• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Link, Marketo] B2B Marketing Trends for 2016
    a better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. comprehensive and authoritative; something that people link to and return. link] Demonstrate Business Results B2B Marketing Trends for 2016 13 Demonstrate Program Performance Across the Entire.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Link, Marketo] B2B Marketing Trends for 2016
    a better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. comprehensive and authoritative; something that people link to and return. link] Demonstrate Business Results B2B Marketing Trends for 2016 13 Demonstrate Program Performance Across the Entire.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Link, Marketo] B2B Marketing Trends for 2016
    a better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. comprehensive and authoritative; something that people link to and return. link] Demonstrate Business Results B2B Marketing Trends for 2016 13 Demonstrate Program Performance Across the Entire.
  • DISCOVERORG  |  THURSDAY, APRIL 27, 2017
    [Link, Marketo] The Truth about Cold Email
    An opt-out can be as easy as an unsubscribe link. That’s why so many of our customers execute successful email campaigns with our data while avoiding reputational issues, using tools that do permit cold email, such as Marketo, Act-on, Outreach, and Tellwise. What is spam? What is a cold email? And when is my email against the law? I have gathered from speaking with our sales team here at DiscoverOrg that there is a lot of confusion surrounding these questions.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 27, 2017
    [Link, Marketo] Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership
    Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 27, 2017
    [Link, Marketo] 5 Insider Tips to Get a Demo That’s Actually Useful
    5 Insider Tips to Get a Demo That’s Actually Useful was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Insider Tips to Get a Demo That’s Actually Useful appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Omair Malik Have you ever found yourself (and your team) wasting time, missing out on opportunities, or failing to meet your goals?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 25, 2017
    [Link, Marketo] Live From The Marketing Nation Summit: Day 2 – Storytelling, Brand Evolution, and The Future of Marketing
    The day kicked off with breakout sessions, progressed to an awesome keynote led by the Marketo CMO, Chandar Pattabhiram with a multitude of awesome guests (including Queen Latifah ), and ended with more awesome breakout sessions. Opening the keynote, Chandar announced the launch of Marketo University, and the release of free training courses for the next generation of marketers.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 25, 2017
    [Link, Marketo] Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
    We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The audience was amped when Marketo CEO, Steve Lucas, took the stage and jumped into his TED-style talk describing the new world of communication and customer expectations. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 21, 2017
    [Link, Marketo] Everything You Need to Know About AdTech & MarTech in 4 Sessions
    As we aimed to “up-level” our content and shape Summit into a true industry conference, this year Marketo has joined forces with one of my favorite publications to create a content series entirely focused on one of marketing’s most exciting trends: the convergence of advertising technology and marketing technology. Author: Marissa Lyman Bolder , better , and BIGGER than ever before.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 20, 2017
    [Link, Marketo] 4 Steps to Create Awesome Interactive Content
    For instance, if you are using Marketo’s Munchkin code , your known leads will have their contact information preloaded into an interactive experience. An engagement platform , like Marketo, should be the heart of your marketing efforts. Author: Vanessa Porter People demand a lot from marketers these days. Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences that convert visitors every time.
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Link, Marketo] What Marketing Communications Should You Personalize?
    Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Here are two great examples from Amazon: When logged in, they have links on the menu/navigation area with the user’s first name such as “Emma’s Amazon.com” (instead of just Amazon.com) and “Hello, Dan” (which links to the account menu options). Every customer is different.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 19, 2017
    [Link, Marketo] How to Define the Scope and Vision of Your Engagement Platform Implementation
    My recent switch from the enterprise consulting team to the education team at Marketo has given me greater exposure to customers who are either brand new to marketing automation or switching from another platform. Marketo suggests a “Crawl, Walk, Run” phased approach. In Marketo, this is done through smart lists and report subscriptions and/or Marketo Sales Insights.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 18, 2017
    [Link, Marketo] 10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit
    Author: Anastasia Pavlova I joined Marketo three years ago, and my first day was at the Marketing Nation Summit 2014 in San Francisco. I still remember the incredible energy, passion, and enthusiasm shared by thousands of Marketo customers, partners, employees, and industry thought leaders to this day. Let Marketo Take You on an ABM Journey. Account-Based Marketing: Marketo’s Secret Sauce—Charm Bianchini, Sr. Learn From Marketo ABM Customers.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 17, 2017
    [Link, Marketo] Tips & Tricks for Optimizing Your Emails
    Links vs. buttons. Tips & Tricks for Optimizing Your Emails was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Tips & Tricks for Optimizing Your Emails appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Madden I’ll admit it. Email marketing is scary.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 14, 2017
    [Link, Marketo] How to Orchestrate a Solid ABM Team [Gifographic]
    Author: Ellen Gomes A movie is nothing without great music. Whether you’re watching a Disney animated film, an Oscar-worthy musical, or a horror movie, the soundtrack is critical to creating the perfect ambiance. Don’t believe me? Try watching Silence of The Lambs on mute…way less scary, and a perfect way for this scaredy-cat ( oh hey, that’s me!) to tiptoe toward watching her first horror movie.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 13, 2017
    [Link, Marketo] You’re Invited to a Gathering of the Masters of the Marketing Universe
    Most of these partners also have LaunchPoint listings so you can learn how they integrate with the Marketo Engagement Platform. When customers love Marketo and our seamless integration with different solutions, well, we’re in for a huge marketing lovefest. During the sessions at Summit, you can hear directly from some of these happy customers about the success they’ve seen using Marketo and partner solutions together to bring customer engagement to new heights.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 13, 2017
    [Link, Marketo] Less, But Better: 4 Practical Ways to Create Enough Engaging Content
    Less, But Better: 4 Practical Ways to Create Enough Engaging Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Less, But Better: 4 Practical Ways to Create Enough Engaging Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Josh Ritchie “Brands need to be pushing out new content all the time. ”.
  • VIDYARD  |  WEDNESDAY, APRIL 12, 2017
    [Link, Marketo] Vidyard Appoints Jeff Loeb as Chief Marketing Officer
    Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. More Information: Blog Post: [link]. Vidyard Careers: [link]. Vidyard Press Kit: [link]. Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 12, 2017
    [Link, Marketo] Public Service Announcement: Field Events Aren’t Dead
    Public Service Announcement: Field Events Aren’t Dead was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Public Service Announcement: Field Events Aren’t Dead appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 11, 2017
    [Link, Marketo] How to Leverage Social Intent Data for Email Marketing
    Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Data: The Missing Link in Your Nurture Campaigns. Marketo User Group in Seattle, WA), the influencers they follow, and the articles they share and comment on. To leverage Twitter intent data, w e use our own platform to monitor real-time social media activities on any lead in our Marketo database.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 10, 2017
    [Link, Marketo] Launching a Partner Program: Why, What, and How
    At Marketo, the LaunchPoint ecosystem was developed to provide a comprehensive solution for our customers and to be an additional lead generation source. At the same time, our LaunchPoint technology and services partners help make Marketo the world-class, end-to-end marketing platform that it is today. These integrations have helped Marketo grow, stay competitive in the space, and compete, head-on, with other companies that have a non-integrated suite of solutions.
  • VIDYARD  |  FRIDAY, APRIL 7, 2017
    [Link, Marketo] 20 Amazing Ways to Use ViewedIt Screen Recording and Webcam Videos
    Tim Cerato is a marketing automation consultant at RevEngine Marketing , a Boston-based marketing automation firm, specializing in Marketo. I create quick, instructional videos with a touch of a button and then easily post and share the link in my Google Classroom, website, or email. ”. Since we launched ViewedIt, a webcam and screen recording tool, in October of last year , our amazing community (that’s you!) has made more than 200,000 videos using the product.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 7, 2017
    [Link, Marketo] 3 Ways to Make Personalized Marketing a Practice, Not a Goal
    3 Ways to Make Personalized Marketing a Practice, Not a Goal was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Make Personalized Marketing a Practice, Not a Goal appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Guy Atzmon Marketing–the process or technique, not the profession–is a verb for good reason. It represents an ongoing dialogue between brands and their audience.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 6, 2017
    [Link, Marketo] 6 Easy Ways to Perfect Your Landing Pages
    6 Easy Ways to Perfect Your Landing Pages was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Easy Ways to Perfect Your Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Stacey Thornberry Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. But, just like Steph, sometimes you can miss the mark.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 5, 2017
    [Link, Marketo] 6 Ways to Avoid Regretting Your SaaS Software Purchase
    6 Ways to Avoid Regretting Your SaaS Software Purchase was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Ways to Avoid Regretting Your SaaS Software Purchase appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Alexandra Nation I recently purchased a new pair of ballerina flats from Margaux New York, as they are a staple in my ‘ woman in tech ’ business uniform.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 4, 2017
    [Link, Marketo] Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy
    As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. If you want to hear how digital marketing has evolved at Marketo, from start-up to IPO and beyond, join me at The Marketing Nation Summit for my session, “Let’s Get Digital.”. Author: Mike Tomita What kind of digital marketing are you doing? What works? The problem is that these seemingly straightforward questions require complex and nuanced answers.
