Why spam trigger words are a thing of the past

Litmus

You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. Here’s what spam filters actually look at.

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How to Send Bulk Emails Without Spamming (A Step by Step Guide)

SendX

Sending bulk emails and trying to get them into inboxes can feel like this: Trying to hit that inbox You go through the process of crafting a beautiful email, signing them off with ‘Love, Jason’ and then finding that your emails are crash landing into the recipient's spam box. Your email is marked spam and your emails are said to have a low delivery rate. But it’s possible to fix how you do email marketing to go from spam to primary inbox.

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The History of Spam in Marketing

Act-On

“Two years from now, spam will be solved” – Bill Gates, 2004. A virtually unregulated space, the Internet is ripe with individuals and companies skirting the gray area of marketing best practices. Log in online and within a few short minutes you’re sure to be exposed to spam. A myriad of spam types exist today, including email, social media, search engine, and more. History of Spam Nomenclature & Early Examples. What is spam? Social Media Spam.

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12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder.

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External Links: Why Should You Link to Other Websites?

RockContent

However, when we realize the importance of referrals from other pages to the success of ours, we experience a change in perspective on external links — one of the most important factors of a link building strategy. Check out the topics we’ve prepared: What are external links?

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What Are Dofollow And Nofollow Links?

RockContent

However, it is not just about creating good content, but also adopting some practices like understanding nofollow vs. dofollow links and knowing how to use them to your advantage. If you want to see how to use those types of links in your SEO strategy , keep reading.

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The ultimate guide on Link Building

RockContent

Link building is a pillar of any SEO strategy. It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. Have you ever thought about just how much value search engines give to what links say? Number of links.

How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Spam filters are continually evolving, and that can mean bad news for your business. Staying out of the spam folder is just the first step in getting your customers, the loyal as well as the new, to engage with your content and lead to communication or sale. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Email Marketing To Protect Against Spam.

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Email Testing: Spam, Links, and Rendering Tips

SendGrid

Learn more about how to test your emails for spammy content, broken links, and rendering issues across devices and browsers right in SendGrid's Marketing Campaigns. The post Email Testing: Spam, Links, and Rendering Tips appeared first on SendGrid. Best Practices Email Marketing

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FTC Completes CAN-SPAM Review

eDataSource

Some background: the FTC solicited public comment on the CAN-SPAM rule back in June 2017. Are there now additional email activities or practices that should be considered violations? Email marketers have usually felt intimidated by the CAN-SPAM Act while anti-spam advocates have always felt that the CAN-SPAM Act didn’t go far enough. The truth though is that the CAN-SPAM Act does set a pretty low bar for email senders. . Federal Register Notice: [link].

The Customer Is Always Right: Email Marketing Spam Edition

Oracle

As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing practices with our senders. Typically, this covers everything from ensuring recommended customer acquisition practices are in place, engagement-based segmentation is utilized to monitor for inactivity, and that customers are appropriately removed from mailing lists as activity lapses or unsubscribe requests are received.

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Detecting Link Manipulation and Spam with Domain Authority

Moz

It is one thing to collect all the backlinks for a site, even a large site, and judge every individual link for source type, quality, anchor text, etc. But how do you do this for 30 trillion links every single day? Since the launch of Link Explorer and my residency here at Moz, I have had the luxury of far less filtered data, giving me a far deeper, clearer picture of the tools available to backlink index maintainers to identify and counter manipulation. Posted by rjonesx.

What Is Second Tier Link Building?

seo.co

First Tier Links vs. Second Tier Links. + The Two Types of Second Tier Links. + Why Use Second Tier Link Building? Best Practices for Second Tier Link Building. But what exactly are second tier links? What is the value in second tier link building?

Delivering Ep. 15: How Gmail Detects Spam and Some Industry News

Litmus

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. The other week, someone on Twitter—sorry, I don’t remember who—linked out to an article from Google that shed some light on how Gmail detects and categorizes spam. In fact, the title of the article is Prevent mail to Gmail users from being blocked or sent to spam.

