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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior.

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New & Improved: Announcing The Beginner's Guide To Link Building

Moz

Posted by Cyrus-Shepard Link building isn't always easy, but if you want to rank with SEO, links are often the cost of admission. While Google says SEOs sometimes focus too much on links, links remain one of the few confirmed ranking factors. For many, link building also presents a challenge.

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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.

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How to Spot a Link Scheme (and Get Away Fast)

seo.co

Link building is a practical necessity if you want to increase your rankings in search engines. Search algorithms evaluate the trustworthiness of your site based in part on the number and quality of links pointing to it. What Is a Link Scheme? Link exchanges. Link automation.

Domain 98
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How to Explain Domain Authority to a Non-SEO

Moz

Search ranking factors. Someone searches. They type something into a search engine. They see search results. Why do they see these search results instead of something else? There are two main search ranking factors, in the end two reasons why any web page ranks or doesn't rank for any phrase.

Domain 68
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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

Search engines weigh many factors when determining a page's ranking. Link building, for instance – an effective off-page SEO strategy – is one of the top ranking factors. Link building, for instance – an effective off-page SEO strategy – is one of the top ranking factors. Link Building.

SEO 91
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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

Most marketers understand that links to websites count as “votes” on the web. Google — and other search engines — use these votes to rank web pages in search results. The more votes a page accumulates, the better that page’s chances of ranking in search results. Additional Resources: Resource Page Link Building.