Expert insights. Personalized for you.
Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. Because my link-building process is not terribly exciting. One of the folks that contacted me shared that he had built 70,000 links for a client but that a recent Google update “wiped out” 60,000 of them. Why would Google suddenly be less interested in your links? Maybe it’s because you used link-building to get them. MORE
Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S . B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link. In the last five years, link building has evolved from mass directory submissions and paid links, to sophisticated long-term outreach plans. MORE
The post Creating and Promoting Content That Brings 100+ Badass Links in a Month appeared first on Marketing Insider Group. Content Marketing Content content creation link building networking promotionOkay, let’s face it: You are reading this post because of its title. It’s our human nature. People are lazy, so they crave for articles like this one to do less for more results. MORE
Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. In order to know what kinds of inbound links are pointing to your website to better understand how the search engines are viewing your website, it’s necessary to conduct a link audit. A link audit is best done manually. The next step is to visit each link. Photo credit: Wikipedia. MORE
Link building is not something B2B marketers think about regularly. Here are nine places in traditional marketing campaigns where we tend to find B2B marketers forgetting to either add or emphasize inbound links for their websites. Frequently Asked Questions on Link Building. MORE
Link acquisition isn’t meant to be done in a vacuum. In the past, link building was often done separate from other marketing activities, since all links moved the needle. It didn’t require any marketing prowess to go out and build links that made a difference on sites meant only for search crawlers. Today, only real links meant for humans will move the needle, both in search and in marketing. Earning links should be part of a cohesive online marketing plan. MORE
Welcome to another installment of my link building basics series here on Biznology. In this series, we have already covered the early building blocks of a successful link building campaign – conducting a niche analysis and performing a site audit. Now that we’ve laid that foundation, it’s time to start addressing some of the basics associated with actually pursuing links. This analysis can provide you with an abundance of high quality link prospects. MORE
Welcome to another edition of my ongoing series here on Biznology – link building basics. Finding link opportunities. Vetting link prospects. In this this post we will cover outreach, one of the most important aspects of link building. In the last post we learned how to apply the “smell test” to properly vet your link prospects. Now that you have filtered out the irrelevant link opportunities, you can begin to compile a refined outreach list. MORE
The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. As the KoMarketing Associates’ team reflected on why we chose specific sites and publications for outreach, we discussed the following criteria leading to our recommendations for link acquisition. Link-Specific Metrics. These scores help evaluate future link opportunities and prioritize strategies. MORE
The post Using Content Lead Scoring to Link Content Marketing and Sales appeared first on Marketing Insider Group. This scenario is a familiar, and probably a daily, occurrence if you live in a big city: You’re walking down the block, headed to work or out to lunch, or maybe zig-zagging your way through a two-way crowd, and you see someone standing smack dab in the middle of it all, and they happen to […]. MORE
Links are ingrained in the very fabric of the web. Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Links of course have tremendous value in regards to search and SEO. Links are central to the functionality of the web. MORE
Link acquisition for enterprise level companies is unique. A link campaign for a major brand will be quite different than a link building project for a smaller local store, or even an emerging mid-market company. While the power of a large, established brand can offer distinct advantages, there are also a number of complications that come with building links for enterprise-level businesses. Building links for big brands requires a different approach to be successful. MORE
The practice of building links is continuously evolving. Link building has gone through some major transformations within just the past few years, and it likely will continue to change moving forward. In an upcoming Biznology webinar aptly named “Link Building: Past, Present, and Future,” some of my colleagues from Page One Power will be discussing how link building has changed over the years, how to build links the right way today, and where links are headed in the future. MORE
A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through to ensure success. Links don’t come overnight, and you need to prepare your campaign properly to ensure you hit the ground running once you begin actively seeking links. Let’s walk through some of the primary steps necessary to launch an effective link acquisition project. MORE
