you can be confident with your marketing strategy! link].

7 search engine optimisation best practices in 2019

Altitude Branding

Instead of chasing down all of the latest tactics, simply put most of your focus on best practices. Below are 7 search engine optimization best practices that you should follow in 2019. Focus On Giving Links. A lot of business owners are afraid to link to relevant sites. You see, whenever you link to a valuable site it makes your site seem more valuable. Let the website owner know that you’ve just linked to them. Focus On Getting Links.

The Guide to Building Linked Unstructured Citations for Local SEO

Moz

And the best unstructured citations of all include links, of course! For example, the San Francisco branch of a natural foods grocery store gets a linked unstructured citation from a major medical center in their city via a blog post about stocking a pantry with the right ingredients for healthier eating. Why linked unstructured citations are growing in importance right now Link building is as old as organic SEO. Open Link Explorer in a new tab.

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Detecting Link Manipulation and Spam with Domain Authority

Moz

It is one thing to collect all the backlinks for a site, even a large site, and judge every individual link for source type, quality, anchor text, etc. But how do you do this for 30 trillion links every single day? Since the launch of Link Explorer and my residency here at Moz, I have had the luxury of far less filtered data, giving me a far deeper, clearer picture of the tools available to backlink index maintainers to identify and counter manipulation. Posted by rjonesx.