The ultimate guide on Link Building

RockContent

Link building is a pillar of any SEO strategy. It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. Have you ever thought about just how much value search engines give to what links say?

Link Building Basics: Outreach

Biznology

Welcome to another edition of my ongoing series here on Biznology – link building basics. Finding link opportunities. Vetting link prospects. In this this post we will cover outreach, one of the most important aspects of link building. Crafting effective outreach takes practice, persistence, and creativity. By mastering the basics of outreach you can establish a foundation from which you can build upon. link request).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Link Building Basics: Tracking Results

Biznology

Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. Finding link opportunities. Vetting link prospects. In this final post we will discuss one of the most crucial portions of link building – tracking results. Link building is an ongoing and long-term strategy. Link types. Link Types.

Link Building: past, present, and future

Biznology

The practice of building links is continuously evolving. Link building has gone through some major transformations within just the past few years, and it likely will continue to change moving forward. Link Building Past. In the past, acquiring links for your website typically translated into manipulation. Link building used to be a sheer numbers game where automation won out over manual efforts. Link Building Present.

Link building basics: Niche analysis

Biznology

Link building is a bit of a specialized industry, but it remains important in online marketing campaigns. Links remain integral to any SEO initiative, as they are a strong ranking signal to search engines. Link building is something that a lot of business/website owners have heard of, but might not know a whole lot about. This article will be the first in a series of posts focused around link building basics and fundamentals.

Don’t silo link building

Biznology

Link acquisition isn’t meant to be done in a vacuum. In the past, link building was often done separate from other marketing activities, since all links moved the needle. It didn’t require any marketing prowess to go out and build links that made a difference on sites meant only for search crawlers. Today, only real links meant for humans will move the needle, both in search and in marketing. Links Are A Important Online Marketing KPI.

What Is Second Tier Link Building?

seo.co

First Tier Links vs. Second Tier Links. + The Two Types of Second Tier Links. + Why Use Second Tier Link Building? Best Practices for Second Tier Link Building. But what exactly are second tier links? The Two Types of Second Tier Links.

Why content marketing complements (but doesn’t replace) link building

Biznology

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. And manual promotion with the goal of links is, well, link building. Content marketing can certainly complement link building, but content marketing does NOT replace link building.

Is Link Building Dead? Yes & No. Here’s Why.

seo.co

One such facet of good SEO is link building. Today, link building is to deliberately seek out and follow up on potential opportunities to get your website and content in front of an extended audience. What Exactly Is Link Building And Why Does It Matter?

5 Popular Link Building Myths Debunked

ClearVoice

When I say the term “link building,” does a big “spam! That’s thanks to some outdated practices that were, truthfully, incredibly spammy. Link building is an SEO enigma to many, especially if you’ve been a website owner for a decade or so, or more.

4 Link Building Best Practices For B2B Marketers

KoMarketing Associates

In the SEO world there are two factors that most professionals agree are the most important when it comes to the organic ranking of your pages – probably because Google themselves revealed it – content and links. For the foreseeable future, being able to build high quality links that point back to your site is going to be a in-demand skill. Most content does not attract links on its own (as was revealed in the Moz & Buzzsumo study ).

Social media becoming increasingly important in regards to link building

Biznology

Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. Due to the fast-paced nature of their industry, link builders and SEO specialists must constantly pay attention to shifts and trends within the SEO realm to ensure they are applying link building best practices. Links remain the primary ranking factor for determining where a site or page shows up in the search engine results pages (SERPs).

Five Steps to Implement a Championship Link Building Strategy

Webbiquity

Still, the reward for implementing a championship link building strategy can be just as satisfying as winning hockey’s most coveted prize. Search engine specialists need to have a playoff mentality when it comes to their link-building tactics. Just as a hot goalie is key to winning a Stanley Cup, stellar content is the backbone of a championship link-building strategy. According to HubSpot , companies who blog receive 97% more links to their website.

How to Use Social Media for SEO Link Building

seo.co

Include Links in Your Social Media Profiles. + How Often to Share on Social Media for Link Building. Building a Following on Social Media for Link Building. Leveraging the Power of Influencers for Link Building. Build a following.

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links? What types of links should you be seeking exactly? What are the best link-building strategies in a post-Panda world? Finding Potential Link Partners by Search Engine Watch.

How To Get Publishers to Open Your Link Building Requests

KoMarketing Associates

As we discussed the history of search engine technology and ended with the importance of both content and links for SEO, the question was ultimately asked, “ how do you actually get links? The key to creating a link building strategy that will endure algorithm updates is through quality relationships and content designed with your buyers and “link friendly” audiences in mind.

19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Building quality links that will still positively impact rank now requires more work, more creativity, and a more sophisticated strategy for developing owned, earned, and shared links.

The Economics of Link Building

Moz

As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. To back up my statement with some numbers, I’d like to mention Ross Hudgens' claim that acquiring a good link on a top-notch site should cost $1k USD. Remember the link building rates that I’ve just named?

Red Flags of Deceitful Link Building Firms

Biznology

As someone who works for a fully transparent and honest link building agency, it makes me squirm to know that people are paying shady link building and SEO firms without knowing what they’re going to get in return, or that what they’re paying for could actually hurt them rather than help them. Here are some red flags that may give you a hint that the SEO or link building firm you are thinking about, or already working with may be one to stay away from.

