Marketing Insider Group

NOVEMBER 12, 2014

Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Top Rank Marketing

DECEMBER 20, 2023

When you pin, it’s a best practice to include a link back to the source. Many searchers do not even realize that they are pulling up Pinterest pins, so they automatically go to the accompanying link and convert. Nike and Tiffany dropped a collaboration sneaker board this past year that went viral on the platform. Why Pinterest?

Paid Content 112

Paid Content Search Marketing Promotion Advertising Agencies 112

Buffer

NOVEMBER 2, 2022

Learning why some posts go viral while others don’t is nigh on impossible. It seemed that posts with links got less engagement and fewer views. Do posts containing a link perform worse? All my third-party analysis is based on some great research conducted by others (which I’ve linked to below).

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. For example, the link in bio feature can direct your audience to more content on your website. You can add cards to promote another video, a playlist, a channel or an external link.

Social Media 99

Social Media Features Media Curation 99

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. LinkedIn’s Social Selling Index (SSI). You can’t talk about social selling without mentioning LinkedIn’s Social Selling Index (SSI). Exploring your network’s 2nd-degree connections on LinkedIn is one way to seek out potential leads.

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

Buffer

APRIL 13, 2023

Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. You can’t be expected to create professional videos, post content, head a team of other social media managers, go viral and keep your sanity. Own community management.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Optinmonster

FEBRUARY 21, 2024

Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts. Crosslinking simply means that your new blog posts include links to older blog posts. Fortunately, Syed has a simple process for link building.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? order yours at the link in my bio! Register for INL's side event: [link] pic.twitter.com/QxoauOb262. Ocean Spray also seized this viral moment to rebrand.

Trends 144

Trends Effectiveness Marketing & Strategy Viral Marketing 144

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Whenever someone uses this link and completes a purchase, the affiliate is paid a commission.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. How to use hashtags on LinkedIn. bill.hirst. ??

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Sprout Social

JUNE 22, 2021

Make your custom board with @IKEAUSA here: [link] [link]. One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content. 16% of consumers follow brands on LinkedIn. Why you should be on LinkedIn. Hey, Rachel.

Social Media 116

Social Media Stats Ideal Customer Profiles Media 116

Oktopost

FEBRUARY 29, 2024

Likes and Shares: Reflects the popularity and virality of content among consumers. But, as LinkedIn continues to be a crucial tool for building trust and connecting with potential clients, it’s clear that revenue teams also need to tap into the power of social media, specifically, LinkedIn social selling to stay competitive.

ROI 62

ROI Organization Top of Funnel B2B 62

Bluetext

APRIL 7, 2021

The Latest in LinkedIn. LinkedIn is taking users’ ability to “connect” to the next level. This week LinkedIn is rolling out new profile features that will empower a whole new segment of users with the opportunity to become content creators and professional influencers. What else is included in this update? Last year 62.1

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. On launch day, send an email campaign about the product being live with a link for people to check out. Notice how Zapier links to a sign-up page in the blog. You can also create viral articles or epic guides.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Sprout Social

MARCH 16, 2022

Read “The History Beneath our Feet”: [link]. For those looking to learn more: [link]. There are four different kinds: Video: allows you to link to another YouTube video (see example below ). Channel: allows you to link to another YouTube channel. Link: YouTube Partners can link to an external website.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

Sprout Social

NOVEMBER 11, 2021

Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. While you may already have their email information, now you’ll know their LinkedIn handle, and that they had another touchpoint with your brand specifically on social media around your annual conference.

Digital Asset Management 119

Digital Asset Management Social Media Work Management Marketing Management 119

Sprout Social

OCTOBER 25, 2022

Followers want to see more than promos and links: they want personal, human-centric content. Learn more: [link] pic.twitter.com/TSolp5Lvnr. Sign up for Beauty Squad to be the first to shop: [link] pic.twitter.com/dIagOxL3Pm. According to 72% of our LinkedIn community , the answer is yes. triplewhale. — e.l.f.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills.

