• HEINZ MARKETING  |  MONDAY, JANUARY 22, 2018
    [Link, Marketo] Sales Pipeline Radio, Episode 99: Q&A with Alex Terry
    If you like what you’re hearing, want to learn more about the company, or get a copy of their pipeline performance report, talk about the four Ps, you can go to conversica.com, and we’ll have a link to that in our show notes, as well. Scroll down the page, you’ll find a link to get a copy of the sales effectiveness research. We look at Marketo and Eloqua and others that have been in this space, and really created new sub-categories in industry.
  • BOUND  |  THURSDAY, JANUARY 18, 2018
    [Link, Marketo] The Fundamentals of Website Personalization Strategy [Part 4 of 6]
    Known v isitors have identified themselves via form fill or clicked a link in an email sent through marketing automation. Partner examples: Marketo, Eloqua. Welcome to our six-part series on building a successful website personalization strategy. We will publish a new post each week. Sign up for our newsletter to get updates! In the last post , we highlighted how to develop web personalization plays to solve key business problems.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 18, 2018
    [Link, Marketo] 12 Statistics to Guide Your B2B Marketing Investment in 2018
    Technical SEO, content development, traffic analysis, and link building were named as priorities. According to Marketo’s “ 2017 Marketing Benchmark Report: North America ,” almost half of companies ( 42 percent ) have a mobile-optimized website. The new year is a fresh start: new budget, new ideas, new ambitions, and new resolutions.
  • ONLY B2B  |  THURSDAY, JANUARY 18, 2018
    [Link, Marketo] Only B2B - Untitled Article
    At the end of the page, you can place a link to your ebook. Marketo has done it well – You are right. Lead Generation vs. Demand Generation: Top 6 Strategies Which Work! We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 12, 2018
    [Link, Marketo] Ingenuity Rising: How to Boost UX and Sales Simultaneously
    Internal links, which are just one element of content silo’ing, help encourage a free flow through your site and portals. The post Ingenuity Rising: How to Boost UX and Sales Simultaneously appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Interactions with a brand or organization are becoming more complicated, dynamic, and nuanced. Not only do today’s customers browse via multiple devices and platforms, they do it simultaneously.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Link, Marketo] How to Generate Leads with Webinars
    Accessibility: Inform your potential listener how they can join the webinar, including any links, with concise instructions. Include links to any resources mentioned in the webinar and remind them of the deadline you set for your offer. You can include links to relevant blog content in your pre-webinar and post-webinar emails). The post How to Generate Leads with Webinars appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 5, 2018
    [Link, Marketo] 2018: Survey Says!
    I realize that not everyone watched the game show “Family Feud” growing up, which is the source of the title for this blog, so here’s a random link to an entire episode that you may want to watch, just to absorb the quality of the analogy. The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 3, 2018
    [Link, Marketo] 6 Ways B2B Marketers Can Attract More Leads With Video
    Similarly, you can also create case study videos that you link to in your sales emails to show how your business has helped your customers. The post 6 Ways B2B Marketers Can Attract More Leads With Video appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Video is one of the most effective ways to drive sales for marketers. According to Email Monks , emails with videos drive a staggering 280% higher return than the ones without.
  • HEINZ MARKETING  |  WEDNESDAY, DECEMBER 20, 2017
    [Link, Marketo] 12 Days of B2B Marketing: Marketing Revenue (Day 11)
    Marketo: Three Steps to Reduce Churn and Increase Revenue. link]. Marketo’s Rick Siegfried provides three powerful steps for effective customer marketing. link]. link]. By Brian Hansford , VP of Client Services for Heinz Marketing. At one time in the not too distant past, the practice of B2B marketing focused heavily on communications activities such as advertising, direct mail, trade shows, brochures, and PR.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 18, 2017
    [Link, Marketo] How to Prep Your Sales Teams with Competitive Intelligence
    Either storing links to everything in a central repository in a toolkit of sorts or sending an email summary out are great ways to remind sales of all the great content that has been created. The post How to Prep Your Sales Teams with Competitive Intelligence appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Competitive intelligence is a critical piece of most sales cycles and often a top concern for sales teams.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 14, 2017
    [Link, Marketo] B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb
    Brands frequently post in-depth content to LinkedIn—either directly on the platform, or by linking to the company blog—but include a balance of entry-level content as well. The post B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 13, 2017
    [Link, Marketo] How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes
    If you believe as I do that HTTPS is going to be the new standard, then I bet you’re thinking about what you actually need to do to ensure your corporate web pages and your Marketo landing pages are secured. On the other hand, if your IT or web team is unaware of the recent Chrome browser changes and the impact on collecting data from your pages on your site, below is a list of links that should help brief them before you meet. Marketo Secured Domains for Landing Pages.
