SEO Best Practices for Internal Linking in B2B Websites

KoMarketing Associates

At KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics. Because content marketing is a typical area we implement SEO tactics, working alongside our client’s content marketing team is also common practice. Recently one of our client contacts asked for more guidance on the SEO best practices they should consider when linking internally between web pages.

External Links: Why Should You Link to Other Websites?

RockContent

However, when we realize the importance of referrals from other pages to the success of ours, we experience a change in perspective on external links — one of the most important factors of a link building strategy. Check out the topics we’ve prepared: What are external links?

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Internal Links: The 7 Best Strategies To Boost Your Results

RockContent

Among the many strategies that are available to attract the attention of the ideal customer, the number of companies that really invest in internal links is relatively small. Internal linking has a fundamental role in the performance of a website. What internal links are.

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What Are Dofollow And Nofollow Links?

RockContent

However, it is not just about creating good content, but also adopting some practices like understanding nofollow vs. dofollow links and knowing how to use them to your advantage. If you want to see how to use those types of links in your SEO strategy , keep reading.

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The ultimate guide on Link Building

RockContent

Link building is a pillar of any SEO strategy. It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. Have you ever thought about just how much value search engines give to what links say?

Schema Markup: SEO Benefits & Implementation Best Practices

seo.co

Let’s face it: searchers are more likely to gravitate to the listings that show pictures, ratings, and specific details than those that simply have blue links. What is schema markup & how does it benefit SEO? How to implement schema markup in SEO.

How to Cloak Affiliate Links in WordPress for More Sales

Optinmonster

Do you want to learn how to cloak affiliate links in WordPress? But one of the most common problems new affiliate marketers run into is with their links: they’re long, ugly, and unsecure. So, today, we’re going to teach you how to cloak affiliate links in WordPress.

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Sitewide Links: Impact of Sitewide Links on Rankings & the SEO Linkgraph

seo.co

In fact, some types of links can do more harm than good if you’re looking to rank a website in online search. While most of the focus for bad links revolves around the quality of the publisher websites in guest posting , the quality of the publisher may not be the only thing weighing down your rankings. One oft-debated area for link quality is the presence of sitewide links from other websites. What are sitewide links? History of sitewide links.

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Expert Answers to 10 Tough SEO Questions

Webbiquity

When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. Guidance on what works in SEO today —not five years ago. Get your technical SEO right first.

The Missing Link Between SEO and Content

RockContent

That’s where SEO and content need to intersect, and that’s a critical topic we’ll be addressing in our upcoming webinar with Search Engine Journal. Join our product marketing lead Corinne Schmid and customer development genius Christopher Hart as they take a deep dive into the relationship between SEO and content in Boost Your Content Reach and Engagement: Why, Where, When & How , an upcoming webinar presented by Search Engine Journal itself. Oh, King Content.

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Building links for big brands

Biznology

Link acquisition for enterprise level companies is unique. A link campaign for a major brand will be quite different than a link building project for a smaller local store, or even an emerging mid-market company. While the power of a large, established brand can offer distinct advantages, there are also a number of complications that come with building links for enterprise-level businesses. Building links for big brands requires a different approach to be successful.

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SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. Now businesses are seeing the benefit of using PR in SEO to get better results. In turn, better SEO leads to more website traffic and brand recognition. One of the strongest ways to build SEO is through link building. Before we get into how you can build more links to improve your SEO, let’s look at why these are important.

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How to Use Social Media for SEO Link Building

seo.co

Does Social Media Affect SEO? Include Links in Your Social Media Profiles. + How Often to Share on Social Media for Link Building. Building a Following on Social Media for Link Building. Leveraging the Power of Influencers for Link Building. Table of Contents.

4 Link Building Best Practices For B2B Marketers

KoMarketing Associates

In the SEO world there are two factors that most professionals agree are the most important when it comes to the organic ranking of your pages – probably because Google themselves revealed it – content and links. For the foreseeable future, being able to build high quality links that point back to your site is going to be a in-demand skill. Most content does not attract links on its own (as was revealed in the Moz & Buzzsumo study ).

Link Building: past, present, and future

Biznology

The practice of building links is continuously evolving. Link building has gone through some major transformations within just the past few years, and it likely will continue to change moving forward. In an upcoming Biznology webinar aptly named “Link Building: Past, Present, and Future,” some of my colleagues from Page One Power will be discussing how link building has changed over the years, how to build links the right way today, and where links are headed in the future.

Don’t silo link building

Biznology

Link acquisition isn’t meant to be done in a vacuum. In the past, link building was often done separate from other marketing activities, since all links moved the needle. It didn’t require any marketing prowess to go out and build links that made a difference on sites meant only for search crawlers. Today, only real links meant for humans will move the needle, both in search and in marketing. Earning links should be part of a cohesive online marketing plan.

SEO is Not Just Keywords and Links

Heinz Marketing

The traditional days of using keywords and links to build SEO rank is changing as search has moved towards artificial intelligence to determine intent, instead of relying specifically on keywords. These practices are by no means dead but are becoming more outdated. Here are some general SEO tips to think about when writing content and building out your pages. Enriched content is a good start for SEO opportunities, but several other factors go into SEO.

5 Ways to Improve Your SEO Without Building Links

Single Grain

When it comes to improving your website's SEO, most advice includes a call to focus on building links. What Is Link Building? When we talk about building links, we’re talking about inbound links — getting other people to link to your content. Other ways to build links include: Finding resource pages where your content fits and pitching it. Inbound links do still matter when it comes to SEO, but the current focus is on quality more than quantity.

