B2B Leads in the Long Tail of Search

Webbiquity

But it’s also important to note that when it comes to on-site conversions, the leads often come from multi-word, infrequently searched “tail” terms. and Canada, with a combined 150,000+ visits during the first half of this year, it’s clear that head terms drive traffic, but tail terms drive leads: Okay, that’s a bit of an oversimplification; obviously, head terms are vital to lead generation as well. Use SEO best practices.

The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. ” How the long tail AdWords approach works for blogger outreach. ” The long tail of blogger outreach. ” How to engage bloggers down the long tail.

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9 SEO Trends You Can’t Ignore in 2020

Single Grain

In order to maintain the flow of traffic to your website, you'll need to think outside the answer box and diversify, which includes implementing omnichannel marketing as well as long-tail keywords. You can use a tool like ClickFlow , which allows you to test the effectiveness of each page (or groups of pages) to increase your organic traffic without the hassle of building links or writing more content: Dive Deeper: Anatomy of the SERPs (And How to Get on Page 1!).

12 Reasons Your SEO Strategy Is Failing

Single Grain

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. This has been outdated for a long time now. Building Poor Links. You can't just buy links. Number 7 below discusses what a good link looks like – as well as a bad one! SEO is about more than onsite tricks and inbound links. 7) You’re Building the Wrong Links. Yes, you’re building links.

What Is the Google BERT Search Algorithm Update?

Single Grain

In another example, the query is “math practice book for adults” where the searcher is looking to buy math books for adults: Before BERT, Google returned results suggesting books for grades 6-8, which is incorrect. Imagine having a large database of categories and subcategories like DMOZ (a multilingual open-content directory of World Wide Web links). BERT from @GoogleAI : SOTA results on everything [link]. Use links wisely and optimize your images.

Finding Blue Ocean Keywords: A Fresh Look At The Long Tail

Hubspot

These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. Whether the notion of the "long tail" resonates with you or this idea of "blue ocean" keywords works, the key to attracting more free traffic to your site from search engines is to create more great content on your site than your competitors do. Free Download - Improving SEO: A Practical Guide.

Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

When we work with our clients, we not only help them develop the right SEO strategy to grow their brand, we also work towards building a long-lasting relationship with them by providing ongoing education on the SEO process. This helps them provide the high-quality content we ask for and allows us to focus on other parts of the overall strategy like implementing structured data, setting up Google Tag Manager and tracking goals, internal link audits, or working on tasks such as E-A-T audits.

SEO Best Practices for Landing Page Optimization

Valasys

Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. Following the SEO best practices for Landing Page Optimization ensures that businesses’ core bottom-lines such as users’ experience (UX) & the goal of Conversion Rate Optimization (CRO) are achieved. The following are some of the landing page SEO best practices: 1.

7 search engine optimisation best practices in 2019

Altitude Branding

Instead of chasing down all of the latest tactics, simply put most of your focus on best practices. Below are 7 search engine optimization best practices that you should follow in 2019. Focus On Giving Links. A lot of business owners are afraid to link to relevant sites. You see, whenever you link to a valuable site it makes your site seem more valuable. Let the website owner know that you’ve just linked to them. Focus On Getting Links.

The progression of anchor text

Biznology

Make sure you are following anchor best text practices to maintain a natural looking backlink profile. As mentioned above, it is important to utilize the correct anchor text strategy for your links. In some regards, the anchor text you use is just as significant to your link as the site it is published on. Not only will anchor text help determine the value of your links, but it will also shape how your backlink portfolio looks to Google. (Photo credit: Wikipedia).

Google Algorithmic Update: SEO Best Practices for B2B Brands

Valasys

Talking about the SEO best practices for B2B brands, it is essential to view it through the prism of the latest Google algorithmic update of 2020, popularly called the January 2020 core update, to get the full virtuous view of the transcending & dynamic SEO landscape. Britney Muller, the Senior SEO Scientist at Moz advises targeting “ link-intent keywords ”. The post Google Algorithmic Update: SEO Best Practices for B2B Brands appeared first on Valasys Media.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real. This is why long-tail terms and geographic terms are much more achievable to achieve that 1 st page rank; less competitive. .