  • SNAPAPP  |  TUESDAY, DECEMBER 12, 2017
    [Link, Marketo] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    Multivariate testing — where campaigns are generated based on combinations of multiple variables — is seeing growing support in popular tools like MailChimp, Pardot, and Marketo. Personalized content streams - marketers can now develop curated email sequences that link to content that's valuable to a specific individual, based on what s/he has viewed in the past.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 7, 2017
    [Link, Marketo] How to Measure Digital Marketing Metrics and ROI
    Are they clicking your links or images? The post How to Measure Digital Marketing Metrics and ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Research shows that email, social media, and websites are the top three channels for engaging with consumers. Whether they’re using mobile or desktop, the majority of your customers use these channels to learn and compare products and services.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 4, 2017
    [Link, Marketo] SEO Cheat Sheet: Best Practices for On-Page Optimization
    Use keywords in your URLs, with hyphens between the words to make them easier to read: [link]. The post SEO Cheat Sheet: Best Practices for On-Page Optimization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Anything worth doing is worth doing well, and that’s certainly the case when it comes your website’s Search Engine Optimization.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Link, Marketo] 41 Top Lead Generation Tools of 2017
    Marketo Pricing: Paid plans start at ~ $900/month Rating: 4/5 stars on GetApp (Based on 292 reviews) Marketo is another all-in-one solution that features lead management, lead scoring, email marketing, email automation, and analytics. You can even add a Calendly link to your email signature. There are a lot of different ways to generate leads for your company. Email marketing, cold outreach, and content marketing are all viable options to generate leads.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Link, Marketo] 41 top lead generation tools 2017
    Marketo Pricing: Paid plans start at ~ $900/month Rating: 4/5 stars on GetApp (Based on 292 reviews) Marketo is another all-in-one solution that features lead management, lead scoring, email marketing, email automation, and analytics. You can even add a Calendly link to your email signature. There are a lot of different ways to generate leads for your company. Email marketing, cold outreach, and content marketing are all viable options to generate leads.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 21, 2017
    [Link, Marketo] 7 Tips for Making Your Website Content Interactive
    Don’t Forget About Internal links. To facilitate reader interaction with your site, provide relevant links within each of your posts that navigate to other articles on your blog. When readers see a link to an article that promises to provide further information about the same topic, they’re likely to click to learn even more. The best place to incorporate links within your posts is at the end of each post or within the articles themselves.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 8, 2017
    [Link, Marketo] Increase Conversions With a Content Marketing Platform
    Should the email follow certain best practices, or be a certain amount of words, or have a certain number of CTAs or links? The post Increase Conversions With a Content Marketing Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. I remember many late nights at work trying to figure out how to show which individual articles on our website were working. By “working,” I mean generating quality new leads and engaging our already existing leads.
  • VIDYARD  |  THURSDAY, NOVEMBER 2, 2017
    [Link, Marketo] New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types
    Integrating video viewing data into marketing automation platforms (MAP) or customer relationship management platforms (CRM) like Salesforce, Marketo, Eloqua, Hubspot, and others enable marketing and sales teams to monitor and track video usage metrics. More Information: Download the Report: [link]. Blog Post: [link]. Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results.
  • LEADFEEDER  |  MONDAY, OCTOBER 30, 2017
    [Link, Marketo] How to align sales and marketing with a lead management process
    Leads from all their marketing sources feed into Marketo where they can then be scored and nurtured and passed to sales development when the lead is ready to have a sales conversation. Source: [link]. Source: [link]. Despite good intentions there are still many loopholes in lead management that undercut sales performance. That’s why having a solid lead management process in place can save lead generation programs from the chopping block.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 30, 2017
    [Link, Marketo] 6 Email Marketing Tips for the B2B Marketer
    Make sure buttons and links are big enough to tap easily on a mobile phone. Send a thank-you email that includes links to related resources when someone fills out a form or downloads gated content. If you link to gated content, ask for one additional piece of information on the download form. Emails viewed on mobile can be personalized dynamically by location, and app download links can point to the appropriate store using operating system data.
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 26, 2017
    [Link, Marketo] What the Science of Binge Watching Can Teach Content Marketers
    Nancy Harhut, chief creative officer of Nancy Harhut & Associates, explained this concept in her session, “7 Behavior Hacks that Increase Engagement and Response,” at the recent Marketo Roadshow in Boston. If I were visiting my site, would I click more than one link? I did something this past weekend I’ve never done before: I binge watched an entire season of a show on Netflix in one sitting.
  • LISTENLOOP  |  TUESDAY, OCTOBER 24, 2017
    [Link, Marketo] 5 Key Reasons for Launching an ABM Strategy?
    Enter Marketo, HubSpot, Pardot, Eloqua, and Act-On, just to name a few. maximize the efficiency of your B2B marketing resources” Link. ABM is an outbound marketing tactic that thrives on creating meaningful relationships and conversations. It is extremely targeted at accounts likely to close and tailored through loads of research. This is different from the mass mailing approach of traditional outbound marketing.
