23 Expert SEO Link Building Guides and Tools

Webbiquity

Unless you’ve been living under a rock (which would be an awkward and uncomfortable place from which to do search engine optimization work), you’re probably aware that the two most important things to know about link building in the post-Panda world are that 1) backlinks are still very important for ranking, and 2) traditional link-building methods (or at least many of them) are no longer effective. So what types of links should you avoid?

3 Strategic Link Building Tips For SEO Success In 2019

Ladder.io

Here are three essential link building tips for your website. Outreach is one of the most effective link building techniques and can be accomplished in various ways, including keyword link requests, direct mentions, and link replacement. A) Keyword Link Requests. You can do so by searching for people who have either mentioned your niche or preferred keywords in their content. This is a simple-yet-effective way to start link building.

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Enterprise SEO: Improving your digital marketing through search engine optimization

accelerate agency

SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. Many less scrupulous sites post endless, unrelated comments linking back to their site wherever they can. PPC vs SEO.

21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. How can marketers get the most out of search? The search marketing stats and facts below provide some helpful guidance. 3 General Search and Google Stats and Facts.

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Building links for big brands

Biznology

Link acquisition for enterprise level companies is unique. A link campaign for a major brand will be quite different than a link building project for a smaller local store, or even an emerging mid-market company. While the power of a large, established brand can offer distinct advantages, there are also a number of complications that come with building links for enterprise-level businesses.

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Better Together: How to Improve B2B Lead Quality with SEO and PPC

KoMarketing Associates

A) Pay per click search advertising. B) Search engine optimization. PPC and SEO both have their strengths and weaknesses, and you can use them independently. Let’s review the basic pros and cons of PPC and SEO, then talk about using them together. The Pros and Cons of PPC and SEO. Then you’ll like PPC. Especially now that rich answers and other search features have pushed the organic listings down. The benefits of organic search.

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How Long Does It Really Take to Rank on Google?

Single Grain

You just added your main keywords to the title, URL and content body and boom – you got to the top 10 in the search results within a few weeks or even days. The competition was less intense and the search engine algorithms only relied on keywords and links on a 50-50 basis to rank a webpage. This means that if you added lots of relevant keywords to your webpage and built some links, then you had a 100% chance of ranking in Google pretty quickly. 2) Links.

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. The mid-2000s witnessed link building & keyword stuffing as main practices, which are still in practice ; however, they soon became lackluster in late-2000s when Google updated their algorithm, which was inclined towards intent-based targeting of the prospects. Prelude.

A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website

Single Grain

ensuring that the prospects are actively searching for a solution that your SaaS offering provides. Here is the step-by-step method to reverse engineer your content strategy and ensure that you get maximum returns while you expend optimum effort.

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37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. Yesterday’s on-page optimization and link building tactics—even those used with the best, non-manipulative intentions—may get a site penalized in search rankings today for being “over-optimized.”

SEO for E-commerce Sites (Beginner & Intermediate)

Single Grain

Most e-commerce businesses are familiar with the basics of search engine optimization (SEO) best practices like adding meta descriptions to your pages or picking relevant keywords. Google My Business plays an important role in dictating local search traffic.

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The Relationship Between B2B SEO, PPC, and Social Media

KoMarketing Associates

For example, one prospect recently contacted because they felt their existing PPC vendor was failing to grow with their organization. When an organization doesn’t know what online marketing channel makes the most sense for their business, or they are not very knowledgeable on the differences between SEO, PPC, and social media, we need to explain both the differences and how we leverage all three to generate results. How Link Building Management Will Change for B2B Marketers.

Making Links a Priority within Online Marketing

Biznology

Links are ingrained in the very fabric of the web. Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Links of course have tremendous value in regards to search and SEO. Pay-per-click (PPC).

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Decision 2012: Should Your B2B Firm Choose SEO or PPC?

Marketri

The Ultimate Guide to Picking the Right Search Engine Option for Your Business. Yeah, I knew it was coming; I just didn’t expect it to be about Search Engines. In speaking with clients and colleagues recently, I’ve realized that many marketers and B2B professionals are staunch in their defense of SEO over PPC, or vice versa. SEO is sometimes referred to as Organic Search. PPC is also known as Paid Search. ” -PPC.

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What Is a SERP? Definition of a SERP

seo.co

The Basics of SERPs (Search Engine Results Pages). + How Do Search Engines Choose Results for SERP? + Pay per click (PPC) Ads. The Basics of SERPs (Search Engine Results Pages). Further down, you’ll find organic search results. Expanded links.

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Directive Answers Quora: “Should I spend on SEO and link building to get high traffic for my site that caters to B2B?”

Directive Agency

Quora Asks: “Should I spend on SEO and link building to get high traffic for my site that caters to B2B?” A lot of people understand the value of PPC when it comes to money because you can put in $10 and, if everything goes right, you can make $100 or more back. Search engine optimization is an entire comprehensive strategy that includes both content, link building, yes, on page updates, technical fixes, and a lot more. Link Building.

SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one. You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet.

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Google PPC Ads in A Nutshell

BOP Design

How Search Ads Work. Google makes most of its revenue off advertising and most advertising is pay-per-click advertising, also known as PPC. These are ads that appear on search engine results pages. Working back from your SEO keyword strategy , you identify keywords you want to have your ads show up for, then design text ads that typically show above the organic search results on Google. Link building.

