Why content marketing complements (but doesn’t replace) link building

Biznology

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. Link earning is a fallacy.

My unbeatable process for building links

Biznology

Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. Because my link-building process is not terribly exciting. Why would Google suddenly be less interested in your links?

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Trending Sources

19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Link Madness by SEOBook.

Link Building and Mobile SEO in 2017

Webbiquity

Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. What does link building really mean in 2017? When you link to other websites, ensure it is a useful link.

Tactical Link Building Strategies For 2016

Act-On

A solid link-building strategy is a must for marketing and growing your business. The practical benefits are clear: more links mean more people are seeing your website (whether that’s your home page or a specific landing page). What is link building? Create a link-building plan.

Content marketing is NOT link building

Biznology

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building.

Using Link Targeting for Improved Inbox Personalization

Modern Marketing

A big part of this new email experience is the ability to include targeted, device-specific urls in a campaign to drive openers to a particular page related to their hardware( link targeting/dynamic urls ). Most likely deep links will take a specific page within an application.

Link building basics: Vetting link prospects

Biznology

Hello, and welcome to the latest edition of my Biznology series on link building basics. Using the methods discussed in the last post we are able to compile a large list of potential link opportunities. Link neighborhood. Link to page. Link Neighborhood.

23 Expert SEO Link Building Guides and Tools

Webbiquity

In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. So what types of links should you avoid? What kinds of links are still (or now) the most valuable? How can you get more high-quality links?

Don’t silo link building

Biznology

Link acquisition isn’t meant to be done in a vacuum. In the past, link building was often done separate from other marketing activities, since all links moved the needle. Today, only real links meant for humans will move the needle, both in search and in marketing.

Link Building: past, present, and future

Biznology

The practice of building links is continuously evolving. Link building has gone through some major transformations within just the past few years, and it likely will continue to change moving forward. Link Building Past. Link Building Present. Link Building Future.

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

Integration between the two is a critical missing link. Taking action on the missing link is a necessity. It’s apparent that there’s a missing vital component in the quest to modernize marketing.

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Better Business Blogs: Correct Those Broken Links

Writing on the Web

If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Link rot. Fix those links.

Link Building Basics: Finding link opportunities

Biznology

Welcome to another installment of my link building basics series here on Biznology. In this series, we have already covered the early building blocks of a successful link building campaign – conducting a niche analysis and performing a site audit.

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Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity

using keywords in headlines, meta titles and image names), while authority is primarily based on the quantity and quality of incoming links to a website. Four Worthwhile Link Sources. As long as the links are topically relevant and connect high-quality sites, those links have SEO value.

Internal Links – the Secret Sauce for DiY SEO

Industrial Marketing Today

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks.

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Determining link quality within a link building campaign

Biznology

Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Building links you would be proud of means building quality links.

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. Link-Specific Metrics. These scores help evaluate future link opportunities and prioritize strategies. Link Building Search Engine Marketing Blog

Why links should be a KPI within your digital marketing

Biznology

Tracking links will increase the effectiveness of your online marketing, as a whole. Links function as a vote of confidence, an endorsement, a citation of value, and a signal of trust and authority. All of these factors make links ideal to track from a marketing standpoint.

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Bad Copy is Your Campaign’s Weakest Link

The Point

Bad copy is your campaign’s weakest link. Copywriting can be your weakest link, or your secret weapon. The post Bad Copy is Your Campaign’s Weakest Link appeared first on The Point. In the days of Mad Men, advertising clients wouldn’t dream of writing their own copy.

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Demystifying Deep Linking in Your App

grow - Practical Marketing Solutions

Recently both Facebook and Google have released SDKs (software development kits) allowing app developers to naturally integrate deep link sharing. So marketers, go talk to your developers today about deep linking and integrating App Invites within your product.

How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. We are focused on the link when we should be focused on the user.

The benefits of links for enterprise businesses

Biznology

Links are often overlooked within enterprise marketing. But the fact is that links benefit large brands in multiple ways. Links are foundational to the web as they serve multiple functions including: Navigation. Relationship building is a major aspect of link building.

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9 Link Building Email Outreach Templates That Actually Work

Hubspot

I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent a lot of time writing and sending link building outreach emails. >" src="[link]. What Is Link Building?

Link-Builders versus Content Marketers

Biznology

Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus.

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The lost blogging monarchy, the defeat of links, and the war on social media

grow - Practical Marketing Solutions

It represented the open, interconnected spirit of the world wide web … a way to abandon centralisation -– all the links, lines and hierarchies -– and replace them with a system of nodes and networks. But links are not objects, they are relations between objects.

Is Broken Link Building Right for You?

B2B Marketing Insider

Let’s talk link building – broken link building that is. Earning quality links through the production of relevant, value-driven content is one of the best ways to improve your domain’s organic search traffic, while also: Boosting […].

What does it take to launch a link building campaign?

Biznology

A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through to ensure success. Before you start pursuing links, you need to determine the size and scope of your campaign.

The past, present and future of link building

Biznology

This webinar is about how to conduct an effective link building campaign. You know quality links are essential to improve organic search, but link building has you worried. But real white-hat link building is a viable and essential part of any search marketing campaign.

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links?

Link Building Tips: Part 1- How Does Google Evaluate Links?

EMagine B2B Blog

Sure, you’ve heard about link building before. For your B2B business, a well-rounded link profile is an essential part of your website’s online visibility. So, which factors does Google consider when evaluating your link profile? Whenever possible, link to trusted websites.

Google’s Latest Slap – How Un-natural Links May Affect Your SEO

Puzzle Marketer

The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings. Once an individual is a member, he can write short articles and include a link back to his own site within the article. This made it look like a page on the webmaster’s site was being linked to by one of the blog sites in the network, which usually helped improve its ranking.

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Link building basics: Niche analysis

Biznology

Link building is a bit of a specialized industry, but it remains important in online marketing campaigns. Links remain integral to any SEO initiative, as they are a strong ranking signal to search engines. These are the sites you should be targeting for your link building initiative.

3 simple tips to build good local links

Biznology

Links from other websites are essential for search optimization and improving your website’s search visibility. However, building worthwhile links is also very difficult and time-consuming, making it easy for some businesses to dismiss as too costly an investment.

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B2B Link Building: Identifying Low-Hanging Fruit

KoMarketing Associates

Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S . In the last five years, link building has evolved from mass directory submissions and paid links, to sophisticated long-term outreach plans.

Building links for big brands

Biznology

Link acquisition for enterprise level companies is unique. A link campaign for a major brand will be quite different than a link building project for a smaller local store, or even an emerging mid-market company. The post Building links for big brands appeared first on Biznology.

4 SEO Link-Building Changes You Need to Know

Vertical Response

Willy-nilly link-building is no longer effective Back when people were first trying to determine the best way to draw traffic to their sites, they’d try to rack up as many links as possible. You also want to make sure your links are highly relevant to your industry.

Steps to a Better Link Portfolio

Biznology

For SEO purposes, it’s important to have inbound links pointing to your website that establish relevance and trust. However, not all links are going to be valuable. A link from a website that has absolutely nothing to do with your website isn’t going to help.

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Making Links a Priority within Online Marketing

Biznology

Links are ingrained in the very fabric of the web. Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Links of course have tremendous value in regards to search and SEO.

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Link Building Basics: Outreach

Biznology

Welcome to another edition of my ongoing series here on Biznology – link building basics. Finding link opportunities. Vetting link prospects. In this this post we will cover outreach, one of the most important aspects of link building. link request).