  • LEADFEEDER  |  THURSDAY, OCTOBER 19, 2017
    [Link, Marketo] After writing 10,000 cold emails for 550 companies, this CEO shares her strategy for getting higher response rates
    The example below is an email she received from Marketo, a well known marketing automation company. This email from Marketo caught Heather’s attention for all the wrong reasons. Heather’s company doesn’t fit the profile of one that is likely to benefit from Marketo’s software. Of course I know who Marketo is, but otherwise there is no credibility. In other words, the Marketo email failed on two distinct levels.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 18, 2017
    [Link, Marketo] How to Use Drip Campaigns to Nurture Existing Customers
    Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Provide new clients with a link to a sample blog post that is relevant to them. That blog post should contain links to other posts on the same or similar topics. Link to Important Blog Posts.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 16, 2017
    [Link, Marketo] How Mobile Marketing + Email Pack a Punch for Marketers
    You can send an offer via text with a link to redeem it or instructions to show the cashier the text to redeem in-store. You can then link to a mobile-friendly website where they can access the same offer without needing to install a wallet app. The retailer who sends a 30% off promotion to both mobile and email at the same time is a turnoff, whereas the retailer who sends a 30% off promotion via email, and then a link to clearance items via mobile may see better engagement.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 13, 2017
    [Link, Marketo] Advanced SEO Analytics Reports that Even Beginner SEOs Can Use
    Look for pages with high traffic volumes that currently have no links to related content, newsletter signup forms, or links to downloadable gated content. The post Advanced SEO Analytics Reports that Even Beginner SEOs Can Use appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 12, 2017
    [Link, Marketo] Crafting Cart Abandonment Emails that Work
    A strong CTA (button, preferably) that links directly to the shopping cart. The post Crafting Cart Abandonment Emails that Work appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 9, 2017
    [Link, Marketo] 6 Common Content Curation Mistakes (and How to Correct Them)
    How to Correct : Don’t just share a link, share your thoughts and opinions about the content. The post 6 Common Content Curation Mistakes (and How to Correct Them) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. In a prior post, I wrote about four tools to make you a content curating master. It’s easy to make mistakes in this process, and if you make some of these mistakes, you risk the loss of attention, followers, respect, and authority.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 6, 2017
    [Link, Marketo] When Lead Management and Dating Align: Get Your Prospects to Swipe Right
    This could be activities such as clicking an email link, requesting a demo, attending a webinar, etc. The post When Lead Management and Dating Align: Get Your Prospects to Swipe Right appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Alright, alright, alright. It’s 2017 and the dating scene is now digital.
  • THE LEAD AGENCY  |  WEDNESDAY, OCTOBER 4, 2017
    [Link, Marketo] The Definitive Guide to Machine Learning for Marketers in 2017
    There are a variety of free and paid online tools available you can use today; follow this link to find out more about them. If you recall, earlier this year Google’s Display Network skirted controversy when high-profile brands were inadvertently linked to extremist content. Third party platforms such as Marketo are already using predictive analytics to cater content to users, as well as sales forecasting to identify potential clients and predict user behaviour.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 29, 2017
    [Link, Marketo] Facebook’s Algorithm: 3 Must-Know Changes
    Last but not least, Facebook has finally included official statistics for engagement rate with statuses, photos, videos, or links. The algorithm will factor in the estimated load time of a web page when someone clicks a link on the Facebook mobile app, versus desktop. If a link loads more quickly, a post including that link will get a higher position in your newsfeed.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 18, 2017
    [Link, Marketo] Two SEO Threats You Probably Aren’t Monitoring
    One of the most common ways to boost your site’s rankings is through high-quality backlinks , and a recent study of one million Google search results revealed that “the number of domains linking to a page correlated with rankings more than any other factor.”. In other words, off-site links are a crucial ingredient to any successful SEO strategy. However, Google and your competitors know this, which is why it’s essential to monitor the quality of your inbound links.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 12, 2017
    [Link, Marketo] 5 Important LinkedIn Updates for Marketing Professionals
    Keep in mind, your drafts will only be available to those who have a direct link that you choose to create. The post 5 Important LinkedIn Updates for Marketing Professionals appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. LinkedIn , as many of you know, is the world’s largest professional network on the internet, and is striving to keep it that way. To stay the course, LinkedIn has been quickly improving its product and adding new features.
  • JACKIE WALTS  |  TUESDAY, AUGUST 29, 2017
    [Link, Marketo] Marketo Summit Presentation Nurture 101
    For those of you who missed it, here is the link to my presentation on nurture at Marketo Summit. There’s a lot of good information on nurture in general and also some hints on how Marketo does their nurturing. Nurture 101 at Marketo Summit Take a peek here.
  • CHIEFMARTECH  |  MONDAY, AUGUST 14, 2017
    [Link, Marketo] Marketing + Technology + Management – Hype = MarTech
    While each of them is leading a fantastic organization today, you might also recognize them as the marketing pioneers of the martech industry — previously Brian was the CMO of Eloqua, Jon was the CMO of Marketo, and Mike was the CMO of HubSpot. He’ll examine a range of omnichannel marketing technologies that link products and places (stores, stadiums, etc.) I have an allergy to hype.
