Lenny's Newsletter

AUGUST 13, 2023

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s. YouTube Channel Don’ts.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

Adobe Experience Cloud Blog

APRIL 11, 2011

by Katie Byrnes So you’ve created some pretty cool videos and uploaded them to your YouTube channel, naturally. Relax, we’ve found a few ways to add subscribers and increase YouTube viewership. This is a good way to re-engage your audience and direct them back to your YouTube channel. Still no views?

Youtube 48

Youtube Best Practices Marketo Demographics 48

Adobe Experience Cloud Blog

OCTOBER 2, 2010

In case you haven’t had the chance to check out Marketo’s B2B Sales and Marketing Book Club , we’ve decided to showcase one book every week. Check out Marketo’s YouTube page to see Anneke speak on how to get started with Sales 2.0. Marketo Book Club: Sales 2.0 Move over Oprah. principles.

Marketo 48

Marketo Web 2.0 B2B Sales Youtube 48

SmartBug Media

FEBRUARY 10, 2020

By the time they are ready, they’ve seen your website, your competitors’ websites, attended a webinar, watched a YouTube video , been on all the review and social media sites, and downloaded applicable thought leadership content. In fact, according to Marketo , 25 percent of all leads will never buy your product or service.

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

SmartBug Media

MARCH 18, 2019

YouTube is probably the most mainstream video hosting platform out there. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Sharing buttons. Branded embedding.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. He also is a New York Times best-selling author, a YouTube sensation and a renowned speaker. Heidi Bullock, vice president of demand generation at Marketo. To see the full list of categories, visit [link].

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Marketo explains , “Resourceful, actionable, helpful websites are the ones that users linger on, click through, link up with, and return to, so modern digital marketing means good SEO.”. What’s exciting about BERT, is that it supports the mission of engagement marketing. Does this mean it’s time to abandon keywords in 2020?

Marketing AI 174

Marketing AI Marketing & Strategy Marketing Strategy Peer-to-peer 174

Convince & Convert

APRIL 6, 2013

million YouTube views in 18 months. Just go to [link] and join the community with one click. Right after that session, I’m off to San Francisco to talk Youtility at the Marketo User Summit, then a red eye home. Jay is the founder of [link] and host of the Social Pros podcast. It’ll be fun!

Paid Search Agency 122

Paid Search Agency Companies Marketo Social Media 122

SmartBug Media

FEBRUARY 4, 2020

This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities. Are they using a pillar content structure with thoughtfully organized internal linking? Source Data from 1/24/2020: [link]. Tools like.

SEO 96

SEO SERP Domain Analysis 96

Adobe Experience Cloud Blog

APRIL 19, 2019

Instead of saying “Buy tickets,” use clear and specific language: “Swipe up to RSVP” or “Click the link in our Facebook event.” YouTube: As the second-largest search engine, upload your videos here to build your audience without much additional effort. Use size to strategize your Facebook spend.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Adobe Experience Cloud Blog

DECEMBER 11, 2018

In addition to featuring specific trips for sale, Intrepid Travel also has a link on its Facebook page that goes directly to reviews others have posted about their trips with Intrepid. Adding links to your social channels from your website allows users to connect on the fly, and ask a question or stay updated on specials and sales.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Vidyard

MARCH 23, 2021

Link Click-Through Rate (Link CTR) 4. Link Click-Through Rate (Link CTR) Similar to the total CTR, link CTR measures which links or interactive elements within the video viewers clicked, such as a popup to download an eBook. What Video Metrics Matter Most for Your Program? Metrics for Individual Videos 3.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. He also is a New York Times best-selling author, a YouTube sensation and a renowned speaker. To see additional speakers, learn more about the event or register, visit the Space Camp website: [link].

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. He also is a New York Times best-selling author, a YouTube sensation and a renowned speaker. To see additional speakers, learn more about the event or register, visit the Space Camp website: [link].

