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External Links: Why Should You Link to Other Websites?

RockContent

However, when we realize the importance of referrals from other pages to the success of ours, we experience a change in perspective on external links — one of the most important factors of a link building strategy. Check out the topics we’ve prepared: What are external links?

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What Are Dofollow And Nofollow Links?

RockContent

However, it is not just about creating good content, but also adopting some practices like understanding nofollow vs. dofollow links and knowing how to use them to your advantage. If you want to see how to use those types of links in your SEO strategy , keep reading.

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The ultimate guide on Link Building

RockContent

Link building is a pillar of any SEO strategy. It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. Have you ever thought about just how much value search engines give to what links say?

What is Link Juice and how it impacts on digital strategies

RockContent

Some of them are well known and are always on the radar of professionals who work with SEO. However, the less experienced may not be properly aware of Link Juice. In this content, we will cover: What is Link Juice and how does it work? How to get more Link Juice?

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Linking Your Way to Success: Tips for More Effective Links & SEO

Launch Marketing

When it comes to search engine optimization (SEO), it can often feel like you are taking on an almost insurmountable task. SEO may feel small in the grand scheme of the online universe, but when practiced and applied effectively, it can have a major impact on the reach and success of your content marketing. “It’s One of the smallest but most impactful places to improve your SEO is in your links. Classifying Links. The Look of Good Linking.

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Steps to Take After Receiving a Link Warning from Google

Biznology

To some extent this is still true, however Google has become somewhat more transparent about its practices in recent years. Links are an important part of the Google algorithm and Google pays attention not only to the quantity of links but also to the quality of links. To weed out the sites that attempt to “game the system,” Google penalizes sites that participate in shady link building practices. Create quality links. Image via CrunchBase.

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5 SEO Tactics to Maximize Internal Links — Whiteboard Friday

Moz

Posted by Cyrus-Shepard Are you using internal links to their full potential? Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday. Resources for further reading: • Should SEOs Care About Internal Links? Internal Linking Best Practices. I'm Cyrus Shepard, and today we are talking about internal links. I love internal links.

Your competitors are doing SEO

Biznology

In the last few months I have been retained by a number of clients to help some very large sites, with thousands of pages, bring their websites back inline with Google’s best practices, namely making sure that each and every page sports a unique page title, a unique description, as well as unique body content. What’s more, it seems like more SEO and SEM consultants are recommending that their clients completely remove all their meta tags from all the pages of the their sites.

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Guide to 301 Redirects in SEO

seo.co

How Do 301 Redirects Affect SEO? + How to Fix SEO Issues With 301 Redirects. + Best Practices for 301 Redirects With SEO. They can also make or break your search engine optimization (SEO) strategy. Location: [link]. How Do 301 Redirects Affect SEO?

8 Tips to Increase Your Organic Page Ranking in 2018

Webbiquity

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Whether a website has been practicing white hat, grey hat, or even black hat SEO, the entire industry has been affected by the recent updates. SEO pros know there have been algorithm changes. Guest post by Nathan Elly.

Best SEO Link Building Guides, Techniques and Tools of 2010

Webbiquity

Best practices in SEO continue to evolve, particularly in the area of link building. What types of linkbait are most effective at attracting natural links? Where can you find non-obvious link sources to pursue? How much is a link worth? How can you optimize the internal link structure of a website? Find the answers to these questions and more here in the best guides to SEO link building from the past year. How to Value Links?

What is E-A-T And How it Impacts SEO Strategies

RockContent

Although there are still controversies about this ranking factor, optimizing your site based on the E-A-T concept can be regarded as good SEO practice. It is a set of SEO practices recommended by the search engine itself.

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Google’s Latest Slap – How Un-natural Links May Affect Your SEO

Cody Ward

The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings. Once an individual is a member, he can write short articles and include a link back to his own site within the article. The blogs are all high PageRank sites and they try to give the impression that they are legitimate sites. Recently, Google decided to de-index many of these networks, which also affected all of the sites that the blogs were linking to.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

6 black hat link building tactics to avoid. What makes link building tactics “black hat?”. + Link Farms. + Reciprocal link exchanges. + Paid links. + Hidden links. + Internal link over-optimization. + Stuffing links in the footer. + Link Farms.

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How Can I Learn SEO on My Own?

seo.co

Is SEO Easy to Learn? + SEO on Your Own. + SEO Fundamentals. Great Sources to Learn SEO. Talking to Other SEO Experts. How to Structure Your SEO Education. Search engine optimization (SEO) is an incredibly powerful and popular marketing strategy.

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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Why are links important to SEO? It's still a way that Google thinks about links. How does Google measure the value of links?

You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. What’s wrong with SEO? There’s nothing wrong with SEO. Domain authority is not a new concept, it’s been a staple of good SEO for a long time. It helps when you link to other authorities on the topics. This is what most SEO tools do.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. You can use the links below and also after each video to navigate through the videos and sections.

Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

Posted by Cyrus-Shepard Links matter for SEO. Most marketers understand that links to websites count as “votes” on the web. This is the popularity part of Google’s algorithm, described in the original PageRank patent. But Google doesn’t stop at using links for popularity. They’ve invented a number of clever ways to use links to determine relevance and authority — i.e. what is this page about and is it a trusted answer for the user’s search query?

The Guide to Building Linked Unstructured Citations for Local SEO

Moz

But what can local SEO practitioners do once they’ve got these formal listings created and a system in place for managing them? And the best unstructured citations of all include links, of course! For example, the San Francisco branch of a natural foods grocery store gets a linked unstructured citation from a major medical center in their city via a blog post about stocking a pantry with the right ingredients for healthier eating. Open Link Explorer in a new tab.

