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Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. Now we are seeing improvements in site’s rankings if they receive links from more relevant sites, even if the authority of their site isn’t as high.

SEO 229
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Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. And there are absolutely some fantastic, high-quality guest bloggers out there.I ” The point is pretty clear.

PageRank 100
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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

This is the popularity part of Google’s algorithm, described in the original PageRank patent. But Google doesn’t stop at using links for popularity. They’ve invented a number of clever ways to use links to determine relevance and authority — i.e. what is this page about and is it a trusted answer for the user’s search query?

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

It takes a lot of time and effort to build up an effective presence in organic search results, but once you do, it’s going to keep on delivering results. Building up your domain authority through link building and other tactics makes it much easier to get new content you publish to rank well quickly. RFP, proposal, quote.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

It takes a lot of time and effort to build up an effective presence in organic search results, but once you do, it’s going to keep on delivering results. Building up your domain authority through link building and other tactics makes it much easier to get new content you publish to rank well quickly. RFP, proposal, quote.

SEM 40
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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

What information should you include in a killer SEO proposal—and what language should you avoid? and PageRank is everything (no, Google uses this, but it's only one of more than 200 factors that determine where your pages will show up in searches for specific search terms). Bookmark this page and keep it near the top of your list.

SEO 20
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Why Links Matter: Best Practices for Outgoing and Internal Links

ClearVoice

One critical element to achieving your website objectives, including both findability and excellent user experience (or UX) , is your link strategy. Your digital link-building strategy should cover three types of links: Inbound : links from other domains that lead to a page of content or resource on your domain.