5 SEO Best Practices for Content Development

Salesfusion

How SEO Can Keep Promoting Your Content Long After You Do. But for how long? Search engines never forget, and that means if you properly optimize your content, search engines will keep attracting new audiences long after you’ve stopped heavily promoting your content. 5 SEO Best Practices to Follow. Add links: Gaining backlinks to your site from external sources can help boost your authority, making it a critical part of any SEO strategy.

7 Best Practices For Creating Giveaways and Contests

Outgrow

7 Best Practices For Giveaways and Contests. Moreover, we are giving out the best practices for giveaways along with actionable tips and real-life case studies. . So, without wasting any of your precious time, let’s move on to the best practices for giveaways and contests. Our first tip is one of the little known best practices for giveaways. You can also create a link with a pre-drafted tweet/message that users can share on their social networks.

Expert Answers to 10 Tough SEO Questions

Webbiquity

When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. THE SINGLE BIGGEST THING: Create authoritative, high-quality content that people will want to link to.

Top 10 Link-Building Strategies for B2B Marketing in 2020

Valasys

Employing correct link-building strategies for B2B marketing in 2020 ensures that your website is easily discovered by the search engines such as Google, it impacts your Google Page Rank (PR) & constant endeavors towards receiving the quality inbound links along with great content also elevates the domain authority & page rankings of the website. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

It's Content and It's Links – Are We Making SEO Too Complicated?

Moz

Posted by AndrewDennis33 Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. SEO is simple — it’s content and it’s links. However, this doesn’t mean you should ignore backlinks and link acquisition.

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SEO Best Practices Every Online Business Owner Should Know

Outbrain

So, get ready to discover the best SEO practices that work to improve your organic ranking. These robots scan pages and follow links they contain in the same manner that users do. Trustworthiness of inbound links. Quality of external links. This service will provide you with almost all the website statistics you need on the long journey of internet marketing. The best way to do this is with long tail keywords. Internal links.

Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Whether you’re just getting started or already have fully-developed paid search campaigns in place, consider the following best practices to include in your strategy: Planning and developing your PPC campaigns. The post Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns appeared first on Launch Marketing.

B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching

Directive Agency

To make sure that you don’t have to wait as long, here are five demand gen best practices we’ve grown to embrace. B2B Demand Gen Best Practices. Especially if you have recently niched your business, generating demand for your newly specialized service is going to be a long, tough road. Here are a few best practices to keep your demand gen focused. Best Practice #1: Keep Active Social Media Accounts. Click through from directory link.

Should You Reoptimize Your Blog Content? 55 Marketers Respond

Referral Rock

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Updating old content is an extremely common practice among marketers—95% are reoptimizing content they originally posted over 6 months ago. There were also several factors that were mentioned by only one marketer apiece: User experience, heading, readability, trust factor in niche, mobile optimization, internal links, and structure.

30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

Even though the days of content mills are long gone, there are other, much more valuable ways to leverage content marketing. We created ClickFlow , a tool that lets you to test the effectiveness of each page (or groups of pages) to increase your organic traffic without the hassle of building links or writing more content. So why does long form content work better? 8) Gain Authority Links with Guest Posting. That added level of personalization goes a long way.

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Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

Find new link opportunities, which in turn increases the chances of ranking high in the search results. Why You Should Use Long-Tail Keywords in Your SEO Campaign. To find the best performing pages of your competitor, you can use the Top Pages report in Moz's Link Explorer. Step 4: Conduct a Link Audit of Your Competitor’s Backlinks and Monitor Their Brand Mentions. This is the rate of link acquisition of your competitor each month.

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3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017

Marketo

As long as people use words to communicate with search engines, keywords will never die. Then, you need to expand your thinking to long-tail keywords and natural language search in order to keep up with modern search engines and user behavior. Long-Tail Keywords are Vital to a Sound SEO Strategy. A long-tail keyword is a search term that is four or more words. That secondary list will often include more long-tail keywords than the initial list.

How To Map Content To Your Conversion Funnel

RockContent

For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. Use short and catchy micro-content on social media, blog content, and evergreen material with long-tail keywords that will earn shares and help your audience solve their problems. Our ebooks often use our own data science tech and link to our blog posts but the focus remains on providing valuable information, not selling.

