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B2B Leads in the Long Tail of Search

Webbiquity

But it’s also important to note that when it comes to on-site conversions, the leads often come from multi-word, infrequently searched “tail” terms. and Canada, with a combined 150,000+ visits during the first half of this year, it’s clear that head terms drive traffic, but tail terms drive leads: Okay, that’s a bit of an oversimplification; obviously, head terms are vital to lead generation as well. Use SEO best practices.

The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. ” How the long tail AdWords approach works for blogger outreach. ” The long tail of blogger outreach. ” How to engage bloggers down the long tail.

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9 SEO Trends You Can’t Ignore in 2020

Single Grain

Search engine optimization (SEO) is digital marketing technique that is constantly changing. SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for which you have an answer or solution. 9 SEO Trends You Can't Ignore in 2020. How is SEO going to change in 2020? This consolidation of the SERPs will make SEO tougher than ever before.

12 Reasons Your SEO Strategy Is Failing

Single Grain

Here’s a newsflash for you: Your SEO strategy isn’t failing because Google’s got it out for you or because you’re suffering from some mysterious penalty. Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Here are some examples of outdated SEO tactics in 2019: Content Machines. NOW UPDATED!

Expert Answers to 10 Tough SEO Questions

Webbiquity

When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. Guidance on what works in SEO today —not five years ago. Focus on long-tail searches.

VSEO: How Voice Search and Conversational AI Are Changing SEO

Single Grain

Voice search and conversational AI have started to have a dramatic effect on SEO – called VSEO – and will continue to play a crucial role in the future of search engine optimization. Beginner’s Guide to Voice Search SEO. Voice search is simply the practice of looking up information by speaking into a search engine (often on a smartphone). Long-form content – Google still likes long-form content: The average result that a voice query draws from is 2,312 words.

Finding Blue Ocean Keywords: A Fresh Look At The Long Tail

Hubspot

These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. Whether the notion of the "long tail" resonates with you or this idea of "blue ocean" keywords works, the key to attracting more free traffic to your site from search engines is to create more great content on your site than your competitors do. Free Download - Improving SEO: A Practical Guide.

Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

This not only helps us throughout the process, but it also helps them understand the effort involved in SEO, building a website, or launching a PPC campaign. Anyone that works in SEO knows it’s a process and a team effort. When we work with our clients, we not only help them develop the right SEO strategy to grow their brand, we also work towards building a long-lasting relationship with them by providing ongoing education on the SEO process. Internal Links.

SEO Best Practices for Landing Page Optimization

Valasys

Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. Abiding by the landing page SEO checklist ensures that the marketers make their landing pages valuable for searchers. What is an SEO Landing Page? SEO landing pages are simply the landing pages optimized for search engines. Prologue.

What is SEM (Search Engine Marketing) and how it relates to SEO

RockContent

One is SEO, which aims to generate more organic traffic for a particular domain. And the other is the investment in sponsored links. These materials involve strategies such as keyword searches and other techniques that are shared with SEO. SEO — Search Engine Optimization.

Best SEO Companies? 17 Best SEO Company Characteristics

seo.co

How to Cut Through the Noise and Find the Best SEO Company. + 17 Characteristics and Features of the Best SEO Companies. + Link Building Prowess. + No Long-Term Commitments or Minimums. + You can’t afford to ignore search engine optimization (SEO) any longer.

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How to do powerful SEO when using a website builder?

RockContent

Website builders do not have a good reputation when it comes to SEO. For someone that doesn’t have the skills to improve the technical aspects required for good SEO, a website builder will be the easiest, and possibly the only way to rank well. What is SEO? What is SEO?

15 Best SEO Plugins You Need to Have to Get More Traffic

Optinmonster

Are you looking for SEO plugins that will boost your rankings fast? When used effectively, SEO plugins help you increase organic traffic even if you’re not an SEO expert. In this post, we’ve handpicked the top SEO plugins you need to have to grow your website. Yoast SEO.

