Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

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Adobe Experience Cloud Blog

FEBRUARY 9, 2011

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers. Suggest features for the Marketo Roadmap.

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Customer Experience Matrix

OCTOBER 10, 2012

I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. That’s important in itself, since those missing links are the greatest obstacle to showing the value of B2B marketing efforts through revenue attribution.

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Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! To exemplify what it means to be a social enterprise, Andy shows us the Salesforce.com video about Burberry where CEO Angela Ahrendts states “if becoming a social enterprise is not in your business model, I am not sure where you will be in the next 5 years”.

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Adobe Experience Cloud Blog

AUGUST 31, 2011

For an event like Dreamforce, we’ll split create various messages for Bay Area local prospects, Marketo customers that use Salesforce, previous attendees of a salesforce.com sponsored event, those that have indicated they will attend Dreamforce (via social media or through a contest we’ve run), and the remainder of our database.

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Adobe Experience Cloud Blog

OCTOBER 20, 2010

For example, Salesforce.com’s Todd Forsythe impressed me with his presentation on how Salesforce.com is using Chatter to align marketing and sales to build millions of dollars of new pipeline. Marketo 2010 User Summit Focuses on Revenue Performance Management was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Adobe Experience Cloud Blog

APRIL 15, 2013

The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. If you’re not on Salesforce.com you may have different nomenclature here, but you get the point – marketers speak to people. B2B Marketing Modern B2B Marketing'

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Engagio

MAY 12, 2020

Sales reps receive the information where they already spend time, in Salesforce.com, via a Google Chrome extension, and email alerts. To learn more, or request a demo, please visit: [link]. It is essential for sales teams to have insight into all engagement activities, not just what is entered into the CRM. About Engagio.

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Adobe Experience Cloud Blog

AUGUST 30, 2011

The fact is – “social” has become inextricably linked to business. I have been thinking a lot about the growing social dimension in business and marketing as my organization has been getting ready for salesforce.com’s Dreamforce 2011 event, which kicks off on August 30 th at the Moscone Center in San Francisco.

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Adobe Experience Cloud Blog

JUNE 4, 2013

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. We founded Marketo with an unwavering vision about where marketing was headed, and have been the innovator in the space ever since. This is and will continue to be our sole mission at Marketo. Where marketing is going. Customer support.

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Customer Experience Matrix

NOVEMBER 4, 2010

Users can link the imported data to any other table, allowing complex data structures. These include sending an email via Salesforce.com or ExactTarget, creating a Salesforce.com task, generating an output file, and sending emails to Foursquare friends. It can also pull file segments and Salesforce.com campaign members as lists.

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Adobe Experience Cloud Blog

NOVEMBER 6, 2013

At Marketo we are busy getting ready for all of our sessions, going over the final details of our booth, and making sure everything is buttoned up and ready to go for all of the exciting activities we have planned. Marketo is a Titanium Sponsor this year and we have a lot of awesome activities planned. Salesforce.com'

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Adobe Experience Cloud Blog

NOVEMBER 22, 2013

Sights of Dreamforce 2013 from Marketo. The Sights of Dreamforce 2013 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Salesforce.com' And if you want to reminisce about all of the great events of the past week, be sure to check out our Day 2 recap and our session recap.

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Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. CRM integration is currently limited to sending data to Salesforce.com.

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Customer Experience Matrix

JUNE 14, 2013

Identity aggregators can link email, social media, and other addresses for the same individual. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. Sentiment analysis can (with limited reliability) detect the attitudes that individuals express.

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LeadSloth

AUGUST 4, 2009

At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. It provides end-to-end tracking to see associated opportunities and revenue (pulled from Salesforce.com). Lead Source Measurement Needs Improvement. Let me know your suggestions.

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The Point

NOVEMBER 16, 2011

Navicure uses Marketo and Salesforce.com to track marketing ROI.). Is the sidebar littered with the usual default widgets like categories and tag clouds, or are there links to downloadable material like white papers and Webinars, all gated behind landing pages? I, for one, don’t think the reasons are that complex.

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Social Media Demand Generation Agencies Media Marketing Qualified Leads 100

xiQ

APRIL 12, 2016

Content discovered and curated in xiQ is leveraged through leading CRM and Marketing Automation platforms like Salesforce.com Pardot, Marketo, HupSpot, AutopilotHQ and MailChimp. If not, check us out at [link] and be sure to schedule a demo [link].

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Adobe Experience Cloud Blog

AUGUST 10, 2012

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012.