  • CHIEFMARTECH  |  TUESDAY, APRIL 4, 2017
    [Link, Marketo] THE HACKIES: A CMO’s guide to integrating marketing technologies
    While the vendor was listed as a partner on the MAP vendor’s web site and claimed having native integration support, I quickly realized that the integration was limited to simply passing a link to a survey for a specific set of recipients so that an email with that link can be sent to them. via Marketo sync filter or Eloqua program) to meet their requirements. While both Eloqua and Marketo have REST web services, that’s where the similarities end.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 3, 2017
    [Link, Marketo] Is Your Account-Based Marketing Program Putting the Cart Before the Horse?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Is Your Account-Based Marketing Program Putting the Cart Before the Horse? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Robert Pease Account-based marketing (ABM) is not going away anytime soon.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 31, 2017
    [Link, Marketo] What’s Ahead for Social Media: Live Video, Influencers, and Content
    What’s Ahead for Social Media: Live Video, Influencers, and Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s Ahead for Social Media: Live Video, Influencers, and Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 30, 2017
    [Link, Marketo] What Is B2B Social Media Marketing?
    More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). Not only does social media serves as a key driver of link acquisition, but with more social elements being displayed in top search results on Google, it can help support your organic efforts as well.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 30, 2017
    [Link, Marketo] 4 Big Mistakes You Might Be Making with Your Marketing Personas
    Or maybe you’ve lived in the persona’s shoes yourself (this is a big one–it’s something I struggle with here at Marketo). I share these tips and a few other persona perspectives in a recent Marketo Live interview with the delightful Ellen Gomes. Author: Hally Pinaud Creating and maintaining buyer personas has been an important task in every role I’ve held as a marketer. Why is that?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 29, 2017
    [Link, Marketo] Marketing Lessons Learned from a Life of Swag Hoarding
    Instead of relaxing, I am attempting to chalk paint V-Bot, the mascot of Marketo’s LaunchPoint partner Vidyard , in time for my son’s 5 th birthday party tomorrow morning. Not to toot Marketo’s own purple horn, but one example is the Marketo munchkin we gave out last year. Author: Caroline Ruggiero It’s 10:24 p.m. on Friday night after a long week on the road talking about the Engagement Economy.
  • VIDYARD  |  TUESDAY, MARCH 28, 2017
    [Link, Marketo] Low Email Conversion? See How Influitive Increased Click-Through Rates by 800% with Video
    The cool thing about Vidyard is that it integrates with your marketing automation platform (in our case, Marketo) to track and measure the impact of your video content. With Vidyard, all we needed to do was send them our list, and through the integration between Vidyard and Marketo, we could automatically send unique thumbnail images with a link that would open their personalized invitation—all housed and hosted on Vidyard’s platform.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 28, 2017
    [Link, Marketo] 4 Content Promotion Strategies to Increase Engagement
    4 Content Promotion Strategies to Increase Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Content Promotion Strategies to Increase Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 27, 2017
    [Link, Marketo] How to Scale Your Marketing Strategy Without Sacrificing Engagement
    How to Scale Your Marketing Strategy Without Sacrificing Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Scale Your Marketing Strategy Without Sacrificing Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Link, Marketo] The 17 Best Social Media Management Tools
    Sample review: “Underscoring their focus on B2B engagement, Oktopost integrates with Marketo, Salesforce, Act-On and others, directly linking social media actions to the impact on sales. Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 24, 2017
    [Link, Marketo] 3 Can’t-Miss Learnings at Marketing Nation Summit 2017
    That said, it wouldn’t be Marketing Nation Summit without some exciting product and innovation announcements from Marketo. To do this, Marketo has partnered with Adweek to bring together some of the smartest and most innovative brand marketers, AdTech executives, and even brilliant agency minds to speak to our attendees. We’ve spoken a lot about the science of marketing, brought to you courtesy of technologies like Marketo. Author: Chandar Pattabhiram The countdown is on!