For SEO purposes, it’s important to have inbound links pointing to your website that establish relevance and trust. However, not all links are going to be valuable. A link from a website that has absolutely nothing to do with your website isn’t going to help. In fact, it could hurt your SEO link building efforts. Generate a Link Report. Using Google Webmaster Tools or a paid backlink reporting tool, generate a report of all of your inbound links. MORE
The answer lies in link building, which is among the #1 ranking factor. However, it has become quite an exhausting exercise since the majority of businesses that produce content don’t really attempt to acquire links. This means that following the ever popular tactic of publishing high-quality content is no longer an option as the data suggests that organic links aren’t coming in (unless you’re a Wikipedia page). B2B link-building strategies that really work. MORE
Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. . Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. We’ve even posted multiple articles on handling blue links in the past, from overriding styles on iOS to dealing with Gmail’s auto-linking behavior. . What are blue links? MORE
Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. What does link building really mean in 2017? The days when a website could rank well based purely on a large number of links (regardless of quality) are long past. Gaining quality links requires building strong relationships with bloggers and websites relevant to your niche. Obvious paid links. MORE
In chapter four of Mean People Suck , I talk about the link between empathy and sales. The post Why Advertising Doesn’t Work: The Link Between Empathy and Sales appeared first on Marketing Insider Group. MORE
Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. And manual promotion with the goal of links is, well, link building. Content marketing can certainly complement link building, but content marketing does NOT replace link building. Link earning is a fallacy. MORE
It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building. I’m not saying content marketing can’t be effective, I’m simply saying content marketing isn’t link building. Link Building. It takes a lot of effort and hard work to build links. MORE
For a while now I’ve noticed that in some pitches I receive from publicists, there’s a sneaky tracking link included with exhortations to visit the site. A plea for tracking-free content links. utm_medium: what type of link was used (ie: cost per click or email). MORE
These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content. If you’ve exhausted your email link building and guest posting efforts, another option to consider is broken link building. What Is a Broken Link? CitationLab’s Broken Link Finder (Big Budget). MORE
Provide trackable links to your influencers and report on their ability to drive clicks and conversions MORE
This webinar is about how to conduct an effective link building campaign. You know quality links are essential to improve organic search, but link building has you worried. Improvements in Google’s algorithm have many worried that conducting a link building campaign could result in your site being hit with a manual link penalty or the dreaded Penguin algorithm. But real white-hat link building is a viable and essential part of any search marketing campaign. MORE
Content that you publish on your blog serves two purposes: it engages the prospects at every stage of their buyer journey and acts as a template for you to build links back to your website and pass along the link equity to the service pages. MORE
Tracking links will increase the effectiveness of your online marketing, as a whole. Links function as a vote of confidence, an endorsement, a citation of value, and a signal of trust and authority. All of these factors make links ideal to track from a marketing standpoint. Links affect branding, grow relationships, improve reach, and most of all, SEO. Links will help gauge the efficacy of your marketing, and increase your overall effectiveness. MORE
The post 4 Tips for Creating a Successful Link Building Strategy appeared first on Marketing Insider Group. Marketing Strategy Digital Marketing link building SEO seo strategy MORE
Links from other websites are essential for search optimization and improving your website’s search visibility. However, building worthwhile links is also very difficult and time-consuming, making it easy for some businesses to dismiss as too costly an investment. But the fact remains that links are at the very core of Google’s search algorithm, and if you are interested in search visibility you need to actively pursue links. MORE
Links are often overlooked within enterprise marketing. But the fact is that links benefit large brands in multiple ways. Links are foundational to the web as they serve multiple functions including: Navigation. Links are a primary signal in Google’s algorithm, and because enterprise businesses operate in hyper-competitive environments, they need sustained link acquisition. However, enterprise companies can combat this inherent distrust through links. MORE