You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. What’s wrong with SEO? There’s nothing wrong with SEO. Domain authority is not a new concept, it’s been a staple of good SEO for a long time. It helps when you link to other authorities on the topics. This is what most SEO tools do.

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5 SEO Best Practices for Content Development

Salesfusion

With SEO , you can. How SEO Can Keep Promoting Your Content Long After You Do. But for how long? Search engines never forget, and that means if you properly optimize your content, search engines will keep attracting new audiences long after you’ve stopped heavily promoting your content. 5 SEO Best Practices to Follow. If you’re ready to start reaping the benefits that come from a well-built SEO strategy, what do you need to know?

How to Create SEO Power Pages

seo.co

The SEO Power Page Process. + A Step-By-Step Look at Creating Your Own SEO Power Page. + Need Help With Link Building? Moreover, the majority of businesses don’t necessarily need massive “power pages” if they are simply targeting SEO in a local market.

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. This post on effective SEO techniques has been refreshed for 2020. Take Advantage of YouTube SEO. Never, Ever Overlook Technical SEO. Measure SEO Performance. Does it feel like the speed at which SEO techniques (and their effectiveness) are changing is on a constant incline?

Optimize your pages for mobile devices following the 6 pillars of Mobile SEO

RockContent

The SEO professionals’ concerns with the performance and navigation of websites on mobile devices have always existed. As you can see, Mobile SEO is definitely a prerequisite for having results on the web, no matter the nature or size of your enterprise. What is SEO for Mobile?

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Google Algorithmic Update: SEO Best Practices for B2B Brands

Valasys

Talking about the SEO best practices for B2B brands, it is essential to view it through the prism of the latest Google algorithmic update of 2020, popularly called the January 2020 core update, to get the full virtuous view of the transcending & dynamic SEO landscape. Britney Muller, the Senior SEO Scientist at Moz advises targeting “ link-intent keywords ”. The SEO trends for 2020 will focus on reevaluating users’ intent behind the purchase.

7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. SEO Strategy

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Why Is SEO So Expensive?

seo.co

Expensive SEO – Table of Contents. Cheap SEO vs. Expensive SEO. If you’re in the market for search engine optimization (SEO) services, you might be surprised at the quotes you get. It might seem excessive, but there are some important reasons why SEO is so expensive. Cheap SEO vs. Expensive SEO. First, let’s openly acknowledge that there are cheap SEO agencies out there—but be warned. Onsite optimization and technical SEO.

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Why Every Writer Should Learn Basic SEO Principles

Contently

I’m reminded of this logical fallacy when I talk to fellow writers about SEO. If a writer hasn’t bothered to study basic SEO principles by now, they’re refusing to do so for one of two reasons: They either fancy themselves above it or they fear looking stupid. Despite how daunting it can feel, here are four reasons to teach yourself some basic SEO. Posts like that may get clicks the first day, but they won’t help SEO over time.

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The 15 best SEO techniques to drive more traffic to your blog

RockContent

SEO techniques need to be applied to get more traffic. With algorithms that change all the time, SEO work needs to be continuous and based on tracking. This post will show the 15 SEO techniques that will drive more traffic to your blog. Perform a technical SEO audit on your blog.

How to Prevent Redirect Chains from Destroying Your SEO

Hubspot

Then you’ve likely heard about search engine optimization (SEO) — the process of making your site easier to find, crawl, and rank for search engines. Many SEO techniques are straightforward: Don’t keyword stuff. From an SEO perspective, both are treated the same. Link Juice Loss.

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7 Ways to Adjust Your SEO Strategy in Uncertain Times

Single Grain

The question we've been hearing from many people and businesses is: Is SEO still a good investment during the COVID-19 outbreak? As tempting as it may be to hunker down and see how things play out, taking your foot off the gas pedal of your SEO and digital marketing campaigns could put your company at a disadvantage both now and when the world eventually recovers. Book My Free SEO Strategy Session. More Resources: What Is A/B SEO Testing?

