Link Building Basics: Tracking Results

Biznology

Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. Finding link opportunities. Vetting link prospects. Link types.

What does it take to launch a link building campaign?

Biznology

A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through to ensure success. Brand building. Link acquisition is a long-term investment that never really ends.

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The Easy Guide to Broken Link Building for SEO

Single Grain

These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content. Favorite links”.

19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone.

Determining project scope, size, and expectations (from Link Building: From Beginning to Launch)

Biznology

My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. The next step in launching a link building campaign is setting project size, scope, and expectations.

Link Building Basics: Finding link opportunities

Biznology

Welcome to another installment of my link building basics series here on Biznology. In this series, we have already covered the early building blocks of a successful link building campaign – conducting a niche analysis and performing a site audit.

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. But link building is not easy. The Quick Link Building Hits.

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. You can use the links below and also after each video to navigate through the videos and sections. Common B2B Link Building Questions.

Risk-Averse Link Building - Best of Whiteboard Friday

Moz

Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. I get to do a lot of great research, but I'll tell you, my first love in SEO is link building. Never build a link you can't remove!

Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. The point in question is in a reference to an “implied link” element within Google’s US Patent 8,682,892.

How to Claim a Vanity URL for Your Google + Profile

Fathom

Chances are, if you have a Google+ profile, the URL looks like something this: https://plus.google.com/ 105943842081170260233 /posts. This URL doesn’t identify at all with your brand, and it’s certainly not optimized. Online PR/Link-Building SEO

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6 of the Best SEO Link Building Software Solutions in 2019

Hubspot

All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO. Link building is one of the most important SEO practices today, and using the best link building software is essential to getting it right.

A Newbie’s Guide to Link Building

Marketing Action

We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork. Here’s an excellent post by Maggie Walsh of Vertical Measures that explains the basics of link building, and introduces anchor text.

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Why are links important to SEO? It's still a way that Google thinks about links. Are links still important to Google?

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)

Webbiquity

Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. As one of the posts linked below notes, “In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website.&# Ultimate Guide to Link Building by Agent SEO.

21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

The top challenges in organic SEO are link building (easy-to-get links no longer have much value) and keyword research (the low-hanging fruit is long gone). A URL’s number of Google +1s is more highly correlated with search rankings than any other factor. (

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Top 10 Link-Building Strategies for B2B Marketing in 2020

Valasys

Google affirmed that links remain the #1 ranking factor and said, “Ranking without links is really really hard.”. Businesses need to prioritize their link-building strategies for B2B marketing more than ever before in 2020.

The Most Important Keyword for SEO in 2018

Webbiquity

So while “keyword stuffing” is a practice long dead and buried, it’s still important to have keyword phrases show up in your URL, headings, meta title, and page text. Which means links have to be earned. And the secret to earning links is…authenticity.

Canonicalization 101: Everything You Need to Know About Canonical URLs

Hubspot

While many aspects of SEO are pretty straightforward -- like headings, meta descriptions, and link building -- other aspects of SEO can be a bit trickier. For example, we, humans, may think of [link] and [link] as the exact same page. When are Canonical URLs necessary?

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Link-Building Best Practices for Targeting a UK Audience

Hubspot

Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on.

Improve Search Rankings with Effective Link Building

Hubspot

If you've read a bit about search engine optimization (SEO), then you know that attracting lots of high quality inbound links is one of the most effective ways to build authority and improve your rank online. First, A Quick Refresher on Inbound Links.

The progression of anchor text

Biznology

As mentioned above, it is important to utilize the correct anchor text strategy for your links. In some regards, the anchor text you use is just as significant to your link as the site it is published on. For example, a link to Biznology may look like this – www.biznology.com.

Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Moz

Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. Chapter 6: Link Building & Establishing Authority Turn up the volume. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content. But what is a link, exactly? What are links?

How to Improve Your Website Structure to Boost Your Profits

Single Grain

Content is often haphazardly linked together and the user journey is full of dead ends and strange pathways. Your website structure is like the architectural plan of a building. It provides an outline of how your posts and pages are linked together.

How to Source Guest Post Opportunities for SaaS Companies

Directive Agency

Key Points: Sourcing opportunities for link building and digital PR is one of the most significant hurdles for SaaS companies focused on SEO. According to research by Backlinko , the number of domains linking to a page is correlated with rankings more than any other factor.

The 15 Best Special-Purpose SEO Tools

Webbiquity

This post reviews more than a dozen special-purpose SEO tools for functions like finding HTML errors, checking for broken links, performing technical SEO analyses, optimizing video content, checking page-load speed, and more. 5) Link Prospector. 8) Broken Link Checker.

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How Long Does It Really Take to Rank on Google?

Single Grain

You just added your main keywords to the title, URL and content body and boom – you got to the top 10 in the search results within a few weeks or even days. The competition was less intense and the search engine algorithms only relied on keywords and links on a 50-50 basis to rank a webpage.

Understanding what it takes to recover from Penguin: a basic blueprint

Biznology

The Penguin algorithm was designed to battle link spam and it focuses on evaluating backlinks. Penguin is designed to punish sites that attempt to manipulate Google’s search results by participating in link schemes. Link Removal. Paid links that can easily be removed.

Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Here are a set of on-page, technical and link-building techniques to optimize a mobile website for search. It may seem obvious, but make sure your corporate website and mobile website link to each other. Mobile SEO Link Building.

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12 Reasons Your SEO Strategy Is Failing

Single Grain

Building Poor Links. You can't just buy links. Number 7 below discusses what a good link looks like – as well as a bad one! Dive Deeper: The Skyscraper Technique: How to Build High-Quality Backlinks to Your Content. 7) You’re Building the Wrong Links.

Steps to a Better Link Portfolio

Biznology

For SEO purposes, it’s important to have inbound links pointing to your website that establish relevance and trust. However, not all links are going to be valuable. A link from a website that has absolutely nothing to do with your website isn’t going to help.

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Now that You’ve Hired an SEO Company, What Should You Expect from Them?

Single Grain

What specifically can you help my company with (link profile, web analytics, etc.)? A comprehensive competitor analysis should be performed to find relevant keyword opportunities, missed link opportunities and to identify content topic effectiveness. 5) Link Audit.

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Consumer Brand SEO Pulse: 3.5.15

Fathom

Whether it’s making sure your website is mobile friendly or determining if link building is dead, we’ve got you covered. If a searcher can find their answer at the top of the search results, there’s no need to click on your link. 15 SEO Best Practices for Structuring URLs.

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Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

Find new link opportunities, which in turn increases the chances of ranking high in the search results. To find the best performing pages of your competitor, you can use the Top Pages report in Moz's Link Explorer. Log in to the dashboard and enter the URL of your competitor.

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11 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2019

Hubspot

That's because a link to another website is more than just a link -- it's a vote of confidence, a recommendation, a way for publishers to say to their readers: "Here's a source I trust. That's when you can send them a quick note, asking for a proper link attribution.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Yesterday’s on-page optimization and link building tactics—even those used with the best, non-manipulative intentions—may get a site penalized in search rankings today for being “over-optimized.” Create link-worthy content. Great, link over there.

100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity

The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. Blog URL (e.g., link]. Feed URL (e.g., link]. Several of these sites require registration, and some require a reciprocal link, but at last check all were still active and free.

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