Hello, and welcome to the latest edition of my Biznology series on link building basics. So far in this series we have learned how to lay the foundation for an effective link building campaign through niche analysis and site audits , and in the last post we learned some proven techniques for finding link opportunities. Using the methods discussed in the last post we are able to compile a large list of potential link opportunities. Link neighborhood. MORE
Link building is a bit of a specialized industry, but it remains important in online marketing campaigns. Links remain integral to any SEO initiative, as they are a strong ranking signal to search engines. Link building is something that a lot of business/website owners have heard of, but might not know a whole lot about. Although link building can be a tad technical at times, there are some rudimentary techniques and practices that can get you headed in the right direction. MORE
Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Every link you build should be a link that you would be proud to show your friends and family, colleagues, and even Google. Building links you would be proud of means building quality links. But what constitutes a “quality link”? MORE
Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. Finding link opportunities. Vetting link prospects. In this final post we will discuss one of the most crucial portions of link building – tracking results. Link building is an ongoing and long-term strategy. Link types. Type of link attempted. Link Types. MORE
Link building is a pillar of any SEO strategy. It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. Have you ever thought about just how much value search engines give to what links say? Number of links. MORE
First Tier Links vs. Second Tier Links. + The Two Types of Second Tier Links. + Why Use Second Tier Link Building? Best Practices for Second Tier Link Building. But what exactly are second tier links? What is the value in second tier link building? MORE
Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. On the flip side, it becomes extremely difficult to sustain a link campaign if you stumble with brand assimilation. A challenge specific to link building is establishing trust. Due to link building’s unsavory past, current perceptions of link builders among the marketing community aren’t always positive. MORE
Link Related Topics RockContent
SEPTEMBER 28, 2020
Link building is a pillar of any SEO strategy. It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. Have you ever thought about just how much value search engines give to what links say? Number of links.
Marketing Insider Group
SEPTEMBER 18, 2018
The post 4 Tips for Creating a Successful Link Building Strategy appeared first on Marketing Insider Group. Marketing Strategy Digital Marketing link building SEO seo strategy
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Biznology
JULY 17, 2014
Welcome to another installment of my link building basics series here on Biznology. In this series, we have already covered the early building blocks of a successful link building campaign – conducting a niche analysis and performing a site audit. Now that we’ve laid that foundation, it’s time to start addressing some of the basics associated with actually pursuing links. This analysis can provide you with an abundance of high quality link prospects.
Biznology
AUGUST 15, 2014
Hello, and welcome to the latest edition of my Biznology series on link building basics. So far in this series we have learned how to lay the foundation for an effective link building campaign through niche analysis and site audits , and in the last post we learned some proven techniques for finding link opportunities. Using the methods discussed in the last post we are able to compile a large list of potential link opportunities. Link neighborhood.
Biznology
DECEMBER 19, 2014
Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Every link you build should be a link that you would be proud to show your friends and family, colleagues, and even Google. Building links you would be proud of means building quality links. But what constitutes a “quality link”?
Biznology
APRIL 3, 2017
Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. Because my link-building process is not terribly exciting. One of the folks that contacted me shared that he had built 70,000 links for a client but that a recent Google update “wiped out” 60,000 of them. Why would Google suddenly be less interested in your links? Maybe it’s because you used link-building to get them.
|
Webbiquity
MARCH 3, 2017
Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. What does link building really mean in 2017? The days when a website could rank well based purely on a large number of links (regardless of quality) are long past. Gaining quality links requires building strong relationships with bloggers and websites relevant to your niche. Obvious paid links.
KoMarketing Associates
SEPTEMBER 4, 2018
Link building is not something B2B marketers think about regularly. Here are nine places in traditional marketing campaigns where we tend to find B2B marketers forgetting to either add or emphasize inbound links for their websites. Frequently Asked Questions on Link Building.
Biznology
OCTOBER 16, 2014
Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. Finding link opportunities. Vetting link prospects. In this final post we will discuss one of the most crucial portions of link building – tracking results. Link building is an ongoing and long-term strategy. Link types. Type of link attempted. Link Types.
