The ultimate guide on Link Building

RockContent

Link building is a pillar of any SEO strategy. It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. Have you ever thought about just how much value search engines give to what links say?

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links? What types of links should you be seeking exactly? What are the best link-building strategies in a post-Panda world? Finding Potential Link Partners by Search Engine Watch.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. You can use the links below and also after each video to navigate through the videos and sections. What is a “Paid Link”?

Best SEO Link Building Guides, Techniques and Tools of 2010

Webbiquity

Best practices in SEO continue to evolve, particularly in the area of link building. What types of linkbait are most effective at attracting natural links? Where can you find non-obvious link sources to pursue? How much is a link worth? How can you optimize the internal link structure of a website? Find the answers to these questions and more here in the best guides to SEO link building from the past year. How to Value Links?

The Rules of Link Building - Best of Whiteboard Friday

Moz

Posted by BritneyMuller Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday. Today we are going over the rules of link building. But there is a little confusion around what's okay to do as far as links and what's not.

A Newbie’s Guide to Link Building

Marketing Action

We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork. Here’s an excellent post by Maggie Walsh of Vertical Measures that explains the basics of link building, and introduces anchor text. A Newbie’s Guide to Link Building. We all know what constitutes a link, but what is “ link building ”? And how exactly do you “build” them? Link Building: The Basics.

Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. Compensation: Matt calls this out specifically in his post, noting that “email offering money to get links that pass PageRank (are) a clear violation of Google’s quality guidelines.” and the quality of linking sites in determining rankings.

Best of 2008: SEO Link Building

WebMarketCentral

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. His deck actually covers the organic search marketinging basics—keywords, content and links. Tags: SEO Practice

Google’s Latest Slap – How Un-natural Links May Affect Your SEO

Cody Ward

The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings. Once an individual is a member, he can write short articles and include a link back to his own site within the article. The blogs are all high PageRank sites and they try to give the impression that they are legitimate sites. Recently, Google decided to de-index many of these networks, which also affected all of the sites that the blogs were linking to.

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Steps to Take After Receiving a Link Warning from Google

Biznology

To some extent this is still true, however Google has become somewhat more transparent about its practices in recent years. Links are an important part of the Google algorithm and Google pays attention not only to the quantity of links but also to the quality of links. To weed out the sites that attempt to “game the system,” Google penalizes sites that participate in shady link building practices. Create quality links. Image via CrunchBase.

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What is Link Juice and how it impacts on digital strategies

RockContent

However, the less experienced may not be properly aware of Link Juice. This technique is associated with one of the main criteria for articles to be in a good position regarding the algorithms: the links in the content. How to get more Link Juice? The distribution of Link Juice.

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What is Black Hat and how can this strategy harm your site?

RockContent

Unlike what the best SEO practices indicate, these actions follow exactly the opposite path. Check out our complete article on the subject and make sure you do not use any of these practices in the future. The first step in avoiding a practice or action is to understand it.

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SEO Isn’t Mystical

Salesfusion

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). Unlike PageRank, your Domain Authority score is not determined based on one of Google’s own algorithms.

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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

Posted by Cyrus-Shepard Links matter for SEO. Most marketers understand that links to websites count as “votes” on the web. This is the popularity part of Google’s algorithm, described in the original PageRank patent. But Google doesn’t stop at using links for popularity. They’ve invented a number of clever ways to use links to determine relevance and authority — i.e. what is this page about and is it a trusted answer for the user’s search query?

SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

Typically, if you’re engaged in SEO, you’re trying to get links , using keywords in your content , and improving the technical aspects of your website to make it more search engine and user-friendly. We also know that links help improve a website’s rank on Google’s search engine results pages, and we know that websites without technical issues are generally favored by Google. Links. Links are like gold in the world of SEO.