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21 Smart Google SEO Tips for 2021

Moz

First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. We are talking about 21 smart Google SEO tips for 2021. This is so old-school SEO. Content/on-page SEO.

A Newbie’s Guide to Link Building

Marketing Action

We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork. Here’s an excellent post by Maggie Walsh of Vertical Measures that explains the basics of link building, and introduces anchor text. A Newbie’s Guide to Link Building. We all know what constitutes a link, but what is “ link building ”? Here is your “Newbies Guide to Link Building.”. Link Building: The Basics.

SEO Isn’t Mystical

Salesfusion

What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance. Keep Your “SEO Dictionary” Handy. The first step to breaking down the mystery that often shrouds SEO is to understand the terms.

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The Rules of Link Building - Best of Whiteboard Friday

Moz

Posted by BritneyMuller Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday. Today we are going over the rules of link building. It's no secret that links are one of the top three ranking factors in Google and can greatly benefit your website.

SEO: Are Nofollow Links Still Valuable?

Hubspot

I've recently seen a lot of chirping and discussion on the value of nofollow links for search optimization, with some people saying that there was value to having them. I asked three industry leaders in search engine optimization what their take was on nofollow links. Specifically: "What's your take on no follow links? Under what circumstances do you pursue links from Wikipedia? Is their huge reach and audience worth it, even without SEO value?".

Best Cool SEO Tools of 2011

Webbiquity

SEO is a blend of art and science. The “science” side can be made more effective and more efficient by using tools like the ones highlighted here—enabling SEO practitioners to focus more on the art part. You’ll find tools to aid with all of those tasks and more in this collection of useful and cool SEO tools. SEO Analysis and Reporting Tools. 8 Cool Free SEO Website Tools by Abnormal Marketing. What’s In Your SEO Toolbox?

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How Do PathFactory Content Tracks Impact Your SEO?

PathFactory

In this blog, I’ll give a quick overview of SEO. Then, I’ll explain how PathFactory’s Content Track interact with your SEO strategy. How SEO works. Search engine optimization, or SEO, is the process of optimizing your content so it appears prominently in more search results to maximize traffic to your website. Mastering SEO as a marketer is a bit of an art and a bit of a science. Success factors for SEO. Technical SEO.

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An Introduction to Black Hat SEO

Hubspot

What is Black Hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. Black hat techniques include keyword stuffing, cloaking, and using private link networks. The dark art of black hat SEO is the wrong way. Black hat SEO seeks to game search engine algorithms, rather than solve for the user. White hat SEO is a much better method of doing search engine optimization. Paid Links.

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What Are Nofollow Backlinks? (And Why They Matter)

seo.co

Nofollow Links: The Basics. + Why Do Nofollow Links Exist? + How to Tell If a Link Is Nofollow. + The Non-SEO Value of a Nofollow Link. + The Value of Nofollow Links for SEO. Should You Mark Links on Your Site as Nofollow? Table of Contents.

Best SEO Guides, Tips and Resources of 2010

Webbiquity

That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? What common SEO mistakes are critical to avoid? How important are footer links to SEO? How does the introduction of Google Instant change SEO tactics? What are the crucial tasks to include on site audit and pre-launch SEO checklists? SEO Basics. SEO: A Comprehensive Guide for Beginners by KISS Metrics.

12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. I’ve taken the opportunity to interview a dozen well-regarded experts in the industry, and ask the two biggest SEO questions on marketers’ minds for 2014. What big changes to the SEO industry do you predict will take place this year? How are your own SEO priorities changing? My SEO priorities never change. Non-SEO Focus.

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Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. But attempts at getting guest posts published in a manipulative manner, purely or primarily for the SEO benefit of the backlink, are no longer going to be effective (and by implication, may even lead to penalties or ranking degradation).

40 (of the) Top SEO Guides, Tips and Resources of 2010 (So Far)

Webbiquity

Despite constant change on the search landscape—personalization, localization, Caffeine, Google Instant— SEO is not dead , not even close. What basic SEO factors and techniques remain important? Get the answers to these questions and more here in 40 of the best blog posts and articles on SEO strategy, tactics, trends and insights so far in 2010. Yes, Rand Fishkin and SEOmoz are cited several times here (not surprising for a “best of SEO&# post).

A Brief History of Search & SEO

Hubspot

Tracing the history of SEO is kind of like trying to trace the history of the handshake. But unlike the handshake, SEO is fairly young, and changes frequently. So where did SEO begin, and how did it become so darn important? Several decades later, in 1990, McGill University student Alan Emtage created Archie, which some say was the very first search engine -- though that remains up for debate, according to research from Bill Slawski, president and founder of SEO by the Sea.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Who keeps moving your SEO cheese? Or how about ridding your content of these outdated SEO tactics? SEO #contentmarketing Click To Tweet. Although the world of SEO could change in an algorithm instant, content marketers always have some control — read that, some control — over how their efforts might rank in search engines. While SEO basics remain important, there are several practices that simply must go. Lazy link building. Fewer inbound links.

Best of 2009: SEO Tips, Part 1

Webbiquity

What other tools are worth checking out for keywords, linking and website analysis? Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. For more on this topic, see Just Say No to Bad SEO on SEOmoz.

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Fathom SEO Pulse #57: Super Bowl Search Winners, 302 Redirects & More

Fathom

Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: Search Winners from the Super Bowl. link]. . 302 Redirects Pass PageRank! Although it is not much of a debate as 301’s tend to be the gold standard it appears as though a 302 will also pass PageRank. link]. link].