Biznology
JULY 15, 2015
Link acquisition for enterprise level companies is unique. A link campaign for a major brand will be quite different than a link building project for a smaller local store, or even an emerging mid-market company. While the power of a large, established brand can offer distinct advantages, there are also a number of complications that come with building links for enterprise-level businesses. Building links for big brands requires a different approach to be successful.
Biznology
AUGUST 17, 2015
Links are often overlooked within enterprise marketing. But the fact is that links benefit large brands in multiple ways. Links are foundational to the web as they serve multiple functions including: Navigation. Links are a primary signal in Google’s algorithm, and because enterprise businesses operate in hyper-competitive environments, they need sustained link acquisition. However, enterprise companies can combat this inherent distrust through links.
|
Biznology
FEBRUARY 29, 2016
Link acquisition isn’t meant to be done in a vacuum. In the past, link building was often done separate from other marketing activities, since all links moved the needle. It didn’t require any marketing prowess to go out and build links that made a difference on sites meant only for search crawlers. Today, only real links meant for humans will move the needle, both in search and in marketing. Earning links should be part of a cohesive online marketing plan.
Biznology
APRIL 6, 2015
The practice of building links is continuously evolving. Link building has gone through some major transformations within just the past few years, and it likely will continue to change moving forward. In an upcoming Biznology webinar aptly named “Link Building: Past, Present, and Future,” some of my colleagues from Page One Power will be discussing how link building has changed over the years, how to build links the right way today, and where links are headed in the future.
Marketing Insider Group
APRIL 8, 2020
In chapter four of Mean People Suck , I talk about the link between empathy and sales. The post Why Advertising Doesn’t Work: The Link Between Empathy and Sales appeared first on Marketing Insider Group.
seo.co
SEPTEMBER 8, 2020
First Tier Links vs. Second Tier Links. + The Two Types of Second Tier Links. + Why Use Second Tier Link Building? Best Practices for Second Tier Link Building. But what exactly are second tier links? What is the value in second tier link building?
Marketing Insider Group
APRIL 9, 2019
The post Creating and Promoting Content That Brings 100+ Badass Links in a Month appeared first on Marketing Insider Group. Content Marketing Content content creation link building networking promotionOkay, let’s face it: You are reading this post because of its title. It’s our human nature. People are lazy, so they crave for articles like this one to do less for more results.
Brandfolder
MARCH 27, 2016
The month of March is coming to an end, and the NCAA basketball tournament has been nothing if not full of madness. Fans across the nation erupted in cheers last
Biznology
MAY 16, 2014
Link building is a bit of a specialized industry, but it remains important in online marketing campaigns. Links remain integral to any SEO initiative, as they are a strong ranking signal to search engines. Link building is something that a lot of business/website owners have heard of, but might not know a whole lot about. Although link building can be a tad technical at times, there are some rudimentary techniques and practices that can get you headed in the right direction.
KoMarketing Associates
OCTOBER 25, 2013
Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S . B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link. In the last five years, link building has evolved from mass directory submissions and paid links, to sophisticated long-term outreach plans.
Biznology
JUNE 11, 2015
Links are ingrained in the very fabric of the web. Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Links of course have tremendous value in regards to search and SEO. Links are central to the functionality of the web.
KoMarketing Associates
APRIL 30, 2012
The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. As the KoMarketing Associates’ team reflected on why we chose specific sites and publications for outreach, we discussed the following criteria leading to our recommendations for link acquisition. Link-Specific Metrics. These scores help evaluate future link opportunities and prioritize strategies.
Marketing Insider Group
JUNE 2, 2019
The post Using Content Lead Scoring to Link Content Marketing and Sales appeared first on Marketing Insider Group. This scenario is a familiar, and probably a daily, occurrence if you live in a big city: You’re walking down the block, headed to work or out to lunch, or maybe zig-zagging your way through a two-way crowd, and you see someone standing smack dab in the middle of it all, and they happen to […].
Biznology
AUGUST 3, 2016
Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. And manual promotion with the goal of links is, well, link building. Content marketing can certainly complement link building, but content marketing does NOT replace link building. Link earning is a fallacy.