  • BOUND  |  WEDNESDAY, AUGUST 9, 2017
    [Link, Marketo] Personalizing for Alternative Audiences
    For example, you can target a Marketo Smart List or an Eloqua segment after installing those connections into the Get Smart Content platform. Use Get Smart Content’s Goals and Actions, for instance, to flag visitors who click social sharing links or submit comments on your blog entries and press releases. We’re thrilled to feature a post written by our very own Adam Goldberg.
  • BOUND  |  WEDNESDAY, AUGUST 9, 2017
    [Link, Marketo] Personalizing for Alternative Audiences
    For example, you can target a Marketo Smart List or an Eloqua segment after installing those connections into the Get Smart Content platform. Use Get Smart Content’s Goals and Actions, for instance, to flag visitors who click social sharing links or submit comments on your blog entries and press releases. We’re thrilled to feature a post written by our very own Adam Goldberg.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 3, 2017
    [Link, Marketo] 4 Ways Other Guest Bloggers Fail (So You Don’t Have To)
    Guest blogging can be a phenomenal strategy for getting in front of a wider audience and getting links back to your site, but there are many pitfalls that can derail your chances of getting published. I’m not saying you need to be an SEO expert , but know this: Google is not going to treat an unrelated link kindly on a website. ” That can damage the search rankings of the blog hosting the guest post, as well as the guest poster’s link.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 1, 2017
    [Link, Marketo] Are Websites Getting Easier or Harder to Create?
    Most commonly with CRMs such as Salesforce, or marketing automation tools like Marketo or Hubspot – but also with a variety of Investor Relations sites, Applicant Tracking Systems, ERPs and more. Broken links, pages not loading, forms not saving data, integrations not functioning properly, content and graphics displaying oddly, the site working well on the developer’s favorite browser or mobile device but not on others (and the client being told the others don’t matter).
  • ENGAGIO  |  MONDAY, JULY 31, 2017
    [Link, Marketo] How You Can Use Intent Data to Overcome These 4 Common ABM Challenges
    There’s data generated through people’s engagements with your owned digital content, such as the pages on your website a lead visits, the emails they open, the e-books they download and the links they click on through your social media posts. For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 27, 2017
    [Link, Marketo] HTML or Text Emails: Which is Better?
    Let’s look at an HTML-based Marketo email. But if we challenge ourselves to look past this visually pleasing layout, here’s what we see: 5 different links (Marketo logo, 3 social network buttons, and 1 offer link on the banner, copy, and CTA). If we move beyond aggregated clicks for the HTML email and look at individual link performance, we find that not every email click goes to the offer. In fact, nearly 16% of clicks went to other links like social buttons.
  • LEANDATA  |  TUESDAY, JULY 25, 2017
    [Link, Marketo] LeanData Builds on Growing Momentum, Announces Additions to Executive Team
    By linking previously disconnected islands of information such as leads, contacts and campaigns to opportunities, businesses can also understand all the sales and marketing touches that influence a deal. LeanData lead matching and routing provide richer insights into accounts so that more than 250 fast-growing businesses such as Nutanix , Palo Alto Networks , Marketo and Cloudera can maximize marketing ROI and close more deals faster.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 20, 2017
    [Link, Marketo] When and Why to Use Landing Pages
    To find out this particular law office represents victims of motorcycle accidents, you’ll have to hunt for the information by clicking the “areas of practice” link at the top of the page. When you blog or build a website, internally linking your content is a good practice. Every link in your navigation menu, copy, and footer presents visitors with an opportunity to abandon the current page.
  • SNAPAPP  |  WEDNESDAY, JULY 19, 2017
    [Link, Marketo] 27 Seriously Impactful Event Hacks Every B2B Marketer Should Know
    Here’s a great interactive map example from Marketo : . . The easiest way to do this is to create a shortened link for the poll webpage so your audience can pull it up quickly on their smartphones. . With so much marketing happening digitally now, in-person events have taken on new meaning. . An event is a chance to grow your network, learn more about your industry and upcoming trends, meet influencers and spread the word about your brand. .
  • MODERN B2B MARKETING  |  TUESDAY, JULY 18, 2017
    [Link, Marketo] Technical vs. Engagement SEO: The What, Why, and How of Modern SEO
    Veterans of the early days will tell you horror stories about keyword density and link farms. Google’s top three ranking factors are content, links, and RankBrain—all of which are addressed via engagement SEO. Links: Engagement and Authority Must Be Earned. From there, SEOs can assist with content promotion—which is much more than simple link building. Links can’t be “built” the way they used to.
  • LISTENLOOP  |  MONDAY, JULY 3, 2017
    [Link, Marketo] Learn How To Use Quora Ads for B2B User Acquisition
    You know, that’s the complaint I have on some other platforms, where perhaps you can copy an ad, but you can’t actually edit the link. Marketo, Hubspot, things of that nature. Rodrigo: Hey everybody, I’m Rodrigo Fuentes from ListenLoop and I’m here with Jaime from Vettery, and this is a session of Marketers Teaching Marketers. Jaime, please introduce yourself and tell us how to use Quora Ads for B2B user acquisition. Jaime: Thanks so much Rod. So, I’m Jaime.
