The ultimate guide on Link Building

RockContent

Link building is a pillar of any SEO strategy. It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. Have you ever thought about just how much value search engines give to what links say? Number of links.

What is Link Juice and how it impacts on digital strategies

RockContent

However, the less experienced may not be properly aware of Link Juice. This technique is associated with one of the main criteria for articles to be in a good position regarding the algorithms: the links in the content. How to get more Link Juice? The distribution of Link Juice.

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Steps to Take After Receiving a Link Warning from Google

Biznology

To some extent this is still true, however Google has become somewhat more transparent about its practices in recent years. Links are an important part of the Google algorithm and Google pays attention not only to the quantity of links but also to the quality of links. To weed out the sites that attempt to “game the system,” Google penalizes sites that participate in shady link building practices. Create quality links. Image via CrunchBase.

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8 Tips to Increase Your Organic Page Ranking in 2018

Webbiquity

Whether a website has been practicing white hat, grey hat, or even black hat SEO, the entire industry has been affected by the recent updates. Despite the uncertainty, there are still certain practices that stand the test of time with SEO. It’s likely your website has permanent (301) redirects pointing to the wrong URLs or even broken links that are sending 404 error messages to search engine crawlers. Your URLs have a certain amount of PageRank associated with them.

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links? What types of links should you be seeking exactly? What are the best link-building strategies in a post-Panda world? Finding Potential Link Partners by Search Engine Watch.

Linking Your Way to Success: Tips for More Effective Links & SEO

Launch Marketing

SEO may feel small in the grand scheme of the online universe, but when practiced and applied effectively, it can have a major impact on the reach and success of your content marketing. “It’s One of the smallest but most impactful places to improve your SEO is in your links. Links are a root of strong SEO because they establish credibility and authority. Classifying Links. Internal Links: Links on your website pages that link to other places on your website.

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Best SEO Link Building Guides, Techniques and Tools of 2010

Webbiquity

Best practices in SEO continue to evolve, particularly in the area of link building. What types of linkbait are most effective at attracting natural links? Where can you find non-obvious link sources to pursue? How much is a link worth? How can you optimize the internal link structure of a website? Find the answers to these questions and more here in the best guides to SEO link building from the past year. How to Value Links?

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. You can use the links below and also after each video to navigate through the videos and sections. What is a “Paid Link”?

Google’s Latest Slap – How Un-natural Links May Affect Your SEO

Cody Ward

The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings. Once an individual is a member, he can write short articles and include a link back to his own site within the article. The blogs are all high PageRank sites and they try to give the impression that they are legitimate sites. Recently, Google decided to de-index many of these networks, which also affected all of the sites that the blogs were linking to.

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Your competitors are doing SEO

Biznology

In the last few months I have been retained by a number of clients to help some very large sites, with thousands of pages, bring their websites back inline with Google’s best practices, namely making sure that each and every page sports a unique page title, a unique description, as well as unique body content. What this means is that not all links are made the same. Different sites and different links have different authorities.

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The Rules of Link Building - Best of Whiteboard Friday

Moz

Posted by BritneyMuller Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday. Today we are going over the rules of link building. It's no secret that links are one of the top three ranking factors in Google and can greatly benefit your website.

A Newbie’s Guide to Link Building

Marketing Action

We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork. Here’s an excellent post by Maggie Walsh of Vertical Measures that explains the basics of link building, and introduces anchor text. A Newbie’s Guide to Link Building. We all know what constitutes a link, but what is “ link building ”? Here is your “Newbies Guide to Link Building.”. Link Building: The Basics.

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Why are links important to SEO? It's still a way that Google thinks about links. How does Google measure the value of links? How do I get links?

Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

Posted by Cyrus-Shepard Links matter for SEO. Most marketers understand that links to websites count as “votes” on the web. This is the popularity part of Google’s algorithm, described in the original PageRank patent. But Google doesn’t stop at using links for popularity. They’ve invented a number of clever ways to use links to determine relevance and authority — i.e. what is this page about and is it a trusted answer for the user’s search query?

The Guide to Building Linked Unstructured Citations for Local SEO

Moz

And the best unstructured citations of all include links, of course! For example, the San Francisco branch of a natural foods grocery store gets a linked unstructured citation from a major medical center in their city via a blog post about stocking a pantry with the right ingredients for healthier eating. Why linked unstructured citations are growing in importance right now Link building is as old as organic SEO. Open Link Explorer in a new tab.

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SEO: Are Nofollow Links Still Valuable?

Hubspot

I've recently seen a lot of chirping and discussion on the value of nofollow links for search optimization, with some people saying that there was value to having them. I asked three industry leaders in search engine optimization what their take was on nofollow links. Specifically: "What's your take on no follow links? Under what circumstances do you pursue links from Wikipedia? Will wrote a great post on the weight and authority that nofollowed links can carry.

Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. Compensation: Matt calls this out specifically in his post, noting that “email offering money to get links that pass PageRank (are) a clear violation of Google’s quality guidelines.” and the quality of linking sites in determining rankings.

How to Build Inbound Links the White Hat Way

Hubspot

As a result of the recent Penguin updates , link building has changed … again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile. Over the years, this type of algorithm update has only grown smarter, which calls for a strong focus on white hat tactics as a means of more efficient link building. What is Link Building? Too many link exchanges.

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Basic HTML Every Marketer Should Know (About Links)

Hubspot

As a follow up to my first post on Basic HTML Every Marketer Should Know , I wanted to dig a little deeper into links. They primarly link to other web pages, but can also reference images, documents, audio, or movie files. The Basic Hyperlink There are 2 key elements to the code in creating a hyperlink (or link). Reference (href) - the address opened when the link is clicked Anchor (a) - the display text or image To recap, here's the basic HTML code for creating a hyperlink.

