How Content Marketers Prepare To Write for a B2B SEO Program
FEBRUARY 6, 2018
SME Interviews. While a marketing overview provides the foundation, SME interviews allow content marketers to immerse themselves in material necessary for writing SEO-specific material related to complex solutions. Competitive brand visibility (inbound links, social shares, etc.). Blogs and third-party publications which are often critical for link building outreach as well.