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Link, Marketo] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    5 SEO Tips for Videos: How Google Ranks Them & How to Optimize was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Nate Dame Videos are becoming increasingly important for B2B marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 22, 2017
    [Link, Marketo] Introducing The Definitive Guide to Account-Based Marketing
    Introducing The Definitive Guide to Account-Based Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Introducing The Definitive Guide to Account-Based Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 21, 2017
    [Link, Marketo] 3 Ways to Beat Perfection Paralysis at Its Own Game
    Like my fellow consultants at Marketo, I’ve brushed up against perfection paralysis many times. For example, at Marketo, one of our nurturing methods is called ‘wake the dead,’ where we reach out to valid leads who need a little extra love to re-engage. Author: Jessica Minasian In marketing, the word “perfection” might conjure up images of running effortless campaigns and initiatives. Though, as we know, that’s not always the case.
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Link, Marketo] How to Properly Diagnose a Failed Email Campaign
    You want to find which messages bounced, which were delivered, who opened them (and when), what links were clicked, what content downloaded, what sites visited (and when), who put goods in the cart, and who purchased what. Skyword, for example, uses Marketo’s marketing automation tool to dissect leads and put content into our email editor. As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.”
  • MODERN B2B MARKETING  |  MONDAY, MARCH 20, 2017
    [Link, Marketo] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    6 Mobile Marketing Secrets You’ll Learn in 6 Minutes was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Stefan Bhagwandin Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. .
  • CHIEFMARTECH  |  MONDAY, MARCH 20, 2017
    [Link, Marketo] Microsoft shares their marketing stack in the Stackies, and it’s awesome
    Note that multiple major platforms from Adobe, Marketo, Salesforce, Sprinklr, and, of course, Microsoft itself, are being used together, each for its relative strengths in context, and they are all augmented by a range of more specialized marketing technology solutions. That link will take you to a 6,000-word high-level overview of the rest of the agenda — it’s going to be an epic event.)
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Link, Marketo] 5 Strategies to Help Teams Thrive after a Merger
    These are your rockstar pieces that just need a new coat of paint—maybe a new logo or link. For example, are you switching from Marketo to Eloqua? A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Link, Marketo] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    Take it from Marketo Champions, our exceptional customers who are Marketo Certified experts, avid contributors in the social world, and have demonstrated outstanding leadership in the Marketo Community. In this blog, our Marketo Champions will share why they’ve attended past Summits and what they’re looking forward to this year: 1. This year, more than ever before, we are broadening our focus on marketing as a whole beyond the Marketo Engagement Platform.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 16, 2017
    [Link, Marketo] 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]
    3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 15, 2017
    [Link, Marketo] 5 Email Reactivation Campaigns That Win Subscribers Back
    Marketo: Moving On is Hard. We tell our subscribers how it’s breaking our hearts that they haven’t engaged with Marketo emails in over a year. It’s important here to note that when you’re trying to recover the “love me nots,” be sure to call out a link to your unsubscribe page or preference center. Author: Mike Madden “She loves me… she loves me not… she loves me! SHE REALLY LOVES MEEEEEEEEEE!!!”. We’ve all been there.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 14, 2017
    [Link, Marketo] Live Video in 5 Steps: From Creation to Measurement
    Live Video in 5 Steps: From Creation to Measurement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Live Video in 5 Steps: From Creation to Measurement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Cameron Jahn Live video has tremendous power to bring people together.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Link, Marketo] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. On the Marketo blog and throughout our content, we’ve spent many digital pages on the importance of being a data-driven marketer in order to earn your seat at the revenue table.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 10, 2017
    [Link, Marketo] 3 Simple Presentation Techniques to Engage Your Audience
    3 Simple Presentation Techniques to Engage Your Audience was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Simple Presentation Techniques to Engage Your Audience appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. Needless to say, she’s incredible.