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7 Dos For Deliverability and Avoiding Email Spam Filters

Oracle

I bet you checked and double-checked the content, the images and the links before you were ready to hit send. Understanding all the factors that contribute to deliverability can help you implement best practices and provide you with the insight needed to resolve minor problems before they lead to larger issues. Spam Traps: Do you have a process to validate email addresses to be sure your database doesn’t contain a bad email that will land you in a spam trap or honey pot?

8 Tips to Reduce the Email Bounce Rate

SendX

The quality and relevancy of your email content determine how servers will perceive your message and whether it will end up in spam. Here are a few practical tips on how to improve your email content: Nail the subject line: Short subject lines, between six and ten words, work the best.

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Is Link Building Dead? Yes & No. Here’s Why.

seo.co

One such facet of good SEO is link building. Today, link building is to deliberately seek out and follow up on potential opportunities to get your website and content in front of an extended audience. These links are an ambassador for your website content and take it ahead for success.

Avoid spam traps the right way

ConvertKit

Avoiding spam traps the right way. Spam trap addresses are always kept secret. How to avoid spam traps. Links. In episode 5 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about spam traps and how they can be avoided with the right list collection and management practices. Avoiding spam traps the right way. Spam traps are often something that cause confusion and panic amongst email senders. Links.

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5 Popular Link Building Myths Debunked

ClearVoice

When I say the term “link building,” does a big “spam! That’s thanks to some outdated practices that were, truthfully, incredibly spammy. Link building is an SEO enigma to many, especially if you’ve been a website owner for a decade or so, or more.

72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ” The tragedy is: You don’t have to be a spammer for your emails to land in SPAM. Your email looks (design, copy, header) like a SPAM email B).

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How to Get Your Emails in More Inboxes (And Avoid Spam)

Vision6

Imagine spending valuable hours crafting your latest email campaign only to have it end up in Spam Land. Here’s our top tips on how you can avoid spam filters to ensure your emails arrive safely in your customer’s inbox. Using shortened URLs throughout your emails screams spam.

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Reasons to Diversify Your Link Portfolio

seo.co

What Does it Mean to Diversify Your Link Portfolio? + How to Diversify Your Link Portfolio. Link building is part science and part art. Link building also has a creative side to it. In many ways, link building is a lot like investing in the stock market.

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Social media becoming increasingly important in regards to link building

Biznology

Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. Due to the fast-paced nature of their industry, link builders and SEO specialists must constantly pay attention to shifts and trends within the SEO realm to ensure they are applying link building best practices. One recent development within the SEO industry that could certainly impact link building efficacy is the increasing importance of social media.

7 Ways To Improve Email Deliverability (With One Ingenious Tip)

SendX

They don’t work on subject lines, CTAs, fancy templates unless they are sure that whatever they send will actually land into subscribers’ inbox and not into spam boxes. It is often expressed a percentage and can be calculated like this: Email deliverability = (Emails that went into inbox/Total Emails Sent)*100 We have prepared this list of 7 most effective best practices & one ingenious tip you can adopt to ensure your email deliverability is high.

Best Practices for Employee Advocates

Oktopost

This marketing practice is called employee advocacy. Beyond your corporate policy, the best practice for any employee advocate is to think twice about the reception of a certain post. Table of Contents. What Is Employee Advocacy. What’s in It for You. Starting with Employee Advocacy.

The Definitive Guide to Link Profile Analysis

seo.co

What Is Link Profile Analysis? Where to Analyze Your Link Profile. + The Ideal Link Profile. Link Profile Monitoring Habits. Making Actionable Changes to Your Link Building Strategy. By now, you likely know about the important role that links play in search engine optimization (SEO). It’s why no SEO strategy is complete without some kind of link building strategy. What Is Link Profile Analysis? Where to Analyze Your Link Profile.