3 Types of Blog Posts That Earn the Most Backlinks, According to HubSpot's Link-Building Expert

Hubspot

Through building non-organic traffic tactics for my team, I've learned that referral traffic -- which comes from other sites backlinking to our content -- can majorly benefit the overall blog site. This makes them a great link-magnet," Nica explains. Link Building

23 Expert SEO Link Building Guides and Tools

Webbiquity

Unless you’ve been living under a rock (which would be an awkward and uncomfortable place from which to do search engine optimization work), you’re probably aware that the two most important things to know about link building in the post-Panda world are that 1) backlinks are still very important for ranking, and 2) traditional link-building methods (or at least many of them) are no longer effective. So what types of links should you avoid?

Simple Link Building Tactics to Grow Brand Authority

Marketo

It is no secret that link building is one of the most challenging, yet most vital tactics in search engine optimization. Through basic crowdsourcing, Google can use website data (number of links pointing toward your website) to determine the viability and relevance of your website on certain topics. . So why is link building so difficult? The importance of link flow. Why link flow is critical.

The Backbone of Link Building: Outreach Strategies

Biznology

Link building has become a vital part of any SEO strategy. The influence that links have on rankings in the search engine results pages (SERPs) continues to be significant–so an effective link building campaign remains important. Many different factors go into a successful link building campaign, but even a campaign that features some of the best content ever created will never get off the ground without great outreach. Reach Out!

Link Building for 2020: What Works and What to Avoid

Martech Advisor

Backlinks to your website can garner traffic, build credibility, and help your brand rank higher on search engines. That’s why it is vital to make link building a part of your SEO plan. Here are our four link building 101 tips to push your hyperlinking game to new heights in 2020. Link building can help reaffirm your website’s credibility, creating a network of access across multiple publishers and web pages. This is link building 101.

How to Filter for Quality Publishers When Guest Posting for SEO Link Building

seo.co

While link building for SEO remains a solid long-term strategy for growing search rankings and increasing online exposure, But how to build backlinks that won’t elicit the ire of Google STILL remains an topic of perpetual debate. Link building is not what it used to be.

Underrated Link Building Tactics that Work Surprisingly Well

Spiralytics

Since the inception of search engine optimization, link building has been one of the key ranking factors for websites so they could appear higher in search engine results pages (SERPs). It’s categorized as common practice in the field of SEO, with many marketers sticking to tried-and-true methods to make sure the desired results are achieved.

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. You can use the links below and also after each video to navigate through the videos and sections. What is a “Paid Link”?

Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Inbound link acquisition, designed to improve SEO performance, is a great value-add when defining concrete metrics that led to successful B2B marketing campaigns. There is a rumor going around inferring that brand mentions count as SEO-friendly links and, in turn, validate the significance PR plays in SEO performance.

Building links for big brands

Biznology

Link acquisition for enterprise level companies is unique. A link campaign for a major brand will be quite different than a link building project for a smaller local store, or even an emerging mid-market company. While the power of a large, established brand can offer distinct advantages, there are also a number of complications that come with building links for enterprise-level businesses.

Link 144

How to Use Guest Blogging for High-Quality Link-Building

Valasys

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. There is no reason to be discouraged from guest blogging even as many of the companies add no-follow links and remove all the links from the guest posts. How to Prevent Your Guest Blogging Practices to be Classified as Spammy.

How to Use HARO (Help a Reporter Out) for Link Building & SEO

seo.co

It’s one of the keys to building credibility, generating organic traffic , and introducing new customers into your brand’s ecosystem. Example HARO link from Inc.com. You can think of HARO as a tool for building trust with the marketplace.

Link Building and SEO Strategies to Resurrect in 2017, Part 1

Act-On

If you only implement a few webpage best practices, stay aware of industry trends, and focus on good content, your rankings and traffic are likely to remain steady. Are Links a Part of Your 2017 SEO Strategy? Links are an incredibly challenging thing to earn, yet they’re an effective signal that affects where your site ranks in search engines. When used as a tactic, building links can be very hard to execute. Links Are STILL Important!

Anchor Text SEO: “How to” Guide for Anchor Text Use in Link Building

seo.co

When it comes to content marketing, SEO, and link building , there are dozens of important elements in play. On the HTML side of things, it looks like this: <a href=”[link] SEO agency</a> On the user-facing side of things, it looks like this: Best SEO agency. link].

Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business.

Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business.

Should You Be Using a Private Blog Network (PBN) for Link Building ?

seo.co

PBNs as Part of a Balanced Link Building Strategy. Expiring Domains and Broken Link Replacement. + In your years of practicing search engine optimization (SEO), you might have heard about the strategy of using private blog networks (PBNs). But what are these link building entities, exactly, and are they really worth the time and effort? To understand why this could be valuable, you have to understand the basics of link building.

The Rules of Link Building - Best of Whiteboard Friday

Moz

Posted by BritneyMuller Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday. Today we are going over the rules of link building. But there is a little confusion around what's okay to do as far as links and what's not.