  • MODERN B2B MARKETING  |  MONDAY, JULY 3, 2017
    [Link, Marketo] The Paid Marketing Metrics You Must Measure
    Unlock” more ad extensions, such as site links. The post The Paid Marketing Metrics You Must Measure appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. When measuring the effectiveness of paid advertising , you’re often presented with an overwhelming array of choices. Where do you start, and which metrics should you focus on? What is your true north? In this article, I segment key paid marketing metrics into three different categories.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 28, 2017
    [Link, Marketo] Videos for Lead Nurturing? They Can Do a Lot More Than You Think
    Videos are shared 7X more than links on Facebook. They Can Do a Lot More Than You Think appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. According to SiriusDecisions, 80% of unqualified leads today—those understandably ignored by sales—will go on to buy from someone within the next 24 months. The solution is nurturing, buy how do you do that? Opportunistic Video. There are countless ways to put a brand in front of buyers, of course.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 21, 2017
    [Link, Marketo] How to Increase Conversions: 10 Tips to See Positive Results
    Sending someone to your website offers a plethora of distractions, including images and text that don’t apply to your campaign’s appeal, multiple links to other information, and in some cases, flashing beacons of light that are begging folks to take some other action. These micro status messages entice people to follow links to landing pages. As a marketer, many of your campaigns may be built around one primary objective: getting people to fill out a form.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 16, 2017
    [Link, Marketo] CMO Update: SEO Updates and Insights for the Rest of 2017
    Marketo’s main blog page displays a newsletter sign-up form at the top of the right sidebar. A small “Feedback” link now appears below featured snippets, allowing users to report inaccurate or offensive content. The post CMO Update: SEO Updates and Insights for the Rest of 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Google launched more than 1,600 changes to their algorithm last year.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 15, 2017
    [Link, Marketo] How to Convince Your Leaders to Invest in 10X Content (and Why You Should)
    Has achieved an impressive quantity of amplification (through shares on social networks and/or links). For anyone who has done it, you’ll know that getting people to link to landing pages designed for conversion is no mean feat. I mean, why would anyone link to them? Backlinks mean domain authority and lots of lovely link juice (not something you can buy from your local Starbucks). First, a confession. I click-baited you a little (really, just a teeny bit).
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 2, 2017
    [Link, Marketo] 8 Writing Lessons from Everybody Writes by Ann Handley
    There is nothing more embarrassing for a writer than to have a simple misspelling of a company name or include a link that points to the wrong destination. The post 8 Writing Lessons from Everybody Writes by Ann Handley appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. As a marketer, you write—regardless of your specific role, or which company you work for. I’m a writer right now, as I write this blog.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 24, 2017
    [Link, Marketo] 1 Awesome Way To Create Great Content
    As a content marketer at Marketo, I’m responsible for making sure a blog goes live five days a week that is informative, entertaining and offers value to our audience (based on a detailed matrix of topics and audiences). If you have an internal site that your company uses to share information, it probably makes sense to post your program guidelines or at least a link to them.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 19, 2017
    [Link, Marketo] How To Get Started With Quora Ads
    If possible, include a link to a page on your site that explains your idea in greater detail. The post How To Get Started With Quora Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How many times have you had a question but no one to answer it? So you resort to good old Google to help you. We’ve all been there, done that. And it’s the reason that Quora , a Q&A website, was created.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 16, 2017
    [Link, Marketo] 3 Mistakes Field Marketers Make (And, How to Avoid Them)
    Here at Marketo, our field marketing is responsible for the creation and development of demand through a combination of business processes, integrated marketing campaigns, and sales tools/programs. We execute on that by aligning and supporting the field to promote Marketo offerings, and ultimately add new customers and increase the share of wallet. One of our account executives here at Marketo loves this so much he even made the main character his profile picture on Slack!
  • MODERN B2B MARKETING  |  MONDAY, MAY 15, 2017
    [Link, Marketo] The Real Reason Employees Aren’t Sharing Your Content
    The Real Reason Employees Aren’t Sharing Your Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Real Reason Employees Aren’t Sharing Your Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 12, 2017
    [Link, Marketo] What Can You Buy With A MQL?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What Can You Buy With A MQL? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Madden That email got 9,230 clicks! <high <high five> We generated 5,467 MQLs last month, which is our highest MQL number in company history! <fist <fist bump> Did you see how many folks retweeted our post? It was over 500! <chocolate
  • MODERN B2B MARKETING  |  THURSDAY, MAY 11, 2017
    [Link, Marketo] A 3-Step Data-Oriented Approach to Effective Influencer Marketing
    A 3-Step Data-Oriented Approach to Effective Influencer Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A 3-Step Data-Oriented Approach to Effective Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Johnathan Chanti Influencer marketing has become a powerful strategy for brands looking to entice new audiences.
