Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website.

My unbeatable process for building links

Biznology

Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. Because my link-building process is not terribly exciting. Why would Google suddenly be less interested in your links?

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Tactical Link Building Strategies For 2016

Act-On

A solid link-building strategy is a must for marketing and growing your business. The practical benefits are clear: more links mean more people are seeing your website (whether that’s your home page or a specific landing page). What is link building? Create a link-building plan.

Link Building and Mobile SEO in 2017

Webbiquity

Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. What does link building really mean in 2017? When you link to other websites, ensure it is a useful link.

Don’t silo link building

Biznology

Link acquisition isn’t meant to be done in a vacuum. In the past, link building was often done separate from other marketing activities, since all links moved the needle. Today, only real links meant for humans will move the needle, both in search and in marketing.

Why content marketing complements (but doesn’t replace) link building

Biznology

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. Link earning is a fallacy.

Determining link quality within a link building campaign

Biznology

Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Building links you would be proud of means building quality links.

Link Building Basics: Tracking Results

Biznology

Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. Finding link opportunities. Vetting link prospects. Link types. Link Types.

Is Broken Link Building Right for You?

Marketing Insider Group

Let’s talk link building – broken link building that is. Earning quality links through the production of relevant, value-driven content is one of the best ways to improve your domain’s organic search traffic, while also: Boosting […].

Building links for big brands

Biznology

Link acquisition for enterprise level companies is unique. A link campaign for a major brand will be quite different than a link building project for a smaller local store, or even an emerging mid-market company. The post Building links for big brands appeared first on Biznology.

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The benefits of links for enterprise businesses

Biznology

Links are often overlooked within enterprise marketing. But the fact is that links benefit large brands in multiple ways. Links are foundational to the web as they serve multiple functions including: Navigation. Relationship building is a major aspect of link building.

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19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Link Madness by SEOBook.

How to Earn Links for Better SEO & More Audience

Act-On

If your company wants to be found, and you want the opportunity to build those lasting relationships (albeit virtual), quality links are the answer. So how do links work? Hyperlinks (usually just called “links”) form a sort of map that search engines use to find things on the Internet.

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Why links should be a KPI within your digital marketing

Biznology

Tracking links will increase the effectiveness of your online marketing, as a whole. Links function as a vote of confidence, an endorsement, a citation of value, and a signal of trust and authority. All of these factors make links ideal to track from a marketing standpoint.

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Link Building: past, present, and future

Biznology

The practice of building links is continuously evolving. Link building has gone through some major transformations within just the past few years, and it likely will continue to change moving forward. Link Building Past. Link Building Present. Link Building Future.

The Missing Link Between SEO and Content

ScribbleLive

The post The Missing Link Between SEO and Content appeared first on ScribbleLive. Oh, King Content. We’ve all heard the “Content is King” spiel a thousand times. But how can content be king is so few actually find it and fewer still actually read it? In order to be relevant, content needs to matter and has to have relevance, of course. It can’t be garbage content. But it also needs to be found.

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Making Links a Priority within Online Marketing

Biznology

Links are ingrained in the very fabric of the web. Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Links of course have tremendous value in regards to search and SEO.

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Link building basics: site audit

Biznology

Welcome to another edition of link building basics. This is the second installment in a series of posts I am writing here on Biznology that cover link building basics and fundamentals. We call them linkable assets because they are worth linking to and can garner links from other sites.

The past, present and future of link building

Biznology

This webinar is about how to conduct an effective link building campaign. You know quality links are essential to improve organic search, but link building has you worried. But real white-hat link building is a viable and essential part of any search marketing campaign.

Link building basics: Niche analysis

Biznology

Link building is a bit of a specialized industry, but it remains important in online marketing campaigns. Links remain integral to any SEO initiative, as they are a strong ranking signal to search engines. These are the sites you should be targeting for your link building initiative.

Better Business Blogs: Correct Those Broken Links

Writing on the Web

If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Link rot. Fix those links.

Brand assimilation in link campaigns: building client trust

Biznology

Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. On the flip side, it becomes extremely difficult to sustain a link campaign if you stumble with brand assimilation.

