B2B Leads in the Long Tail of Search
AUGUST 9, 2012
But it’s also important to note that when it comes to on-site conversions, the leads often come from multi-word, infrequently searched “tail” terms. and Canada, with a combined 150,000+ visits during the first half of this year, it’s clear that head terms drive traffic, but tail terms drive leads: Okay, that’s a bit of an oversimplification; obviously, head terms are vital to lead generation as well. Use SEO best practices.