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How to Start a Blog – An SEO Guide for Starting & Growing a Blog

seo.co

If you’re looking for proven tips and tactics that will work over the long-term – not just trendy ways to game the system – this blog is for you. It impacts your SEO, branding, traffic, and other key elements. Invest in Link Building.

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SEO Jokes - SEO Humor for 2020

Brightedge

At BrightEdge I introduce the marketing demand generation group and the practice of SEO on the last day of new-hire training right before lunch and the exam. The trainees are usually a little saturated with new information, so I tell SEO jokes to bump up the energy initially or restore it if I see them glazing over. If you are looking for deeper and longer format industry content, check out BrightEdge's review of the Best SEO Books or Best B2B Marketing Books.

SEO Strategy for Startups: How to Win in 2021

Single Grain

SEO is still a viable channel for startups heading into 2021. In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. While some of that is true, it’s a gross oversimplification of how modern SEO actually works.

The Beginner’s Guide To SEO

Marketing Insider Group

Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. What is SEO? Search Engine Optimization, or SEO, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. There are two types of SEO: onsite and off-site: Onsite SEO is what ‘you’ say about yourself. Offsite SEO , on the other hand, is what ‘they’ say about you. What Other Factors Are Weighted Into SEO?

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Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

This is the reason that competitor analysis is crucial for the success of your SEO campaigns. Find new link opportunities, which in turn increases the chances of ranking high in the search results. Prioritize a set of SEO tasks that you need to perform on an ongoing basis. This guide will help you to uncover your competitors major SEO strategies so that you are able to define your plan of action and defeat them easily. SEO Keyword Research Made Easy in 2019.

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Consumer Brand SEO Pulse: 9.3.15

Fathom

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. link]. “87% link]. “5 5 Tools for Finding High-Value Long-Tail Keywords”. You will likely have much more success focusing on long-tail terms. link]. “6 link]. link]. link].

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7 Advanced SEO Hacks for Your To-Do List in 2020

Single Grain

Tired of putting energy into SEO work and not getting any results? Plenty of businesses comb through blog posts, online courses and webinars that all promise to help them improve their on-site SEO, only to find themselves reading the same basic information over and over.

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The progression of anchor text

Biznology

Much like the SEO industry as a whole, strategies for anchor text are always changing. Make sure you are following anchor best text practices to maintain a natural looking backlink profile. One of the most exciting things about being involved in the SEO industry is that it is always evolving. While the industry as a whole is always changing, so are the various individual parts that make up SEO. For example, a link to Biznology may look like this – www.biznology.com.

How to attract more traffic to your blog with off-page SEO

RockContent

In this post, we want to show what off-page SEO is and why it matters. You’ll learn the following: What is off-page SEO? What are the differences between on-page and off-page SEO? Why is off-page SEO so important? How to start an off-page SEO strategy? What is off-page SEO? When a business starts an SEO strategy, it begins from inside out at first. In this context, off-page SEO is the next step. Yes, off-page SEO is social at its core.

SEO Best Practices Every Online Business Owner Should Know

Outbrain

Are you aware that SEO knowledge is essential not only for SEO experts? Both big brands and small business owners should know how SEO works for their websites. First of all, the biggest mistake a small business can make is to hire a low-quality SEO company. Moreover, even if you’re running a successful brand and working with the best SEO experts, don’t you want to know what you’re paying for? Trustworthiness of inbound links. Quality of external links.

It's Content and It's Links – Are We Making SEO Too Complicated?

Moz

Posted by AndrewDennis33 Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. SEO is simple — it’s content and it’s links. The point is, everything in SEO begins and ends with content.

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SEO Isn’t Mystical

Salesfusion

What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance. Keep Your “SEO Dictionary” Handy. The first step to breaking down the mystery that often shrouds SEO is to understand the terms.

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