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Content marketing is NOT link building

Biznology

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building.

What does it take to launch a link building campaign?

Biznology

A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through to ensure success. Before you start pursuing links, you need to determine the size and scope of your campaign.

How to Add a Link to Your Instagram Bio

Hubspot

Every social network makes it clear how to put a link in your bio on their platform -- except Instagram. LinkedIn gives you the ability to link yourself to your employer's official page. You can now add them alongside the link to your website.

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23 Expert SEO Link Building Guides and Tools

Webbiquity

In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. So what types of links should you avoid? What kinds of links are still (or now) the most valuable? How can you get more high-quality links?

3 simple tips to build good local links

Biznology

Links from other websites are essential for search optimization and improving your website’s search visibility. However, building worthwhile links is also very difficult and time-consuming, making it easy for some businesses to dismiss as too costly an investment.

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Steps to a Better Link Portfolio

Biznology

For SEO purposes, it’s important to have inbound links pointing to your website that establish relevance and trust. However, not all links are going to be valuable. A link from a website that has absolutely nothing to do with your website isn’t going to help.

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The 15 Best Special-Purpose SEO Tools

Webbiquity

This post reviews more than a dozen special-purpose SEO tools for functions like finding HTML errors, checking for broken links, performing technical SEO analyses, optimizing video content, checking page-load speed, and more. 5) Link Prospector. 8) Broken Link Checker.

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Using Link Targeting for Improved Inbox Personalization

Modern Marketing

A big part of this new email experience is the ability to include targeted, device-specific urls in a campaign to drive openers to a particular page related to their hardware( link targeting/dynamic urls ). Most likely deep links will take a specific page within an application.

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Five Steps to Implement a Championship Link Building Strategy

Webbiquity

Still, the reward for implementing a championship link building strategy can be just as satisfying as winning hockey’s most coveted prize. Search engine specialists need to have a playoff mentality when it comes to their link-building tactics. Guest post by Jason Parks.

Link-Builders versus Content Marketers

Biznology

Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus.

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Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity

using keywords in headlines, meta titles and image names), while authority is primarily based on the quantity and quality of incoming links to a website. Four Worthwhile Link Sources. As long as the links are topically relevant and connect high-quality sites, those links have SEO value.

5 of the Most Asked SEO Questions, Answered (Link Roundup)

Spiralytics

Link Roundup SEOIt's a widely accepted knowledge that seach engines still hold the title to being the highest website traffic source in this mobile and digital age. Everyone uses search engines, and it's no wonder businesses would vie for the elusive page 1 rankings.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

Integration between the two is a critical missing link. Taking action on the missing link is a necessity. It’s apparent that there’s a missing vital component in the quest to modernize marketing.

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How Link Building Got These Major Brands Penalized – Part 1

Marketing Insider Group

That stretched out into early 2014 too, when Matt Cutts announced the death of guest … Continue reading → The post How Link Building Got These Major Brands Penalized – Part 1 appeared first on Marketing Insider Group.

Link Building and SEO Strategies to Resurrect in 2017, Part 1

Act-On

Are Links a Part of Your 2017 SEO Strategy? Links are an incredibly challenging thing to earn, yet they’re an effective signal that affects where your site ranks in search engines. When used as a tactic, building links can be very hard to execute. Links Are STILL Important!

Add self-referential links into your 2018 search engine optimization strategy

Biznology

The only content links you can control are your own. The better way is to remember way back to 1965 to where hypertext was invented by Ted Nelson and to remember that hypertext was developed as a way of linking together a stack of information “cards.” Even today, web pages are still cards of sorts and hyperlinks are just a technical method of linking descriptive text to relevant content–via hyperlinked hypertext. Ted “Hypertext” Nelson.

Part 2: Link Building and SEO Strategies to Resurrect in 2017

Act-On

Increasing the number of relevant and authoritative websites that link to your own page is an essential search engine optimization strategy. 3 Pitching including a link to a website that has already talked about your brand. #4 The last thing you want is for links to go unused!

The Human Approach to Link Building Outreach

Biznology

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. Without further ado, here are my main strategies for successful outreach for links – mainly for guest posting.