Biznology
APRIL 15, 2015
This webinar is about how to conduct an effective link building campaign. You know quality links are essential to improve organic search, but link building has you worried. Improvements in Google’s algorithm have many worried that conducting a link building campaign could result in your site being hit with a manual link penalty or the dreaded Penguin algorithm. But real white-hat link building is a viable and essential part of any search marketing campaign.
Litmus
JULY 2, 2019
Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. . Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. We’ve even posted multiple articles on handling blue links in the past, from overriding styles on iOS to dealing with Gmail’s auto-linking behavior. . What are blue links?
Biznology
APRIL 16, 2014
It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building. I’m not saying content marketing can’t be effective, I’m simply saying content marketing isn’t link building. Link Building. It takes a lot of effort and hard work to build links.
Single Grain
JULY 26, 2019
These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content. If you’ve exhausted your email link building and guest posting efforts, another option to consider is broken link building. What Is a Broken Link? CitationLab’s Broken Link Finder (Big Budget).
Biznology
SEPTEMBER 17, 2015
Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. On the flip side, it becomes extremely difficult to sustain a link campaign if you stumble with brand assimilation. A challenge specific to link building is establishing trust. Due to link building’s unsavory past, current perceptions of link builders among the marketing community aren’t always positive.
KoMarketing Associates
JUNE 20, 2019
The answer lies in link building, which is among the #1 ranking factor. However, it has become quite an exhausting exercise since the majority of businesses that produce content don’t really attempt to acquire links. This means that following the ever popular tactic of publishing high-quality content is no longer an option as the data suggests that organic links aren’t coming in (unless you’re a Wikipedia page). B2B link-building strategies that really work.
Biznology
MAY 15, 2015
A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through to ensure success. Links don’t come overnight, and you need to prepare your campaign properly to ensure you hit the ground running once you begin actively seeking links. Let’s walk through some of the primary steps necessary to launch an effective link acquisition project.
Biznology
JANUARY 22, 2015
Links from other websites are essential for search optimization and improving your website’s search visibility. However, building worthwhile links is also very difficult and time-consuming, making it easy for some businesses to dismiss as too costly an investment. But the fact remains that links are at the very core of Google’s search algorithm, and if you are interested in search visibility you need to actively pursue links.
Single Grain
JANUARY 20, 2020
Content that you publish on your blog serves two purposes: it engages the prospects at every stage of their buyer journey and acts as a template for you to build links back to your website and pass along the link equity to the service pages.
Biznology
APRIL 26, 2012
Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. In order to know what kinds of inbound links are pointing to your website to better understand how the search engines are viewing your website, it’s necessary to conduct a link audit. A link audit is best done manually. The next step is to visit each link. Photo credit: Wikipedia.
Biznology
JUNE 22, 2012
For SEO purposes, it’s important to have inbound links pointing to your website that establish relevance and trust. However, not all links are going to be valuable. A link from a website that has absolutely nothing to do with your website isn’t going to help. In fact, it could hurt your SEO link building efforts. Generate a Link Report. Using Google Webmaster Tools or a paid backlink reporting tool, generate a report of all of your inbound links.
Traackr
AUGUST 31, 2020
Provide trackable links to your influencers and report on their ability to drive clicks and conversions
ClearVoice
SEPTEMBER 28, 2020
For a while now I’ve noticed that in some pitches I receive from publicists, there’s a sneaky tracking link included with exhortations to visit the site. A plea for tracking-free content links. utm_medium: what type of link was used (ie: cost per click or email).
Biznology
MAY 11, 2016
Tracking links will increase the effectiveness of your online marketing, as a whole. Links function as a vote of confidence, an endorsement, a citation of value, and a signal of trust and authority. All of these factors make links ideal to track from a marketing standpoint. Links affect branding, grow relationships, improve reach, and most of all, SEO. Links will help gauge the efficacy of your marketing, and increase your overall effectiveness.
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