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Customer Experience Matrix

JANUARY 5, 2010

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Social media.

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Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Simply log in, click the link and then click the plus sign to register for this session.). Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com. Session: How Salesforce.com Uses Online Marketing to Grow Our Business (FULL). David Meerman Scott, Freshspot Marketing LLC. Why famous? Why famous?

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Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. In 2017, the most successful sales teams understand that personalization and response rates are intrinsically linked,” says Kyle Porter , CEO of SalesLoft.

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Video Marketing Personalization Effectiveness Salesforce.com 65

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. We are excited to see the evolution of LeanData as a LaunchPoint® partner,” says Chandar Pattabhiram, Vice President, Product and Corporate Marketing at Marketo. Visit LeanData at the Marketo Marketing Nation™ Summit. About Marketo. Sunnyvale, Calif.,

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Adobe Experience Cloud Blog

NOVEMBER 20, 2013

The Salesforce.com Foundation uses an integrated philanthropic approach, which Benioff calls “The 1/1/1 Model” — the company donates 1% of Saleforce.com’s equity, 1% of their employees’ time, and 1% of their products to improving communities around the world. Salesforce.com' ” Benioff asked the crowd.

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Customer Experience Matrix

JULY 8, 2009

But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. The links all point to blog entries.)

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Marketing Insider Group

JANUARY 24, 2013

Cambridege, MA – [link]. Cambridge, MA – [link]. Marketo – Marketo.com – Marketing software. San Mateo, CA – [link]. Reston, VA – [link]. Berlin, Germany – [link]. New York City & Chicago – [link]. London, UK – [link]. New York, NY.

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Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. What an amazing concert and a HUGE a crowd.

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Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Adobe Experience Cloud Blog

OCTOBER 26, 2011

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. In less than 24 hours, salesforce.com used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. Photo Credit: salesforce.com.

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xiQ

APRIL 12, 2016

Content discovered and curated in xiQ is leveraged through leading CRM and Marketing Automation platforms like Salesforce.com Pardot, Marketo, HupSpot, AutopilotHQ and MailChimp. If not, check us out at [link] and be sure to schedule a demo [link].

Enterprise Management 48

Enterprise Management Work Management Marketing Management Curation 48

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. We are excited to see the evolution of LeanData as a LaunchPoint® partner,” says Chandar Pattabhiram, Vice President, Product and Corporate Marketing at Marketo. Visit LeanData at the Marketo Marketing Nation™ Summit. For more information: [link]. About Marketo.

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LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. We are excited to see the evolution of LeanData as a LaunchPoint® partner,” says Chandar Pattabhiram, Vice President, Product and Corporate Marketing at Marketo. Visit LeanData at the Marketo Marketing Nation™ Summit. For more information: [link]. About Marketo.

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Account Based Marketing Enterprise Management Work Management Marketing Management 40

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. In 2017, the most successful sales teams understand that personalization and response rates are intrinsically linked,” says Kyle Porter , CEO of SalesLoft. Build with Vidyard: [link].

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Video Marketing Enterprise Management Personalization Effectiveness 53

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Salesforce.com consumes 90% less energy than traditional software. Marc reminded us of the great work Salesforce foundation has done with $20 million in grants, 9,500 non-profit organizations using Salesforce.com, and 225,000 hours of community service from their empoyees. Philanthropy was also a big topic.

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Adobe Experience Cloud Blog

OCTOBER 3, 2011

Henry, who is the VP of Global Field and Industry Marketing, opened with an explanation of why QlikView needed marketing automation and why they chose Marketo. Henry described the “before and after” of Marketo deployment. Disclosure: Marketo is a Salesforce.com Partner and sponsor of Cloudforce London 2011.

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Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. “In 2017, the most successful sales teams understand that personalization and response rates are intrinsically linked,” says Kyle Porter , CEO of SalesLoft.

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Video Marketing Enterprise Management Personalization Effectiveness 50

Content Standard

SEPTEMBER 29, 2014

Marketo Munchkin Codes for Blogging. A lot of businesses already use solutions like Marketo and HubSpot to automate marketing. We use Marketo at Skyword, and one of my favorite features is the platform’s ability to track unknown and known lead behavior on blog content.

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Only B2B

JANUARY 24, 2018

It lets you share text, photos, links, videos and more. It’s not enough to simply post up links to your content in order to avoid being accused of posting spam. This is among those content syndication tools which are been supported by other content syndication networks and partners such as Salesforce.com, Marketo, and HubSpot.

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