  • CHIEFMARTECH  |  WEDNESDAY, MAY 10, 2017
    [Link, Marketo] Marketing Techniology Landscape Supergraphic (2017): Martech 5000
    Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, Sitecore, etc., Here are two great examples of such heterogeneous marketing stacks, from Microsoft and Cisco (click those links for larger illustrations and more detailed explanations of each): For more examples, check out the other 57 marketing stacks from this year’s Stackies Awards.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 10, 2017
    [Link, Marketo] Four Things Smart Marketers Do With Press Coverage
    Here’s an example of a tweet Marketo shared that does this: Incentivize It. Your press room should not only include staples like your company’s most recent boilerplate and announcements (maybe even a link to your corporate blog , if you’re feeling fancy), but it should also include recent mentions of your organization in the news. Author: Marissa Lyman A member of your public relations team just secured a killer placement for your company. Congratulations!
  • CHIEFMARTECH  |  TUESDAY, MAY 9, 2017
    [Link, Marketo] 57 marketing stacks and 21 essays from the 2017 Stackies & Hackies
    They’ve organized their stack around the loops between these two intertwined capabilities, featuring their own product at the heart of “run” and Marketo at the heart of “do.” Creating SCALE: Shared Content and Link Evaluation. Here at the MarTech conference in San Francisco , we just celebrated the 2017 Stackies & Hackies Awards.
  • VIDYARD  |  TUESDAY, MAY 9, 2017
    [Link, Marketo] Vidyard Selected as Finalist for MIT Sloan CIO Symposium’s Innovation Showcase
    Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. More Information: For a full list of Innovation Showcase finalists visit [link]. Vidyard Recognized as Video for Business Innovator. Kitchener ON – May 9, 2017 – The 14th annual MIT Sloan CIO Symposium today announced Vidyard was selected as a top 10 innovator for the 2017 Innovation Showcase.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 9, 2017
    [Link, Marketo] Unique Selling Propositions for SaaS: Stand Out or Go Home
    Unique Selling Propositions for SaaS: Stand Out or Go Home was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Unique Selling Propositions for SaaS: Stand Out or Go Home appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Irina Tsumarava What if your SaaS company’s website doesn’t bring enough leads? Or maybe it brings you the wrong audience?
  • MODERN B2B MARKETING  |  MONDAY, MAY 8, 2017
    [Link, Marketo] 7 SEO Metrics that Reflect Revenue Growth and Prove Value
    If your Google Analytics and Google Search Console accounts are linked , you can find all of these values in a single view. Time On Page: Time on page is an average of how long users view a page before performing a secondary action (clicking the back button, clicking a link, etc.). It highlights valuable link-building opportunities. Securing additional incoming links may bump your page into the top position.
  • LEANDATA  |  FRIDAY, MAY 5, 2017
    [Link, Marketo] LeanData Named One of Favorite Apps on Salesforce AppExchange
    By linking previously disconnected objects in Salesforce such as leads, contacts and campaigns to opportunities, businesses also can understand all the marketing and sales touches that influence a deal. More than 250 fast-growing businesses including Palo Alto Networks , Marketo and Cloudera use LeanData to maximize marketing ROI and close more deals. SUNNYVALE, Calif.,
  • MODERN B2B MARKETING  |  FRIDAY, MAY 5, 2017
    [Link, Marketo] 7 of the Best Email Marketing Campaigns of 2016
    7 of the Best Email Marketing Campaigns of 2016 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 7 of the Best Email Marketing Campaigns of 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes Email marketing remains a force to be reckoned with and there is no shortage of statistics to reinforce the point: 72% people prefer to receive promotional content through email.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 4, 2017
    [Link, Marketo] 3 Reasons Why Marketers Are Getting Excited About AI
    3 Reasons Why Marketers Are Getting Excited About AI was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Reasons Why Marketers Are Getting Excited About AI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ari Soffer No, it won’t turn your brain into a supercomputer. And it won’t let you hear colors. Or, turn you into a bionic superhero à la Iron Man.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 3, 2017
    [Link, Marketo] 3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World
    3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Cassidy Milder It’s been an interesting past few years for email marketing.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 2, 2017
    [Link, Marketo] 4 Ways to Bridge the Gap Between Online and Offline Marketing
    For example, Facebook integrates with technologies like Square and Marketo to track purchases post ad-views. 4 Ways to Bridge the Gap Between Online and Offline Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Bridge the Gap Between Online and Offline Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, MAY 1, 2017
    [Link, Marketo] 4 Effective Google AdWords Tactics to Supercharge Your Lead Generation
    Here is an example of how you can use this feature to change the name of the location within the landing page to make it appear more relevant: While the campaign is no longer active, in this example when a visitor lands on the page with this URL: [link] the visitor will see that the page headline reads “We are the number 1 choice for boilers in London.”.