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Adobe Experience Cloud Blog

JANUARY 15, 2020

It gathered over 2 million views on YouTube, and many of the comments were in the same tone – “I want to buy from this small business after seeing this ad.” . After that, do a Google search for their brand name and see if they are mentioned on other sites or if they are linking to them.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. In this blog, I’ll walk you through five steps to kick off your live video strategy from beginning to end: 1.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

JUNE 2, 2017

There is nothing more embarrassing for a writer than to have a simple misspelling of a company name or include a link that points to the wrong destination. YouTube video (3-3.5 The post 8 Writing Lessons from Everybody Writes by Ann Handley appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 133

Thought Leadership CAN-SPAM Trigger Marketing Guidelines 133

LeanData

DECEMBER 8, 2022

Calendly is an appointment scheduling software that lets users communicate their availability while allowing clients, customers, event-goers, prospects and anyone else with the link to book appointments and meetings on their own. . The calendar landing page is accessed either by sharing a link or embedding the calendar on your website.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Best Practices 52

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Modern Marketing Field Guide: Raise Awareness, Drive Response & Close More Business [link]. Neal Schaffer.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

JUNE 24, 2014

At Marketo, we’ve stretched our wings into a number of new countries recently , and we’ve worked to navigate these new landscapes with a true understanding of our global audience. If your’re marketing on social , you’ll want to know which countries use social channels like Facebook and YouTube the most.

Ads 48

Ads Banner Ads Marketo Thought Leadership 48

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. ” Okay, perhaps they don’t use those exact words.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Adobe Experience Cloud Blog

JULY 9, 2015

From YouTube Ads, to fast-food toys, to cereal, to the traditional movie billboard—as an observer, you’ll see blockbuster promotions almost anywhere. So how does Hollywood generate the buzz needed to get people into the theater? Promote and Partner. Please use the HTML code below to embed this graphic. <a

Advertising Agencies 48

Advertising Agencies Buzz Thought Leadership Marketo 48

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. Okay, perhaps they don’t use those exact words. And best of all, you control who watches what.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

PureB2B

APRIL 20, 2017

Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Advertising on places like the Google Network (including Google Search, YouTube, Gmail, etc.) Personalization has proven to be a highly effective marketing strategy.

Personalization 89

Personalization Planning Marketing & Strategy Banner Ads 89

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks. Now that the visitor is on a different website, Remarketing comes into play.

Personalization 48

Personalization Conversion Marketo B2B Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 7, 2017

We have a motto here at Marketo, “ONE TEAM.” First of all, YouTube has proven that cats and dogs CAN get along. We work hard at Marketo to make these dreams a reality. Myth #3: Sales and Marketing Have Different Goals. While marketing and sales may focus on different objectives, we all have one goal: drive revenue.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Paid Search Agency 48

Vidyard

FEBRUARY 4, 2014

One option is to create a landing page requiring an email address or other information prior to full version content on the redirect link. Try YouTube Annotations A good free way to prompt viewers to take action is with YouTube annotations. So, how can you add a video email gate? It’s win-win.

Top of Funnel 63

Top of Funnel Video Marketing Lead Ranking Lead Scoring 63

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. More Information: Blog Post: [link]. Vidyard Careers: [link].

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. More Information: Blog Post: [link]. Vidyard Careers: [link].

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

APRIL 23, 2014

Download the cards (using the link to our free PDF! ), watch our video explaining the rules, and get playing! Watch the video on YouTube here. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Win a Boxed Deck. Does a marketer in your life have a birthday coming up? (Or Ready to play?

Deliverability 48

Deliverability Thought Leadership Marketo Demand Generation 48

Adobe Experience Cloud Blog

MARCH 18, 2013

When setting up your event make sure you check the “On Air Event” so that you can both stream the live recording and record it to YouTube. Download the YouTube recording from your personal account, edit whatever is necessary, then re-upload it to your company’s YouTube account and drop the link back into the Google event.

Google 48

Google Broadcasting Marketo Youtube 48

PureB2B

APRIL 20, 2017

Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Advertising on places like the Google Network (including Google Search, YouTube, Gmail, etc.) Personalization has proven to be a highly effective marketing strategy.

Personalization 62

Personalization Planning Banner Ads Marketing & Strategy 62

TrustRadius Marketing

OCTOBER 1, 2018

For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. Recent articles include tips on how to promote your business on Youtube, how to optimize using Google’s new search console , improvements for mobile conversion rate and more. A Sales Guy.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Adobe Experience Cloud Blog

MARCH 25, 2014

Twitter, Slideshare, and YouTube allow you to customize your profile’s backgrounds and headers — two more way to get your message across at no cost. 3 Pieces of Social Media Real Estate You Shouldn’t Overlook was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Social Media'

Social Media 48

Social Media Media Marketo Ideal Customer Profiles 48

SpotMe Blog

SEPTEMBER 15, 2022

But if you send them an email afterward with a link to the event recording or create blog posts out of the content, you’re giving them the opportunity to access the content in their own time and in the format they prefer. Your default choice if you want to repurpose your event recording after your event may be YouTube. Think about it.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59