Linking Your Way to Success: Tips for More Effective Links & SEO

Launch Marketing

SEO may feel small in the grand scheme of the online universe, but when practiced and applied effectively, it can have a major impact on the reach and success of your content marketing. “It’s One of the smallest but most impactful places to improve your SEO is in your links. Links are a root of strong SEO because they establish credibility and authority. Classifying Links. Internal Links: Links on your website pages that link to other places on your website.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

While SEO basics remain important, there are several practices that simply must go. Lazy link building. Fewer inbound links. McCarthy has almost 20 years of experience building, merging and improving the processes behind IT organizations and has a firm understanding of what’s behind the curtain. If your website’s content, navigation, internal linking and page speed aren’t in a good place, it is going to be hard to remain at the top of a competitive SERP.

An Introduction to Black Hat SEO

Hubspot

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. Black hat techniques include keyword stuffing, cloaking, and using private link networks. Keyword stuffing refers to the practice of filling your content with irrelevant keywords in an attempt to manipulate where the page ranks on search results pages. This joke is about keyword stuffing and it is another perfect example of the practice. Paid Links.

SEO 56

SEO Strategy for 2015 Will Focus on Lead Generation

Content Standard

Marketers might also feel more comfortable intensifying SEO efforts in the next year thanks to growing comfort with its related practices. Link building and keyword strategy were cited as the most difficult aspects of SEO, followed by content creation and social media integration. PageRank is an important driver of traffic for original content, and poor SEO can inhibit the success of a brand’s content.

Best of 2008 - SEO Tools, Part 1

WebMarketCentral

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Counting links the easy way by Searchlight Brian R. Brown , consultant and natural search marketing strategist for Netconcepts , reviews Link Counter , a simple tool to help evaluate links on any website. Links play a very important part in SEO, both internal links as well as external links."

How Savvy Inbound Marketers Get Results From Guest Blogging

Hubspot

You can learn practical tips on how to write online for traffic and money or learn more about his freelance writing services on his website. Most people guest blog for referral traffic and subscribers, but I guest blog for inbound links; for good reason, too. The true benefit of guest blogging, rather, is inbound links. Why Guest Blog for Inbound Links Rather Than Referral Traffic? I never took any active measures to build inbound links to my blog after the challenge.

How to Build Inbound Links the White Hat Way

Hubspot

As a result of the recent Penguin updates , link building has changed … again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile. Over the years, this type of algorithm update has only grown smarter, which calls for a strong focus on white hat tactics as a means of more efficient link building. What is Link Building?

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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Find all of this and more here in another group of the best articles and blog posts from the last year on the practice of SEO. They not only provided practical, helpful information for SEO's trying to optimize for dominant search engine but legitimized the entire practice as well. A bit more instructional information about server-side redirects and using.htaccess for redirects—or links to such info—would have been a nice touch, but this is an helpful post nonetheless.

SEO: Are Nofollow Links Still Valuable?

Hubspot

I've recently seen a lot of chirping and discussion on the value of nofollow links for search optimization, with some people saying that there was value to having them. I asked three industry leaders in search engine optimization what their take was on nofollow links. Specifically: "What's your take on no follow links? Under what circumstances do you pursue links from Wikipedia? Will wrote a great post on the weight and authority that nofollowed links can carry.

Best of 2009: SEO Tips, Part 1

Webbiquity

What other tools are worth checking out for keywords, linking and website analysis? The brilliant—and entertaining—David Harry provides an exhaustive list of the primary and secondary factors affecting search engine rank, from link-related factors (link text, relevance, PageRank) and header data through trust-related factors (domain history, outbound links) and “dampening factors&# (poor coding, duplicate content and URL issues).

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12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

Within a week or two, the “How to recover from Tiger” articles will have been written, in which authors just recommend things that the rest of us already know have been best practices recommendations for several years anyhow. I live in a world consisting of best practices that have, oddly, always been best practices for SEO. I think we’ll see a renewed focus on building topical authority in 2014. Much more capability to detect and act on bad link patterns.