  • DISCOVERORG  |  THURSDAY, APRIL 27, 2017
    [Link, Marketo] The Truth about Cold Email
    An opt-out can be as easy as an unsubscribe link. That’s why so many of our customers execute successful email campaigns with our data while avoiding reputational issues, using tools that do permit cold email, such as Marketo, Act-on, Outreach, and Tellwise. What is spam? What is a cold email? And when is my email against the law? I have gathered from speaking with our sales team here at DiscoverOrg that there is a lot of confusion surrounding these questions.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 27, 2017
    [Link, Marketo] Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership
    Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 27, 2017
    [Link, Marketo] 5 Insider Tips to Get a Demo That’s Actually Useful
    5 Insider Tips to Get a Demo That’s Actually Useful was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Insider Tips to Get a Demo That’s Actually Useful appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Omair Malik Have you ever found yourself (and your team) wasting time, missing out on opportunities, or failing to meet your goals?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 25, 2017
    [Link, Marketo] Live From The Marketing Nation Summit: Day 2 – Storytelling, Brand Evolution, and The Future of Marketing
    The day kicked off with breakout sessions, progressed to an awesome keynote led by the Marketo CMO, Chandar Pattabhiram with a multitude of awesome guests (including Queen Latifah ), and ended with more awesome breakout sessions. Opening the keynote, Chandar announced the launch of Marketo University, and the release of free training courses for the next generation of marketers.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 25, 2017
    [Link, Marketo] Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
    We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The audience was amped when Marketo CEO, Steve Lucas, took the stage and jumped into his TED-style talk describing the new world of communication and customer expectations. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 21, 2017
    [Link, Marketo] Everything You Need to Know About AdTech & MarTech in 4 Sessions
    As we aimed to “up-level” our content and shape Summit into a true industry conference, this year Marketo has joined forces with one of my favorite publications to create a content series entirely focused on one of marketing’s most exciting trends: the convergence of advertising technology and marketing technology. Author: Marissa Lyman Bolder , better , and BIGGER than ever before.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 20, 2017
    [Link, Marketo] 4 Steps to Create Awesome Interactive Content
    For instance, if you are using Marketo’s Munchkin code , your known leads will have their contact information preloaded into an interactive experience. An engagement platform , like Marketo, should be the heart of your marketing efforts. Author: Vanessa Porter People demand a lot from marketers these days. Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences that convert visitors every time.
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Link, Marketo] What Marketing Communications Should You Personalize?
    Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Here are two great examples from Amazon: When logged in, they have links on the menu/navigation area with the user’s first name such as “Emma’s Amazon.com” (instead of just Amazon.com) and “Hello, Dan” (which links to the account menu options). Every customer is different.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 19, 2017
    [Link, Marketo] How to Define the Scope and Vision of Your Engagement Platform Implementation
    My recent switch from the enterprise consulting team to the education team at Marketo has given me greater exposure to customers who are either brand new to marketing automation or switching from another platform. Marketo suggests a “Crawl, Walk, Run” phased approach. In Marketo, this is done through smart lists and report subscriptions and/or Marketo Sales Insights.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 18, 2017
    [Link, Marketo] 10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit
    Author: Anastasia Pavlova I joined Marketo three years ago, and my first day was at the Marketing Nation Summit 2014 in San Francisco. I still remember the incredible energy, passion, and enthusiasm shared by thousands of Marketo customers, partners, employees, and industry thought leaders to this day. Let Marketo Take You on an ABM Journey. Account-Based Marketing: Marketo’s Secret Sauce—Charm Bianchini, Sr. Learn From Marketo ABM Customers.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 17, 2017
    [Link, Marketo] Tips & Tricks for Optimizing Your Emails
    Links vs. buttons. Tips & Tricks for Optimizing Your Emails was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Tips & Tricks for Optimizing Your Emails appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Madden I’ll admit it. Email marketing is scary.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 14, 2017
    [Link, Marketo] How to Orchestrate a Solid ABM Team [Gifographic]
    Author: Ellen Gomes A movie is nothing without great music. Whether you’re watching a Disney animated film, an Oscar-worthy musical, or a horror movie, the soundtrack is critical to creating the perfect ambiance. Don’t believe me? Try watching Silence of The Lambs on mute…way less scary, and a perfect way for this scaredy-cat ( oh hey, that’s me!) to tiptoe toward watching her first horror movie.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 13, 2017
    [Link, Marketo] You’re Invited to a Gathering of the Masters of the Marketing Universe
    Most of these partners also have LaunchPoint listings so you can learn how they integrate with the Marketo Engagement Platform. When customers love Marketo and our seamless integration with different solutions, well, we’re in for a huge marketing lovefest. During the sessions at Summit, you can hear directly from some of these happy customers about the success they’ve seen using Marketo and partner solutions together to bring customer engagement to new heights.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 13, 2017
    [Link, Marketo] Less, But Better: 4 Practical Ways to Create Enough Engaging Content
    Less, But Better: 4 Practical Ways to Create Enough Engaging Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Less, But Better: 4 Practical Ways to Create Enough Engaging Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Josh Ritchie “Brands need to be pushing out new content all the time. ”.
