External Links: Why Should You Link to Other Websites?

RockContent

However, when we realize the importance of referrals from other pages to the success of ours, we experience a change in perspective on external links — one of the most important factors of a link building strategy. Check out the topics we’ve prepared: What are external links?

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What Are Dofollow And Nofollow Links?

RockContent

However, it is not just about creating good content, but also adopting some practices like understanding nofollow vs. dofollow links and knowing how to use them to your advantage. If you want to see how to use those types of links in your SEO strategy , keep reading.

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What is a Dofollow Link?

Hubspot

While part of this effort comes down to writing relevant, accurate, and interesting content, there’s another key component: Dofollow links. With the right approach, these links can help leverage great content into higher PageRank and better search results. What is a dofollow link?

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The ultimate guide on Link Building

RockContent

Link building is a pillar of any SEO strategy. It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. Have you ever thought about just how much value search engines give to what links say? Number of links.

Link Building Basics: Finding link opportunities

Biznology

Welcome to another installment of my link building basics series here on Biznology. In this series, we have already covered the early building blocks of a successful link building campaign – conducting a niche analysis and performing a site audit. Now that we’ve laid that foundation, it’s time to start addressing some of the basics associated with actually pursuing links. This analysis can provide you with an abundance of high quality link prospects.

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Link building basics: Vetting link prospects

Biznology

Hello, and welcome to the latest edition of my Biznology series on link building basics. So far in this series we have learned how to lay the foundation for an effective link building campaign through niche analysis and site audits , and in the last post we learned some proven techniques for finding link opportunities. Using the methods discussed in the last post we are able to compile a large list of potential link opportunities. Link neighborhood.

My unbeatable process for building links

Biznology

Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. Because my link-building process is not terribly exciting. One of the folks that contacted me shared that he had built 70,000 links for a client but that a recent Google update “wiped out” 60,000 of them. Why would Google suddenly be less interested in your links? Maybe it’s because you used link-building to get them.

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Link Building Basics: Outreach

Biznology

Welcome to another edition of my ongoing series here on Biznology – link building basics. Finding link opportunities. Vetting link prospects. In this this post we will cover outreach, one of the most important aspects of link building. In the last post we learned how to apply the “smell test” to properly vet your link prospects. Now that you have filtered out the irrelevant link opportunities, you can begin to compile a refined outreach list.

4 Tips for Creating a Successful Link Building Strategy

Marketing Insider Group

The post 4 Tips for Creating a Successful Link Building Strategy appeared first on Marketing Insider Group. Marketing Strategy Digital Marketing link building SEO seo strategyNowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible.

Link Building Basics: Tracking Results

Biznology

Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. Finding link opportunities. Vetting link prospects. In this final post we will discuss one of the most crucial portions of link building – tracking results. Link building is an ongoing and long-term strategy. Link types. Type of link attempted. Link Types.

Building links for big brands

Biznology

Link acquisition for enterprise level companies is unique. A link campaign for a major brand will be quite different than a link building project for a smaller local store, or even an emerging mid-market company. While the power of a large, established brand can offer distinct advantages, there are also a number of complications that come with building links for enterprise-level businesses. Building links for big brands requires a different approach to be successful.

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The Link Building Webslog

Moz

This is not the link building article you — or really anyone — were probably hoping for. What it is, unashamedly, is a window into the brutal slog that is outreach-based link building. I happen to think that link building is a perfect counterexample to the "Pareto Principle".

The benefits of links for enterprise businesses

Biznology

Links are often overlooked within enterprise marketing. But the fact is that links benefit large brands in multiple ways. Links are foundational to the web as they serve multiple functions including: Navigation. Links are a primary signal in Google’s algorithm, and because enterprise businesses operate in hyper-competitive environments, they need sustained link acquisition. However, enterprise companies can combat this inherent distrust through links.

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Don’t silo link building

Biznology

Link acquisition isn’t meant to be done in a vacuum. In the past, link building was often done separate from other marketing activities, since all links moved the needle. It didn’t require any marketing prowess to go out and build links that made a difference on sites meant only for search crawlers. Today, only real links meant for humans will move the needle, both in search and in marketing. Earning links should be part of a cohesive online marketing plan.

Link Building: past, present, and future

Biznology

The practice of building links is continuously evolving. Link building has gone through some major transformations within just the past few years, and it likely will continue to change moving forward. In an upcoming Biznology webinar aptly named “Link Building: Past, Present, and Future,” some of my colleagues from Page One Power will be discussing how link building has changed over the years, how to build links the right way today, and where links are headed in the future.

How to Trigger an Elementor Popup on a Link Click

Optinmonster

One of these features includes adding a popup that appears when users click a button or link. That’s why, today, we’re going to teach you how to make an Elementor popup that’s triggered by a clickable link.

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How to Disavow Links

SEMrush

How do you decide if a link needs to be disavowed? What are the steps to disavowing in Google Search Console? Here‘s Google‘s official stance on the subject, as well as some conventional wisdom.

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B2B Link Building: Identifying Low-Hanging Fruit

KoMarketing Associates

Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S . B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link. In the last five years, link building has evolved from mass directory submissions and paid links, to sophisticated long-term outreach plans.

