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How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. He mentions that a shotgun approach gets a bigger reach and has a better opportunity for going viral.

LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

If so, LinkedIn’s new Sponsored Updates may just change your mind. Up until now, advertising on LinkedIn was just advertising. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn.

Trending Sources

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you make the most of LinkedIn groups?

The 15 Best LinkedIn Pulse Articles On Marketing

B2B Marketing Insider

Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. The 15 Best LinkedIn Pulse Articles On Marketing.

How to Master Content Marketing on LinkedIn

Hubspot

There are a few different avenues for sharing information on LinkedIn, but which one is the best method? In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. 4 Tips for Sharing Updates on LinkedIn.

7 ideas to turn PowerPoint slides into social media marketing gold

grow - Practical Marketing Solutions

Embed in LinkedIn. Did you know that you can display Slideshare presentations in your LinkedIn profile? Here is how PowerPoint presentations show up on LinkedIn: 4. Shorten the link on bit.ly so you can track all clicks to the link.

7 Pro Tips for Expert LinkedIn Marketing

Hubspot

LinkedIn has rolled out some great improvements over the past few weeks, making it more and more valuable as a lead generation channel. Here Are 7 Pro Tips for Using LinkedIn for Inbound Marketing: 1. Post blog articles and offers directly to your LinkedIn company page.

Best SEO Link Building Guides, Techniques and Tools of 2010

Webbiquity

Best practices in SEO continue to evolve, particularly in the area of link building. What types of linkbait are most effective at attracting natural links? Where can you find non-obvious link sources to pursue? How much is a link worth? How can you optimize the internal link structure of a website? Find the answers to these questions and more here in the best guides to SEO link building from the past year. How to Value Links?

Six ways to create great content in just 15 minutes a day

grow - Practical Marketing Solutions

2) LinkedIn forums. LinkedIn is a goldmine of opportunity to create micro-content! There are about 750,000 LinkedIn Groups covering every imaginable business interest. Of course you need to include your website in your profile and use your keywords in your bio.

5 social media tools to kickstart your business

grow - Practical Marketing Solutions

Agorapulse is a Facebook Marketing platform which contains a broad range of functionality, including page management, 14 applications and the facility for building up a profile of your fans to help turn these fans into leads and ultimately sales. By Ian Cleary, Contributing {grow} Columnist.

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The 28 Best Influencer Marketing Tools

Webbiquity

Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.”

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

But even then, you are only one mistake away from a viral case of #Fail…make no mistake, this is challenging — and it’s not an even playing field. Look for opportunities to add links from one social profile to others.

Creating a content marketing plan — without any content

grow - Practical Marketing Solutions

LinkedIn forums. If you’re like most people, you have a profile on LinkedIn and haven’t done much with it. There are about 600,000 groups on LinkedIn covering every imaginable business interest. Pass on links and snip your URL’s!

Inbound Marketing Bounce Pass: B2B Inbound Links

MLT Creative

When I hear the color announcers admire a quick inbound pass, I’m reminded of how website inbound links can be just as commendable. What's so great about inbound links? Inbound links have real influence on a website’s authority and its ability to drive traffic.

The Top 9 Ways To Increase Your Reach With Paid Social

B2B Marketing Insider

Here are the top promotion tips for Facebook, Twitter, LinkedIn, Pinterest, and Instagram: Facebook Promotion Tips. LinkedIn Promotion Tips. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

’ Be yourself on social media platforms and reveal your true essence…Show who you are with your avatar and profiles. This helps to spread the word about your company and what your company can offer” (in addition to building links, though these are now no-follow ).

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

The best way to “go viral” is to engage millions of users, each of whom share through small networks. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

10 Blogs to Bookmark: Social Marketing Edition

Modern B2B Marketing

Why We Like It: With tons of fresh new content every day, Mashable is the place for hot-off-the-press news about the latest memes, viral videos, social platform developments, and Silicon Valley gossip.

3 Neglected Content Distribution Trends You Should Test in 2017

Content Standard

Facebook , Instagram , and LinkedIn , will remain big-time players for enterprise marketers everywhere. You’ll need to cultivate a profile and persona that shares content from a range of sources and intimately engages the community.

12 Pinnable Pinterest Pins That Teach You How to Use Pinterest

Hubspot

As with all of your social media profiles, using analytics is invaluable. You can’t just make an infographic on any topic or include 20 hashtags in your caption and see your pin go viral. 7) Optimize Your Pinterest Profile.