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Best of 2009: SEO Tips, Part 1

Webbiquity

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? What other tools are worth checking out for keywords, linking and website analysis? Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one. You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. 2013 Search Engine Ranking Factors – Matt Peters, Moz. A great study which polled 120 well-known SEO professionals and asked them about search ranking factors. This post highlights how absolutely critical Google+ is to Google search, and it seems like it’s only going to grow more important from here.

7 Ways to Integrate Search Engine and Email Marketing

Hubspot

This is especially true with an unlikely power couple, search engine optimization and email marketing. Search engine optimization is likely a strong source of traffic and leads for you already. Let's look at a few ways we can combine search and email for even more leads! 7 Ways to Integrate Search Engine and Email Marketing. Distribute Link Building Content Through Email - Yes, email is mainly about lead generation.

Don’t Under-Optimize Your Website in SEO

Biznology

Site owners that used a keyword-rich domain name as opposed to the brand name, created keyword-rich microsites to rank highly for specific keywords that would then direct visitors to the main site, wrote low quality content that was written primarily for the search engines instead of target audience members, and relied too heavily on keyword anchor text usage saw a huge dip in traffic and rankings. So does this mean that anchor text linking should be avoided altogether?

SEO Best Practices for Landing Page Optimization

KoMarketing Associates

There’s been a competition going on between PPC and SEO for quite some time. And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly. 1,500 searches x.0975 x.1 = 14.6 Build pages optimized for those terms.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Optimizing all of the factors that can impact search ranking can be approached in different ways. One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO. 4) Link-Assistant.com. RavenTools’ Site Finder points out high-ranking links for your link campaign.

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The 10 Biggest SEO Myths & Misconceptions to Watch for

KoMarketing Associates

It’s no secret that there are many myths and misconceptions when it comes to search engine optimization. The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. At one point, SEO could very well have been about putting a keyword on a page a certain number of times to ensure that it was being recognized by search engines.

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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

Improving search rankings certainly isn’t as simple as it sounds. Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. Evaluate link profiles and determine new opportunities. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website.

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Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? What challenges lie ahead for PPC marketers? What critical intelligence can be gained from PPC analytics? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. and "Apply Your PPC Intelligence to SEO."

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7 SEO Performance Metrics That Matter to the C-Suite

KoMarketing Associates

First and foremost, it’s critical to demonstrate period over period growth in organic search engine traffic. This could include keyword optimization, cross-linking, or new content development. Keyword strategy is more than figuring out what search queries might generate the highest volume of organic search traffic. Achievements in Blended Search Results. This is in addition to incremental traffic gains in organic search.

20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Organic search also came in a close second for lead generation, trailing only email (70 percent versus 73 percent, respectively). Search Engine Optimization Fundamentals. Organic search engine traffic.

SEO Tool Bake-Off: Serpstat vs. SEMrush

Webbiquity

There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. Although at first glance the tools offer similar features, on closer inspection it’s clear there are crucial differences which could impact both your search campaign and your wallet. Each tool offers a variety of data from rank based on geographic region to keyword information on both SEO and PPC campaigns.

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Webinar: 2013 SEO Trends and Predictions

KoMarketing Associates

Penguin threw many on their backside, inbound marketing took center stage for more businesses, content marketing has taken a front row seat, and is there anything we can safely do about link building? Link building : Where is it today and where will it be tomorrow? Content marketing’s big shiny role in search. The perception of SEO vs. PPC. Date/Time : Thursday November 29th, 2pm EST. Register : [link]. Search Engine Marketing Blog

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KoMarketing Heads to #SMX West 2013

KoMarketing Associates

SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more. Conversation: Is Link Building Still Crucial, Or A Waste Of Time & Money? Using Personas To Bridge the Gap Between Search and User Experience. Events Search Engine Marketing Blog

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9 Questions SEO’s Should Ask In B2B Buyer Persona Development

KoMarketing Associates

But does your B2B marketing team know enough about the decision makers themselves to align search, social, and content marketing strategy with these outlines? As outlined a few years back for Search Engine Land, a “buyer persona” is a representative profile of a particular target audience segment. According to findings from Demandwave, B2B marketers reported that organic search (70 percent) drives the second most leads for their company (trailing email at 73 percent).

5 warning signs that your website sucks

Biznology

Building a website that meets the needs of your business and your customers is a tricky balancing act. Google’s recent emphasis on images in search, including Carousel and Business View underscore how seriously the search giant takes images as part of the overall consumer experience. Getting these pages to not suck should be your web team’s #1 priority, even ahead of SEO, PPC, or email marketing. And, if you’ve got the budget, paid search.

Now that You’ve Hired an SEO Company, What Should You Expect from Them?

Single Grain

When you set up your first meeting with your chosen search engine optimization company, there are some things that you definitely must ask them and there are some red flags that you need to beware of in order to distinguish a genuine SEO company from a scammer. What is the process that you follow to improve search engine rankings? What specifically can you help my company with (link profile, web analytics, etc.)? Do you follow the search engine guidelines?

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How to Launch a Successful SEM Campaign for Higher Education

QuanticMind

Search Engine Marketing for Higher Education: Everything You Need to Know. For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). In fact, according to a recent survey, 97% of students will initiate contact with a university and it is absolutely critical not only to build and maintain a relevant digital presence , but also a “robust search functionality.”

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