  • VIDYARD  |  THURSDAY, MARCH 9, 2017
    [Link, Marketo] Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails
    Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. In 2017, the most successful sales teams understand that personalization and response rates are intrinsically linked,” says Kyle Porter , CEO of SalesLoft. More Information: Learn more: [link]. Build with Vidyard: [link].
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 9, 2017
    [Link, Marketo] How to Generate More Leads from Your Webinar Recordings
    How to Generate More Leads from Your Webinar Recordings was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Generate More Leads from Your Webinar Recordings appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Jon Spenceley Everyone loves attending webinars, right?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 8, 2017
    [Link, Marketo] Why It’s Time for SMBs to Implement ABM
    In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy. According to data from the Marketo ABM Benchmark Survey, 33% of B2B SMBs are already conducting ABM. When the SMB segment of Marketo’s marketing team began implementing an ABM strategy, we discovered that our target accounts were 40% more likely to close than non-target accounts.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 7, 2017
    [Link, Marketo] Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit
    As I’m sure you’re aware, Marketo is at a turning point in its journey—one that aligns perfectly with where marketing, as an industry, is headed. I’ve been in the Summit game since 2012, and it’s always revolved around forward-thinking, edgy ideas that I could wrap my head around and encapsulate into the concept of a Marketo User Conference; a ton of marketers getting together and rapping about how they’ve been using Marketo to drive revenue at their company.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 6, 2017
    [Link, Marketo] Marketing and Artificial Intelligence: Make Your Job Robot-Proof
    Marketing and Artificial Intelligence: Make Your Job Robot-Proof was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing and Artificial Intelligence: Make Your Job Robot-Proof appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”. New technologies are emerging and showing up in our everyday lives at a rapid rate.
  • THE ROI GUY  |  MONDAY, MARCH 6, 2017
    [Link, Marketo] Business Value Summit Interview – Getting The Most from your Business Value Program
    To help make the business case, Alinean developed: A Windows 10 Enterprise Value Calculator for use by sales reps and partners in conversations with enterprise accounts A self-service Marketing Version of the Calculator, helping capture and deliver leads and more qualified opportunities into Microsoft’s Marketo instance Several ROI case studies (developed using the ROI Tool with accounts to validate ROI realization).
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 3, 2017
    [Link, Marketo] CaliberMind Offers B2B Orchestration with a Twist
    CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. It also uses those vendors to find identifiers belonging to the same person (such as multiple email addresses or alternative company names) and to link contact and lead records to accounts. I spent quite a bit of time debating with myself how to classify CaliberMind.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 3, 2017
    [Link, Marketo] How to Run an Effective Employee Advocacy Program on Social Media
    At Marketo, our CEO announced our employee engagement program at our quarterly all-hands meeting, quickly followed by the roll out via email, and we continue to educate new hires about it on an ongoing basis. Here at Marketo, we offer everything from branded sweatshirts and mugs, to gift cards and gadgets. At Marketo, we use a tool that measures total employee engagement (e.g.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 2, 2017
    [Link, Marketo] The Marketo Approach: 3 Ways to Invest in Your Customers Through Education
    For example, Marketo customers don’t simply want to learn how to use our platform for the sake of being certified Marketo users. As you can tell, education is something we are passionate about at Marketo. In fact, we recently announced enhancements to the Marketo University curriculum. Author: Toby Emerson It’s a given that any company should want its customers to succeed. After all, customer success translates into company success.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 1, 2017
    [Link, Marketo] 5 Simple Ways to Shape Your Content Through Your Culture
    5 Simple Ways to Shape Your Content Through Your Culture was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Simple Ways to Shape Your Content Through Your Culture appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Josh Ritchie Many content marketers think they’re doing content right. They brainstorm. They monitor upcoming events.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2017
    [Link, Marketo] How Marketers Should Think About Customer Marketing in the Engagement Economy
    A great example of this is Kaspersky Lab, a multi-billion dollar enterprise security software provider (and a Marketo customer). How Marketers Should Think About Customer Marketing in the Engagement Economy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Marketers Should Think About Customer Marketing in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 27, 2017
    [Link, Marketo] How Digital Connectivity Impacts Marketing Teams
