The ultimate guide on Link Building


Link building is a pillar of any SEO strategy. It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. Have you ever thought about just how much value search engines give to what links say?

Link Building Basics: Tracking Results


Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. Finding link opportunities. Vetting link prospects. In this final post we will discuss one of the most crucial portions of link building – tracking results. Link building is an ongoing and long-term strategy. Link types. Naked URL.

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19 Excellent Guides to SEO Link Building


Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Building quality links that will still positively impact rank now requires more work, more creativity, and a more sophisticated strategy for developing owned, earned, and shared links.

3 Types of Blog Posts That Earn the Most Backlinks, According to HubSpot's Link-Building Expert


Through building non-organic traffic tactics for my team, I've learned that referral traffic -- which comes from other sites backlinking to our content -- can majorly benefit the overall blog site. Then, when others find and click this shared URL, it results in referral traffic.

The Economics of Link Building


As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. To back up my statement with some numbers, I’d like to mention Ross Hudgens' claim that acquiring a good link on a top-notch site should cost $1k USD. Remember the link building rates that I’ve just named?

Anchor Text SEO: “How to” Guide for Anchor Text Use in Link Building

When it comes to content marketing, SEO, and link building , there are dozens of important elements in play. On the HTML side of things, it looks like this: <a href=”[link] SEO agency</a> On the user-facing side of things, it looks like this: Best SEO agency. link].

Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Inbound link acquisition, designed to improve SEO performance, is a great value-add when defining concrete metrics that led to successful B2B marketing campaigns. There is a rumor going around inferring that brand mentions count as SEO-friendly links and, in turn, validate the significance PR plays in SEO performance.

How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday


Posted by randfish We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. I want to talk today about how to prioritize your link building efforts and opportunities. It's a followed link.

6 of the Best SEO Link Building Software Solutions in 2019


All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO. The term "link building" refers to the process of creating links on other websites to increase search engine rankings and drive referral traffic back to your site. You can embed links to your site within various forms of content -- including, but not limited to, blog posts, infographics, articles, press releases, and images.

Creative Diversification — More Hooks and Less Risk for Link Building


To give your link building campaigns the best chance in the outreach stage, you need to make sure there is enough creative diversification during the production process, especially for data-led pieces and surveys. Diversify outreach with hash URLs.

A Newbie’s Guide to Link Building

Marketing Action

We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork. Here’s an excellent post by Maggie Walsh of Vertical Measures that explains the basics of link building, and introduces anchor text. A Newbie’s Guide to Link Building. We all know what constitutes a link, but what is “ link building ”? And how exactly do you “build” them? Link Building: The Basics.

The One-Hour Guide to SEO: Link Building - Whiteboard Friday


Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Why are links important to SEO? It's still a way that Google thinks about links. How does Google measure the value of links?

The Most Important Keyword for SEO in 2018


So while “keyword stuffing” is a practice long dead and buried, it’s still important to have keyword phrases show up in your URL, headings, meta title, and page text. And actually, given all the changes Google and other search engines have made to combat manipulative black hat SEO practices, one “keyword” now matters possibly more than any other for SEO. Which means links have to be earned. Building relationships takes time, and effort.

Link-Building Best Practices for Targeting a UK Audience


Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on. Off-Page SEO Strategies: This primarily involves generating inbound links from other websites into yours -- to signal to search engines that you have an authoritative website.

Top 10 Link-Building Strategies for B2B Marketing in 2020


Employing correct link-building strategies for B2B marketing in 2020 ensures that your website is easily discovered by the search engines such as Google, it impacts your Google Page Rank (PR) & constant endeavors towards receiving the quality inbound links along with great content also elevates the domain authority & page rankings of the website. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority


Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. Chapter 6: Link Building & Establishing Authority Turn up the volume. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content. But what is a link, exactly? What are links?

The progression of anchor text


Make sure you are following anchor best text practices to maintain a natural looking backlink profile. As mentioned above, it is important to utilize the correct anchor text strategy for your links. In some regards, the anchor text you use is just as significant to your link as the site it is published on. Not only will anchor text help determine the value of your links, but it will also shape how your backlink portfolio looks to Google. (Photo credit: Wikipedia).

Mobile SEO: How to Search Optimize Mobile Websites


While mobile site SEO has some similarities to traditional best practices, it also has many of its own unique requirements. Here are a set of on-page, technical and link-building techniques to optimize a mobile website for search. As with traditional websites, follow basic on-page optimization best practices on mobile sites: use keywords in your mobile site content, headings, keyword links, image alt tags, and of course, page meta titles.

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How to Improve Your Website Structure to Boost Your Profits

Single Grain

Content is often haphazardly linked together and the user journey is full of dead ends and strange pathways. Your website structure is like the architectural plan of a building. It provides an outline of how your posts and pages are linked together. It also factors in the links you place in your menu. When Google indexes a site, it follows these links to create a map of your site. Change how and where you place links in your blog posts and pages.

Understanding what it takes to recover from Penguin: a basic blueprint


The Penguin algorithm was designed to battle link spam and it focuses on evaluating backlinks. Penguin is designed to punish sites that attempt to manipulate Google’s search results by participating in link schemes. Link Removal. If your site has been hit by Penguin, you have some toxic links. Removing toxic links is always a good idea, and it can be especially helpful when you’re attempting to recover from Penguin. Paid links that can easily be removed.

12 Reasons Your SEO Strategy Is Failing

Single Grain

Building Poor Links. You can't just buy links. Number 7 below discusses what a good link looks like – as well as a bad one! Dive Deeper: The Skyscraper Technique: How to Build High-Quality Backlinks to Your Content. SEO is about more than onsite tricks and inbound links. The good news is that once you are able to build a loyal following, you will not have to worry about constantly generating new leads. 7) You’re Building the Wrong Links.