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Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

Eric Enge notes that "social media will be a major source of ranking signals for the search engines in the future," both due to its link-building potential and the emergence of real-time search. Link buying isn't supposed to help, but it does, and some large companies spend big bucks on this, which is difficult for smaller firms to compete with. Tags: SEO Practice

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

For new websites, how can you incorporate SEO best practices into the design from the beginning? The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings). Tags: SEO Practice How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients?

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E-A-T and the Quality Raters' Guidelines - Whiteboard Friday

Moz

Information from the quality raters allows them to build algorithms. The guide talked about the fact that they take the information from the quality raters and that allows them to build algorithms. Or would you rather see an article that is written by somebody who has been practicing in this area for decades and has seen every type of side effect that you can have from medications and things like that? That sounds a lot like link building, right?

What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

If anyone is using guest blogging as their primary way to gain inbound links, they''re abusing the system. "If In an ideal world, content generation would also be a measure of one''s altruism: a selfless act for the practice and betterment of others (particularly the web overall). Content altruism, therefore, could be defined as the practice of adding value to the web without regard for one''s own gain. How to Implement Links in Content.

Best of 2008 (So Far) - SEO Guidance, Part 3

WebMarketCentral

How can you optimize SEO benefits from internal link building? The Importance of Internal Linking, and How to Do it Right by Search Engine Guide In another post from Search Engine Guide, Scott Allen provides an in-depth guide to maximizing the value of internal links, which, as he points out, provide two key benefits when done right: improving search engine rank and usability. When is including a meta description tag important (and when isn't it)?

Best of 2008: SEO Tools, Part 2

WebMarketCentral

SEOpen: The SEO Firefox Extension SEOpen is a Firefox extension that combines several helpful SEO functions into one tool, including Google / Yahoo /MSN backlinks, Pagerank check, Alexa overview, DMOZ inclusion, keyword density and an HTML validator. SEO Tools from Site Submit Site Submit provides an array of free and fee-based SEO tools including a meta tag generator, link checker, keyword ranking tracker, site search tool, keyword density tool, website testing wizard and more.

Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO

Hubspot

” Since the on-page optimization tactics you used a year ago might not work as well as they do now with the advent of all these changes, we''ve decided to summarize a year of SEO updates in an almost A-Z guide around today’s best practices. Search in 2014: A Glossary of Best Practices. Authority: Google’s PageRank is gone forever! Backlinks: Backlinks are another word for inbound links which, when ethically gained, are still helpful for good SEO.

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

Just building a business blog is not going to help you drive traffic or generate leads. Before you dive into the deep end of do-it-yourself (DiY) SEO, you should be aware of the two types of optimization tactics and they are: On-page or on site optimization Off-page or off site optimization (mainly link building, which is a topic for another post) In this article, I’ll be focusing on a few DiY on-site optimization techniques for a WordPress business blog. Thanks for the link.

The Guide to Building Linked Unstructured Citations for Local SEO

Moz

And the best unstructured citations of all include links, of course! For example, the San Francisco branch of a natural foods grocery store gets a linked unstructured citation from a major medical center in their city via a blog post about stocking a pantry with the right ingredients for healthier eating. Why linked unstructured citations are growing in importance right now Link building is as old as organic SEO. Open Link Explorer in a new tab.

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Best SEO Guides, Tips and Resources of 2010

Webbiquity

How important are footer links to SEO? Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. Kristi Hines details 10 common SEO mistakes and how to correct them, such as focusing on link quantity over quality and not creating compelling, linkworthy content. The Problem with Footer Links in SEO by WordStream Internet Marketing Blog.

What It Takes to Optimize Your Brand’s Organic Search Visibility

Marketing Action

By working along all these axes of search at once, they’ve not only forced the entire practice of SEO to conform to newer and loftier expectations — effectively slamming the door on the traditional tricks of the trade — but have also greatly expanded the range of strategies and tactics that comprise the practice of SEO, which, to continue the metaphor, amounts to opening some windows. See this helpful eBook for a thorough tactical rundown of content optimization best practices.