How To Get Publishers to Open Your Link Building Requests

KoMarketing Associates

As we discussed the history of search engine technology and ended with the importance of both content and links for SEO, the question was ultimately asked, “ how do you actually get links? The key to creating a link building strategy that will endure algorithm updates is through quality relationships and content designed with your buyers and “link friendly” audiences in mind.

Linking Your Way to Success: Tips for More Effective Links & SEO

Launch Marketing

SEO may feel small in the grand scheme of the online universe, but when practiced and applied effectively, it can have a major impact on the reach and success of your content marketing. “It’s One of the smallest but most impactful places to improve your SEO is in your links. Links are a root of strong SEO because they establish credibility and authority. Classifying Links. Internal Links: Links on your website pages that link to other places on your website.

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Why Do Spam Filters Hate Me?

Salesfusion

button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Why Do Spam Filters Hate Me? Best Practices Email Marketing Guest Blogger Techie Stuff [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]

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Spam Backlinks: Ultimate Guide to Finding & Fixing Toxic Links for Improved SEO

seo.co

Introduction – What Are Spam Backlinks. + How Spam Backlinks Can Harm SEO Rankings. + How to Use Moz Spam Analysis to Test Your Links. Other Spam Backlink Checkers. What are spam backlinks? Not all links are created equal, however. Link Type.

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15 Email Marketing Best Practices to Build a Killer List

Optinmonster

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. Before we get into our email marketing best practices for list building, let’s take a minute to talk about why you should be using email marketing in the first place. Either of those guides will show you what you need to know to build a successful email marketing practice. Email Marketing Best Practices for List Building.

11 Email Design Best Practices to Grab Your Reader’s Attention

SendX

And when it comes to email marketing design best practices, there are three important tenets to keep in mind: Be purposeful with your layout. Below, we've compiled a list of 11 email design best practices that align with these three principles. 11 Email Design Best Practices 1.

3 Ways to Start Earning Links

Marketing Action

Do you know the real value of links today? Last summer on the Act-On blog, we featured A Newbie’s Guide to Link Building to help introduce the concept to readers. But how do you earn better links – and more of them? There are arguably hundreds of ways you can get started on earning more links today, but for simplicity’s sake, we’ve narrowed it down to our favorite three tactics. You can get good ideas by looking at your competitors and who links to them.

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Is Google Authorship just an Elaborate Spam-Detection Tool?

Biznology

If you’re reading this blog then you’re probably familiar with the world of SEO and link building. You probably also like to keep up on the most recent SEO and link building news; and by keeping up on the latest SEO news I imagine that you have come across an article or two about Google+ and Google Authorship. A much more plausible reason for the skepticism surrounding Authorship is in regards to SEOs and the potential for Google to utilize Authorship as an anti-spam tool.

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26 Tips to Avoid the Spam Folder, Lower Bounce Rate, and Improve Engagement

Sharpspring

If you’re already doing CTA links in your emails, recent studies show CTA buttons are more effective. People click your signature links. Confirmed Opt-In (aka double opt-in) is less of an issue for bounce rates and more of a recommendation for avoiding the spam folder. Purchasing a list is an outdated practice and a big no-no. Tips to Avoid the Spam Folder. Your domain reputation is very important to spam blockers, like Google’s Tensorflow.

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How to Filter for Quality Publishers When Guest Posting for SEO Link Building

seo.co

While link building for SEO remains a solid long-term strategy for growing search rankings and increasing online exposure, But how to build backlinks that won’t elicit the ire of Google STILL remains an topic of perpetual debate. Link building is not what it used to be.

Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

siriusdecisions : @damphoux Unfortunately we were having trouble with spam when it was more public but we still plan on starting a more public group soon. damphoux : @siriusdecisions "spam"begs to question what is spam to one might be a gem to another. how should social media filter spam?should So what is spamming in the world of social media? So @scobleizer has 16,000+ updates and growing, is that spam? I don't consider Volume Tweets to be Spam.

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