Steps to a Better Link Portfolio


For SEO purposes, it’s important to have inbound links pointing to your website that establish relevance and trust. However, not all links are going to be valuable. A link from a website that has absolutely nothing to do with your website isn’t going to help. In fact, it could hurt your SEO link building efforts. Generate a Link Report. Using Google Webmaster Tools or a paid backlink reporting tool, generate a report of all of your inbound links.

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37 Fantastic SEO Guides, Tips and Tactics


But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Yesterday’s on-page optimization and link building tactics—even those used with the best, non-manipulative intentions—may get a site penalized in search rankings today for being “over-optimized.” Create link-worthy content. 5 Best Practices for Global SEO by ClickZ. Great, link over there.

Consumer Brand SEO Pulse: 3.5.15


Whether it’s making sure your website is mobile friendly or determining if link building is dead, we’ve got you covered. If a searcher can find their answer at the top of the search results, there’s no need to click on your link. This is especially important now that Google has started including “action-oriented” links in the answers box. 15 SEO Best Practices for Structuring URLs. Is Link-Building Dead?

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Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

Find new link opportunities, which in turn increases the chances of ranking high in the search results. To find the best performing pages of your competitor, you can use the Top Pages report in Moz's Link Explorer. Log in to the dashboard and enter the URL of your competitor. The Skyscraper Technique: How to Build High-Quality Backlinks to Your Content. Step 4: Conduct a Link Audit of Your Competitor’s Backlinks and Monitor Their Brand Mentions.

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10 Best Practices for Using Links in Emails


I recently received a question from a Marketo customer about best use of links in emails. Essentially, the customer wanted to know how and when to put links in an email communication to a prospect. Here is what you should keep in mind for your links when building emails for email marketing or for lead nurturing: Links should be easy to identify and clearly labeled. A link should be identifiable to the email reader by the color and because it is underlined.

Google Algorithmic Update: SEO Best Practices for B2B Brands


Talking about the SEO best practices for B2B brands, it is essential to view it through the prism of the latest Google algorithmic update of 2020, popularly called the January 2020 core update, to get the full virtuous view of the transcending & dynamic SEO landscape. Britney Muller, the Senior SEO Scientist at Moz advises targeting “ link-intent keywords ”. The post Google Algorithmic Update: SEO Best Practices for B2B Brands appeared first on Valasys Media.

Now that You’ve Hired an SEO Company, What Should You Expect from Them?

Single Grain

What specifically can you help my company with (link profile, web analytics, etc.)? Usually an SEO audit is performed at the start of your optimization campaign and some regular tweaks are suggested to keep the website in accordance with the search engine guidelines and the latest UX best practices. A comprehensive competitor analysis should be performed to find relevant keyword opportunities, missed link opportunities and to identify content topic effectiveness.

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How Content & SEO Marketers Can Help Each Other Be Successful


While some people believe that SEO = great content, there are many aspects that remain technical – URL structure, sitemaps, etc. Content that is original, contains helpful information, is highly engaged with and attracts links from third-party sources are valued when it comes to doling out rankings. SEOs can and should also instruct content marketers on proper best practices for keyword placement to help ensure that content achieves the visibility and accessibility that it deserves.

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SEO Best Practices and All That


In SEO `Best Practices' Are Bunk , Adam Audette rants about the supposed uselessness of these tactics, and by extension the concept of best practices in any realm. Audette writes that "`Best practice' is a stale buzzphrase that offers zero competitive practice in the enterprise? The larger point of this article is spot on, namely that adherence to any set of static practices will, over time, erode the competitiveness of any enterprise.

White Hat: what is it and how to use this strategy?


There are practices considered good and bad within the SEO universe, commonly referred to as White Hat and Black Hat. The difference between them lies in how Google tolerates specific practices outlined in its terms and conditions. Does it make use of friendly URLs ?

Technical SEO: a complete step-by-step on how to leverage your website


Even if you create amazing content and build a qualified link network, Google will not keep your site on top if it takes too long to load or has too many pages with errors. This is what you need for Google to find your links and put them in the ranking.

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How Python can automate your SEO strategy


How does Python for SEO work in practice? This idea concentrates on some principles, such as the preference for simplicity, the focus on code readability, clarity, and practicality. In practice, these strategies can become a natural language processing, for example. URL Mapping.

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What is Link Juice and how it impacts on digital strategies


However, the less experienced may not be properly aware of Link Juice. This technique is associated with one of the main criteria for articles to be in a good position regarding the algorithms: the links in the content. How to get more Link Juice? The distribution of Link Juice.

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On-page SEO: how to optimize your pages to rank on Google


This also applies to the SEO concept itself, which is divided into on and off-page practices. It refers to the set of SEO practices applied directly to your pages’ structure, making them more suitable for the algorithm’s ranking criteria. The following is a list of some on-page elements that are taken into account in the algorithm analysis: title tag; heading tags; keywords; readability; page responsivity; meta description; URLs; internal links.

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google


It’s where users find the most visible links, as well as those most frequently accessed by users — who generally don’t go past the first page of results to find what they’re looking for. The numbers below show just how much users trust the judgment of search engines: The first three organic links receive approximately 30% of all click-throughs. Only 0.78% of users access a link on the second page of results. URLs for SEO. URLs are also targets for Googlebot.

What is SEM (Search Engine Marketing) and how it relates to SEO


And the other is the investment in sponsored links. It is worth mentioning that the investment in SEO techniques is critical, as studies show that 90% of people click on only one link among the results of their searches. Sponsored links — Paid media. Using sponsored links.