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What is Link Juice and how it impacts on digital strategies

RockContent

Some of them are well known and are always on the radar of professionals who work with SEO. However, the less experienced may not be properly aware of Link Juice. In this content, we will cover: What is Link Juice and how does it work? How to get more Link Juice?

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Why content marketing complements (but doesn’t replace) link building

Biznology

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. And manual promotion with the goal of links is, well, link building. Content marketing can certainly complement link building, but content marketing does NOT replace link building.

Do writers need to know SEO?

Biznology

Have you read sales pages that scream, “You don’t need to know SEO! ” Solving your SEO writing woes with software sounds so easy. You wouldn’t have to worry about keyphrase usage, penning the perfect title length, or structuring links. In fact, the sales copy for one SEO plug-in even says, “We walk you through every step: no need to hire or be an SEO expert.” SEO tools are extremely helpful and save marketers time.

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Linking Your Way to Success: Tips for More Effective Links & SEO

Launch Marketing

When it comes to search engine optimization (SEO), it can often feel like you are taking on an almost insurmountable task. SEO may feel small in the grand scheme of the online universe, but when practiced and applied effectively, it can have a major impact on the reach and success of your content marketing. “It’s One of the smallest but most impactful places to improve your SEO is in your links. Classifying Links. The Look of Good Linking.

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What Is Second Tier Link Building?

seo.co

First Tier Links vs. Second Tier Links. + The Two Types of Second Tier Links. + Why Use Second Tier Link Building? Best Practices for Second Tier Link Building. But what exactly are second tier links? What is the value in second tier link building?

9 SEO Best Practices That You Should Follow in 2021

SEMrush

See the 9 SEO best practices that will lay the groundwork for your website to increase its visibility in search. Once you have laid the groundwork, you can move on to more advanced keyword research and link building strategies.

Is Link Building Dead? Yes & No. Here’s Why.

seo.co

But it’s a long-winded road to search result domination, and SEO involves a lot more than just writing good content. Understanding these intricacies of SEO is the secret to ensuring that your digital marketing efforts are worthwhile and will pay off in the long-term.

Content marketing is NOT link building

Biznology

There is a bit of confusion in the SEO industry right now. It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building. I’m not saying content marketing can’t be effective, I’m simply saying content marketing isn’t link building.

The Top 10 Best Practices To Organically Boost Your Content on Bing

Webbiquity

Including Bing in your SEO strategy can help boost your rankings by 35%. When hiring a professional SEO services company to manage your SEO strategy, make sure they can demonstrate expertise in optimizing for Bing. Keep this in mind when planning your overall SEO strategy.

Why Content Marketing Is the Fuel That Drives Modern SEO Results

DivvyHQ

Are your content marketing and SEO teams working hand-in-hand? The two practices are inextricably linked. Let’s take a deeper look into why content marketing is such an important part of your SEO strategy. They should be.

How to Filter for Quality Publishers When Guest Posting for SEO Link Building

seo.co

While link building for SEO remains a solid long-term strategy for growing search rankings and increasing online exposure, But how to build backlinks that won’t elicit the ire of Google STILL remains an topic of perpetual debate. Link building is not what it used to be.

Steps to a Better Link Portfolio

Biznology

For SEO purposes, it’s important to have inbound links pointing to your website that establish relevance and trust. However, not all links are going to be valuable. A link from a website that has absolutely nothing to do with your website isn’t going to help. In fact, it could hurt your SEO link building efforts. Generate a Link Report. Using Google Webmaster Tools or a paid backlink reporting tool, generate a report of all of your inbound links.

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Link building basics: Niche analysis

Biznology

Link building is a bit of a specialized industry, but it remains important in online marketing campaigns. Links remain integral to any SEO initiative, as they are a strong ranking signal to search engines. Link building is something that a lot of business/website owners have heard of, but might not know a whole lot about. This article will be the first in a series of posts focused around link building basics and fundamentals. Majestic SEO.

19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. But like SEO more generally, it has evolved. Image credit: SEO Book. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Are there any “easy” ways remaining to build worthwhile links? When should you disavow existing links?

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links? What types of links should you be seeking exactly? What are the best link-building strategies in a post-Panda world? Finding Potential Link Partners by Search Engine Watch.

8 things you can do to significantly improve your SEO

Biznology

What do you think of when you hear the term SEO? If you’ve been focusing on keyword optimization and the results you want aren’t there, you should turn to some other things to significantly improve your SEO. Take a look at these eight things you can do to significantly improve your SEO. The amount of time visitors spend on your website can affect your SEO ranking. Both of these things hurt your SEO ranking. Include outbound links. Remove any broken links.

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Making Links a Priority within Online Marketing

Biznology

Links are ingrained in the very fabric of the web. Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Links of course have tremendous value in regards to search and SEO.

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Link Building and SEO Strategies to Resurrect in 2017, Part 1

Act-On

Websites that earn valuable organic traffic from search engines are often aware of the powers of search engine optimization (SEO). If you only implement a few webpage best practices, stay aware of industry trends, and focus on good content, your rankings and traffic are likely to remain steady. Are Links a Part of Your 2017 SEO Strategy? When used as a tactic, building links can be very hard to execute. Links Are STILL Important!

5 Popular Link Building Myths Debunked

ClearVoice

When I say the term “link building,” does a big “spam! That’s thanks to some outdated practices that were, truthfully, incredibly spammy. While some of those practices still exist today, link building is primarily a wholesome and incredibly important SEO tactic.