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6 link-building myths and truths by Internet Marketing Ninjas

Martech

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Getting it right either internally or with a link-building partner can catapult your SEO performance. Still, in doing so , you must avoid these common link-building myths and mistakes to succeed in the long term.

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Real Estate Link Building: 4 Of The Best Tactics via @sejournal, @BrianFr07823616

Search Engine Journal

The post Real Estate Link Building: 4 Of The Best Tactics appeared first on Search Engine Journal. The real estate market is more competitive than ever. Discover four ways to earn backlinks, improve your website's visibility, and land more deals.

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What does it take to launch a link building campaign?

Biznology

A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through to ensure success. Let’s walk through some of the primary steps necessary to launch an effective link acquisition project. Analyzing competition.

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Content Marketing Hierarchy: Build Authority With Pillar Content

ClearVoice

Next, you’ll want to move through the entire list below and read all about the previous content levels we covered — core content (#1), vertical content (#2), content hub (#3), content franchise (#4), and content campaigns (#5). From this authoritative long-form piece, offshoots are created as sub-pages that link back to the pillar page.

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Rank For Lawyer SEO Terms Relevant To Your Firm

Brightedge

The legal vertical is one of the most competitive in search, and for good reason. Paying for advertisements on aggregator sites can help you to avoid the high prices seen in the law vertical on Google Ads. Another SEO tactic to utilize is building link authority. Read time: 7 min How should law firms do SEO?

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SEO Tool Bake-Off: Serpstat vs. SEMrush

Webbiquity

Both Serpstat and SEMrush include features that allow you to perform bulk audits of your own sites and those of competitors so that you have a full understanding of your vertical market. Having the ability to perform the bulk analysis is vitally important to help you fully understand what your competitors are doing throughout the year.

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Content Marketing Hierarchy: Audience-Centric Content Ladders

ClearVoice

So far we’ve covered six content levels, which are linked in the list so you can explore at your leisure. Still, you continually link back to a content ladder and send traffic from other pages, assets, and channels — even if they are not direct topical offshoots. Similar to pillars, content ladders are also great for link-building.