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Best of 2008: SEO Link Building

WebMarketCentral

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. His deck actually covers the organic search marketinging basics—keywords, content and links. Tags: SEO Practice

Building Links with Great Content - Natural Syndication Networks

Moz

Posted by KristinTynski The debate is over and the results are clear: the best way to improve domain authority is to generate large numbers of earned links from high-authority publishers. Getting these links is not possible via: Link exchanges Buying links Private Blog Networks, or PBNs Comment links Paid native content or sponsored posts Any other method you may have encountered There is no shortcut. The more links, the stronger the edge.

Best SEO Guides, Tips and Resources of 2010

Webbiquity

How important are footer links to SEO? Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. Kristi Hines details 10 common SEO mistakes and how to correct them, such as focusing on link quantity over quality and not creating compelling, linkworthy content. The Problem with Footer Links in SEO by WordStream Internet Marketing Blog.

How Do PathFactory Content Tracks Impact Your SEO?

PathFactory

For a page to be indexed by search engine robots (and hence searchable by your audience), it needs to either be linked from a page that has already been indexed, or a sitemap needs to be submitted to Google Search Console. Google, which gets more than 90% of all search traffic , uses artificial intelligence and its own proprietary algorithms like PageRank and RankBrain, to give users the most relevant web pages for the keywords they search.

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What is Black Hat and how can this strategy harm your site?

RockContent

Unlike what the best SEO practices indicate, these actions follow exactly the opposite path. Check out our complete article on the subject and make sure you do not use any of these practices in the future. The first step in avoiding a practice or action is to understand it.

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

I highly recommend watching all of Matt’s videos, but for your convenience, I’ve put together a list of 5 videos that provide superb search insights for B2B marketers: How do I guest blog without it looking like I paid for a link? The bottom line: Google knows how to differentiate between natural and paid links; the latter are usually off-topic, keyword stuffed, and include keyword rich anchor text. What percentage of PageRank is lost with a 301 redirect?

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SEO Isn’t Mystical

Salesfusion

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). Unlike PageRank, your Domain Authority score is not determined based on one of Google’s own algorithms.

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SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

Typically, if you’re engaged in SEO, you’re trying to get links , using keywords in your content , and improving the technical aspects of your website to make it more search engine and user-friendly. We also know that links help improve a website’s rank on Google’s search engine results pages, and we know that websites without technical issues are generally favored by Google. Links. Links are like gold in the world of SEO.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

What are the best practices for business use of the platform? Though he calls Google+ a “half-baked invention,” Daniel Flamberg nevertheless advises that “savvy marketers should use Google+ these five ways,” including experimenting with hangouts, expanding social assets and audiences, and optimizing branded search: “Link owned digital assets to Google+. Will Google+ be a “Facebook killer” or just Google’s next failed social network?

You’re doing SEO wrong: it’s all about authority

Biznology

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. The primary way that a site gains authority is by publishing insightful, accurate, or definitive information in a compelling way, so that other people will want to link to it. It helps when you link to other authorities on the topics. And it helps even more when other authorities link to you.

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Fathom SEO Pulse #57: Super Bowl Search Winners, 302 Redirects & More

Fathom

link]. . 302 Redirects Pass PageRank! Although it is not much of a debate as 301’s tend to be the gold standard it appears as though a 302 will also pass PageRank. link]. link]. Take time to understand what Google considers to be “site quality” Although some of this may be common sense it is always important to align your site with Google’s best practices.

An Introduction to Black Hat SEO

Hubspot

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. Black hat techniques include keyword stuffing, cloaking, and using private link networks. Keyword stuffing refers to the practice of filling your content with irrelevant keywords in an attempt to manipulate where the page ranks on search results pages. This joke is about keyword stuffing and it is another perfect example of the practice. Paid Links.

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Google’s Angry Birds

Marketing Action

Organic search is a key driver of customer acquisition, so it’s important to stay current with best practices. Penguin might be old boring news, but it’s important to remember that Penguin, like Panda, and Google’s PageRank calculations in general, continue to be updated with new data. And perhaps any site with links from there might be due for a little manual inspection from the spam team at Google. Your PageRank drops, and your rankings drop as well.

The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

While SEO basics remain important, there are several practices that simply must go. Lazy link building. Fewer inbound links. If your website’s content, navigation, internal linking and page speed aren’t in a good place, it is going to be hard to remain at the top of a competitive SERP. Over the past several years, Google has rolled out several algorithms and updates that have already thrown the practice of single keyword-focused pages and optimization out the window.

Best Cool SEO Tools of 2011

Webbiquity

HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite. He helpfully divides his list of tools, most of which are market leaders, into five categories: keyword research, on-page criteria, rank checkers, competitive link research tools, and link monitoring tools.

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Best of 2008 - SEO Tools, Part 1

WebMarketCentral

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Counting links the easy way by Searchlight Brian R. Brown , consultant and natural search marketing strategist for Netconcepts , reviews Link Counter , a simple tool to help evaluate links on any website. Links play a very important part in SEO, both internal links as well as external links."

Is Google Hummingbird a Win For Marketers?

Marketo

Google has announced a string of updates in the last few years, each one altering the best practices for SEO. Google also announced that PageRank (their algorithm for ranking websites in search) won’t be updated this year, and many marketers expect PageRank to disappear altogether. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

How Do PathFactory Content Tracks Impact Your SEO?

PathFactory

For a page to be indexed by search engine robots (and hence searchable by your audience), it needs to either be linked from a page that has already been indexed, or a sitemap needs to be submitted to Google Search Console. Google, which gets more than 90% of all search traffic , uses artificial intelligence and its own proprietary algorithms like PageRank and RankBrain, to give users the most relevant web pages for the keywords they search.

URL 8