  • VIDYARD  |  WEDNESDAY, APRIL 12, 2017
    [Link, Marketo] Vidyard Appoints Jeff Loeb as Chief Marketing Officer
    Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. More Information: Blog Post: [link]. Vidyard Careers: [link]. Vidyard Press Kit: [link]. Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 12, 2017
    [Link, Marketo] Public Service Announcement: Field Events Aren’t Dead
    Public Service Announcement: Field Events Aren’t Dead was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Public Service Announcement: Field Events Aren’t Dead appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 11, 2017
    [Link, Marketo] How to Leverage Social Intent Data for Email Marketing
    Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Data: The Missing Link in Your Nurture Campaigns. Marketo User Group in Seattle, WA), the influencers they follow, and the articles they share and comment on. To leverage Twitter intent data, w e use our own platform to monitor real-time social media activities on any lead in our Marketo database.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 10, 2017
    [Link, Marketo] Launching a Partner Program: Why, What, and How
    At Marketo, the LaunchPoint ecosystem was developed to provide a comprehensive solution for our customers and to be an additional lead generation source. At the same time, our LaunchPoint technology and services partners help make Marketo the world-class, end-to-end marketing platform that it is today. These integrations have helped Marketo grow, stay competitive in the space, and compete, head-on, with other companies that have a non-integrated suite of solutions.
  • VIDYARD  |  FRIDAY, APRIL 7, 2017
    [Link, Marketo] 20 Amazing Ways to Use ViewedIt Screen Recording and Webcam Videos
    Tim Cerato is a marketing automation consultant at RevEngine Marketing , a Boston-based marketing automation firm, specializing in Marketo. I create quick, instructional videos with a touch of a button and then easily post and share the link in my Google Classroom, website, or email. ”. Since we launched ViewedIt, a webcam and screen recording tool, in October of last year , our amazing community (that’s you!) has made more than 200,000 videos using the product.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 7, 2017
    [Link, Marketo] 3 Ways to Make Personalized Marketing a Practice, Not a Goal
    3 Ways to Make Personalized Marketing a Practice, Not a Goal was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Make Personalized Marketing a Practice, Not a Goal appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Guy Atzmon Marketing–the process or technique, not the profession–is a verb for good reason. It represents an ongoing dialogue between brands and their audience.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 6, 2017
    [Link, Marketo] 6 Easy Ways to Perfect Your Landing Pages
    6 Easy Ways to Perfect Your Landing Pages was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Easy Ways to Perfect Your Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Stacey Thornberry Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. But, just like Steph, sometimes you can miss the mark.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 5, 2017
    [Link, Marketo] 6 Ways to Avoid Regretting Your SaaS Software Purchase
    6 Ways to Avoid Regretting Your SaaS Software Purchase was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Ways to Avoid Regretting Your SaaS Software Purchase appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Alexandra Nation I recently purchased a new pair of ballerina flats from Margaux New York, as they are a staple in my ‘ woman in tech ’ business uniform.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 4, 2017
    [Link, Marketo] Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy
    As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. If you want to hear how digital marketing has evolved at Marketo, from start-up to IPO and beyond, join me at The Marketing Nation Summit for my session, “Let’s Get Digital.”. Author: Mike Tomita What kind of digital marketing are you doing? What works? The problem is that these seemingly straightforward questions require complex and nuanced answers.
  • CHIEFMARTECH  |  TUESDAY, APRIL 4, 2017
    [Link, Marketo] THE HACKIES: A CMO’s guide to integrating marketing technologies
    While the vendor was listed as a partner on the MAP vendor’s web site and claimed having native integration support, I quickly realized that the integration was limited to simply passing a link to a survey for a specific set of recipients so that an email with that link can be sent to them. via Marketo sync filter or Eloqua program) to meet their requirements. While both Eloqua and Marketo have REST web services, that’s where the similarities end.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 3, 2017
    [Link, Marketo] Is Your Account-Based Marketing Program Putting the Cart Before the Horse?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Is Your Account-Based Marketing Program Putting the Cart Before the Horse? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Robert Pease Account-based marketing (ABM) is not going away anytime soon.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 31, 2017
    [Link, Marketo] What’s Ahead for Social Media: Live Video, Influencers, and Content
    What’s Ahead for Social Media: Live Video, Influencers, and Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s Ahead for Social Media: Live Video, Influencers, and Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 30, 2017
    [Link, Marketo] What Is B2B Social Media Marketing?
    More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). Not only does social media serves as a key driver of link acquisition, but with more social elements being displayed in top search results on Google, it can help support your organic efforts as well.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 30, 2017
    [Link, Marketo] 4 Big Mistakes You Might Be Making with Your Marketing Personas
    Or maybe you’ve lived in the persona’s shoes yourself (this is a big one–it’s something I struggle with here at Marketo). I share these tips and a few other persona perspectives in a recent Marketo Live interview with the delightful Ellen Gomes. Author: Hally Pinaud Creating and maintaining buyer personas has been an important task in every role I’ve held as a marketer. Why is that?
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