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B2B Marketing 101: Get More Out of Google

Marketing Insider Group

Keyword research is a crucial SEO practice that helps ensure that your target audience can effectively find your content. Single, simple keywords should naturally be included in all of your copy content, but you can also specifically include long-tail keywords or keyword phrases that match the search strings and phrases that searchers are searching for. link]. link].

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Best SEO Guides, Tips and Resources of 2010

Webbiquity

How important are footer links to SEO? Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. SEO 101: Defining the long tail by Conversation Marketing. Kristi Hines details 10 common SEO mistakes and how to correct them, such as focusing on link quantity over quality and not creating compelling, linkworthy content.

What is SEM (Search Engine Marketing) and how it relates to SEO

RockContent

And the other is the investment in sponsored links. It is worth mentioning that the investment in SEO techniques is critical, as studies show that 90% of people click on only one link among the results of their searches. Sponsored links — Paid media. Using sponsored links.

How Can You Use Content to Rank Higher in Search?

Marketing Action

Organize it in a way that can be easily navigated by your site visitors, and optimize the page for that long tail question. Don’t forget to link to the page from your internal website using the phrase (or partial match). • House this content on your site near your DUI services landing page and link to that content from your DUI landing page. Long Tail Search. Start looking for opportunities to integrate long tail phrases you uncover.

SEO for Voice Search | 5 Valuable Tips to Optimize Voice Search in 2020

Marketo

The average voice search query is about 29 words long. On the web page Google links to, the ingredients are placed above the fold and are structured so Google can easily retrieve essential information for the featured snippet. You perform a search on your mobile device, and the web page is taking too long to load. Most voice searches are long-tail keywords, and therefore contain more specifics to what people are searching. Tip #5: Long-Tail Keyword Research.

Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

The author’s main point is that while most organizations are now effectively functioning as and in networks, their organizational structures and management practices have been slow to make that shift, in a comprehensive sense. I think that the next decade (or two) will see many of the points he sets out adopted and commoditized into management practices and processes, under more euphemistic and saleable names. link]. About |. Contributors |. Contact us.

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Your 6 Step Guide to Creating a Holiday Marketing Campaign

RockContent

You can also take the long-tail blogging approach for your promotion plan. Social Media: Sharing links to your landing page and related blog content is an easy way to get your offer in front of a wider audience. Best Practices Featured campaign content Campaigns content marketing Email Marketing Holiday Marketing landing page lead nurture social mediaIt’s starting to look a lot like Christmas… okay, not really — or, rather, not yet.

Consumer Brand SEO Pulse: 9.3.15

Fathom

link]. “87% link]. “5 5 Tools for Finding High-Value Long-Tail Keywords”. You will likely have much more success focusing on long-tail terms. Try using these tools to find the perfect long-tail keywords for your site. link]. “6 link]. link]. link]. link]. link]. Make sure you’re following these best practices. link]. link].

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Get Found: 3 Tips to Optimize Your Blog for SEO

Marketing Action

Whether you’re just getting started or are an experienced blogger looking to confirm some SEO best practices, here are three tips that can help you elbow out the competition and increase your traffic. SEO Tip # 1: Include Internal Links. An internal link is a hyperlink that points to another page on the same website. For example, a link in your corporate blog that takes visitors to an on-demand webinar also on your corporate website. Sixty percent.

Your 2021 Guide to Internet Marketing

Sharpspring

Even though it comes in many forms, the best practices of internet marketing remain the same across the board. Internet Marketing Best Practices. #1 Also, don’t be afraid to use long-tail keywords. The best practice for email marketing is to automate your campaigns.

Why Every Writer Should Learn Basic SEO Principles

Contently

One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. With a long-tail mindset, you’ll develop a level of expertise that generalists can’t match when they answer random questions for a wide audience. Because those articles got long-tail love, my team wasn’t asked to write things like “Rick and Morty Co-Creator Tweets…Whatever.”

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SEO Strategy for Startups: How to Win in 2021

Single Grain

In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. 7) Find Long-tail Keywords to Rank For. Broken links. Internal Links. Contains 1-2 deep links to relevant content. Low-quality links.