105 ways to build your email list | Tips, tactics, and best practices

Vertical Response

Include a signup link in all your personal emails. Place forward-to-a-friend links in all emails. Exchange opt-in links with other businesses’ newsletters. Launch a viral competition in which subscribers benefit by recruiting others. Incorporate opt-in links to your promotional YouTube videos. Add opt-ins to your business and personal social media profile sections. Publish opt-ins on your LinkedIn company page and within LinkedIn discussions.

Interesting Infographics: Visual Content Drives Social Media Growth

LEADership

An interesting or humorous meme has a chance of going viral, and can be created easily using a free online generator. Makes it very easy for users to share videos on other sites, including Facebook and LinkedIn. Great in terms of generating inbound links. Resize images for social media profiles with Social Image Resizer. Add profile pics to Pinterest boards with Pinstamatic.

How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try

Hubspot

1) Take the first link from any tweets you Like and save it to your Pocket account. Today’s viral moment is tomorrow’s brand strategy, marketing idea, sponsorship, or even just a dinner conversation with an important client.

25 Ways to Get More Social Media Followers

Hubspot

Social media can seem overwhelming, especially when you're starting from scratch without any followers on your profiles. Add buttons to your blog and even other website pages that allow visitors to share your content on social sites like Twitter, Facebook, and LinkedIn.

10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

It’s a post that will stand the test of time because cover photos will be an essential part of social media profiles for years to come, and it is easy to update when a particular network’s cover photo size changes. This is the strategy that Upworthy uses to create viral content headlines.

7 Questions to Ask Before Creating a Video Campaign

Modern B2B Marketing

If you want to go viral, how many views would that entail? Whereas if you want to create short profile videos for all your products, or create how-to videos, then the sky’s the limit.

12 Ideas to Ignite Your Content NOW

grow - Practical Marketing Solutions

What many brands fail to do is feature testimonials and brand evangelists on their websites and social media profiles. Slideshare is free to use, owned by LinkedIn, highly indexed by Google, and a deep educational resource for many people.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' With HootSuite, you can manage multiple Twitter profiles, pre-schedule tweets, and view metrics.

How to Learn Social Media Marketing: 41 Resources for Beginners

Hubspot

For many, social media is simply a place to post links to content they''ve created in hopes that thousands will see it, click through, and share with their followers. So they have profiles on every network, and every network looks exactly the same; line after line of self-promotion.

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

A call-to-action is a text link, button, image, or some type of web link that encourages a website visitor to visit a landing page and become of lead. LinkedIn. LinkedIn is a business-oriented social networking site. No-Follow Link. Viral Content.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

“A blog can also be the centerpiece for a social media effort, driving visitors from Twitter , Facebook , and LinkedIn back to the blog through calls-to-action and landing pages,&# explains Douglas Karr, the author of Corporate Blogging for Dummies. link] BlueVolt Thanks Furious!

3 Lasting Benefits To April Fools’ Day Prank Marketing

Modern B2B Marketing

When brands create this image, they consider many elements—customer profiles, industry, product, etc. This year, LinkedIn’s prank was a new service called “Magic Mirror” that helps users find and predict their ideal career…even if that is a Cat Wedding Photographer.

Google+ on its Third Birthday

Biznology

Up until Google search started cleaning up Search Dodge of all of the spam, the shysters, the fraudster, the Black Hats, all you needed were mad linking and backlinking skills. They all have potential Google+ profiles associated with each of them. No, not even LinkedIn or Twitter.

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11 Pro Tips for Better Business Blogging

delicious b2bmarketing

To increase readership, you can include links to these articles in your company email newsletter. link] Zaki Usman This is a nice wrap up with good advice. Zaki [link] [link] steve I’d say % of return visitors is a worthy (often overlooked) metric.

A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies

PureB2B

First of all, create an audience profile. Are they getting their information from LinkedIn? Tech marketers can get lucky with one share-worthy post that goes viral. But remember, online content can go viral for all the wrong reasons. Lead Generation on LinkedIn.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Place Powerpoint presentations on your blog by posting and then embedding links from Slideshare 18. Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. Post and link your content on the Delicious social bookmarking site.

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30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent

There’s double value, since it contains even more links to websites for you to master growth hacking. There’s no question that Mike Greenwald, LinkedIn’s former analytics lead, is a pretty sharp guy. Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer?

#WorldsToughestJob: A Truly Human Video

Modern B2B Marketing

LinkedIn profiles. While video certainly presents an opportunity to be more human, it can be tricky to create something that looks good, is truly innovative, stands out from the crowd, generates buzz, and (dare I say it) goes viral.