Public Relations 105

Public Relations Stats Work Management PR 105

The Marketing Blender

MARCH 15, 2021

This is probably because, for every $1 spent on email marketing, $44 is made in return, according to a study by Campaign Monitor, which equals a 4400% ROI.” [link]. “77% The days of organic leads from social pages are mostly gone, outside of viral phenomena. If you have services to sell to businesses, LinkedIn may be your best bet.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Moz

JUNE 28, 2020

For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher. In addition to sharing link and press averages, I will also be walking through how to produce pressworthy, sharable content from each data source and providing examples. Social media.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday 5) AeroLeads: AeroLeads is an email finder software and chrome extension which helps a user to build the email list from sites like LinkedIn, CrunchBase and Angellist. 36) VYPER - Create viral contests, giveaways and leaderboards to grow your email list, social followers and more. Deal - Buy cux.io

Enterprise Management 255

Enterprise Management Marketing Automation Services Work Management Marketing Management 255

Optinmonster

OCTOBER 31, 2023

” LinkedIn Ad Headline Examples: “Elevate Your Career: Exclusive Workshops Inside!” You’ll notice that some of these viral headlines got more shares on one social media platform versus another. Look for patterns in the words or phrases recurring in topics, links, and headlines they share most.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

ClickZ

JUNE 15, 2023

Through internal linking and including related articles on your blog pages, anyone who lands on an article has an opportunity to funnel into a product page and hopefully convert. You have more information to offer, which means it’s more likely that somewhere down the line your website will earn more links than it would have without a blog.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Moz

JUNE 28, 2020

For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher. In addition to sharing link and press averages, I will also be walking through how to produce pressworthy, sharable content from each data source and providing examples. Social media.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Webbiquity

AUGUST 18, 2020

Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations. The platform allows you to activate a community, offer viral referrals, promote giveaways, manage and onboard speakers, build landing pages for attendee registration, and report on results. Pricing: $100/$360/$680 per month.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” In a recent LinkedIn poll , 52% of respondents said they used Stories to share other content, links and engage with their audience. Pairing that with a link that will take followers directly to your products is even better.

Brand Identity 124

Brand Identity Branding FAQ Social Media 124

EveryoneSocial

FEBRUARY 2, 2023

Take Twitter, for example, as more users began using the micro-blogging service and sharing thoughts, links, and media, the more value Twitter had to the public at large. Other companies that credit the network effect to their success include Google, LinkedIn, TikTok, eBay, Amazon, Stubhub, Uber, Lyft, and Instacart.

Social Media 98

Social Media Effectiveness Media Work Management 98

ClearVoice

MARCH 31, 2021

Social media updates for LinkedIn. March 2021 — LinkedIn celebrates International Women’s Day through e-learning. For International Women’s Day, LinkedIn unlocked numerous platform learning courses. January 2021 — LinkedIn launches Marketing Labs for its advertisers. Social media updates for Snapchat.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Marketing Insider Group

OCTOBER 12, 2015

Here are the top promotion tips for Facebook, Twitter, LinkedIn, Pinterest, and Instagram: Facebook Promotion Tips. LinkedIn Promotion Tips. With LinkedIn, you can sponsor updates you post to your company page with the Sponsor Update button, or alternatively you can also do this using the Sponsor link from your LinkedIn page analytics.

Paid Social Agency 100

Paid Social Agency Budget Programs Linkedin Paid Search Agency 100

Webbiquity

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). LinkedIn, 187 million active users. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. The bare link should never take the place of your description.

Social Media 100

Social Media Social Marketing Media Business 100

Scoop.it

OCTOBER 12, 2021

Source: [link]. For example, if your goal is to introduce your new brand to the industry through a targeted brand awareness strategy, your content might focus on viral social media videos, SEO, and paid traffic (as a way of reaching a cold audience). Source: [link]. Source: [link]. What is a Content Strategy?

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Adobe Experience Cloud Blog

OCTOBER 1, 2012

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn.

Lead Generation 48

Lead Generation Linkedin Optimization Tips 48

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. Business purchasers use Linkedin as their social media platform of choice. Dutch company Schouten & Nelissen found that developing short videos and promoting them on Linkedin allowed them to reach potential customers at a cost of less than 5 cents per view.

Video Marketing 65

Video Marketing B2B Marketing B2B Viral Marketing 65

Hubspot

DECEMBER 26, 2023

src="[link] style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" title=""> Image Source And as of 2022, Statista noted that X’s largest user age group lies in the 25–34 range. And it’s not just me — your audience probably does, too — along with 48% of X users (2023). compared with 31.9%

Twitter 61

Twitter Optimization Tips Display 61

seo.co

FEBRUARY 15, 2022

There are plugins for automating internal SEO linking such as popular posts. Use popular platforms like Facebook, LinkedIn, Twitter, and Google+ to syndicate links to your most recent posts, and frame the links in a catchy, enticing way. Place Affiliate Links. There are plugins for design and layout.

Paid Content 117

Paid Content Traffic RSS Blogger 117

LeadSquared

DECEMBER 28, 2016

(Originally published on LinkedIn Pulse ). An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. My Seven Secrets of Viral Video Marketing. perfectpullquote]. Uphill And Against The wind. One More Thing.

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52