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. As the KoMarketing Associates’ team reflected on why we chose specific sites and publications for outreach, we discussed the following criteria leading to our recommendations for link acquisition. Link-Specific Metrics. These scores help evaluate future link opportunities and prioritize strategies.

Link building basics: Niche analysis

Biznology

Link building is a bit of a specialized industry, but it remains important in online marketing campaigns. Links remain integral to any SEO initiative, as they are a strong ranking signal to search engines. Link building is something that a lot of business/website owners have heard of, but might not know a whole lot about. Although link building can be a tad technical at times, there are some rudimentary techniques and practices that can get you headed in the right direction.

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Brandfolder

The month of March is coming to an end, and the NCAA basketball tournament has been nothing if not full of madness. Fans across the nation erupted in cheers last

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. Here are nine places in traditional marketing campaigns where we tend to find B2B marketers forgetting to either add or emphasize inbound links for their websites.

Making Links a Priority within Online Marketing

Biznology

Links are ingrained in the very fabric of the web. Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Links of course have tremendous value in regards to search and SEO. Links are central to the functionality of the web.

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What Is Second Tier Link Building?

seo.co

First Tier Links vs. Second Tier Links. + The Two Types of Second Tier Links. + Why Use Second Tier Link Building? Best Practices for Second Tier Link Building. But what exactly are second tier links? What is the value in second tier link building?

Why content marketing complements (but doesn’t replace) link building

Biznology

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. And manual promotion with the goal of links is, well, link building. Content marketing can certainly complement link building, but content marketing does NOT replace link building. Link earning is a fallacy.

Link Building and Mobile SEO in 2017

Webbiquity

Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. What does link building really mean in 2017? The days when a website could rank well based purely on a large number of links (regardless of quality) are long past. Gaining quality links requires building strong relationships with bloggers and websites relevant to your niche. Obvious paid links.

The past, present and future of link building

Biznology

This webinar is about how to conduct an effective link building campaign. You know quality links are essential to improve organic search, but link building has you worried. Improvements in Google’s algorithm have many worried that conducting a link building campaign could result in your site being hit with a manual link penalty or the dreaded Penguin algorithm. But real white-hat link building is a viable and essential part of any search marketing campaign.

Content marketing is NOT link building

Biznology

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building. I’m not saying content marketing can’t be effective, I’m simply saying content marketing isn’t link building. Link Building. It takes a lot of effort and hard work to build links.

How to Remove Blue Links in HTML Emails

Litmus

Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. . Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. We’ve even posted multiple articles on handling blue links in the past, from overriding styles on iOS to dealing with Gmail’s auto-linking behavior. . What are blue links?

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The Easy Guide to Broken Link Building for SEO

Single Grain

These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content. If you’ve exhausted your email link building and guest posting efforts, another option to consider is broken link building. What Is a Broken Link? CitationLab’s Broken Link Finder (Big Budget).

Brand assimilation in link campaigns: building client trust

Biznology

Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. On the flip side, it becomes extremely difficult to sustain a link campaign if you stumble with brand assimilation. A challenge specific to link building is establishing trust. Due to link building’s unsavory past, current perceptions of link builders among the marketing community aren’t always positive.

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What does it take to launch a link building campaign?

Biznology

A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through to ensure success. Links don’t come overnight, and you need to prepare your campaign properly to ensure you hit the ground running once you begin actively seeking links. Let’s walk through some of the primary steps necessary to launch an effective link acquisition project.

B2B Link Building Strategies That Really Work

KoMarketing Associates

The answer lies in link building, which is among the #1 ranking factor. However, it has become quite an exhausting exercise since the majority of businesses that produce content don’t really attempt to acquire links. This means that following the ever popular tactic of publishing high-quality content is no longer an option as the data suggests that organic links aren’t coming in (unless you’re a Wikipedia page). B2B link-building strategies that really work.

Creating and Promoting Content That Brings 100+ Badass Links in a Month

Marketing Insider Group

The post Creating and Promoting Content That Brings 100+ Badass Links in a Month appeared first on Marketing Insider Group. Content Marketing Content content creation link building networking promotionOkay, let’s face it: You are reading this post because of its title. It’s our human nature. People are lazy, so they crave for articles like this one to do less for more results.

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3 simple tips to build good local links

Biznology

Links from other websites are essential for search optimization and improving your website’s search visibility. However, building worthwhile links is also very difficult and time-consuming, making it easy for some businesses to dismiss as too costly an investment. But the fact remains that links are at the very core of Google’s search algorithm, and if you are interested in search visibility you need to actively pursue links.

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Using Content Lead Scoring to Link Content Marketing and Sales

Marketing Insider Group

The post Using Content Lead Scoring to Link Content Marketing and Sales appeared first on Marketing Insider Group. This scenario is a familiar, and probably a daily, occurrence if you live in a big city: You’re walking down the block, headed to work or out to lunch, or maybe zig-zagging your way through a two-way crowd, and you see someone standing smack dab in the middle of it all, and they happen to […].

Perform a Link Audit to Monitor Link Building Efforts

Biznology

Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. In order to know what kinds of inbound links are pointing to your website to better understand how the search engines are viewing your website, it’s necessary to conduct a link audit. A link audit is best done manually. The next step is to visit each link. Photo credit: Wikipedia.