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Link Building and Mobile SEO in 2017

Webbiquity

Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches. What does link building really mean in 2017? The days when a website could rank well based purely on a large number of links (regardless of quality) are long past.

Five Steps to Implement a Championship Link Building Strategy

Webbiquity

Unfortunately, the search engine optimization field doesn’t have a shiny silver trophy to display for the top performing SEO specialists. Still, the reward for implementing a championship link building strategy can be just as satisfying as winning hockey’s most coveted prize. Search engine specialists need to have a playoff mentality when it comes to their link-building tactics. Create a digital PR strategy.

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How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

We are experiencing a significant shift in the SEO landscape which started early last year and will continue to evolve. As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. We are focused on the link when we should be focused on the user. The Original Link Management Need.

23 Expert SEO Link Building Guides and Tools

Webbiquity

Unless you’ve been living under a rock (which would be an awkward and uncomfortable place from which to do search engine optimization work), you’re probably aware that the two most important things to know about link building in the post-Panda world are that 1) backlinks are still very important for ranking, and 2) traditional link-building methods (or at least many of them) are no longer effective. So what types of links should you avoid?

Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. This according to coverage from Search Engine Land and SEER Interactive. The point in question is in a reference to an “implied link” element within Google’s US Patent 8,682,892.

How B2B Businesses Can Develop Content for Link Building

Marketing Insider Group

Improving your organic search presence isn’t for the faint of heart. Ranking in top search results is getting harder, and 77% of marketers say it could take up to 6 months to see results. B2B marketers need to be savvier in developing a link building and content developing strategy.

A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. But link building is not easy. The Quick Link Building Hits.

Is Link Building Dead? Yes & No. Here’s Why.

seo.co

You want search engines to reward your website for its unique content by listing it on their first page of search results. But it’s a long-winded road to search result domination, and SEO involves a lot more than just writing good content. Builds Authority.

Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. With a little more attention, links built in these locations can add significant incremental value to an SEO campaign over time.

Simple Link Building Tactics to Grow Brand Authority

Marketo

It is no secret that link building is one of the most challenging, yet most vital tactics in search engine optimization. So why is link building so difficult? The importance of link flow. The influence of digital PR. Why link flow is critical.

Underrated Link Building Tactics that Work Surprisingly Well

Spiralytics

Since the inception of search engine optimization, link building has been one of the key ranking factors for websites so they could appear higher in search engine results pages (SERPs). It’s categorized as common practice in the field of SEO, with many marketers sticking to tried-and-true methods to make sure the desired results are achieved. Linkbuilding PR

4 Link Building Best Practices For B2B Marketers

KoMarketing Associates

In the SEO world there are two factors that most professionals agree are the most important when it comes to the organic ranking of your pages – probably because Google themselves revealed it – content and links. For the foreseeable future, being able to build high quality links that point back to your site is going to be a in-demand skill. Most content does not attract links on its own (as was revealed in the Moz & Buzzsumo study ).

How to Use HARO (Help a Reporter Out) for Link Building & SEO

seo.co

As a business or blogger, positive PR and online exposure is a must. It’s one of the keys to building credibility, generating organic traffic , and introducing new customers into your brand’s ecosystem. Assuming you’re looking for backlinks or PR, you’re a source.).

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Why are links important to SEO? It's still a way that Google thinks about links. Are links still important to Google?

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly.

Four Predictions About the State of SEO in 2017

Webbiquity

As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. algorithm update, however there were also several other changes that had caused a stir in the SEO world as well. Specialist SEO agency Digital Next has seen the impact first hand and share their predictions for the future of SEO in 2017. SEO will become more integrated with PR.

SEO 185

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). He actually said to me, “No one searches at Google for a recruiting firm.” The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. SEO Supports Social Media Marketing. It supports SEO.

My unbeatable process for building links

Biznology

Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. Because my link-building process is not terribly exciting. They’re still trying rank higher in Google with this venerated SEO technique. One of the folks that contacted me shared that he had built 70,000 links for a client but that a recent Google update “wiped out” 60,000 of them.

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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing. But what does SEO have to do with your PR strategy?

PR 177

Why links should be a KPI within your digital marketing

Biznology

Tracking links will increase the effectiveness of your online marketing, as a whole. Links function as a vote of confidence, an endorsement, a citation of value, and a signal of trust and authority. All of these factors make links ideal to track from a marketing standpoint. Links affect branding, grow relationships, improve reach, and most of all, SEO. Links will help gauge the efficacy of your marketing, and increase your overall effectiveness.

Link 116

Building links for big brands

Biznology

Link acquisition for enterprise level companies is unique. A link campaign for a major brand will be quite different than a link building project for a smaller local store, or even an emerging mid-market company. While the power of a large, established brand can offer distinct advantages, there are also a number of complications that come with building links for enterprise-level businesses.