    How Digital Connectivity Impacts Marketing Teams was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Digital Connectivity Impacts Marketing Teams appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Nina Brakel-Schutt In a 21st-century buzzword tournament, “connect” would make the finals.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 24, 2017
    [Link, Marketo] 3 Ways Marketing Automation Changed My Life
    A guy at Marketo is about to drink tons of Purple Kool-Aid and tell us how marketing automation changed his life. And just for the record, I haven’t always worked at Marketo. 3 Ways Marketing Automation Changed My Life was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways Marketing Automation Changed My Life appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Link, Marketo] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Link, Marketo] Make the Shift from Automation to Engagement Marketing
    Make the Shift from Automation to Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Make the Shift from Automation to Engagement Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Patrick Groover The shift towards ubiquitous marketing is a living reality. Simply dabbling in multi-channel marketing is no longer an option.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Link, Marketo] How to Create Evergreen Content with Lasting Engagement
    It’s rich in SEO keywords and links, and it should also be written with the reader in mind. How to Create Evergreen Content with Lasting Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Create Evergreen Content with Lasting Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Link, Marketo] How to Run a Successful Webinar from Beginning to End
    For webinar programs at Marketo, the members of the program are only deemed successes if they either attend the webinar or register for the webinar AND click a link in the follow-up email. How to Run a Successful Webinar from Beginning to End was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Run a Successful Webinar from Beginning to End appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2017
    [Link, Marketo] 11 Tips for Starting a New Sales Role
    11 Tips for Starting a New Sales Role was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 11 Tips for Starting a New Sales Role appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Chris Gillespie So you have a new sales job. The desk is clean, the laptop screen has shiny protective film, and your strategy is a blank slate.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Link, Marketo] 5 Steps to Market to a New Vertical
    At Marketo, we have team members who are dedicated to verticals of interest. At Marketo, for example, we found that the ideal personas in certain industries may be sales or IT leaders as opposed to marketing leaders, as they drive most of the purchasing decisions. Attend Marketo’s Marketing Nation Summit , the premier marketing industry event, in San Francisco from April 23-26th! Author: Vyoma Kapur Financial services. Healthcare. Higher education. Manufacturing.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2017
    [Link, Marketo] 4 Delicious Recipes to Sweeten up Your Marketing
    But, if you’re looking for a deeper explanation of how each ingredient contributes to your overall marketing success, check out the related Definitive Guides (linked). 4 Delicious Recipes to Sweeten up Your Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Delicious Recipes to Sweeten up Your Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Link, Marketo] 4 Value Selling Tools to Move Leads Down the Funnel
    4 Value Selling Tools to Move Leads Down the Funnel was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Value Selling Tools to Move Leads Down the Funnel appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2017
    [Link, Marketo] The Next Generation of Influencer Marketing
    The Next Generation of Influencer Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Next Generation of Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes More and more marketers today are tapping into influencer marketing.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Link, Marketo] 5 Ways to Find Marketing Inspiration in Your Daily Life
    5 Ways to Find Marketing Inspiration in Your Daily Life was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Find Marketing Inspiration in Your Daily Life appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Madden You’ve been putting it off for long enough. That email won’t right itself. Nor will that landing page or banner ad.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 8, 2017
    [Link, Marketo] Virtual Reality Is Now a Marketing Reality [Gifographic]
    Author: Elaine Ip Virtual reality (VR) is literally a reality now. Once an out-of-reach technology, VR is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world. Marketers, who are responsible for driving the customer experience , stand to make huge gains with VR campaigns.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2017
    [Link, Marketo] 5 Myths About Sales and Marketing Alignment Debunked
    We have a motto here at Marketo, “ONE TEAM.” We work hard at Marketo to make these dreams a reality. 5 Myths About Sales and Marketing Alignment Debunked was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Myths About Sales and Marketing Alignment Debunked appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2017
    [Link, Marketo] How to Protect Your Company’s Reputation on Social Media
    How to Protect Your Company’s Reputation on Social Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Protect Your Company’s Reputation on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Sapir Segal Warren Buffet once said, “It takes 20 years to build a reputation and 5 minutes to ruin it.”
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2017
    [Link, Marketo] How to Drive Considered Purchases in Consumer Marketing
    How to Drive Considered Purchases in Consumer Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Drive Considered Purchases in Consumer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Patrick Groover Today, marketing revolves heavily around influencing the consideration stage.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2017
    [Link, Marketo] 3 Account-Based Marketing Mistakes You Can’t Afford to Make
    3 Account-Based Marketing Mistakes You Can’t Afford to Make was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Account-Based Marketing Mistakes You Can’t Afford to Make appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI).
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2017
    [Link, Marketo] 4 Ways Demand Generation Marketing Is Like Football
    Back to our quarterback, our VP of Marketing, Shannon uses a combination of tools, such as Marketo and Bizible , to track the various “plays” needed to get a prospect over the line. In many companies, salespeople search a dated wiki article, bulky excel file of links, or actually search Google for their company’s own content. Author: Randy Frisch They say the toughest position on a football field is the quarterback. You’ve got hundreds of plays to learn and optimize.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 31, 2017
    [Link, Marketo] Where Are You on the Marketing Maturity Curve? [Report]
    When I started at Marketo last fall, I was excited to see how data-driven this company is. We, of course, use the Marketo Engagement Platform as ours, and many of our customers also have Marketo at the center of some very impressive marketing stacks. Report] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Where Are You on the Marketing Maturity Curve? Author: Adrienne Whitten I love data.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 30, 2017
    [Link, Marketo] 3 Ways to Make Controversial Content Work for Your Brand
    3 Ways to Make Controversial Content Work for Your Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Make Controversial Content Work for Your Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Andrea Lehr Most brands avoid controversy like the plague, in large part because on the surface it does seem ill-advised.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 27, 2017
    [Link, Marketo] Welcome to Marketing In The Engagement Economy
    The Marketo Engagement Platform enables marketers to listen to, learn from, and engage with their customers at scale. With the scale, reliability and openness of the Marketo Engagement Platform, marketers are able to partner with integrated solutions to deliver orchestrated experiences. Author: Steve Lucas You’ve heard it a thousand times: digital transformation has shifted the way companies do business. As a part of this shift, buyer expectations have changed.
  • INFER  |  THURSDAY, JANUARY 26, 2017
    [Link, Marketo] Why Atlassian will be a $50+ billion company in 10 years
    The company nailed the details while not bloating the product, delivering key features like checklists, dates, assignments, power-ups (where you can link cards to pull in information from other SaaS systems), progress meters, labels, attachments, and new feeds, etc. with Salesforce / Microsoft Dynamics / Marketo / Eloqua power-ups), which teams could then clone and customize as needed. This article was originally published on VentureBeat by Vik Singh , Co-Founder and CEO at Infer.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 26, 2017
    [Link, Marketo] 3 Steps to Reduce Churn and Increase Revenue
    At Marketo, we map specific product offerings based on particular demographics and/or stage in the customer lifecycle. For instance account-based marketing for B2B customers or advanced analytics for someone who has been using Marketo for at least six months. Author: Rick Siegfried Customer churn, or churn rate, refers to the pace at which customers leave your company in a given period. The ideal churn rate would obviously be 0% (i.e.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Link, Marketo] How to Build a Social Media Dream Team
    At Marketo, we embrace social sharing tools to encourage social conversions within our employees’ networks. How to Build a Social Media Dream Team was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Build a Social Media Dream Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 24, 2017
    [Link, Marketo] 4 Secret Weapons for Sales Enablement
    For an example, here’s a Marketo video testimonial from GE that can be shared on different channels. This includes competitive one-pagers that outline competitor weaknesses and company strengths, deep-dive decks on their products, suggestions for sales landmines , and links to customer complaints or unfavorable reviews about the competitor.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 23, 2017
    [Link, Marketo] How to Leverage Intent Data to Drive More Revenue
    You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. How to Leverage Intent Data to Drive More Revenue was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Leverage Intent Data to Drive More Revenue appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Link, Marketo] 5 Steps to Kickstart Your Account-Based Marketing Program
    5 Steps to Kickstart Your Account-Based Marketing Program was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Steps to Kickstart Your Account-Based Marketing Program appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Hila Nir The value of account-based marketing (ABM) is undeniable.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Link, Marketo] Tools and Tips for Outbound Sales Prospecting
    At Marketo, my team is responsible for our most important enterprise accounts (which we define as organizations with 750 employees and more). At Marketo, we use some of the best and most efficient technologies in the market: Customer Relationship Management (CRM): A CRM system is the main database for all your information about accounts, contacts, and opportunities.We We use our own marketing automation platform and Marketo Sales Insight application.