Link 144

Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement

Webbiquity

How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? It takes time to build an audience and credibility with Google, but once you’ve built that it produces results over the long term.

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly.

The SEO Journey – How long before you start seeing results?

Webbiquity

Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? It comes from misunderstanding the current nature of SEO and it is stuck in the rudiments of what SEO used to be. Old vs. new SEO. In the past, SEO was about identifying the best keywords for businesses. If you’re still telling your SEO professionals that you want first rank for this keyword or that, then you’re stuck in the old paradigm.

SEO 187

SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. Now businesses are seeing the benefit of using PR in SEO to get better results. Public relations puts a company in the spotlight, building brand awareness and credibility through press coverage and mentions. Those mentions, especially when they are online, also boost the quality of search engine optimization. PR and Marketing Tools

PR 168

The benefits of links for enterprise businesses

Biznology

Links are often overlooked within enterprise marketing. But the fact is that links benefit large brands in multiple ways. Links are foundational to the web as they serve multiple functions including: Navigation. Links are a primary signal in Google’s algorithm, and because enterprise businesses operate in hyper-competitive environments, they need sustained link acquisition. These benefits include: Building authority and reputation.

Link 147

Link Earning: The Combination of SEO & PR (A MozCon Takeaway)

Fathom

Rand Fishkin of Moz said it best, “Link earning is going to replace link building.” In our interview with Rand late last year, he explained: “…Social and branding and press and PR and things like content marketing will all replace a lot of the purely link-fueled and link-focused outreach and link acquisition, like link building stuff. Talk about irony: when searching for this information overload chart , Google yielded over 1.2

Link 111

How to Bolster Your B2B SEO Strategy with PR

Zoominfo

But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). Think of it this way: Most customers and prospects turn to search engines like Google to conduct product and brand research. In fact, a recent study reports that a whopping 93% of online experiences begin with a search engine ( source ). A Beginner’s Guide to B2B SEO Strategy. Content-related SEO Considerations.

PR 163

How Long Does It Really Take to Rank on Google?

Single Grain

You just added your main keywords to the title, URL and content body and boom – you got to the top 10 in the search results within a few weeks or even days. The competition was less intense and the search engine algorithms only relied on keywords and links on a 50-50 basis to rank a webpage. This means that if you added lots of relevant keywords to your webpage and built some links, then you had a 100% chance of ranking in Google pretty quickly. 2) Links.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. So what’s a marketing manager, PR professional or SEO specialist to do?

Top 10 Link-Building Strategies for B2B Marketing in 2020

Valasys

Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands. Google affirmed that links remain the #1 ranking factor and said, “Ranking without links is really really hard.”. How to Optimize Your Link-Building Strategies for B2B Marketing in 2020.

How to Get Backlinks and Boost Your Content’s Performance

DivvyHQ

We’re constantly told how important they are for improving domain authority and search rankings, but when it comes to finding advice on how to get backlinks, there’s not a whole lot of substance out there. The SEO benefits are definitely real. Google is continually becoming more sophisticated in the way it analyzes and ranks search results. But there’s no question that high-caliber inbound links help those pages reach the top to begin with.

11 reasons SEO is a science; 14 reasons it’s an art

Biznology

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. Is SEO a science or an art? If you focus on this, search visibility follows.

SEO 175

A Quick Primer for Your SEO Link-Building Strategy: Smashing the Basics to Succeed

ClearVoice

Few SEO topics cause the fear and anxiety that link building does. Once upon a time, all a site needed was a lot of inbound links from other domains — the more links, the better. Then Google and other search engines got wise to sneaky search engine optimizers who were gaming the system and hampering search engine user experience. Then in 2014, the next link-building drama unfolded around guest blogging.

Don’t Make These Enterprise SEO Mistakes

Biznology

The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. The process begins with industry and keyword research, then on site optimization, and then ongoing link building. Here are 3 common mistakes that large corporations make during an SEO campaign. Not sufficiently staffing for SEO work.

SEO 158

How Content Marketers Prepare To Write for a B2B SEO Program

KoMarketing Associates

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. While increasing search engine traffic is an exciting premise, B2B marketers know that traffic improvements have to be realized with accurate content, ultimately driving high-quality leads and inquiries. Keyword research is only the start for content marketers tasked with supporting SEO.

On-Page SEO: Eight Techniques for On-Page Website Optimization

Webbiquity

While search engines use hundreds of signals to determine how any particular web page should rank for a given search phrase query, all of those signals feed into two primary measures: relevance and authority. For example, on a search for information about a specific breed of dog, a page devoted to that breed would typically be deemed more relevant than a page about dogs in general. This is one of the most important single elements for SEO, akin to the title of a book.