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Link, Marketo] How to Build the Perfect B2B Social Media Strategy
    These are Dropbox, GoDaddy, HootSuite, HubSpot, Intercom, MailChimp, Marketo, Moz, Sage, Salesforce, Shopify, Verisign, VMware, wix, and Zendesk. Marketo promoted the most, with over two-thirds of paid content. If you take a look at the content that Marketo promoted, you’ll see that they promotely mostly links. All the Posts they shared were links to offers and discounts on their services. Three-fourths of the links had money behind them as well.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Link, Marketo] MarTech: Top 100 Influencers and Brands
    marketo. Marketo. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Link, Marketo] 12 Questions You Need to Ask Before Hiring an SEO Company
    Off-page SEO means improving your SEO presence by earning links, strengthening the brand online, and improving the popularity of the site and content. To execute off-page SEO campaigns, an SEO agency will look for opportunities to increase your domain and page authority through incoming links to your site from other high-quality properties. Many SEO agencies operate in one of two ways: They will offer only one facet of SEO (such as link-building).
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Link, Marketo] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    Make sharing links available. 5 Content Marketing Lessons from Top Digital Marketing Blogs was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Content Marketing Lessons from Top Digital Marketing Blogs appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Link, Marketo] How Publishers Develop and Monetize Audiences with Digital Marketing
    How Publishers Develop and Monetize Audiences with Digital Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Publishers Develop and Monetize Audiences with Digital Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Hally Pinaud “Content is King.”. When Bill Gates made this proclamation back in 1996 , the world wide web we know was in its infancy.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Link, Marketo] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    That was the question that led Modernize to adopt Marketo. Here are three ways that Marketo has allowed us to tackle the challenge of scaling our marketing processes for growth: 1. We can also keep track of behavior, such as when a recipient opens an email, clicks links on landing pages, and more. Example of a Marketo Smart List. Author: Cassidy Milder Every growing organization has important thresholds to cross.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Link, Marketo] 7 Things That Illustrate What Marketers Think About the Future of Technology
    To learn more about how marketers and their customers are approaching emerging technology and this subsequent blizzard, Marketo surveyed members of the Marketing Nation and non-Marketo users from around the world on their priorities for 2017. Author: Chandar Pattabhiram Marketers are the first to feel the pressure of emerging technology.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Link, Marketo] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    How to Hire a Digital Marketing Agency: Red Flags and Key Questions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Hire a Digital Marketing Agency: Red Flags and Key Questions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Link, Marketo] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    ” According to Marketo, when sales and marketing teams align, they see a 67% improvement in close rates. More Information: Get ViewedIt: [link]. ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Link, Marketo] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. 4 B2B Marketing Tips for Running Successful PPC Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 B2B Marketing Tips for Running Successful PPC Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Link, Marketo] 6 Awesome Sales Call Conversation Starters
    What we like to do at Vidyard is use tools such as SalesLoft , Marketo , and Vidyard itself, to get a quick snapshot of each prospect’s journey, like what pages they have looked at on the website, which of your videos they have watched, and more. Always know what your touchpoints have looked like, what emails they have opened, what particular links and resources they clicked. One of my favorite things about my team is that we are constantly focused on helping each other do better.
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